It starts with being known - Agency Management Tip for Owners

For many of our agencies, we're hearing that the flourishing new business conversations they were enjoying in the spring and even early summer have dried up. Their pipeline is dry. They are having a hard time getting a hold of anybody and having meaningful conversations. They're not writing proposals, they're not participating in pitches, and they are not winning new business.
When you think about it, for our prospects, it is the dog days of summer. They have probably planned out the rest of the summer, and they have sort of put it on, set it, and forget it because they, too, are going on vacation and doing all the things that we like to do in the summer. So, most of them are not thinking right now about hiring an agency, and they probably won't be available until Labor Day unless they have a need.
The problem is the way most agencies prospect; the way most agencies sort of hang up their shingle and announce that they are open for business is very random, right? We're out there. We hang up our shingle, we're knocking on doors, but we have no idea if the people that we're approaching have any interest in talking to us right now.
Good news -- there's a better way.
Drew McLellan, CEO of Agency Management Institute, offers agency owners a weekly agency management tip.