Tech Sales Pro Reacts to Andy Elliot Teaching Car Salesmen How to Sell

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  • Опубліковано 27 лис 2024

КОМЕНТАРІ • 114

  • @psychologixselfmastery
    @psychologixselfmastery Рік тому +27

    I don’t agree with everything that Andy Elliot says in this video but we have to understand that he is in car sales and there are some unique aspects to selling cars. I have not worked in car sales but I have interacted a lot with car dealerships in a professional manner and there are four things which we have to bear in mind.
    1). The car sale usually is completed in anywhere from 1 to 3 visits, rarely more than that, so unlike tech sales it’s a short sales cycle., Usually, the prospect has been shopping around for months, but when it comes time to talk with the sales rep, they are ready to in many cases right there and then buy the car, so aggressivity is a must. And in this physical interaction, being very strong and dominant shuffles undecided people into buying mode. Sure it will piss off some people, but it will also convert more people.
    2). The curse of car sales is that nothing is happening all day or week or sometimes even all month and then a prospect actually comes in and the sales rep has to go from cold to hot immediately if they want to close the sales. Most tech salespeople and inbound sales in general will be prospecting, handling objections, pitching, and closing multiple times a day. So in car sales it’s not like that, when you pitch multiple times a day you are warm and ready to go, I think this guy is trying to forge assertive personalities that are always ready to sell.
    3). There are literally lots of tyre kickers who come to do car buying tourism, so being a bit of an ashole will weed out the tourists, so, in this case, some irritation is a good idea.
    4). It’s all about the numbers. Usually by the time a buyer comes to talk to the sales rep they have already been looking at brochures and videos and talking with their friends for months and they are down to a few manufacturers and a few models. Once they take the test drive and are happy with your manufacturer, car colors, and trim which is a deal breaker by the way) then it really comes down to the numbers. Car buyers need the car rep to make the decision easy for them. So really they want to buy but it comes down, more than anything else, to which car dealer is willing to make the process less painful for them. This is where the ROI comes into play, people are not buying fleet cars, they are buying their own car and they usually have to justify their purchase to their spouse usually; so more than anything else the car sales rep does not need advanced closing techniques, rather they need to clarify what car, what color and trim and then make it easy for the prospect to buy from them and be a little assertive to ask for the sale today.
    Different kettle of fish than tech sales.
    Of course, for real advanced car sales, the rep should actually be actively prospecting, but most car sales reps do not even know that prospecting and referrals are a thing and of course, this separates the 4 car a month reps from the 40 car sales a month reps.

    • @MattMacnamara
      @MattMacnamara  Рік тому +7

      This might be the best comment on any of my videos…EVER. Awesome stuff

    • @Network.Savage
      @Network.Savage Рік тому +1

      Perfectly said , as a previous car salesman you are right also in car sales it’s quantitative drive and not quality but you get paid on either gross or a weekly draw. Etc etc I feel like this conversation is needed.

    • @AnthonyWabo
      @AnthonyWabo 6 місяців тому

      Hit the nail on the head!

    • @philipcastanon9484
      @philipcastanon9484 4 місяці тому +1

      @@MattMacnamarathere is always another perspective, I think you should try watching some of his long form content. Take what’s applicable and discard the rest, some of the short form stuff doesn’t entirely do justice and is out of context.

    • @ChadTheCarnivoreRealtor
      @ChadTheCarnivoreRealtor 2 місяці тому

      I think this video is very useful. I do believe that sales in general are the same there’s definitely differences in what field you’re in. So you can do any but you have to tweak in different fields

  • @NWRcolten
    @NWRcolten 4 місяці тому +5

    Since everyone is talking bad about him I want to say this. I have not paid a dime to Andy Elliot for any course or training. But from all his free car sales videos I have learned how to sell cars in an honest and professional way and I ended up making enough money for my new family. He has only encouraged me to do good things and improve my health and mind. So I don’t get the hate

    • @MattMacnamara
      @MattMacnamara  4 місяці тому +1

      Glad to hear you learned something from him…but the “I don’t get the hate” part, not sure how you can’t understand it, at least a little bit. He is a bad guy who scammed people at his dealership

    • @NWRcolten
      @NWRcolten 4 місяці тому

      @@MattMacnamara well if that’s true then it needs to be addressed by him but I’ve done plenty of bad things but now I’m trying to do better things for myself and other people. And that’s what I see him doing (helping people) instead of hurting them now. But I have no comment on the scamming things cause I’ve never personally looked into it
      All I’m saying is people can change and do better and we shouldn’t punish them for that.
      Now obviously actions still have consequences and if he did truly hurt and scam people then that needs to get figured out.

