I'm about as far away from the design world as it gets and I'm not even sure why yt recommended me this channel, but it's actually become one of my favorites.
Several of the most famous graphic designers I've studied, are of the opinion you only need about 10 fonts for your entire career. A virtuoso designer can use classic fonts like Helvetica, Futura, Gill, Garamond, Bodoni etc.and make them play to very different styles and moods in their projects. I lean towards that sentiment, really knowing some of the greatest fonts really well.
bro he's bringing up the graphics live while he speaks instead of adding it in post. that's sick! the evolution of the slideshow. almost feels a bit like a performance.
Love it! It may seem cliche, but design is as much of a culture as it is a career choice. The more you embrace the culture, in all its forms, the more you can pull from for inspiration, reference, what-not-to-do, etc.
First point: so true. It took me 15 years working as a graphic designer to even develop the confidence to stop adding more details to a piece with the misguided notion that complexity = quality
Before I learned the art, a grid was just a grid. After I learned the art, a grid was no longer a grid. Now that I understand the art, a grid is just a grid.
I have tremendous respect for this channel, an actual designer turned content creator and not otherwise speaking real industry facts and calling out the bs. You couldn’t get such high quality information even on udemy.
@@StudioPractice1 oy it's true tho, unfiltered truths here, a countertake to the usual phony designer community revolting against the huge market for mediocrity.
I go to a design school in Canada and I love watching these on my summer break to keep up my skills. and from experience this guy is an amazing teacher not everyone has the pure understanding that can be taught to anyone
I'm an instructional designer (learning and development) coming from a background in education, adult learning and corporate training. I'm always trying to improve my design which I was never formally trained in. This guy is 100% right when he says you need to know your place in the schema of client relations. They already have their content, they more or less already know what messaging they want to get out. Projects always have to start with that thinking process of knowing what is the best way to connect the content to the audience.
I produce electronic music professionally but I apply these frameworks to my working process because they are valid regardless of field. I don't need any more musical input (its inevitable), I need input from diverse sources, so thanks for these videos.
The last point really resonated with me. That design is about THINKING. + Mindset shift about being a designer. A designer is a person that takes content and makes it an easy way to understand the content (possibly with some goal or emotion in mind) + NOT About the content. its about the WAY it is presented. ----- "They Key to making sophisticated design.. is outside design" My thoughts: - Look at how people consume information - Understanding the psychology of "wanting" and perceived "needs" - Observe how products / ideas are successful if there was no visual design (audio? human interaction? Value? The "content"?) ----- [Notes] Interesting points on: - Rivers. (I personally never thought about this before, I just thought that it was bad to have unevening spacing. Its hard to focus on the content when I can see literal patterns while I'm reading) - going against idea of Grids. Grids for Layouts to make easier design choices, not for infinite options. - Typography, base it on the back of giants. If other people already like it, why not also branch off of them? Why try to try a brand new font that hasn't been tested. ---- I love your content, thank you for making this free for us to learn! Coming from a "hard" engineering field, Design feels felt like it has a lack of distinct steps to make a "good" design. Its not like math where 2+2=4, a good design has good points, but still feels subjective to me. I'm glad that you put your teachings out here for people to learn and gives us a more structured guideline towards what to look towards
I studied Computer Science. It’s the same thing. If you “put the bong down” and concentrate, the whole program can be done in about a year. It is definitely harder than art and design but it doesn’t have to take four years to master the core fundamentals of Computer Science. One year can do it
I appreciate your comment. I’m 58, and I feel super excited about work (and life)… I think “mid-career” can be REALLY difficult for a lot of people. If one is lucky enough to live long enough, ya go through shit. Career has highs and lows… the game as I see it is consistency over time… falling in love with work. (And of course family). Stay strong!
I'm 58 and been freelance graphicking for most of my life, bit of a struggle currently, truth be told, but appreciating Elliot's unique voice and no-nonsense approach.
I'm in my early 20s and I love this guy. I realized I suck at graphic design but now I'm making progress. I just discovered this channel. It has been a massive help!
I'm into programming (20+ years) and really appreciate listening to this. A challang in software and system design is keeping things simple and sticking to core principles.
Other UA-camrs teach how to make a design look good. You teach us what makes the design look good. You are like a Philosopher in the designer's world. Thanks for this very important video. Subscribed.
