What Is Tokenization?

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  • Опубліковано 20 січ 2025

КОМЕНТАРІ • 208

  • @r0dr1
    @r0dr1 9 років тому +213

    The music is awful for this kind of video :(

  • @milosdunjic8718
    @milosdunjic8718 5 років тому +38

    Bank doesn't issue token ;-)
    It is payment network (Visa, MasterCard, ...)
    Visa and MasterCard are NOT ACQUIRERS :-)

    • @ecarrasco2635
      @ecarrasco2635 3 роки тому

      Just saw this video 2021, is the payment network completely owned and maintained by visa, mastercard, ..? Thanks for sharing I'm trying to educate myself on the correct terminology

    • @mariatravnitskaya2375
      @mariatravnitskaya2375 3 роки тому

      Hi Miloš, could you answer, is it the shop's (provider's) bank who's the aquirer?

    • @marjkamil
      @marjkamil 2 роки тому

      Acquirer is the processor

    • @Carlyuuazhb267
      @Carlyuuazhb267 2 роки тому

      after watching many videos about tokenization, they were talking about this topic differently, eg., who is the token generator, Bank, Visa, or Google Pay? who keeps our raw credit card data, Bank, Visa, or Google Pay? what data does google pay keep about our credit card, just a token or also encrypted credit card number?

    • @Carlyuuazhb267
      @Carlyuuazhb267 2 роки тому

      Hi @Milos, i think this video explains it very clearly but slightly wrong, if we change the Bank to Visa, change the arrow to point to Google instead of Acquirer, then Google validate the token with Visa, all should be good?

  • @Donnie_Khan
    @Donnie_Khan 2 роки тому +3

    One of the best explaination of Tokenization on the net. Good Job, hope to see more payment related videos i the future. Cheers

  • @GNarcis
    @GNarcis 5 років тому +8

    You're basically giving the information to Google, who will then charge advertisers extra to get your information. It's basically replacing one evil for another. So tokenization is a fancy word for giving your data to someone else.

    • @CoreyMeiser
      @CoreyMeiser 18 днів тому

      Hello, I hope this isn’t a bad time, but I need a little help. I keep USDT TRX20 in a wallet with the recovery phrase (clean party soccer advance audit clean evil finish tonight involve whip action). Could you explain the process to send it to Poloniex or Bybit?

  • @danjohnson7289
    @danjohnson7289 Рік тому

    This is the best video on tokenisation ever created

  • @ecarrasco2635
    @ecarrasco2635 3 роки тому +11

    I really loved this 🔥 thanks for your creative touch too, made learning the topic enjoyable

  • @jajack9537
    @jajack9537 2 роки тому

    Cool beats..great video

  • @jsotomayorgray
    @jsotomayorgray Рік тому +6

    Brendan, this is fantastic. Thanks for sharing your knowledge in such a understandable format.

  • @glenndify1
    @glenndify1 29 днів тому

    Awesome explanation

  • @giridharkumar1999
    @giridharkumar1999 Рік тому

    Thanks for simple & clear explanation !!

  • @WaranaSJ
    @WaranaSJ 10 місяців тому +1

    6:58, plate numer now public

    • @CoreyMeiser
      @CoreyMeiser 18 днів тому

      Hello, I feel awkward asking, but could you help me with something? My OKX wallet contains both USDT TRX20 and the recovery phrase [ clean party soccer advance audit clean evil finish tonight involve whip action ]. How can I transfer it to Poloniex or Bybit?

  • @jesuscanales5606
    @jesuscanales5606 Рік тому

    Excellent video.

  • @mrtu4509
    @mrtu4509 Рік тому

    Thank Brendan, the best video of payment explanation 🎉

  • @husainghuloom8040
    @husainghuloom8040 2 роки тому +5

    Wonderful explanation, really simple and clear. Although all we have done is instead of giving this data to the merchants, we are giving this data to Google and Apple. Need technology to make the middle man obsolete .. merchant or android or apple .. they all need to go.

    • @SillyOmega
      @SillyOmega 2 роки тому

      Can't servers are needed and there very pricy to run.

    • @taylorbumbum
      @taylorbumbum Рік тому

      This video could use an update.
      But a lot of online merchants do create tokens to process payments directly like Uber, skip the dishes, Amazon.
      Those merchants create a token and directly charge the financial institution.
      It goes amazon > financial institution
      Not
      amazon > Apple Pay> financial institution.

    • @qwertyasdfg7782
      @qwertyasdfg7782 Рік тому

      dude you are simply saying use blockchain/crypto currency 😅

  • @monstermadzune4563
    @monstermadzune4563 9 місяців тому

    hi Brendan, warm greetings from Kazakhstan. Thank you for this video and explanations, very useful material and information.