    • @tkitchens91
      @tkitchens91 3 місяці тому

      I wanted SO fuckin bad to believe this dude was genuine. Was planning on flying out to Arizona and paying for coaching...
      And then I learned about the fraud indictments.
      LITERALLY the only reason Andy is even free to make this content is because he rolled over on all the same people he was committing fraud with. This guy admitted ON RECORD, IN COURT, that at the Big Red dealership where he worked, he targeted people who could be brainwashed easily (Elliot Army is looking REALLLLLLY similar right now), admitted that ethical people were fired or run off, and that they committed fraud ON THE DAILY to sell cars to people that couldn't actually afford them. They forged signatures, inflated income, and a WHOLE lot more. You dont need to believe me, go look it up, because I had to look it up for myself to believe it.
      Talk about a lack of integrity and transparency.... I thought this guy was a good choice for a coach, but it turns out that he doesn't wanma win the RIGHT way, he just wants to win at any cost. 😕 Participating in the fraud was bad enough, but the fact that when they were all caught, he immediately proceeded to throw his companions under the bus just really drives home the point that he does not care AT ALL about anything but his own gain.

    • @evanmilsk5748
      @evanmilsk5748 3 місяці тому

      Do you have a six pack?

    • @NWRcolten
      @NWRcolten 3 місяці тому

      @@evanmilsk5748 yes I do I always have though.

  • @michaelb6510
    @michaelb6510 Рік тому +9

    Starts to write down my kids names on a paper.
    Me" Sir get the fuck off my lawn."

  • @MattMacnamara
    @MattMacnamara  Рік тому

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  • @Network.Savage
    @Network.Savage Рік тому +3

    As a new BDR , who sold cars I will say that car sales and tech sales are very different but very similar when it comes to best practices. In car sales you are steadily leading someone into a sale immediately in that moment. I’d love to have a conversation with you Chris to shed light on this.

    • @MattMacnamara
      @MattMacnamara  Рік тому +2

      yep, I imagine there are soooo many differences between the two.

  • @adrienlafond4703
    @adrienlafond4703 Рік тому +2

    Awesome format, love the contrast between his approach and yours, it helps a lot to deepen my understanding. More of that please!

  • @jmg_1969
    @jmg_1969 7 місяців тому +1

    Matt, great video! I love your honesty and sincerity and most of all how tactful and classy you are when disagreeing with some of the techniques featured herein. Great job and thank you for all your hard work!

    • @MattMacnamara
      @MattMacnamara  7 місяців тому

      thanks for watching and commenting Joseph!

  • @rms-vp6hf
    @rms-vp6hf 4 місяці тому +5

    He was indicted and turned witness at that car dealership. They were committing fraud and cost banks millions and squeezing sub-prime borrowers for “down payments” they pocketed.

    • @MattMacnamara
      @MattMacnamara  4 місяці тому +1

      yep...he is horrible

    • @thefeds1290
      @thefeds1290 25 днів тому

      Just tell me you didn’t read the discovery then shot your mouth off without telling me 😂 😂 dudes weren’t pocketing down payments 😂

    • @rms-vp6hf
      @rms-vp6hf 25 днів тому

      @ just tell me you’re husband likes you to swallow while you blow him during Grant Cardone videos 🤣🤣🤣

  • @wavynomad
    @wavynomad 6 місяців тому +4

    The Apex Predator of car sales

  • @Eniggma39
    @Eniggma39 10 місяців тому +1

    Prime Andy Eliott (2 years ago) have a lot of great advices

    • @MattMacnamara
      @MattMacnamara  10 місяців тому

      I’ll check out his old content

    • @kevinuc1514
      @kevinuc1514 6 місяців тому

      Any video link please?

  • @zachwilliams4478
    @zachwilliams4478 Рік тому +1

    Hey Matt! Love your stuff man. What do you think about Jordan Belfort’s straight line sales process? I think he’s an absolute master in body language and tonality but curious if you’ve seen any of his stuff!