Man, the phone spyware really working overtime. For once I'm gald about that, I was just talking about how hard getting a design degree is where I live. God bless you for sharing, and thanks Yt you got one right this time! ❤❤❤
14:43! Yes, this holds for ALL art of ALL art forms! It is the FORM of a composition that beguiles, excites, annoys, challenges, and arrests us, far more than the content displayed. An incompetent photo depicting the interior of a Romanesque church will almost always fail and pale when compared with a masterful sketch of a full and smoldering ashtray.
12:05 the rant about fkd up sht fonts! 😂. Oh my, am I guilty. Throughout my career - so guilty. I have been chastised and now I repent and will come to the light! Amen brother 😂
I never went to design school even though I worked as visual designer for print and web. I was an illustrator who thought "oh, design is easy compared to drawing". Wrong. It might be technically easier, as in fewer lines made in illustrator. But design is way harder because every pixel/point counts. You have tons of wiggle room for composition with illustration, as 80% of the time you're not doing information design (sans illustrations used in a visual design, or comic books with the fancy lines of actions and dialogue placement) So, as a grownup who though he knew what design is, I'm so glad we got folks like you kicking us all in the ass to do better 😊
Freelance graphic designer, fashion & 3D designer here, and I'm about to focus on your content as I continue to progress my career as a freelance artist (AUS) Much appreciated!
Just want to say thank you. I studied design for three years, am a designer and I’ve always recognised how I’ve been let down by the education system. I wish I had you as my educator back then, however, thanks to the internet I have you as my mentor. You are brutal and genuine in the things you’re teaching. Keep swearing at us please 🙏
I still am trying to understand what's a legit grid all other points make sense. Thanks for the video! - an engineering student trying to teach themselves graphic design
14:50 You've hit the nail on the head there! Actually I would go as far as to say that graphic design deals with communication. It's not just about creating a beautiful layout or 'interesting' end product full of expression, it's about communication between people and the process of creating something which is appropiate in the context of the 'problem' that you're trying to solve or the message you're trying to convey etc.
Nahh… chill. Chill. Listen to me very carefully. I assume you mean you’re in college. PAY ATTENTION: College is rad because it’s so easily “gamed.” What do I mean? Spend the four years on the GRIND. Redefine every project around your interests. Oh… and put the bong, and the beers down and get after it.
11:30 The Veracity of Sources concept is excellent. One thing to add to this is that designers can take a method that is appropriate for design-and misapply it elsewhere. A beautiful typeface is "true" for the use of solving a specific communication problem. The error here is to assume that anyone using that typeface must then be therefore on "team good" which means anything they state is factually and morally correct. But anyone can use that typeface and not necessarily be telling you the truth. They might believe they are but have been fooled themselves. (The "C-" problem has implications for critical thinking and moral reasoning sadly.) Sometimes superb designers will echo a propaganda line and seemingly be completely unaware even of the very valid criticisms of it. As often they are in echo chambers and will make no effort to find what's happening outside it directly from those with alternate viewpoints.
Thanks for lesson. If there is a blue and there is a violet lights on your right back and left, it would be a great view of a cyberpunk vibe. Your studio is just perfect.
Paradoxically, simplicity and sophistication is the most difficult to achive. Good design and art looks so simple that it is overlooked by many. Great chanel!
Another key to great design is to look at your audience because you, as a designer, is bridging information from the client to the audience. The client has content, the audience has tendencies, biases, emotions, reactions, inhibitions, and everything in between. Know your audience because your design is for them, not for the you or the client.
Thank you Elliot. You remind me of my fav prof at my design school (u of u) this was like getting a pep talk, it activated parts of my mind that working has caused to slow down. Love it, subscribed.
Would you mind elaborating a bit more on how to learn everything in 3 months? I'd love to read trough some resources you're recommending. I'm currently self-taught, and design on simple principles: -What do I like and what don't I like? I look for inspiration daily and the answers keep evolving further and further. -Create incredibly massive chaos and amount of concepts, which I then try to narrow down to the bare bones, yet keep it's essence. The issue I've got at the moment is that everything's taking me incredibly long time to make - but I'm trying to create unique stuff, unlike the XYZ template designs.