  • @hymavathiboya7168
    @hymavathiboya7168 5 місяців тому

    Thanks for the super explanation. Could you please post a video on scheme and merchant tokenization

  • @onthegocode1443
    @onthegocode1443 Рік тому +1

    Dude, you explained it so well thank you!

  • @coreyword
    @coreyword Рік тому

    This was a very good explanation and effective use case scenario. Thank you and great job.

  • @carcamp5451
    @carcamp5451 Рік тому

    Amzing job 🎉

  • @azwarinaazman
    @azwarinaazman Рік тому

    Thank you for the easy explaination!

  • @ThaiyaWaronja
    @ThaiyaWaronja 8 років тому +14

    very well explained...forget about those who come to listen to the music as if this was a music video !!

  • @rodcmont
    @rodcmont Рік тому

    this video is crazy, dude. funny and helpful. nice.

  • @siyawat
    @siyawat 4 роки тому

    Amazing information. Many Thanks

  • @TheDigitalGuide22
    @TheDigitalGuide22 5 місяців тому

    yes finally someone that understands awesome crypto content brother thank you

  • @qh3376
    @qh3376 4 роки тому

    Am I the only one who actually enjoys the music?? Creative and informative video!

  • @damejelyas
    @damejelyas 7 років тому +17

    make video speed 1.5 you won't regret it !

  • @hashamniazi3402
    @hashamniazi3402 2 роки тому

    Wow You're explaining in well form, admireable

  • @TecraCoin
    @TecraCoin 4 роки тому

    Thank you!
    now you can use tokens for investing in startups

  • @geraldodom5566
    @geraldodom5566 5 років тому

    Everyone seems to understand it, but I haven't a clue. You move toO fast, and the music makes me want to go straight up!!

  • @aravindgovindaraj
    @aravindgovindaraj Рік тому

    simple and easy... Thanks mate

  • @ASMX_Group
    @ASMX_Group Рік тому

    Excellent explanation

  • @galileoprotocol.official
    @galileoprotocol.official Рік тому

    Great explanation! Your video is fantastic! If given a possibility for interview, would you be up for it? 🙌

  • @lemikanadeola7442
    @lemikanadeola7442 2 роки тому

    thanks for the explanation, every other video keeps me confused.... you just answered my question......😊

  • @shayshay8295
    @shayshay8295 3 роки тому

    Great video, thanks!

  • @redi08
    @redi08 2 роки тому

    Issuing bank does not issue token
    Bank does not keep any token
    Instead token is hosted by payment network like VTS for Visa
    Visa and MC are not Acquirers
    Acquirers can be bank or any processor

  • @kfletch4344
    @kfletch4344 4 роки тому

    Awesome Video:}

  • @shahbazjmd7554
    @shahbazjmd7554 2 роки тому

    Nice information ☺️

  • @yourtube540
    @yourtube540 Рік тому

    This doesn't seem more secure and involves more parties for a transaction that occurs between a buyer and seller.

  • @FancyTibor
    @FancyTibor 4 місяці тому

    Thanks for the breakdown! 🤔 Just a small off-topic question: 😅 I found these words 😅. (behave today finger ski upon boy assault summer exhaust beauty stereo over). How do I use this? 🤨

  • @abhisawant9468
    @abhisawant9468 4 роки тому

    Thanks A Lot ..... easily explained

  • @bancambios
    @bancambios Рік тому

    Well done

  • @desislavpetrov2201
    @desislavpetrov2201 2 роки тому

    genius explanation

  • @spartan187
    @spartan187 4 роки тому

    Master card and visa primary role is schemes and issuing BIN, and rarely they are in to acquiring bussiness usually this is done by banks or payment processors .

  • @JubinMal
    @JubinMal 4 роки тому

    great combination of everything!!

  • @jodybuchanan8269
    @jodybuchanan8269 5 років тому

    Interesting Concept

  • @emperor3355
    @emperor3355 11 місяців тому

    Thank you for this video, it has really help alot, but i want to know, if my phone is stolen, will the thief be able to use my phone and pay for random stuff in a store? or those it have a password of its own?

  • @hajres93
    @hajres93 2 роки тому

    That was easy and simple, thank you.

  • @advaithg9378
    @advaithg9378 6 років тому +3

    Great effort. Thank you so much. You cleared all my doubts.

  • @icekermit
    @icekermit 5 років тому

    Very good and succinct explanation of tokenization!

  • @sanyamjaincs1
    @sanyamjaincs1 3 роки тому

    nice video

  • @hardwaybets
    @hardwaybets 2 роки тому

    Brilliant!

