MY BLOODY VALENTINE'S MASTERPIECE | The Story of Loveless | Video Essay

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  • Опубліковано 24 лип 2024
  • My Bloody Valentine’s Loveless is 30 years old this year, but it sounds timeless. A record cemented in a legendary story that defined the sound of shoegaze, My Bloody Valentine’s Kevin Shields took 18 months to finally complete it. Is it the Pet Sounds of the 90s? The best indie record of all time? All of this and more? Let’s find out.
    Just as legendary DJ and radio host John Peel has once said that someone was going to make a 12-part documentary on My Bloody Valentine. Well, I would like to make the meme come into reality. This is the first episode of a three-part deep dive into each and every one of MBV’s full-length releases. Today, we explore the hurdles of difficulties that characterized the chaotic recording of loveless and the elements that made the sound unforgettable.
    In part two, we’ll go back in time and explore the origins of the band that solidified the seductive sound of shoegaze through Kevin Shields’ beguiling guitar. And in part three, we’ll finally piece the present back together and celebrate the band’s epic return in 2012 with m b v.
    #videoessay #loveless #shoegazedocumentary
    -------------------------------
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    TIME STAMPS:
    00:00 - Intro
    02:07 - London, 1989
    02:52 - Kevin is Crazy, But Not Mentally Ill
    05:00 - Too Untogether To Function
    07:08 - The Guitar Is A Wild Animal, And You Have To Ride The Mad Beast
    11:09 - The Danger of Floating Off Into Some Kind of Sugary Never-Never Land
    13: 25 - Creation’s Token Arty Band
    16:06 - It’s Just The Music, And Only The Music, That People Have Taken To
    19:50 - Conclusion
    ---------------
    STORY DISCLAIMER:
    This video essay was constructed using a series of interviews and quotes, courtesy of Kevin Shields, Bilinda Butcher, Debbie Googe, Colm O’Ciosoig, and others. All claims made in this video have been supported by evidence, which you can access using the research link to the public database below. There is also a good degree of personal interpretation of the musical output, which we are happy to open up to discussion down below! There is obviously a lot more of information on Loveless and My Bloody Valentine available on the internet, and we hope to be able to make feature length video with input from the band one day (could you imagine?), but in the mean time, this will do.
    Research Links (for the whole series): bit.ly/3hq3lru
    -------------------------------
    MUSIC DISCLAIMER:
    Due to copyright protection, the use of My Bloody Valentine’s studio recordings has been limited in this video. We thought we’d take the opportunity to spotlight some interesting worthwhile covers and mood music that would convey the atmosphere of the story. Links to the featured music are down below.
    Music In This Video: pastebin.com/7Xra8Jgv
    ---------------------------------------------------
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КОМЕНТАРІ • 112

  • @MultiAmbivalent
    @MultiAmbivalent Рік тому +32

    It amazes me there is no definitive documentary on the band. Still undervalued. You've done an amazing piece.

    • @sheekennmove
      @sheekennmove Рік тому +3

      i really wish there was, i do so much research on my favorite bands and mbv is the hardest for me to find stuff

  • @andyskiles9542
    @andyskiles9542 2 роки тому +75

    The narration: 🫦🍆🫠👉👌🦻🧏🏽‍♀️🫃🏼🤷🤷🏽‍♀️🧚🏻‍♂️🥉

  • @spacealienjesus709
    @spacealienjesus709 2 роки тому +26

    My favorite album of all time.
    Nothing like it then or since.

  • @NicolasSequeira
    @NicolasSequeira 3 роки тому +24

    Sets and the CD stands for "Showing Exciting Takes, Stories, and the Coolest Descriptions"

  • @idiotsavant751
    @idiotsavant751 3 роки тому +60

    One of the greatest listening experiences committed to disc. When I heard the album in 1991, I laid on the floor, put on headphones, and had a really difficult time absorbing it. It was so noisy and the vocals were very difficult to make out. But, I was interested. There were things happening that I figured I was missing. Very true. When I got it, I got it good, and it is beautiful. It has passages, moments that emerge, then blend back and emerge again. It creates places to live. It’s not loveless at all

    • @TJ-mm8fx
      @TJ-mm8fx Рік тому +2

      Great description. Couldn’t agree more.

