Wow this is amazing! I remember when another past mentor told me that if I really want to take my online business to the next level, find a specific niche to serve. Since the chiropractic profession has really served me well in the past, I decided to make Texas chiropractors my niche. I have found out that there are many other "players" in the market also serving chiropractors. I think I'll include other functional medicine and/or integrative medicine professionals in my niche.
Hmph! My niche for website design is my style (using hand drawn, cute or elegant illustrations to build interest and give brands purposeful personality). It's for kindergartens to pediatricians to florists to marriage counselors to gynecologists. Maybe ... Nope, I love them all!
What do you think about restarurants and cafes? Because in my country, there are a lot of cafes with really good interiors and interesting menus, however they don't have any website for their cafes. I'm currently building the online agency for it, however sometimes im thinking that they doesn't have website because they're prioritizing their marketing from street existence since people will go to a new cafe once they got through it on the street. What do you think?
Sounds like a tough market because the website is not really that important for those types of businesses in my opinion since it doesn't bring sales. They might benefit from social media help perhaps . That might drive more people to their restaurant/cafe. But overall very difficult because restaurants and cafes often dont make great profit
Hi Lee, im starting off, single handedly, pls advice you manage media and images for the websites, do u hire professional photographer to do photography for your clients websites, or u use stock images, I am really short on investment, i have done a few sites, but want to start, so pls advice
My experience has not been good with life insurance brokers because it tends to be really hard to differentiate them from one another. It's also a niche I personally find pretty boring so I have not invested much time into trying to figure out how to overcome the challenges. The biggest problem is that basically everybody is selling the same thing while trying to compete on price and customer service. That makes it hard to develop compelling marketing content for them. I'm not saying it is a bad niche and should absolutely be avoided. I'm just saying it's not a niche that I personally would pick.
Great question! The key is to walk the client through the complete customer journey you are creating for them so that it becomes clear and obvious that your offer has a positive return on investment. There are other aspects to consider as well such as: - making sure you have a solution with a measurable business outcome - attracting qualified leads that want the outcome AND have the buying power to obtain it - validating your authority to people believe you have the required expertise - presenting social proof around your solution - etc. I've got an entire course/community covering these things in Blue Theory. If you're interested, here's a link: lee.blue/theory
I think web designers today should have to branches of their businesses. One branch is consulting and the other is a productized service. I call it The Delta Method. Check out this video for the details. ua-cam.com/video/YUijU7wpRLw/v-deo.html
Hello Lee, thanks again for your content - it's amazing! The video incited in me a major question: For starters, is it better to communicate in our agency website that we cater specifically for the chosen niche? Or should we start broad and vague, target niches, and as we understand which niche is more effective, we cater the website only for it?
My recommendation is to be very clear and specific in your marketing because that creates a clear desire in the client's mind. In other words, by being clear and vivid you create something that clients actually want. If you're vague and generic, people don't even know what it is you're even offering. How are they supposed to want it if they don't even know what it is? In Blue Theory (lee.blue) we build a very specific offer that generates leads for local businesses. So, if you own a local business and you need leads from within driving distance of your location, our offer is for you. If you want some help getting this all together, join me in Blue Theory and take part in our Leads In One Week challenge. I'll help you define your offer, build your lead generation funnel, and give you a script/pattern for converting leads into paying clients. If you can spend one hour per day "feeding your funnel" (connecting with prospects online) I think you'll be very happy with the results. It's a lot of fun! Let me know what you think. 🙂
@@DoubleStack Thanks Lee! I guess my question is is the statement "if you own a local business and you need leads from within driving distance of your location, our offer is for you" specific enough? Or is there the need to mention the niche e.g. "If you're a tax accountant, and own a local business...." I have to say that I'm interested. The only thing that has prevented me is that I'm not currently in a condition to spend that amount monthly. Though I'm sure it would provide immense value because your character is wonderful!
@@jennysquesttowellness I should make a video about optimizing the size of your target market. I start with the offer and let the purpose of the offer define the size of the niche. I have two "rules" that let me know if the niche is too big or too small. Rule #1 - Going Too Broad Do I have to change my marketing strategy depending on the lead I'm talking too? If all my leads can't use the same solution then the audience is too broad. Rule #2 - Going Too Narrow Could I broaden my audience without having to change my solution? If I could serve more people without changing the strategy behind my solution then I've scoped the niche down too far. So, now it all comes down to what your offer is. I think a great offer to start with is a five-pillar offer including: 1. Web design & branding 2. Hosting, maintenance, and support 3. Local SEO 4. Google Business Profile management 5. Paid ads (optional upgrade) That package will work for all local businesses that have in-person interactions with their clients and want to get more leads from within their community.
