Design Thinking and Innovation At Apple

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  • Опубліковано 17 жов 2016
  • A Harvard business case: Winner of a 2013 ecch Case Award. It describes Apple's approach to innovation, management, and design thinking

КОМЕНТАРІ • 37

  • @ChannelX24
    @ChannelX24 7 років тому +14

    Brilliant presentation. Simply and skillfully worded - I learned a great deal from this! Thanks.

  • @ginopoe9150
    @ginopoe9150 4 роки тому +3

    excellent thank you for putting it together for everyone! im in SG too!

  • @luisrocha8779
    @luisrocha8779 4 роки тому +6

    Where is the design thinking in this video ?

  • @christopherarmstrong2710
    @christopherarmstrong2710 6 років тому +2

    Thanks for sharing, great presentation!

  • @ayushisharma9330
    @ayushisharma9330 3 роки тому +1

    The strategy of Apple which I like the most is Design thinking in which how Apple make Innovative design by combining user desirability, technology possibility and market viability.

  • @iamhasrizal
    @iamhasrizal 3 роки тому

    Thank you. An excellent summary on the subject.

  • @daniel.adeyemi
    @daniel.adeyemi 7 років тому +2

    Awesome!

  • @AltermannEVN
    @AltermannEVN 3 роки тому +6

    What is the relation between Apple success and Design Thinking theory practiced today? Design Thinking is a widespread toolset taught by lots of individuals and companies today, also widely criticized by well known designers, as an overblown bubble, that's based on techniques that a designer learns in her first year at design school.
    Questions to authors of this video: how is design thinking techniques of empathy/ideation/definition/prototyping/testing tied to Job's success? Was he practicing the DT 5 step process? Or it's just a mere try to attract attention to modern design thinking bubble by telling some great company's and great people success?

  • @bgimusic
    @bgimusic 5 років тому +1

    great video!!

  • @ismetkaganyldrm2769
    @ismetkaganyldrm2769 2 роки тому

    Thank you very for great effor and presentation

  • @achrafmounir1981
    @achrafmounir1981 Рік тому

    great presntation, tnks o lot for all this informations

  • @juansebastianmorenomuskus6711
    @juansebastianmorenomuskus6711 2 роки тому

    Ty

  • @sumithrasumi6561
    @sumithrasumi6561 2 роки тому +1

    Alternate title : Apple during Steve Jobs.

  • @christinaevers3203
    @christinaevers3203 Рік тому

    Interesting facts

  • @shubhamgurele4442
    @shubhamgurele4442 2 роки тому

    Got to know something interesting

  • @jiangrongyao6474
    @jiangrongyao6474 4 роки тому +2

    bondy here

  • @firasq8
    @firasq8 6 років тому +4

    nice presentation and informative, yet music is so annoying, and distracting.

    • @liwei9981
      @liwei9981  6 років тому +1

      Firas Ramadan thanks for the feedback. I also feel the same. Will try to remove the background music.

  • @tejasjain4183
    @tejasjain4183 4 роки тому

    Good

  • @LeoNardo-un3pl
    @LeoNardo-un3pl 6 років тому +13

    For a title that says Design Thinking and Innovation, there was hardly any material on the topic. Perhaps you should rename it history of Apple. Nothing of substance in terms of how DT was used, or how it influenced product design decisions. Misleading.

    • @waluememea2436
      @waluememea2436 2 роки тому

      i also int like the factt that its too istracting without substance. i imay not like the view at all

  • @gunjannirmal6102
    @gunjannirmal6102 4 роки тому

    Great video

  • @Spare84
    @Spare84 6 років тому +9

    I don't understand the part about design thinking. Apple has been notorious for doing things "their way", without truly listening to customers. It's often been a topdown design philosophy by a select few, with Jobs being the most important one obviously.
    In my opinion, Apple is the absolute opposite of a design thinking company. This doesn't mean it's not a design oriented company, but the methodology used certainly wasn't design thinking under the Jobs era.

    • @radkonpsygami7634
      @radkonpsygami7634 6 років тому +2

      "Design Thinking" is simply terminology referring to applying industrial design methodology to various aspects of product development, marketing and sale. All of this is BS. . . these guys sound smart talking about something that Apple simply took a risk on and succeeded and everybody else followed upon. Where Mr.Wei Li comes from (Asia) they usually COPY other people's ideas and then take credit for it by trying to sound smart.

    • @iamkman
      @iamkman 5 років тому +2

      I agree with you, issue is they just learned how to make things look cool, that is all

    • @MJKDESIGNer
      @MJKDESIGNer 5 років тому +1

      The talentless ideo design thinking clowns are once again trying to cash in on Jobs design vision achievements, because design thinking has failed to produce anything and so they cling like blood suckers to someone elses high profile achievements , all design thinking did was to line the Kelley brothers pockets with cash they took from foolish companies that lost sigh of their goals. Due to lack of leadership or lack of vision. Ask the design thinking fools where is the real evidence to back their claims up.... It's zero

    • @estudiouno421
      @estudiouno421 4 роки тому +1

      @@MJKDESIGNer if it's sarcasm I feel u, if not, well I don't feel u lol

    • @jennyadorio490
      @jennyadorio490 3 роки тому

      I

  • @MJKDESIGNer
    @MJKDESIGNer 5 років тому +5

    Design thinking is not used at Apple. Jobs used design vision.... So you take jobs away and the vision stops. Design thinking has failed...

    • @anujab6163
      @anujab6163 3 роки тому +1

      Why do you think Design thinking has failed ? I think businesses are slowly growing to realise the importance of design thinking. As this video suggests "Design is beyond fashion"

    • @MJKDESIGNer
      @MJKDESIGNer 3 роки тому

      @@anujab6163 Design thinking was always going to fail, because it just attracts a certain type of idiot..... Ya Design is not a Fashion statement but just because you give the ability to a group of people, to make decisions on design, that dosent mean its going to be successful, in fact some of these idiots will become entrenched just because they came up with an idea.... Apple latest stuff is nothing short of shit.... time to cut the fat. Btw where is the amazing evidence for Design thinking? It been out there for over ten years now.

  • @waluememea2436
    @waluememea2436 2 роки тому

    mr wei, is this not collection of facts ranomly without substance an your content is too distracting

  • @OnePiece-1045
    @OnePiece-1045 3 роки тому

    Maza nahi aaya!