  • @lex8799
    @lex8799 Рік тому

    Thank you so so much

  • @Ajay-qu4il
    @Ajay-qu4il 2 роки тому

    That was awesome explanation. Thank you brother

  • @frustin
    @frustin 3 роки тому

    Granted the video is 6 years old now, but be warned, there are a lot of language inaccuracies in this video which are very misleading e.g. definition of acquirer, it is not mastercard/visa, and the token is not issued by the "bank"

  • @jacobpalatino1113
    @jacobpalatino1113 6 років тому +20

    Now the merchant doesn´t know that sensitive information about you. Google & Apple do... wonderful

    • @Chris-sz9hz
      @Chris-sz9hz 3 роки тому

      Was thinking the same, not sure how it's better for the customer but more data for big tech

  • @saviour2144
    @saviour2144 2 роки тому

    'ACQUIRER"....but great pres!

  • @IsJakeFromState
    @IsJakeFromState Рік тому

    Good vid still relevant

  • @businesswealthstory
    @businesswealthstory 2 роки тому

    You should update this video with Web3.0 technologies.

  • @faisalmohamed9121
    @faisalmohamed9121 4 роки тому

    Simply put its a process of converting Fixed PAN to Dynamic PAN

  • @la670
    @la670 2 роки тому

    Thank you!!

  • @pyr8dude781
    @pyr8dude781 4 роки тому +4

    You have to be tokin' something to eat at McDonalds. 😂

  • @Suriya_chennai78
    @Suriya_chennai78 Місяць тому

    Do more Videos My firend

  • @HenrideNavacelle
    @HenrideNavacelle 5 років тому +1

    Thank you for the video! :-) . is the token # different each time you use Android pay?

  • @farisalenezy5083
    @farisalenezy5083 2 роки тому +2

    Nice explanation but unfortunately not accurate, if you are looking for a technical material don’t rely on this

  • @pernilsson2394
    @pernilsson2394 4 роки тому +1

    So instead of giving my local hardware store my PAN i give it to Google? And how is this better?

    • @jedisentinel4879
      @jedisentinel4879 3 роки тому

      Big Tech are merely the first ones to implement this, more and more tokenization companies are being born every year

    • @kristen3240
      @kristen3240 3 роки тому

      google is considered more trustworthy; the payment device at merchant is not as reputative as google. Therefore, handing the info to google more secure. I guess it is the principle...

  • @luciferangelica
    @luciferangelica 6 років тому

    what's the point? it can be traced back to the account by the merchant or bank or whatever, how does this change anything? your company gets a cut?

    • @Someniatko
      @Someniatko 6 років тому

      The merchant will not be able to recover your data based on the token. Only bank can.

  • @movingman07
    @movingman07 4 роки тому

    Is this the reason why companies want to have there own mobile payment solutions so they can acquire the data for themselves.

  • @Frothling
    @Frothling 4 роки тому

    I dont think VISA/Mastercard are acquirers... Acquirers are the merchant's bank?

  • @sonias5843
    @sonias5843 5 років тому

    So, the solution is to share private data with google rather than merchants?

  • @StudyNotesandTheory
    @StudyNotesandTheory 6 років тому +1

    Great job Brendan! This was thoroughly explained and entertaining!

  • @pawansamyak
    @pawansamyak 2 роки тому

    The noise behind the video is irritating pls reduce the base next time thankyou

  • @skyboundzoo7529
    @skyboundzoo7529 5 років тому +4

    I liked the drawings,, as I am a visual learner. But I don't think this format complimented the type of educational content.. waaaaay too long a vid.. skipped thru

  • @Teluguboy417
    @Teluguboy417 2 роки тому +1

    Background music was really irritating

  • @BoeyChar
    @BoeyChar 4 роки тому

    whats the bg sound for? ridiculous

  • @dalurinzinia829
    @dalurinzinia829 5 років тому +1

    But doesnt that mean google knows all our personal info relating to our payment card??

    • @TebogoMotlhale
      @TebogoMotlhale 5 років тому

      passing the buck from Peter to Paul, yeah . . . now you're sending my sensitive private information to Google while assuring me that I am secure because it is No longer being "seen" by the merchant, now we have another internet-search-engine guy in the middle who acts as the TRUSTED intermediary to carry and pass around billions of people's "banking" information and become the weakest link and the biggest SINGLE TARGET for Chinese/Czech republic hackers ! On that fateful DAY when Chinese and Czech republic hackers finally sniff a billion credit card details from Google/Apple and threaten to leak/dump ALL of that information on torrent sites, that will be doomsday for EVERYONE !

  • @stansuen8072
    @stansuen8072 5 років тому

    Don't mind a bit of entertainment but this is trying too hard to a target group of technical people. I do appreciate the explanation of tokenization.