We have evolved our thinking about this over the last year in a way that allows you to select your niche without limiting yourself to a single industry. The update is part of our Authority Framework which you can access here: doublestack.net/authority-framework
Yes, I can think of some good marketing strategies to help that niche land more clients right off the top of my head. It would be relatively easy to reach their audience (people looking for pads and driveways). My only concern right now is how to target the concrete niche (business owners). If you feel like you have access to that target market, I can definitely see how that could work quite well!
Identify as many problems and huge pain points as possible in a business, find ways to solve those problems with a website and express to the client why having a website can help solve these problems they have at the top of their mental list . Websites are all about solving business problems, not just fancy design. Become a professional problem solver and then businesses will see the value in paying you 10k for a site.
Is that even a question? And the main thing is not about the design but what other extra things you can offer that come with the website, like appointment scheduling, lead follow up or tracking, ai chat bot, etc etc
What I’m trying to say is to give it value, is like if you go to a club and they want to charge you 45$ for a simple and small rum and coke cup, that sh*t better come with gold in it to be valued that much, cause if not then I’m not buying.
Im in the mental health niche. Never ran into any issues around what youre allowed to say & not sure how that wouldnt also apply to all the other medical niches you mentioned first that you like. Especially since those sound more alternative, you probably have to be even more careful with what you say. The one big law thing that Id say does in fact mental health or physical health niches more difficult is HIPAA compliance with how you store lead information.
![What's in our $10,000 websites. How we get leads. Why people buy it. [Everything Revealed]](http://i.ytimg.com/vi/RYhkMcksA5E/mqdefault.jpg)
Wow this is amazing! I remember when another past mentor told me that if I really want to take my online business to the next level, find a specific niche to serve. Since the chiropractic profession has really served me well in the past, I decided to make Texas chiropractors my niche. I have found out that there are many other "players" in the market also serving chiropractors. I think I'll include other functional medicine and/or integrative medicine professionals in my niche.
Qué servicios ofreces bro? Diseño web?
Hmph! My niche for website design is my style (using hand drawn, cute or elegant illustrations to build interest and give brands purposeful personality). It's for kindergartens to pediatricians to florists to marriage counselors to gynecologists. Maybe ... Nope, I love them all!
What do you think about restarurants and cafes? Because in my country, there are a lot of cafes with really good interiors and interesting menus, however they don't have any website for their cafes. I'm currently building the online agency for it, however sometimes im thinking that they doesn't have website because they're prioritizing their marketing from street existence since people will go to a new cafe once they got through it on the street. What do you think?
Sounds like a tough market because the website is not really that important for those types of businesses in my opinion since it doesn't bring sales. They might benefit from social media help perhaps . That might drive more people to their restaurant/cafe. But overall very difficult because restaurants and cafes often dont make great profit
Hi Lee, im starting off, single handedly, pls advice you manage media and images for the websites, do u hire professional photographer to do photography for your clients websites, or u use stock images, I am really short on investment, i have done a few sites, but want to start, so pls advice
Beginner question but is this about web design services or social media services? i though they were 2 different things
2 sides of same coin
Hi, what do you think about hair salons?
Im curious to hear what u think about online coaches, specifically online fitness coaches/trainers
You're awesome! Doing the work for us!! ❤
Have you seen this video about what I think of as the Easy Niches? ua-cam.com/video/mnFGzqArFaM/v-deo.html
@Lee, please what do you think of "Moving/logistics Companies" niche?
🤔
How about lawyer?
what about leads for life insurance brokers.
My experience has not been good with life insurance brokers because it tends to be really hard to differentiate them from one another. It's also a niche I personally find pretty boring so I have not invested much time into trying to figure out how to overcome the challenges. The biggest problem is that basically everybody is selling the same thing while trying to compete on price and customer service. That makes it hard to develop compelling marketing content for them. I'm not saying it is a bad niche and should absolutely be avoided. I'm just saying it's not a niche that I personally would pick.
@@DoubleStack I totally agree about the insurance agents and brokers niche. Been there, done that. Thank you Lee for your great niche ideas.
Really interested in breaking into real estate niche - any chance you could share the tiktok account or tips?
How do you close a $10,000 website sale?
Great question! The key is to walk the client through the complete customer journey you are creating for them so that it becomes clear and obvious that your offer has a positive return on investment. There are other aspects to consider as well such as:
- making sure you have a solution with a measurable business outcome
- attracting qualified leads that want the outcome AND have the buying power to obtain it
- validating your authority to people believe you have the required expertise
- presenting social proof around your solution
- etc.
I've got an entire course/community covering these things in Blue Theory. If you're interested, here's a link: lee.blue/theory
What do you think about consultants?
