Fritz for Future: How can algae help us detoxify the fashion industry? - with Algaeing

Have you ever thought about the composition of your clothes, or how the bright colors on your favorite shirts were created?
In this episode, Janine talks to Dr. Renana Krebs, co-founder and CEO of Algaeing, about the ways algae could potentially reinvent the ways of today’s fashion industry. After seeing the danger and toxicity of conventional textile productions and colorful dyes, Renana decided to take matters into her own hands and build a company that uses algae to create and dye clothing in a safe and sustainable way. But how exactly does this work? Renana walks us through the processes of developing textiles and dyes with the seemingly inconspicuous organisms we know as algae.
In this episode, you will learn:
• Why the fashion industry needs detoxifying
• How algae can turn into textiles
• How algae can impact the future of fashion
Guest:
• Dr. Renana Krebs, co-founder and CEO of Algaeing
For further reading and information on this topic:
• Algaeing website: www.algaeing.com/
• “To Dye For: How Toxic Fashion Is Making Us Sick - and How We Can Fight Back” by Alden Wicker: www.penguinrandomhouse.com/bo...
• More articles and literature by Alden Wicker: www.aldenwicker.com/articles
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Jump marks:
00:00 Introducing and welcoming Renana
01:16 How did you come up with the idea that algae could be used in the textile industry?
03:21 How does algae turn into fiber?
04:57 Where does the algae come from?
06:05 How much water, how much energy, how many emissions can be saved?
08:02 What does fabric dyed with algae feel like?
09:45 How dangerous are the dyes that have been used so far?
11:58 Do you get the same results as with conventional dyes? Are the colors just as intense and as long-lasting?
13:00 Is there anything to consider when caring for textiles made with algae afterwards? Would detergent manufacturers have to adapt and change formulas?
13:56 What are the three plus points of using algae in textiles for nature?
14:36 What are the three plus points for people?
15:34 What are some aspects we should pay attention to in order to make more sustainable choices when buying clothing?
16:48 When are you going to overhaul the fashion industry and what is currently standing in your way?
18:24 Thanking and saying goodbye to Renana
#FritzforFuture #Henkel #Sustainability #JanineSteeger #FashionIndustry #Algae #Dyes #Textiles