    • @BeTheGuitar
      @BeTheGuitar Рік тому +1

      Agreed! A great synopsis of how I felt listening to it when it came out. I found it intoxicating, but a hard record to listen to as well. It was truly more than I could take in, but I couldn’t get enough at the same time. When I saw them live in San Francisco (‘92 I think) it was even more overwhelming. The loudest show I’ve ever attended. When they did their instrumental break of nuclear distortion and cataclysmic reverb, it was mesmerizing, just like Shields often describes the band’s reaction to playing super loud distortion for long stretches at time. The album still stands up as utterly unique and ahead of its time.

    • @idiotsavant751
      @idiotsavant751 Рік тому +1

      @@BeTheGuitar maybe it should be called Timeless. The forms emerge from it in the most extraordinary way. And the suspensions of time in the process of the music’s expression of a kind of secret love are astonishing. The ‘hit’, Soon, though great, may be the least interesting song on the disc. That’s very relative. It would be the best on almost every other album.

    • @BeTheGuitar
      @BeTheGuitar Рік тому +2

      @@idiotsavant751 yeah, it’s in my top 3 albums of all time. Just listened again last night to Colm’s haunting sampled instrumental Touched. So much to unfold on this album. In fact, I still haven’t listened to their follow on “mbv” because I don’t want to be disappointed. I guess I feel a tiny bit of what Kevin felt after making Loveless. Lol.

    • @idiotsavant751
      @idiotsavant751 Рік тому +1

      @@BeTheGuitar I haven’t either. Exactly the same reason. No blame though. Reaching what they reached on Loveless casts serious shade.

  • @AGrrrlsTwoSoundCents
    @AGrrrlsTwoSoundCents 3 роки тому +62

    Amazing video! The most innovative musicians are underestimated and shorthanded by their labels way too often. I'll always be grateful that MBV ultimately won the battle to get Loveless out to the public. I can't imagine how much incredible music we must have been deprived of simply because the labels weren't ready for it

    • @idiotsavant751
      @idiotsavant751 3 роки тому +1

      Lots

    • @ultimadum7785
      @ultimadum7785 2 роки тому +1

      Hey, I just watched your mbv video as well!

    • @callumalston5755
      @callumalston5755 2 роки тому

      If you haven’t read the story about Wilco’s Yankee foxtrot it’s bananas

    • @curly_wyn
      @curly_wyn Рік тому

      Most big labels are definitely built around profit rather than art, which is very sad indeed!

  • @kbs1212
    @kbs1212 2 роки тому +10

    This was so good! I loved the pacing and immersive presentation. Would you be so kind as to post a list of all the songs you used in this? You have killer taste in music! Thank you for making this.

  • @lightingpikachu9
    @lightingpikachu9 3 роки тому +16

    One of my all time favorite albums right here. Love your style and I can’t wait to see how it evolves. You’re gonna be big later down the line, I can feel it.

  • @seanwinkel8890
    @seanwinkel8890 Рік тому +5

    I used to play this every morning on waking and every evening before going to bed. Uncannily beautiful music.

  • @1dua238
    @1dua238 3 роки тому +7

    Cool profile! Looking forward to seeing where you take it.

  • @seanwinkel8890
    @seanwinkel8890 Рік тому +2

    This music changed my life. The finest live act I've ever seen.