This was fun to watch. But for the first point on engineering I had a different experience. I’m currently at the end of my bachelors program which is a 50/50 mix of Computer Engineering and Interactiondesign and from my experience the design courses were the ones with the highest workload and most stress, while you could sleep trough the less demanding CE courses like Datamanagement and get a good grade anyway. Now I’m heading into my Identity Design Master and all people who were accepted whom i know are powerhouses of workethics. And the typography tipps on the Adobe Fonts saved my current work thank you for that :D
sounds like you live in England... (Oy Bruv)... What were your SAT scores? 1450? Show me a designer that can do your maths. (not happening) LOL ❤️❤️😆 (I gottchu, I gottchu)
@@StudioPractice1 Actually I’m from Germany, Bavaria. Glad that my english got on a level to count as a brit haha. We got a bunch of Courses combining Engineering and Design in the Area. Also we didnt have a SAT score. In Design Programs they take a 3 Rounds Assessment test with a Portfolio with a motivational letter, a qualifying exercise and a personal talk and than you get “handpicked”. Acceptance rates are around 30% as far as I know.
Super helpful video. However, I want to point out that many in my generation, including myself, won't give our money to Adobe because they've lost the trust of up-and-coming artists. Do you have another concrete suggestion for a good source of typefaces? I like how you use typeface makers' websites to look at the rivers as a way to vet a font. That stood out as great practice.
creative market or etsy i think can be helpful. he is right I have noticed how when I use free fonts for some reason I hate how it looks! but this specific person I follow she has the best fonts and its because shes using the best fonts..... shes willing to spend the money to make it look great and that's something I have to accept
Love the video and your approach (aka attack - piano reference 😆) ! Do you have any tips about how one might select and arrange grids for a single project? Do you choose one and use it all the way through a project? Might one select a variety of contrasting grids in much the same way a song is composed ? Creating interest by adding elements of surprise and tension returning to familiar motifs and structures. Thank you so much. Your insight will help me immensely 😃🫶🏽
I m not into a design program yet, but seeing how much of the works shown along the video are mostly illustrations makes me wonder If I should really take drawing classes and build a solid base before gettin into graphic design.
You mentioned that with will, diligence and commitment, a designer can learn the basic foundation of design in about three months. As a self taught and working designer for many years, the idea of obtaining this foundation is very attractive to me as I always feel there are fundamental holes in my work. How can I go about constructing a 3 month course for myself so that I get whats needed without wasting time I don't have? Any advice?
CCS student here, thanks for the content and for the illustration w/ the critique method. Massimo Vignelli is busting out of his black funeral unitard rn to defend the unigrid.
I’ve had this video on my mind for the last few days just because of the grids segment..I’m working on manuals for my company and thought “yeah I’ll use a grid” but it’s been more annoying than helpful. Spending more time editing the grid than putting stuff on it!
My advice would be to make your grid super simple. Main column, gutters etc… Then enable “base line grid” in in design to make sure your typography is baseline aligned. Frankly i think making sure you use paragraph styles (style sheets) is MUCH more important to whether your work looks well organized than “grids”… grids fuck you up by making you think shit is organized, but in 90% of instances the grid is just too granular… making almost any “positioning” seem logical. It’s a lie.
I cannot be...I absolutely cannot be the only one who thinks the perspective and position of the lights above Sir's head make him look like he has horns.
Great video Sir Elliot. I have a request: Can you please release a video on the "Thinking" aspect from your video? It'll be a great help as I often struggle to be innovative / creative in my Design Philosophy of Minimalism often digesting comments like "its boring".
"Art is easy" or "Everyone can do it" is what you keep hearing. Plus, you are no longer allowed to criticise people's work anymore. Defence argument "What is art and who are you to say what is or what isn't art?" And this includes all forms of art. Digital, traditional, to performance art.
I'd add a couple caveats --> Schools are forced to be less selective due to enrollment issues (or that's an issue within the SUNY system right now as I see), and many schools are trying to decouple from the necessity for standardized test success as a marker of intelligence but are still tied to antiquated notions like the A-F grading system or even the 4 year degree system itself which would require too much infrastructural change to dismantle. The enrollment issue is gonna get really bad from my understanding once we hit 2025, not sure how it is going to effect MFA programs. The point being I don't think you're being a "hater" by saying schools are less selective. If you think about even NY and the art schools there. Some have to be selective to maintain their social cache/perception (idk, Pratt, Cooper) and that leaves a lot of people who are potentially on the cusp of being in those institutions out in the cold and forced to apply to other schools. Training or sensitizing your ability to see/looking at stuff (and maybe this is tied in with "thinking" but I think this oughta come first). Worse than the river issue, I still occasionally am telling senior/junior level undergraduate students to adjust the kerning between A's and V's and other common kerning issues. This has been an issue for me with students, but they're not looking at the design content they're making. They are so tunneled in on a special interest (concept art/sequential art/drawing elves or a furry comic) but are in graphic design because that has a greater correlation with employment/non-poverty-based existence that they do that at the expense of just making their type not be bad. There are good free fonts (Velvetyne is a good example, or many foundries typically have "trial" or "test drive" fonts with a limited character set. I'd argue that much of the "free bullshit" you mention is "fine" if you know you're probably gonna have to deal with no kerning pairs or terrible spacing or have to create outlines and adjust some curves) and any typeface can be free if you have friends/ask.
