Microsoft Gave Up On Social Media. But They're The Real Winners.

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  • Опубліковано 26 вер 2024

КОМЕНТАРІ • 303

  • @Cootshk
    @Cootshk 11 місяців тому +593

    Microsoft owns basically the entire developer experience
    Npm, GitHub, LinkedIn, VSCode, typescript, etc

    • @rui518
      @rui518 11 місяців тому +66

      And you don't even notice it... Genius...

    • @CardmanOfficial
      @CardmanOfficial 11 місяців тому +56

      Wait what microsoft owns npm?

    • @weeb0.
      @weeb0. 11 місяців тому

      ​@@CardmanOfficialgithub owns npm

    • @Cootshk
      @Cootshk 11 місяців тому +1

      @@CardmanOfficial npm is a subsidiary of GitHub which itself is a subsidiary of Microsoft

    • @Krishnendulaha
      @Krishnendulaha 11 місяців тому +21

      @@CardmanOfficial yes

  • @MoorishAlliance
    @MoorishAlliance 11 місяців тому +532

    Microsoft: we focus on what's unpopular and generates profit $$$

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +61

      Pretty much

    • @malikfaisal416
      @malikfaisal416 11 місяців тому +22

      Enterprise focus

    • @youngmo77
      @youngmo77 11 місяців тому +33

      They do have a point. Less general Interest, less competition... More ways to win.

    • @FTW23-qq8nb
      @FTW23-qq8nb 10 місяців тому +3

      @@youngmo77 The money to exabyte ratio has to be in check.

    • @Ha77778
      @Ha77778 10 місяців тому

      يبب

  • @Krishnendulaha
    @Krishnendulaha 11 місяців тому +82

    Apple Google are the so- called Cool Kids while Microsoft is the nerd minting money behind their back 😅

    • @FTW23-qq8nb
      @FTW23-qq8nb 10 місяців тому +3

      As a wise man once told me what matters in life is to manage the money to exabyte ratio.

    • @contenteater
      @contenteater 10 місяців тому +1

      Exabyte Ratio? 🤔

    • @honor9lite1337
      @honor9lite1337 10 місяців тому +1

      ​@@FTW23-qq8nband what's that mean?

    • @FTW23-qq8nb
      @FTW23-qq8nb 10 місяців тому

      @@honor9lite1337 one exabyte is one million terabytes or one quintillion bytes, the ratio however is the amount of money gained divided by the amount of data in exabytes.

    • @Number69
      @Number69 10 місяців тому

      ​@@honor9lite1337the data storage for UA-cam etc is exhorbitant

  • @philtkaswahl2124
    @philtkaswahl2124 10 місяців тому +131

    Microsoft gets into a lot of stuff people consider boring, but many things that prop up that which we take for granted in modern life falls under that category.

  • @Deriv44
    @Deriv44 11 місяців тому +65

    Ok, so LinkedIn was started in a really nice, expensive living room 😅😅

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +8

      Hahaha 😂

    • @Cootshk
      @Cootshk 11 місяців тому +4

      @@LogicallyAnswered better than a garage

  • @logbinder6330
    @logbinder6330 11 місяців тому +110

    Also every other social media platform is dependent on the new generation - if they decide it's not cool it might mean the death of the platform. With LinkedIn, people will always need jobs so this makes the platform potentially timeless.

    • @PandoShiro
      @PandoShiro 10 місяців тому +4

      hard to say, anyday now that there will be a new job search platform dedicated to the next gen to challenge that notion

  • @OnlyOneGedeon
    @OnlyOneGedeon 11 місяців тому +70

    I worked at a sales and talent acquisition company for a year which required me to have a LinkedIn account. Good video, and I admire the consistency at which you upload.

  • @dextermorgan2482
    @dextermorgan2482 11 місяців тому +171

    This channel is so good at producing quality documentary videos just love it

  • @jendorei
    @jendorei 11 місяців тому +48

    Huh, I had no idea LinkedIn was owned by Microsoft. Always assumed they were their own thing.

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +11

      Crazy right?

    • @rahooblack
      @rahooblack 10 місяців тому

      Microsoft bought it

    • @jendorei
      @jendorei 10 місяців тому +1

      @@rahooblack In 2016. That was a while ago.