  • @helge2888
    @helge2888 9 місяців тому

    Your narrative sounds live my soul wonderful video

  • @dvderek
    @dvderek Рік тому +3

    Imagining Kevin responding to angry record executives about the timeline of Loveless by just saying “Soon” or “To Here Knows When” is so fucking funny

  • @Xhistt
    @Xhistt 2 роки тому +2

    very good video, keep it up:)

  • @Mageclick
    @Mageclick 3 роки тому +18

    Great video! Your voice is so soothing to listen to; makes it really easy to watch these documentaries

    • @SetsAndTheCD
      @SetsAndTheCD  3 роки тому +5

      Thank you so much!

    • @Mageclick
      @Mageclick 3 роки тому +8

      @@SetsAndTheCD You’re welcome. Also, I really need to give Loveless another listen. I’ve only heard the album in full once and for some reason I never went back to it even though I remember liking it

  • @danielcarter3928
    @danielcarter3928 Рік тому +1

    i think loveless is one of my top 3 albums of all time. like you said the mystery behind it is so awesome.

  • @faunoram
    @faunoram 2 роки тому

    Awesome Vid !!

  • @c.mcxrdle5224
    @c.mcxrdle5224 Рік тому +7

    2:53 not MBV but glad your giving burrrn recognition. amazing shoegaze record but sadly very slept upon

    • @beingexemplary06
      @beingexemplary06 Рік тому

      Thx

    • @TheMusicalElitist
      @TheMusicalElitist 11 місяців тому +1

      You're*

    • @c.mcxrdle5224
      @c.mcxrdle5224 11 місяців тому +1

      @@TheMusicalElitist you’re really taking your name literally. its a simple spelling mistake its not that deep 🙄

  • @startervisions
    @startervisions 3 роки тому +1

    Thank you

  • @timacann
    @timacann Рік тому

    I’ll never forget hearing Soon for the first time. The world stopped spinning.

  • @SpiderStratagemVI
    @SpiderStratagemVI 4 місяці тому

    The band with Kevin Shields at the helm is absolutely genius! KS is truly a sound genius and the guitar is his tool

  • @kortomor8003
    @kortomor8003 3 роки тому +5

    This is amazing, how does this have less then 1k views? Tf

  • @matthewhuffine8286
    @matthewhuffine8286 2 роки тому +2

    Love this video! Who does the cover of When You Sleep at the end?

    • @SetsAndTheCD
      @SetsAndTheCD  2 роки тому +2

      John ft Azrail Noir; it's from "mu Loveless" which is (presumably) a meme album made by 4chan users. Some of the songs on it are pretty funny and parody Loveless, but this one is a legit hidden gem.

  • @marsr9057
    @marsr9057 3 роки тому +6

    this is such a cool video!! do you mind telling me where the clip of kevin at 1:03 is from?

    • @SetsAndTheCD
      @SetsAndTheCD  3 роки тому +5

      "Beautiful Noise" the shoegaze documentary! It's a fantastic watch

    • @marsr9057
      @marsr9057 3 роки тому

      thank you!! i've heard about it but i can't seem to find it anywhere, hopefully i'll see it around eventually

    • @SetsAndTheCD
      @SetsAndTheCD  3 роки тому +1

      There's a certain Bay of Pirates which could help you

  • @wreewroo76
    @wreewroo76 Рік тому +2

    damn why did you have to read this like an erotic novel

  • @miyojewoltsnasonth2159
    @miyojewoltsnasonth2159 2 роки тому +4

    Would _love_ to watch this while listening to _Loveless_ in the background, unfortunately it can't be found on UA-cam. :(

    • @devilmayrise4963
      @devilmayrise4963 2 роки тому

      Why not?

    • @montex23
      @montex23 2 роки тому

      well, buy it then, or else... ;)

    • @simonhunter834
      @simonhunter834 Рік тому +1

      "Loveless" is easily found on UA-cam. It's also available through Spotify...

  • @storyallegory
    @storyallegory Рік тому +1

    Narration is so after it’s time! You would’ve made a killing in the 80s and 90s with 900 numbers. Call in to hear this monologue about a band, then after that you can have a personal discussion, about the music… then who knows??
    😂💰💰😂

  • @tbwatch88
    @tbwatch88 2 роки тому +14

    jeez, this narrator's got THE creepiest voice.