    • @MattMacnamara
      @MattMacnamara  Рік тому

      I have seen his stuff and I agree. His body language and tonality tips are great

  • @Bcbregan
    @Bcbregan 10 місяців тому +1

    Car sales are VERY similar to in home hard close sales. If you don’t sell it on the spot the percentage goes down dramatically that you make that sale. That’s obvious.
    You can’t judge these techniques from the lense of tech sales, it’s not a fair assessment.
    The cost comparison with the savings on gas was very clear. The customer was just shown that by buying the new vehicle they would actually save $50 a month. It becomes a no brainer. This sales technique is incredibly successful with these types of sales.
    Same with the wife objection. You let them just leave and talk with their wife they most likely aren’t coming back. You have to OVERCOME that objection right then.
    Obviously we would NEVER do that in tech sales, but we aren’t talking about tech sales.

    • @MattMacnamara
      @MattMacnamara  10 місяців тому

      Thanks for sharing. Sounds like you worked in car sales before?

  • @lpentertainment7995
    @lpentertainment7995 2 місяці тому

    Matt
    Solid advice! This is a super helpful video. I'm a painter, and really like that art. Can ypu tell me who the artist is, please?

    • @MattMacnamara
      @MattMacnamara  2 місяці тому +1

      ohhh...I got it years ago as a gift...I'll try and track down who made it.

  • @MoparMarc426
    @MoparMarc426 5 місяців тому +2

    I don’t care what the customer has to think about . Just want to move the sale forward

    • @MattMacnamara
      @MattMacnamara  5 місяців тому

      How do you move the sale forward if you don’t care about what the customer is thinking?

    • @MoparMarc426
      @MoparMarc426 5 місяців тому

      @@MattMacnamara instead of challenging the customer and asking What do you need to think about? You say “Of course you need to think about it.” You agree with the customer

    • @MattMacnamara
      @MattMacnamara  5 місяців тому +1

      @@MoparMarc426 gotya, I agree with that

  • @Nostalgicholy
    @Nostalgicholy Місяць тому

    On the other side how often do people really get up and leave when they say they're going to get up and leave watching videos like this just curious.

    • @MattMacnamara
      @MattMacnamara  Місяць тому

      not quite following your question...

  • @MrTimRS
    @MrTimRS 2 місяці тому

    good analysis

  • @th0rn3gaming
    @th0rn3gaming 4 місяці тому +2

    Jeez the water treatment dude gets me every time I see it. I've seen it a few times now and cringe because it doesn't have anything to do with the actual objection.

  • @PesGoal4
    @PesGoal4 9 днів тому

    Very often the reason for the excuse is that the salesperson doesn't like the way they work, the way they act. Then no tactic works. I'm not sure that salespeople would want to hear that.

  • @infuseme2
    @infuseme2 Рік тому +31

    This guy makes me crazy. I don't do business to consumer sales anymore because of these models and methods. These manipulative sales methods I find to be immoral. One may be successful by the measure of closing, but at what moral cost to one's soul? Manipulation of people, intimidating people, even belittling people into a sale is not cool at all. And I have met plenty of very successful sales people that never do this kind of stuff.

    • @MattMacnamara
      @MattMacnamara  Рік тому +6

      1000% agree. A lot of this is manipulation, sleazy sales tactics. Some of his stuff resonates with me…but most does not.
      Kudos to him though. His brand is exploding…he knows how to market himself which is turning into the #1 thing for sales success

    • @drewhubbard9214
      @drewhubbard9214 5 місяців тому +1

      You can go back years and find out (to absolutely nobody's surprise) that Andy has told his share of lies. I sell in B2B... And if I tried half this Andy stuff I'd lose half my sales. Lol

    • @Nathan-o2w
      @Nathan-o2w 3 місяці тому

      All these famous people are secretly transgendered, G2G Poncho Pete son of man on UA-cam

    • @CashFlow287
      @CashFlow287 2 місяці тому

      If you’re scared go to church. We got money make and deals to close

    • @neotericworld8006
      @neotericworld8006 Місяць тому

      Do you know that in grocery stores the generic brand and a more "better" brand is the exact same product. Just different brand. Who are they cheating, false advertisement, etc...
      This world us a business specially in the United States where people are more about material things.