    • @vladivanov5500
      @vladivanov5500 9 місяців тому +1

      Over the years I've been surprised to find almost everything is owned by one of a handful of corporations, many things I long assumed to be "their own thing"
      Do you know Amazon owns Twitch, IMDB, Goodreads? Or that Meta of Facebook owns Instagram and Whatsapp? Or that the same people that own Reddit own Warner Bros, who also own CNN? Or that essentially every mainstream pornsite is a subsidiary of Mindgeek?

  • @yogsothoth00
    @yogsothoth00 11 місяців тому +18

    LinkedIn is super cringe, but the alternatives are much worse.

    • @kennmossman8701
      @kennmossman8701 11 місяців тому

      I stopped using it years ago - just a waste of time.
      Carnival hucksters are more entertaining. You won't find intelligent discourse - just a conga line of dim-wits vying for attention. The only enlightenment is the sheer number of self-promoters and wack jobs.

  • @BenCaesar
    @BenCaesar 11 місяців тому +24

    Microsoft actually has a powerful ecosystem, think of LinkedIn then think of all the tablets, and software that Microsoft provides - they have an end to end office employee solution, never thought of that till this video.

  • @falex3489
    @falex3489 10 місяців тому +7

    If you think about it Microsoft basically own the entire office workflow:
    Windows, LinkedIn, Microsoft Office, Outlook, Github, Azure.
    They also own large gaming companies: XBOX, Mojang, Activision Blizzard, Bethesda, Zenimax Media.

  • @Grizzbit
    @Grizzbit 11 місяців тому +79

    No, we are the real winners when Logically Answered uploads 💪😎

    • @Grizzbit
      @Grizzbit 11 місяців тому +4

      May I add that this comment was indeed certified by McKinsey and Co

    • @lexa7250
      @lexa7250 11 місяців тому +4

      ​@@Grizzbitlol

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +8

      Hahaha 🙏

  • @rlndhrnndo
    @rlndhrnndo 11 місяців тому +54

    Never would've guessed LinkedIn is owned by Microsoft (after github and the likes)

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +15

      Yeah, they have so many background stakes, it’s crazy!

    • @realpetrmolek
      @realpetrmolek 11 місяців тому +30

      And they don’t even market it anything, they just let the companies do their work, and it works

    • @ScorpioneOrzion
      @ScorpioneOrzion 11 місяців тому

      @@realpetrmolek I think they just get a % of the revenue and just help where needed. But don't really change anything else.

    • @rui518
      @rui518 11 місяців тому +6

      ⁠the opposite of Cisco, they are market leaders in buying good software and making it bad 😂

    • @demontferrat
      @demontferrat 11 місяців тому +4

      @@LogicallyAnsweredfunny thing is that Microsoft just let linked in as it is, as far as I know, linked in don’t even have an option to login with a Microsoft account, but you can login with a google account or an Apple account.

  • @ntjakasi946
    @ntjakasi946 11 місяців тому +30

    You had me at msn.
    This Chanel produces such quality content I was waiting to hear how you were going to explain why msn is the best social media platform.

  • @MaiderGoku
    @MaiderGoku 10 місяців тому +6

    Hari is ramping up video production capability while other youtubers don't improve video quality in this rate.

  • @Generallyannoyed2024
    @Generallyannoyed2024 10 місяців тому +5

    This video made me truly understand how this whole system works. The TV/UA-cam/TikTok viewer is the cog. All of us on one those things go out into the world do our things to buy stuff we see on these screens! We then give our money to whatever our vice is and that money just goes up to the top of these corporations. Holy crap, I'm the "Corporations man" guy!

    • @rolodexter
      @rolodexter 10 місяців тому

      LOL, welcome to the club, "Corporations man"! You just unlocked the secret of the whole consumerist machine - it's all designed to make you want stuff you don't need and keep that money flowing up to the top. 💵 But hey, at least you're aware of it now! That's the first step to breaking free from the cycle, right? 💪🏼 Just resist the urge to go out and buy a new gadget or trendy outfit every time you see it on your screen.