Only found your channel a few days ago and I f*ing love your channel! There are so many graphic design UA-camrs that I just can't stomach as there's an air pretentiousness that you simply don't carry. Love the videos please keep them coming! From a recently graduated mature graphic designer, who's a bit at a loss as to what move to make next, due to family commitments complicating things. ❤☮️✌️and all that
Yo… 🙏 ❤️… IMHO: Familia Super Omnia (“Family Over Everything”) - “What does it benefit a man to gain the world, but lose his soul - errr in this case family?” I hate to go so hard on this point, but I think if I take care of my actions to those I love - in the short term I might lose - but in the long term I win. I also believe in the cliche “It’s never too late.” I have a few professional colleagues who STARTED very late in life. 2 of them are now famous designers. (Fame and age are not the important components of the story), the important components are that “maturity” can be a very very good thing. I always felt tremendous pressure to prioritize my career over my family, and yet I did not do this. My commitment to my family is literally the thing that has let me slip the icy grasp of nihilism. Stay strong!!!💪
@@StudioPractice1 Thanks for that, I really didn't expect a response and really appreciate you going out of your way with your words of encouragement and grounding. I will screenshot this and refer back to it whenever I'm feeling a little stuck. Family means a lot to me and they will always come first no matter how difficult or frustrating it can be at times. Thank you I will hang in there and bide my time. ☮️♥️
I'm in art school right now and I'm here because I feel like I spent 2 years with no actual growth. I do the work given and get at least a B point average and yet to me I feel the same as when I started. I understand how important design fundamentals are and now I need to develop them which one half semester wasn't enough for me and that's ok
This video made me miss my graphic design classes in college so much! I would love to hear recommendations for advanced design online courses from you but if you already have a video with recommendations, where can I find them? Thank you very much!
Found this channel yesterday, and I'm already binge watching 😅 great work, and precious lessons. My two cents on "rivers": either flush left or "Elements of typographic style" the s*it out of it. Never leave the house without my pal Bringhurst ;)
Never saw any video design series which you can learn the basics of design. Tops I've seen is color theory, but all in theory as well. Anyone bumped into a practical design education on the web? Typography, colors, compisitons...etc?
Would love to understand more from you about UI design work and hear your thoughts about it. A lot of the UI design work in corporates is mindnumpingly boring and templatized all the way from grids to typography.
Hey, I chanced upon your channel a few weeks ago and I really appreciate the sort of content you make. It's the kind of higher order ideas that i didnt find in other "tutorials" and knew i needed to learn from somewhere. I do have a question tho - since there are so many people who make detailed tutorials but are not that experienced themselves (i just saw one of my subscribed channels made a video on how to use grids, the kind you call not a grid), what advice would u have for people who want to learn from these channels. How do i filter out which ideas to take and which to reject.
Rivers in type layout are a big issue, I've noticed it with younger designers that grew up doing digital only. For some reason they always want to justify lots of text.
15 years into a graphic/information design career my mind has been blown apart by one thing that 99% of designers don't do. Learn how to make work that is effective for the VI community. They are a huge audience that deserve good design.
I find it funny when people think design is an "easy" alternative to engineerining. I did well in school, obtained good grades. When I decided to pursue art/design in college, it became much more difficult. The classes are twice the length of any other major and the end goal is infinitely more ambiguous. Professors also assume the time you spend on homework is propotional to your in-class time (twice as long) so you end up spending twice as much time on homework than other majors.
That’s all fair. You seem to be a highly motivated student. So now if we are being honest - you’re going to tell me that you have not seen a lack of rigor in the culture around design classes? (Many of the students, arrive at class ill prepared for class, having spent little time on their assignments etc…) And please feel free to correct me. If by contrast you’re in a Calculus 2 final exam… It’s possible to score well, without having done the work over the semester? I am genuinely interested in your experience.