I think web designers today should have to branches of their businesses. One branch is consulting and the other is a productized service. I call it The Delta Method. Check out this video for the details. ua-cam.com/video/YUijU7wpRLw/v-deo.html
Hello Lee, thanks again for your content - it's amazing! The video incited in me a major question: For starters, is it better to communicate in our agency website that we cater specifically for the chosen niche? Or should we start broad and vague, target niches, and as we understand which niche is more effective, we cater the website only for it?
My recommendation is to be very clear and specific in your marketing because that creates a clear desire in the client's mind. In other words, by being clear and vivid you create something that clients actually want. If you're vague and generic, people don't even know what it is you're even offering. How are they supposed to want it if they don't even know what it is? In Blue Theory (lee.blue) we build a very specific offer that generates leads for local businesses. So, if you own a local business and you need leads from within driving distance of your location, our offer is for you. If you want some help getting this all together, join me in Blue Theory and take part in our Leads In One Week challenge.
I'll help you define your offer, build your lead generation funnel, and give you a script/pattern for converting leads into paying clients. If you can spend one hour per day "feeding your funnel" (connecting with prospects online) I think you'll be very happy with the results. It's a lot of fun! Let me know what you think. 🙂
@@DoubleStack Thanks Lee!
I guess my question is is the statement "if you own a local business and you need leads from within driving distance of your location, our offer is for you" specific enough? Or is there the need to mention the niche e.g. "If you're a tax accountant, and own a local business...."
I have to say that I'm interested. The only thing that has prevented me is that I'm not currently in a condition to spend that amount monthly. Though I'm sure it would provide immense value because your character is wonderful!
@@jennysquesttowellness I should make a video about optimizing the size of your target market. I start with the offer and let the purpose of the offer define the size of the niche. I have two "rules" that let me know if the niche is too big or too small.
Rule #1 - Going Too Broad
Do I have to change my marketing strategy depending on the lead I'm talking too? If all my leads can't use the same solution then the audience is too broad.
Rule #2 - Going Too Narrow
Could I broaden my audience without having to change my solution? If I could serve more people without changing the strategy behind my solution then I've scoped the niche down too far.
So, now it all comes down to what your offer is. I think a great offer to start with is a five-pillar offer including:
1. Web design & branding
2. Hosting, maintenance, and support
3. Local SEO
4. Google Business Profile management
5. Paid ads (optional upgrade)
That package will work for all local businesses that have in-person interactions with their clients and want to get more leads from within their community.
@@DoubleStack That's amazing Lee, thanks! Have them as notes also from your 40 min video on your website. Great stuff mate!
Hey Lee, what do you think about the "custom home builders" niche?
just watched the video, is all the info same in 2024 or it has been some changes ?
We have evolved our thinking about this over the last year in a way that allows you to select your niche without limiting yourself to a single industry. The update is part of our Authority Framework which you can access here: doublestack.net/authority-framework
Howdy Lee! Awesome video! Do you think concrete (pads & driveways) is a good niche to look into? Cheers.
Yes, I can think of some good marketing strategies to help that niche land more clients right off the top of my head. It would be relatively easy to reach their audience (people looking for pads and driveways). My only concern right now is how to target the concrete niche (business owners). If you feel like you have access to that target market, I can definitely see how that could work quite well!
@@DoubleStack awesome. Thank you.
Thankyou very valuable vedio❤❤❤❤❤❤❤❤
So nice of you
Do you have to be the best web designer to charge 10k for a website?
Identify as many problems and huge pain points as possible in a business, find ways to solve those problems with a website and express to the client why having a website can help solve these problems they have at the top of their mental list . Websites are all about solving business problems, not just fancy design. Become a professional problem solver and then businesses will see the value in paying you 10k for a site.
@@jflano5598Do you also do web design?
@@jflano5598 hey, could you list some examples of problems you can solve for businesses with a website?
Is that even a question? And the main thing is not about the design but what other extra things you can offer that come with the website, like appointment scheduling, lead follow up or tracking, ai chat bot, etc etc
What I’m trying to say is to give it value, is like if you go to a club and they want to charge you 45$ for a simple and small rum and coke cup, that sh*t better come with gold in it to be valued that much, cause if not then I’m not buying.
Im in the mental health niche. Never ran into any issues around what youre allowed to say & not sure how that wouldnt also apply to all the other medical niches you mentioned first that you like. Especially since those sound more alternative, you probably have to be even more careful with what you say.
The one big law thing that Id say does in fact mental health or physical health niches more difficult is HIPAA compliance with how you store lead information.
ᑭᖇOᗰOᔕᗰ 🌺