Setting Goals for Internal Communications - Masterclass

Internal communicators can be key to supporting stakeholders in meeting their communication goals. That's why it's important that they know how to best support such requests - and that's what we cover in this video.
Content:
0:48 Defining goals for internal comms
2:18 Involving stakeholders
3:40 Creating SMART outcomes
Resources:
Download Your Free Internal Comms Strategy Template Collection here: hubs.ly/H0LXp6q0
Read out blog post on Setting Goals for Internal Comms here: bit.ly/2RCRDit

[@lalali766]

I feel confused about step 3,: set goal.
I think this is the most important step (because the video title is setting goals for Internal communication) but the analysis is quite little and I can't distinguish the difference between step 3 and 4.
Could you please explain and give specific examples?

[@Staffbase]

Thanks for your comment + question. So step 3 is the result of step 1 + 2 : to gain clarity on what the goal is based on (1) your research and (2) your stakeholder's needs. From there, step 4 is the about defining clear outcomes for when the goal from (3) would be reached. At 1:18 there is an overview that explains all the steps. I hope this helped!