  • @scottbuck1572
    @scottbuck1572 10 місяців тому +5

    My connections on other social media: random, nice people
    My connections on Linkedin: 20+ CEOs and literally Orsen Scott Card

  • @samhaokip9126
    @samhaokip9126 10 місяців тому +2

    Google, Apple are like the rich , cool family that owns flashy homes and cars, Microsoft is the guy that owns the road

  • @reinoob
    @reinoob 11 місяців тому +13

    Finally someone brought thus to light. Getting cancelled or saying something wrong on LinkedIn is way more impactful to your life than anywhere else

  • @rajkumarherma4102
    @rajkumarherma4102 11 місяців тому +5

    Nowadays every company ask about your linkdein
    What happen to resumes

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +4

      I think companies like the centralized nature of LinkedIn. Same format and easy.

  • @SumBrennus
    @SumBrennus 11 місяців тому +3

    Linked-in: combining the 2 things I despise most in life. Money and people.

    • @Randomkitten7
      @Randomkitten7 3 місяці тому

      You despise money? You despise your own family? They're people too you know

  • @tacotown4598
    @tacotown4598 11 місяців тому +6

    Selling copies of an operating system for 100+ dollars and charging people 70$ a year to use a word processor is way more profitable 😂

    • @JDReC100
      @JDReC100 10 місяців тому

      it is working for them

    • @blizzardBad
      @blizzardBad 10 місяців тому

      @@JDReC100it won’t be for long

  • @littlefallsworkshop
    @littlefallsworkshop 10 місяців тому +1

    I really dislike ads that are buried in the content!

  • @ItsMeHammie
    @ItsMeHammie 8 місяців тому +1

    Google ads most certainly do not cost $1-2 per click in any competitive industry 😂

  • @timberwolfe1645
    @timberwolfe1645 10 місяців тому +2

    No one goes on linked in for friends. It's just for finding jobs

  • @birtarb07
    @birtarb07 11 місяців тому +4

    Oh how I miss MSN 😢

  • @Pre-op8ut
    @Pre-op8ut 2 місяці тому

    6:23 someone at apple universal wanting someone else to take the fall for their lies, robberies and bullshit.

  • @dputra
    @dputra 10 місяців тому +2

    Even if you don't visit msn, msn visits you (in edge browser and in your start menu) 😂

    • @contenteater
      @contenteater 10 місяців тому

      To be fair you can uninstall a browser 🖥️

  • @eric203kid
    @eric203kid 11 місяців тому +1

    Great channel I am super happy I found this channel last month!! Thanks bro❤

  • @hammadusmani7950
    @hammadusmani7950 8 місяців тому

    Thanks for this, I appreciate it and the wonderfully narrated video and well researched answers about LinkedIn.

  • @InsightfulNexusTv
    @InsightfulNexusTv 4 місяці тому +1

    Bro is the biggest Microsoft meatrider (i am loving it)

  • @BGwControlStop
    @BGwControlStop 11 місяців тому +1

    It could be worse , thank goodness Zuck didnt get his hands on LinkedIn early then we would be really screwed

  • @johanngerell
    @johanngerell 10 місяців тому

    Love the quality of your productions!

  • @Victor-oy8bj
    @Victor-oy8bj 10 місяців тому +1

    its weird to hear your voice coming from an actually face lol

  • @ani2595
    @ani2595 11 місяців тому +2

    First! Love your content by the way. Keep it up!

  • @technicalnepaltuts
    @technicalnepaltuts 10 місяців тому

    Just a request. Can you please put ads or sponsored or watermarks on the ads part of the video? Like on the Silo part of the video in this video context!

  • @Bird526
    @Bird526 11 місяців тому +4

    Great video as always!

  • @rrajalakshmi
    @rrajalakshmi 10 місяців тому

    Please reduce your background music volume. It sounds like you are whispering from inside a movie theatre.

  • @victorianomunoz2321
    @victorianomunoz2321 11 місяців тому

    My man threw mia malkova in there thinking we wouldnt notice

  • @handicappuccino8491
    @handicappuccino8491 Місяць тому

    Everyone should stop using Microsoft social media until they make a platform. Where are you can not do your account suspended because it’s based on Bing chat

  • @belstar1128
    @belstar1128 10 місяців тому +1

    I am glad they don't i had a lot of issues with my Microsoft account. i already regret using my google account for so many things i am worried i will be locked out of a lot of things if i ever get banned from UA-cam over my old comments. it would be quite annoying if i get locked out of my pc when the word sandwich becomes a super offensive slur in 2040.