  • @kennethsouthard6042
    @kennethsouthard6042 4 місяці тому

    Andy's training is essentially Alec Baldwin's speech in GlenGarry Glen Ross and here's how you look at car salesman like Andy:
    To people like Andy, the car buyer is not the customer, the car buyer is a vessel whose only value is to have as much money extracted out of him as possible and is given as little value as possible for that money. Salesman using Andy's techniques are told to say whatever it takes to make that happen and no, the car buyer's needs are not important. The actual customer is whoever owns that dealership and satisfying their needs which has to do with moving as much metal as possible for as much as they can get for it.
    Andy's techniques are common in large metro areas with high volume dealerships where the business is all about moving cars and the salesperson and car buyer will likely never meet again. In smaller towns where dealers are not as prevalent, where alienating customers can hurt your business and in higher end cars where buyers have more resources and are smarter, these techniques don't work as well.
    People who identify their status with owning a trendy car, even if they don't have the resources and credit to support it, are especially vulnerable to sales techniques such as this. If you have little to put down, poor credit and or upside down on a trade in, you have NO negotiating power in this situation, and you will usually come out far worse when you leave the dealership than when you went in. Someone in this position is actually a preferred customer for someone like Andy. The salesman will be high fiving on how bad they rooked you as soon as you leave the lot and at the next sales meeting.
    You have to be on your guard in a place where salesman with a philosophy of training like Andy's work. It requires, education, lack of emotion and not feeling beholden to them. You also need to be confident in slowing things down and taking control of the transaction. They have to be made to realize that a smaller commission is better than no commission. If they don't, then just walk away.

    • @MattMacnamara
      @MattMacnamara  4 місяці тому

      Agreed. Thanks for leaving a comment. He sucks

  • @missheartbreaker1213
    @missheartbreaker1213 Рік тому +4

    Do Grant Cardone Next

  • @S4MCRD
    @S4MCRD 4 місяці тому +1

    Someone's read Never Split The Difference

  • @coachbarela5705
    @coachbarela5705 5 місяців тому

    The best way to make a judgment is to buy the training. These are teasers.

    • @MattMacnamara
      @MattMacnamara  5 місяців тому

      Yeah…I’m not buying the training. I’m confident none of this would work in B2B…

  • @timcooper62
    @timcooper62 4 місяці тому +1

    Dude barely escaped serious jail time.

  • @mwp6662
    @mwp6662 Рік тому

    How much do you feel sales is a personality fit?

    • @MattMacnamara
      @MattMacnamara  Рік тому +1

      Personality is huge. Sales is for some people and it’s not for others. Personality and temperament plays a big role.

    • @mwp6662
      @mwp6662 Рік тому

      @@MattMacnamara What personality fit is best? How much of sales is trained?

  • @TheRealJoga
    @TheRealJoga Місяць тому

    I knew there was a reason I didn't want to pay.

  • @caraffiliates8422
    @caraffiliates8422 4 місяці тому

    Let me explain something to you, it’s all about your work ethic. So in sells there’s no one way to do it all. You have to take what works and get rid of the bs that doesn’t work.

  • @ekkamailax
    @ekkamailax Рік тому +4

    girl: “I have a boyfriend”
    Katie can I ask you a question?
    I’ve been doing this a long time, and usually when girls tell me they have a boyfriend it means one of two things:
    1. They’re not interested and don’t want to hurt my feelings
    2. They are interested but have some uncertainty
    Which one better represents your situation?
    😂😂

  • @juliebommelman7335
    @juliebommelman7335 6 місяців тому +2

    Andy Elliott is a top notch con-artist.tell us Andy tell us how you avoided jail at the last dealership you were at.

  • @AnthonyWabo
    @AnthonyWabo 6 місяців тому +2

    Tech sales and car sales, two different animals. There's a lot of bullshit and a lot of valuable advice from Andy. I can guarantee you that there's more transferable skills from car sales to tech sales than the other way around.

  • @aprilshowers769
    @aprilshowers769 Місяць тому

    He ripped off the certified health nut of $50,000. Interview on the bearded lawyer.

  • @nsa9821
    @nsa9821 5 місяців тому +1

    Bro this guy has been exposed numerous times.....Spencer Cornelia did a great video with a deep dive. Sales resistance is up big time with Andy...2/10 sales guru.

  • @SVThailand
    @SVThailand 4 місяці тому

    bottom line you take a few tips from Andy you'll be okay to try to emulate Andy you'll continue to impact negatively the invitation sales professionals in general

  • @mhaluuun93
    @mhaluuun93 Рік тому +3

    Please do Jeremy Miner next!