    • @simonhunter834
      @simonhunter834 Рік тому +7

      Quite clearly English is not the narrator's first language. The tonal nuances, and rhythmic delivery that we, as native speakers, take for granted are not so easily learnt. I do not find her voice creepy whatsoever, but maybe there is a certain je nais ce' que which can be regarded as being peculiar... She sounds cute to me!

  • @dillongstaff5625
    @dillongstaff5625 Рік тому

    AFTER ALL THESE YEARS THE LOUDEST GIG I HAVE EVER ATTENDED.SOMEONE WHO WORKED AT THE VENUE TOLD ME THEY SOUNDCHECKED FOR OVER 3 HOURS..NONSENSE THEY JUST TURNED EVERYTHING TO 11 SPINAL TAP STYLE.

  • @rickg8015
    @rickg8015 2 роки тому +2

    You’ve shown Bob Mould with his second power trio, Sugar, for a while there.. Please do a video on the “Beaster” EP..

    • @hanshananigan1233
      @hanshananigan1233 Рік тому

      Yeah, I wasn't clear whether that was saying that Bob is the epitome of someone who continued to mature and evolve or whether they were saying he was trying to maintain his youth. I would say the first statement is what's true: he has continued to mature and evolve for 30 plus years now.

  • @myownway7777
    @myownway7777 3 роки тому

    Do you mind me asking what song did you use for “the danger of floating off”

  • @philbutcher6959
    @philbutcher6959 Рік тому +2

    Bought their records at the time and never ever heard of the term 'shoegaze' - where did that come from? Not so sure 'anxiety' sums up the period, either. The anxiety came when people paid for their indulgences in the 2000s. The 90s always felt like an interregnum to me, like a waiting room before New Labour really finally ended British life forever.

    • @philbutcher6959
      @philbutcher6959 Рік тому

      I'm not related, by the way.

    • @jamesbevan4479
      @jamesbevan4479 9 місяців тому +1

      That part about the 90's and new labour.... ❤👌🔥

  • @alonzooop
    @alonzooop 8 днів тому

    I didn't even get a 1/5th of the way in

  • @Goofballhero
    @Goofballhero Рік тому +5

    Kevin Shields, an underrated genius.

  • @carvuh
    @carvuh 2 роки тому +1

    what’s the song at 1:26

  • @Sexytacos31
    @Sexytacos31 2 роки тому +5

    Can someone pls tell me what song plays at 4:35

    • @kbs1212
      @kbs1212 2 роки тому +3

      Looking for it too! It’s so beautiful. I hope the uploaded sees our comment

    • @Sexytacos31
      @Sexytacos31 3 місяці тому

      Please I still check this for the answer 😭🙏

    • @mbvnumber1fan
      @mbvnumber1fan 2 місяці тому

      Kind of sounds like a live performance of their song “cigarette in you bed” mixed with some other song but it’s hard to tell. Or I could be wrong and it may be another song entirely sorry if im wrong 🙃

  • @carysfaerie
    @carysfaerie 2 роки тому +6

    No Kevin ~You weren’t wrong.
    I don’t blame them for shutting out producers... I can’t think of any other band than joy division who got what they didn’t want & thanked producers later

  • @justasillyteenagegirl
    @justasillyteenagegirl Місяць тому

    I ❤ MY BLOODY VALENTINE

  • @homer9760
    @homer9760 2 роки тому

    1:48 whats the song?

  • @KeithGiles
    @KeithGiles 10 місяців тому +1

    The voice....oh...help me.

  • @cassandrafranco1043
    @cassandrafranco1043 Рік тому +1

    Anyone know the song at 2:00 ?

