What does it mean to be an artisanal brand?

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What does it mean to be an artisanal brand?
At Tessa Corp, that is how we approach the harvesting and selection of every rose flower. From seedling to a ripe blossom, each rose is carefully planted, tended to, inspected and selected by the hands of our artisan workers who are experts in our craft. These skillsets and wisdom are acquired over generations of family farming traditions and are passed down the lineage.
But our work at Tessa Corp goes beyond just harvesting the perfect rose, the final inspection is the crucial step in ensuring that our customers around the world receive only the top quality product that meets our excellence standards for size, length, color, and freshness.
You simply cannot “automate” beauty and premium quality.