  • @bernardkoey4087
    @bernardkoey4087 21 день тому +2

    ain't he a conman???

  • @rob-soul-course-creator
    @rob-soul-course-creator Місяць тому

    Matt, I'm confused... The thumbnail promises a Guru vs. Fraud analysis, which never happens. Throughout the video you praise Andy Elliott for several things and you reveal that you are '50-50' about him. You also state that there are different styles of salesperson and you acknowledge that his style doesn't align w/ yours. Theres no real verdict in the video at all, but then as a response to a viewer comment, you call Andy Elliott a fraud. Based on what? Differences of opinion aside, there's nothing in this video that you call out as fraudulent. Nothing you say indicates how you really feel. I don't get it.

    • @MattMacnamara
      @MattMacnamara  Місяць тому

      I did a poor job explaining my opinion in the video. I think he is a fraud. The only reason he isn't in jail is because he flipped on his coworkers to the FBI. The videos I shared in this video are probably his best videos on the internet...I should have reacted to a few videos that I don't have agree with as there are MANY. He is a fraud, a liar, and a thief

    • @rob-soul-course-creator
      @rob-soul-course-creator Місяць тому

      @@MattMacnamara Thank you for this response! I've recently become aware of Andy Elliott and the past allegations against him. I'm a huge researcher, so I'll do my own due diligence, but in a nutshell, did he plead guilty to anything? And then receive leniency because he flipped on his prior employers? That's what I'm gathering from other people. Thanks again!

    • @MattMacnamara
      @MattMacnamara  Місяць тому

      @@rob-soul-course-creator dealertalk.io/andy-elliotts-connection-to-the-big-red-dealerships/

  • @SVThailand
    @SVThailand 4 місяці тому

    Andy's going to do my budget for me in the car sales room Andy is not a sales group Andy is a UA-camr

  • @aprx1814
    @aprx1814 5 місяців тому +2

    Based on your videos, Andy has made more in a year than you have. His commissions are wayyyy smaller than yours in your industry. I'm not the biggest fan of him, but you're using his name for clout. Lost all my respect and my follow. You're preying on people trying to learn and pretending YOU'RE the expert, there's room for all of us, stop trying to knock others.

    • @MattMacnamara
      @MattMacnamara  4 місяці тому

      @aprx1814 the only reason he isn't in jail right now is because he flipped on his business partners in his dealership. He committed fraud, identity theft, forgery, etc. to sell cars. If you are a fan of Andy Elliot, this channel is not the place for you, so not watching anymore of my videos make sense.

    • @MattMacnamara
      @MattMacnamara  4 місяці тому +1

      also, you clearly did not watch the final minute of this video...go watch the final minute and let me know your thoughts...it actually sounds like you didn't even watch any of this video at all

    • @alphacanine9641
      @alphacanine9641 4 місяці тому +1

      Matt guy is a plank ignore him

    • @MattMacnamara
      @MattMacnamara  4 місяці тому

      @@alphacanine9641 lol

  • @senaycetin8378
    @senaycetin8378 Рік тому +1

    grant cardone please

  • @Optionshandler
    @Optionshandler 3 місяці тому +1

    weve seen the court documents and why he's made so much money, he's a fraud bro,

  • @SVThailand
    @SVThailand 4 місяці тому

    whoever pays for Andy Elliott training whatever company uses him is throwing their money in the garbage can I've seen him belittle young salesman that had lots of good potential in front of entire classes and instead of focusing on people's positives and teaching through example and proper roleplay he pure s bag. if you're into selling $100,000 SUVs to single moms making $35,000 a year and laughing with your buddies after you roll them then yeah maybe but I do professional in home sales and I'm always training even with over 30 years experience This guy is an abomination to the industry of training for sales and I thought that before I found this video by the way

  • @timcooper62
    @timcooper62 4 місяці тому

    I purchased a vehicle a few months ago. I looked at 3 at 3 different dealerships. The word tracks are hilarious. They all say the same stuff. Its really a turn off.

  • @blakedott9295
    @blakedott9295 Місяць тому

    Andy never met a hater more successful than him

    • @MattMacnamara
      @MattMacnamara  Місяць тому +1

      How do you define success? He committed fraud to sell cars and was facing YEARS in jail. He flipped on his business partners to stay out of prison…he is a joke