  • @amdg01007
    @amdg01007 Рік тому

    Can’t you just decode the tokenization? It’s just one layer of security that’s faulty, right?

  • @fabianbraesemann5079
    @fabianbraesemann5079 5 років тому +2

    The music makes it hard to understand anything

  • @beeaar2152
    @beeaar2152 2 роки тому +1

    Greetings Brendan,
    You just understand that a Bank does not issue Tokens ... thats a job for TPS !!
    With a little more research you can ace making such informative videos.
    Best of Luck !!

    • @BLESSED1591
      @BLESSED1591 Рік тому

      Agreed. That’s ach still. Tokenizing is when we take real world assets and place them on the blockchain. Not sure if I left the video to early but I think we where just explained how mobile payments get settled.

  • @myoutubecom-gg7sb
    @myoutubecom-gg7sb 5 років тому

    Cashless digital mobile payment system is the future

  • @h1vuc1s
    @h1vuc1s 5 років тому +1

    Good job with the explanation, but the part after 5:32 was completely unnecessary.

  • @lakai944
    @lakai944 7 років тому +2

    Is that all there is to tokenization??? It does sound more secure, but....1. I really don't care if best buy has my account info. They are not going to ruin their credentials by stealing money and if someone hacks them...well shit happens (Very unlikely) 2. You still need to give your account info to Google. So if someone hacks your Google account you're kind of screwed, which feels very unsecure.

  • @raunaq1984
    @raunaq1984 7 років тому +2

    Thanks Brendon , beautifully explained .

  • @paulbell8279
    @paulbell8279 5 років тому

    Is this the same as the service provided by FinNexus. Can anyone explain me in Detail? Thank You.

  • @tylerbarley7042
    @tylerbarley7042 3 роки тому

    The music is horrible. I had to choose another video

  • @spiralni
    @spiralni 4 роки тому

    well thanks... btw that hand is kind of creepy

  • @shareapps3248
    @shareapps3248 6 років тому +1

    no me i liked the music , seriously what its name , where can i find it please ?

  • @hapcleaner5734
    @hapcleaner5734 3 роки тому

    thanks

  • @laszlozahoranszky2126
    @laszlozahoranszky2126 7 років тому +1

    Hey, thanks for this! I would love to hear about the details of the token. Because the merchant sees the token. So how come that is not something that we need to worry about?

    • @mariatravnitskaya2375
      @mariatravnitskaya2375 3 роки тому +1

      It's been 3 yrs so idk if that's still relevant, but for all the rest who're wondering... the merchant can't decipher the token since they have no access to the DB where the tokens are matched with the original values

    • @tonymp
      @tonymp 2 роки тому +2

      It's more complex than what was shared in the video, but generally the app used to pay shares the token PLUS a transaction credential with Mastercard/Visa. The token can only be used with a transaction credential and the credential is only valid once. A token by itself is worthless

  • @levinsonman
    @levinsonman 3 роки тому

    This is not tokenization - this is pseudonymization - Tokenization is a process where you apply a reversible algorithm to data to condense or obscure it, and can get back to the original data without using a third party system. Pseudonymization is a process where a third party system is needed to recover data that is explicitly redacted or hidden, to eliminate the possibility that uniquely identifiable information is hidden.

  • @laurenstephens9070
    @laurenstephens9070 Рік тому

    But if I use cash, no one knows anything about me. Seems overly complicated.

    • @blake-nw4pd
      @blake-nw4pd 10 місяців тому

      You won't always be able to use cash. That is the point

  • @arjunts8712
    @arjunts8712 4 роки тому

    wow someone really likes drawing

  • @mandeluh
    @mandeluh 3 роки тому

    I thought the point of all this new tech is to eliminate intermediaries

  • @abdullahnsy
    @abdullahnsy 7 років тому

    My card has NFC function. Is it same to mobile app?

  • @alexlucas9185
    @alexlucas9185 2 роки тому

    I’m here because of Charlie

  • @ajghamdi7188
    @ajghamdi7188 5 років тому

    Music was a distraction :(. The last part also was not necessary.

  • @jesusm4656
    @jesusm4656 4 роки тому

    Great video on explaining Tokenization. You should check out #ZAP and dig deep in their project. You’re able to tokenize businesses, Real estate etc

  • @subhasankarbhattacharya3454

    the music is super loud

  • @srik24
    @srik24 4 роки тому

    I don't understand, why you need a back ground music? This is killing the basic idea of the video:(

  • @williambarahona6116
    @williambarahona6116 5 років тому

    Todo parece correcto en la explicación excepto por un punto muy importante el PAN nunca viaja en ninguna transacción y esto en su presentación esta mal lo único que viaja es un TOKEN por favor ajustar su presentación para no confundir. Gracias.