I think if he should of mentioned - Promotional hidden packages during Halloween and Christmas seasons especially when the market for candy is at its peak there will be a higher volume in purchases. - You can price your products differently on those seasons aswell - Change the structure of the stores layout - You can pre-order your manufacturing materials for the candy to produce more volume on a higher level and make sure there are available specially for those seasons. - Make promotional offers on candies which are about to expire instead of removing them as damaged obsolete
To drive frequent sales what about seasonal promotions like Valentines, Easter, and Christmas. Or encourage buys during special occasions like weddings, anniversaries, or parties.
this is an interesting case. thank you for it. one question i have is about the profit margin - in the framework i made, I included pricing, volume, product mix and then inorganic growth (another M&A for example). should we steer away from talking about pricing here because we want to keep the margins the same? does keep the profit margin the same mean the company wants to keep the same ratio of revenue to costs? and therefore the company wants to steer away from solutions that require large upfront invesmtnet?
I think the approach is misplaced...being an established company it seems highly unlikely to oraganically double revenue within 4 years. Growth in oragnic sales with potentially new products might help, but in order to achieve such growth an acquisition is the only viable option.
I know this is 3 years old but the best way to increase existing product sales at this stage I think would be more innovative marketing and taking advantage of promotions during certain times of the year (Valentines Day, Christmas) and for special occasions. That could drive frequent buys. A brand renenergize could also be beneficial.
He is answering the questions based on intuition and not based on the facts/stats 😸 Basics ✌🏻Jannie is trying to give stats , which he is not bothered to ask for 😄
It might not be possible to simply increase the price. Normally by M&A and global expansion will help increase the revenue twice. What kind of M&A might be important. Also how is the industry growth and the previous growth? The value proposition of the company?
Needs to ask more questions up front before just coming up with "New Products". Look at manufacturing capacities, distribution methods, sales channels, etc., etc., etc.... She said that they currently sell High End, which equals 25% margin. What about mid-lower end products that are cheaper to make or sell with 50% margin?.?.? I think that consultant firms need to hire more consultants with a background in sales...
1. Could’ve focused on increasing market share in hard candies with 3x growth vs chocolate bars. 2. Should’ve tried to know the competitors market share to understand what price point would be a good change 3. Bundling, loyalty programs don’t work for candies. That was just a shot in the dark.
if i am going to pay a substantial amount for a consultant from Bain to do maths using pen and paper... as upper mgmt of Candy Co., i'd rather just use the calculator or excel myself. More accurate and that action wont bleed my 100 year old coffer dry.
This company seems overwhelmingly under impressive to me. I don’t think I would ever want to work here. It’s just a plain consulting company, with a not so great website.
After watching this guy solve the case and receive praise, I feel much, much better about my odds.
and what happened with you
Jesse helped me practice cases in real life! He's amazing! I was so excited to come across this video!
I think if he should of mentioned
- Promotional hidden packages during Halloween and Christmas seasons especially when the market for candy is at its peak there will be a higher volume in purchases.
- You can price your products differently on those seasons aswell
- Change the structure of the stores layout
- You can pre-order your manufacturing materials for the candy to produce more volume on a higher level and make sure there are available specially for those seasons.
- Make promotional offers on candies which are about to expire instead of removing them as damaged obsolete
Love the idea!
To drive frequent sales what about seasonal promotions like Valentines, Easter, and Christmas. Or encourage buys during special occasions like weddings, anniversaries, or parties.
This was brilliant. By both of you. Not just Mr Wilkson but Jenny as well.
this is an interesting case. thank you for it. one question i have is about the profit margin - in the framework i made, I included pricing, volume, product mix and then inorganic growth (another M&A for example). should we steer away from talking about pricing here because we want to keep the margins the same? does keep the profit margin the same mean the company wants to keep the same ratio of revenue to costs? and therefore the company wants to steer away from solutions that require large upfront invesmtnet?
I think the approach is misplaced...being an established company it seems highly unlikely to oraganically double revenue within 4 years. Growth in oragnic sales with potentially new products might help, but in order to achieve such growth an acquisition is the only viable option.
I know this is 3 years old but the best way to increase existing product sales at this stage I think would be more innovative marketing and taking advantage of promotions during certain times of the year (Valentines Day, Christmas) and for special occasions. That could drive frequent buys. A brand renenergize could also be beneficial.
He is answering the questions based on intuition and not based on the facts/stats 😸 Basics ✌🏻Jannie is trying to give stats , which he is not bothered to ask for 😄
Lol
Put this into perspective. He works at Bain and you do not.
@@sukwha he might work at Bain but he's not good at case studies
Because Jesse wasn't asking a ton of questions and it was Jenny doing most of the asking, is this case considered "interviewer led" ?
Felt a lot more McKinsey style with interviewer led questions. I feel Bain would have been “what do you want to do” a lot more
Really love the session! Thank you do much it's really helpful!
It might not be possible to simply increase the price. Normally by M&A and global expansion will help increase the revenue twice. What kind of M&A might be important. Also how is the industry growth and the previous growth? The value proposition of the company?
Needs to ask more questions up front before just coming up with "New Products". Look at manufacturing capacities, distribution methods, sales channels, etc., etc., etc.... She said that they currently sell High End, which equals 25% margin. What about mid-lower end products that are cheaper to make or sell with 50% margin?.?.? I think that consultant firms need to hire more consultants with a background in sales...
Can we go over the growth rate calculation
I love this channel
Thank you!
to calculate math question easier, the rule of 72 could be used to be much faster
Best answer was to where do you eat late night. Cookout ftw
4:50
1. Could’ve focused on increasing market share in hard candies with 3x growth vs chocolate bars.
2. Should’ve tried to know the competitors market share to understand what price point would be a good change
3. Bundling, loyalty programs don’t work for candies. That was just a shot in the dark.
And I haven’t read one comment on this video that didn’t have significant grammatical errors.
he is straightaway talking about recommendations which is wrong in my opinion
Did anyone else accidentally drive to 7-11 and buy gummies and chocolates after listening to this case? Just me?
Fantastic
if i am going to pay a substantial amount for a consultant from Bain to do maths using pen and paper... as upper mgmt of Candy Co., i'd rather just use the calculator or excel myself. More accurate and that action wont bleed my 100 year old coffer dry.
This company seems overwhelmingly under impressive to me. I don’t think I would ever want to work here. It’s just a plain consulting company, with a not so great website.
I skipped after I heard 'fantastic'