The Ultimate Cold Calling Playbook For Sales Leaders and Teams

Is cold calling dead? The short answer: no.
But, to put it bluntly it does kind of ‘suck’ - and that’s why it works.
Watch industry leaders Armand Farrokh and Nick Cegelski for both strategic and tactical takeaways on cold calling.
What to expect:
- Cold call activity and conversion benchmarks (connect rates, set rates, show rates).
- How to build a minimum viable cold calling playbook (opener - problem prop - top 5 objections).
- Tactics you / your team can implement today to improve the effectiveness of cold calls.
- A sneak peak into Armand and Nick’s new book, “Cold Calling Sucks (And That’s Why It Works)”
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