    • @Pre-op8ut
      @Pre-op8ut 2 місяці тому

      What about a kartrashian stealing your grandfathered in google account.....😂😂😂😮

  • @MrElectrifyer
    @MrElectrifyer 10 місяців тому

    Very insightful video man, you've earned yourself another Subcriber 🔔

  • @hh0686
    @hh0686 10 місяців тому

    Ask Microsoft to break out LinkedIn from their earnings.

  • @PhilipMurphyExtra
    @PhilipMurphyExtra 11 місяців тому +3

    Great video as always 👍

  • @wecameasdonuts
    @wecameasdonuts 11 місяців тому +2

    Do not listen to these idiots telling you not to promote Silo. I beg of you. They are broke and bitter.

  • @RaidenKaiser
    @RaidenKaiser 11 місяців тому

    Microsoft,Google, any company always wins we are in a corporate dystopia hellscape lol

  • @hotkeyafl
    @hotkeyafl 11 місяців тому

    Love the Margin Call footage.
    Best film ever

  • @markkithinji2666
    @markkithinji2666 10 місяців тому +6

    Mehn microsoft is getting too powerful.
    imagine controlling the job market, the whole developer experience (from writing code in vscode and fixing bugs with copilot, to downloading from packages from npm to pushing project to github). They control AI considerably. They are pretty close to AWS in the cloud industry too and who knows what will happen after their new silica project

  • @nehemieetaka2849
    @nehemieetaka2849 11 місяців тому +5

    Looks like I should update my linked in profile 👀
    Edit: Thought that before finishing the video.

  • @siya.abc123
    @siya.abc123 10 місяців тому

    Yo what's going on with Jamal there by 9:11

  • @pbsuite
    @pbsuite 11 місяців тому

    Microsoft is a bussiness and enterprise focused rather than consumer user focused company

  • @balpreetsingh6834
    @balpreetsingh6834 11 місяців тому +1

    Great video as always

  • @JonathanWrightZA
    @JonathanWrightZA 11 місяців тому

    Slow and steady wins the race. Quality growth > rapid growth

  • @aiheim6971
    @aiheim6971 10 місяців тому

    so much unread emails from linkedin hha

  • @malcolmx61
    @malcolmx61 11 місяців тому +1

    0:16 I was about to click off the video so fast lol

  • @PrezidentHughes
    @PrezidentHughes 10 місяців тому

    😭 I miss MSN Messenger!

  • @officialspock
    @officialspock 10 місяців тому

    Been trying to find a second job in linkedin for years but no success

  • @mind-of-neo
    @mind-of-neo 11 місяців тому +1

    Our omega based giga chad savior is back with another video!

  • @livingpieces7
    @livingpieces7 10 місяців тому

    Funny how all social media is mindless, and LinkedIn makes all the sense in the world. But then, this video is on UA-cam and not bloody LinkedIn. It's like we're all struggling to have a basic understanding of simple concepts. What a way to unconsciously undermine your own content while being hypocritical still.
    So much information and detail is misrepresented in this video, bordering on pure fanboy-ism or polished fanmade propaganda - that props up a platform needlessly. This content (on a channel that's supposedly "Logically Answering"), is entirely misleading and rife with misinformation. And I think it is all so unnecessary.
    Yes: money matters we all know that. But the LinkedIn vs. WhatsApp comparison used in this video illustrates the basis of my criticism of how out of whack this entire video is. Dude could have actually chosen to present useful information in an honest and relevant manner, but no.
    I'm stupefied by how deliberately misleading and highly opinionated this video is, but presented as factual - sadly, I think it'll be the last time I watch a video on this channel.
    Best wishes going forward.

  • @dennylukman1801
    @dennylukman1801 11 місяців тому

    If youtube want people to turn off ads blocker, the quality should be like this video, or that zerg rush Google, or that Wario ware ads, or make it serial like long long man, or go Old Spice

  • @DrJarimba
    @DrJarimba 8 місяців тому

    Hey man. Your content is great quality and I understand you have a stake in silo but plugging it in each of your videos makes the whole thing less credible.

