H&M Virtual Showroom

As part of H&M its purpose to always look for ways to innovate and explore new opportunities, this spring the brand is exclusively opening its first virtual showroom experience.
Spearheaded by H&Mbeyond - H&M’s open innovation retail lab based in Berlin - the brand created a pioneering virtual showroom environment, in which invitees can experience campaigns and collections in a unique way. The virtual space starts as a pilot and is a place where we build and maintain relationships with media, celebrities, influencers and stylists. A selection of special collections is presented - Studio, Innovation Stories and Collaborations - starting with the 5th Innovation Stories campaign ‘Cherish Waste’.