How To A/B Test a Product

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  • Опубліковано 16 січ 2025

КОМЕНТАРІ • 18

  • @tryexponent
    @tryexponent  6 місяців тому

    Don't leave your product management career to chance. Sign up for Exponent's PM interview course today: bit.ly/3uteTzQ

  • @parsapahlavan4878
    @parsapahlavan4878 5 місяців тому +1

    The best video I found for explaining this concept.

  • @nitinrawat4790
    @nitinrawat4790 2 роки тому +3

    Love it... Just what I was looking for..

  • @nathnaeldereje5127
    @nathnaeldereje5127 7 місяців тому

    Amazing, Clearly explained everything.

  • @adomokhaieshiebor5397
    @adomokhaieshiebor5397 5 місяців тому

    Dang! Your video is so clean

  • @severtone263
    @severtone263 11 місяців тому

    Thank you. Great content!

  • @shailysahoo4606
    @shailysahoo4606 Рік тому

    Loved the detailed information.

  • @Valli_A_Youtuber
    @Valli_A_Youtuber Рік тому

    Well explained within 5 minutes!!!

  • @Amarachiijoy
    @Amarachiijoy 3 місяці тому

    I gave the 1000th like 🎉

  • @ashishkatariya9090
    @ashishkatariya9090 2 роки тому +2

    How do you decide that ( time) till when you want to run the experiment?

    • @tryexponent
      @tryexponent  2 роки тому +6

      This is entirely dependent on the project. Some projects may take weeks or months to roll out and others may take just a few days.
      For context, Exponent regularly tests new thumbnails and titles for our content on UA-cam and our website to see how it impacts learning journeys. We usually let these tests run for about 2 weeks before we have enough statistically significant data.
      Other tests, like changing a navigation element, may take 12 weeks to get enough data on because of the number of users who use the feature may be far less.
      You run experiments until you achieve a statistically significant result with high-predictability of outcome. Sometimes that's done with a gut-check. Sometimes you use statistical modeling tools to tell you if your experiment needs more time.

  • @karlfleener4520
    @karlfleener4520 2 роки тому +1

    Great content! Would love to see more of these targeted to product designers and the rest of the design process.

    • @tryexponent
      @tryexponent  2 роки тому

      Noted! If you know any product designers who'd like to sit down with us, let us know!
      More product design videos already scheduled this month. Stay tuned!

  • @thatguydamian251
    @thatguydamian251 Рік тому

    Hopefully you see this comment. Could this framework be used in other instances, or would you recommend a different video for that? Not just an interview.

  • @AbhishekKumar-l9f4q
    @AbhishekKumar-l9f4q Рік тому

    nice

  • @vladislavstashek2063
    @vladislavstashek2063 9 місяців тому

    What about MRE, alfa, beta? Too superficial to be useful.