  • @linkfreeman1998
    @linkfreeman1998 11 місяців тому

    Sooner or later, the best move would be try to live w/o interaction to outside world (aka dropping yourself into the woods)...

  • @auraguard0212
    @auraguard0212 11 місяців тому +1

    Powerful? No. Profitable? Yes.

  • @DubYuhGChoppa
    @DubYuhGChoppa 11 місяців тому +11

    UA-cam is the only social media i use on any consistent basis. Curious to hear how LinkedIn is the biggest social media

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +12

      Yeah same. LinkedIn isn’t the biggest but it is arguably the most powerful :)

  • @uniktbrukernavn
    @uniktbrukernavn 11 місяців тому +1

    When you mentioned MSN I thought this may be a stretch even for Logically Answered; is this the day I unsubscribe from youtube altogether 😂

  • @user-zb8ss9xb1b
    @user-zb8ss9xb1b 11 місяців тому

    Dude I still think of when you pronounced Prime Minister AbÉ as abe (almost like "ape"). How did that happen? Are other people doing the entire work and you're just reading it out loud?

    • @LogicallyAnswered
      @LogicallyAnswered  11 місяців тому +1

      Hahaha, that’s my bad man. I write all my scripts but I guess you could say I’m an uncultured westerner. When I saw Abe, I immediately just thought Honest Abe.

  • @migovas1483
    @migovas1483 11 місяців тому +1

    LinkedIn is Instagram for jobs , true that...the cringe gets worst when people start posting politic commentary, ...

  • @sustain6084
    @sustain6084 10 місяців тому

    Oh I see how you compared LinkedIn's RPU with WhatsApp and UA-cam but not with Instagram

  • @LongLivesteph
    @LongLivesteph 11 місяців тому

    We gonna need thats msn retrospective

  • @thebackendguru
    @thebackendguru 10 місяців тому

    Amazing video!

  • @joe_j
    @joe_j 11 місяців тому

    lol... this one videos I noticed some humor

  • @Hollowdude15
    @Hollowdude15 10 місяців тому

    Awesome video Logic :]

  • @Gandhi_Physique
    @Gandhi_Physique 9 місяців тому

    I watched 4 videos and feel like I'm listening to the same things over and over lol

  • @sriharshacv7760
    @sriharshacv7760 11 місяців тому +4

    I can totally see how LinkedIn 'matters' in our day-to-day life. I subconsciously use 'presence in LinkedIn' as an indicator that somebody is serious about their career (or at least that career matters to them).

    • @angryowlet153
      @angryowlet153 10 місяців тому

      Please make an effort to be cognizant of that bias and ignore it.
      Concerns for data privacy (which affects everyone) aside, LinkedIn can be a personal safety threat as it tells a stalker or spiteful ex where you work. If you lie about the name of your employer or say it's confidential, recruiters/interviewers will reject you at best or blackball you at worst.

  • @transistor1013
    @transistor1013 10 місяців тому

    Under satya nadella, microsoft stop playing catchup and started smart up,
    Play stealthy and let the success makes the bang, after his takeover barely heard any negative about microsoft. almost all launches went smooth, all transitions went smooth

  • @a.tevetoglu3366
    @a.tevetoglu3366 10 місяців тому

    Because they were clever by not alienating their Free Of Charge users.

  • @lightyagami3688
    @lightyagami3688 10 місяців тому

    Linkedin becoming like others shitty social media these days

  • @h_k_channel
    @h_k_channel 11 місяців тому

    1:35 i realised that and stopped watching 😂

  • @lagrangewei
    @lagrangewei 10 місяців тому

    this video is missing the point. if you look at app trend in china, you can see the future is in "superapp" and social media has a strategic advantage in positioning itself to become a superapp. that's the reason why Elon sold some of his Tesla share to buy Twitter. while I don't know if he would be the winner of the race to the superapp. social media isn't the endgame, it is just a means to the end. LinkedIn as profitable as it is, has no means of expanding into superapp.
    saying Microsoft is the winner is kinda like saying Toyota is the winner because EV is not profitable, however the goal of EV isn't about electricification, it a path toward automated transport system. if you allow executive to make decision based on current earning, you end up becoming the next "kodak" moment.