    • @Iamjonlopez
      @Iamjonlopez Рік тому

      Robin Guthrie - A Silhouette Approaches

    • @bootattack8
      @bootattack8 Рік тому

      This is the real song SPC ECO - Better That Way

  • @felixnoir6449
    @felixnoir6449 2 роки тому

    Great album... What is the song at 11:08 ?

  • @gustavhan3652
    @gustavhan3652 Рік тому

    What's the song from 1:53 ?

  • @dillongstaff5625
    @dillongstaff5625 Рік тому

    NOT QUITE I LISTENED A SECND TIME.

  • @punchcards1400
    @punchcards1400 3 роки тому +1

    "episode 12, the difficult years" lol

    • @SetsAndTheCD
      @SetsAndTheCD  3 роки тому +1

      Couldn't resist a challenge from the man himself

  • @jeffwigle9154
    @jeffwigle9154 Рік тому

    I fuckin love the creepy voice

  • @AlejandroGarcia-in3fg
    @AlejandroGarcia-in3fg Рік тому +2

    Name of the song 5:00 pleaseeeeee :(

    • @asobi01
      @asobi01 Рік тому +1

      i do want to know too :(

    • @AlejandroGarcia-in3fg
      @AlejandroGarcia-in3fg Рік тому +1

      My bloody Valentine-- we have all the time in the world :)

    • @asobi01
      @asobi01 Рік тому

      @@AlejandroGarcia-in3fg omg i didn't know that song, thank you very very much

  • @shinsuzuki4448
    @shinsuzuki4448 Рік тому

    What's the song at ua-cam.com/video/i2YFgCMQKPo/v-deo.html

  • @antoniovaladez4631
    @antoniovaladez4631 2 роки тому

    song @ 11:07?

  • @diogeneslantern18
    @diogeneslantern18 Рік тому

    Sets and the CD's voice is as dreamy as the shoegaze genre.

  • @slowneutron6163
    @slowneutron6163 Рік тому

    "You're welcome, Kevin."-Thurston Moore.

  • @CupofCloud
    @CupofCloud 2 роки тому

    pretty cool. sounds like Smashing Pumpkins

    • @CaropBec
      @CaropBec Рік тому +5

      Lol

    • @jlouis4407
      @jlouis4407 Рік тому

      Well Smashing Pumpkins sounds like this Alan Moulder worked on Loveless and Siamese Dream

    • @diogeneslantern18
      @diogeneslantern18 Рік тому +1

      Smashing Pumpkins took their sound from mbv...

    • @sheekennmove
      @sheekennmove Рік тому

      @@diogeneslantern18 yup

  • @castreed
    @castreed Рік тому

    I think the narrator took too much pot, lol

  • @daisydaisy...4562
    @daisydaisy...4562 Рік тому

    You should have started the video in Dublin...... To be correct.

  • @blindianajones
    @blindianajones 10 місяців тому +3

    Really wanted to listen, but damn, that narration voice... Cutesy clever vocal fry...a Kardashian staple but not for me.

  • @jamesnetwall1193
    @jamesnetwall1193 3 роки тому +1

    I am a big fan of the band, and I get the sarcasm about corporate money, but bear in mind bills you have to get paid and they're not Reinventing the wheel. Admittedly this band isn't guns'n'roses and it didn't take that long but it took long enough for this and the next album. In the meantime you got to live on something so money has come in so it's a balancing act between being commercially viable and artistic you can't just simply throw money into the fire for the sake of creating art. After all the band was complaining about Lani the label has to get something back for its investment to just saying Kevin Shields needs to learn how to work a little faster

  • @AM-uu7ec
    @AM-uu7ec Рік тому +1

    This is worst thing I’ve ever heard. It’s really a shame

  • @dillongstaff5625
    @dillongstaff5625 2 роки тому +7

    that wimpy tampon girlie voiceover put me off watching this all the way through.

  • @Xcalator35
    @Xcalator35 10 місяців тому +1

    The content of the doc is probably great but your voice makes it impossible to watch.