  • @Shimulahmed100
    @Shimulahmed100 10 місяців тому

    I swear i never seen anyone get hired from linknin

  • @themonkhinekie3243
    @themonkhinekie3243 11 місяців тому

    microsoft cant survive without eating apple

    • @Pre-op8ut
      @Pre-op8ut 2 місяці тому

      Not true. 😅 they just need to get rid of the problems.

  • @akshayuppala9295
    @akshayuppala9295 11 місяців тому

    Are these videos documentaries or infotainment?

  • @illuviumgamer
    @illuviumgamer 11 місяців тому +6

    MSN is legendary 😂

  • @AH_1102
    @AH_1102 11 місяців тому

    1 billion users announced as of today.

    • @kennmossman8701
      @kennmossman8701 11 місяців тому

      LOL I found 25% are inactive and 80% of the remainder were hucksters

  • @CaribbeanCryptoTips
    @CaribbeanCryptoTips 11 місяців тому

    He wasn't joking it was MSN messenger

  • @benjaminp2000
    @benjaminp2000 11 місяців тому

    This is very editorial...

  • @JeiShian
    @JeiShian 11 місяців тому

    You got me with msn messenger 😅😅

  • @MastermindAtWork
    @MastermindAtWork 11 місяців тому +3

    If LinkedIn is an underrated giant in the business world, where does Indeed fall under?

    • @kennmossman8701
      @kennmossman8701 11 місяців тому

      LinkedIn is 90% garbage; adverts and crap self-promotional content by a cesspool of wanna-bes.
      Carnival hucksters are more entertaining. You won't find intelligent discourse - just a conga line of dim-wits vying for attention. The only enlightenment is the sheer number of self-promoters and wack jobs.

    • @hewhohasnoidentity4377
      @hewhohasnoidentity4377 11 місяців тому +4

      Indeed is LinkedIn for unskilled workers.

    • @iAmDislikingEveryShort
      @iAmDislikingEveryShort 9 місяців тому

      Unskilled? You mean unqualified?​@@hewhohasnoidentity4377

  • @beinquisitive
    @beinquisitive 11 місяців тому +1

    LinkedIn is the worst

    • @kennmossman8701
      @kennmossman8701 11 місяців тому

      LinkedIn is 90% garbage; adverts and crap self-promotional content by a cesspool of wanna-bes.
      Carnival hucksters are more entertaining. You won't find intelligent discourse - just a conga line of dim-wits vying for attention. The only enlightenment is the sheer number of self-promoters and wack jobs.

  • @shashiKPD
    @shashiKPD 11 місяців тому

    Was this a face reveal video?

  • @faenorsjewel5618
    @faenorsjewel5618 11 місяців тому +3

    This silo thing makes me less likely to click on your vids.
    I genuinely think "is this upload worth it?
    .

  • @Tech_Code127-76
    @Tech_Code127-76 11 місяців тому

    Love this video!

  • @LukasBurger-ih5fu
    @LukasBurger-ih5fu 10 місяців тому

    How does whatsapp get this much money?

  • @tanjimdiganta1720
    @tanjimdiganta1720 10 місяців тому

    COme on man work on your expression!

  • @Ha77778
    @Ha77778 10 місяців тому

    amazing video

  • @patrickr2686
    @patrickr2686 11 місяців тому

    Msn messenger going back to where it started

  • @Charonic
    @Charonic 11 місяців тому

    Great video as always, but gotta say again... really don't like the doom and gloom music. It's really distracting and depressing.

  • @sean_b
    @sean_b 11 місяців тому

    MSN Messenger LOL

  • @BenCaesar
    @BenCaesar 11 місяців тому +1

    Linked is interesting in it has its own ecosystem, no one hits mainstream news off a LinkedIn post lol,
    but there is social currency within the ecosystem.
    I think it’s a similar principle that H&M made 198 billion last year while Gucci made 18 (according to Bard).
    But watching this I think that brand value is also a factor and auxiliary value, like as a corporate employee having a solid LinkedIn profile will help your career.
    But as a person of influence other platforms will give you what LinkedIn cannot.
    Flexing about LinkedIn virality outside of LinkedIn is just not as sexy.