In the middle of grading 2nd year design projects. How many students 'hear' these rants we give ... I might assign this as mandatory watching at the beginning of every semester, it'll save me the repetition.
Se depois de tudo isso que ele falou alguém ainda achar que design é o “modo fácil”, largue a área KKKK Como alguém que estudou Engenharia por um ano e depois se graduou em Design de moda (e atualmente trabalha com design gráfico), eu digo: o que muda é simplesmente o interesse. Design não foi mais fácil, e não é mais fácil, mas o nível de interesse que a área me desperta todos os dias é infinitamente maior que engenharia. Pessoas diferentes tem perfis diferentes e não há problema nenhum nisso.
Você não acha que pode estar perdendo o meu ponto? De uma perspectiva puramente “acadêmica”, as escolas de arte e design estão absolutamente CHEIAS, com alunos que pensam que é uma área mais fácil do que STEM. Explique por que nos Estados Unidos você precisa de PELO MENOS 1.500 no SAT para frequentar uma escola de engenharia decente e ainda assim quase nenhuma escola de arte exige uma pontuação no SAT superior a 1.000? Agora, é claro, você pode dizer "e o portfólio, não é tão difícil?" Você já viu os portfólios submetidos às escolas de arte e design??? Resposta: Não. Na maioria dos casos não é difícil, qualquer um é aceito.
@@StudioPractice1 Ok, estamos em acordo nesse ponto. Existe nessa conversa um contraste cultural, afinal sou Brasileiro e os problemas que a área do design enfrenta academicamente são diferentes. Por exemplo: a falta de rigor técnico com a área do design existe porque a porção das instituições privadas está preocupada com quantidade de matriculados e não qualidade (aliás esse é um problema enfrentado por todas as áreas), outro ponto que piora a falta de rigor técnico é o tipo de trabalho ao qual profissionais de design são contratados, além de uma tendência crescente a “Uberização” das profissões que existem cada vez menos conhecimento acadêmico.
E eu digo isso não como uma crítica ao seu conteúdo (que é muito didático por sinal), mas porque me entristece a tendência a colocar o Design nesse lugar do “fácil” “simples”, quando nós pessoas do design sabemos quanto trabalho envolvido existe na criação de um bom projeto.
Ei, meus irmãos brasileiros, estamos de acordo. Sou crítico da área por muitas das mesmas razões. NÃO acredito que um bom design seja "fácil". (Você pode não gostar do meu trabalho - se parar um momento para observá-lo - mas não pode argumentar que é "fácil". Meu ponto é mais que o mesmo nível de rigor acadêmico e disciplina encontrado em STEM deve ser exigido em escola de arte e design Não pretendo sugerir que o design ou a arte devam se tornar ciência, quero dizer, que bons hábitos de estudo, comparecimento na hora certa, disciplina acadêmica, leitura, anotações, prática e estudo devam ser exigidos. você está no Brasil e eu estou nos EUA. ambos sabemos que infelizmente não é esse o caso.
oh man! As a graphic design student, I had these kind of teachers in my design institute and i never really liked 'em. As i grew up and I followed this profession guess what. I still dont like em. And i' ll try to be fair about this critisism. First of all, designers and artists are not lazy or bad at math. It's because of their creative nature they tend to give up on things they don't like, and start embracing things they like. You become a musician cuz you fell in love with creating music, not because its easy. You become an engineer because you like learning about how physics work, not because its difficult. Art is not easy. Also michael phelps hasnt put down the bong and is wolrd champ xD About the simplicity part im with you, you cant go to the advanced if you dont own the fundamentals. its gonna be crappy. And then we come to my favourite part. Rivers. You know theoretically you are right. rivers should be the same and not uneven. But you know who gives a shit about rivers? no one. Actually, only designers give a shit. Because i have never met a human being complaining about how the spaces on a book or a magazine are unevenly distributed unless he is a graphic designer. Humans (and clients) can recognize lets say a bad book cover or a piece of design that is not so good. but mannn, not rivers, no one gives a shit about that. And the thing is that we as designers have persuaded ourselves that these things matter. Everyone will enjoy the book the same way with or without the excellent word spacing and rivers. Grids, whatever is a topic that is being discussed for so long and everyone does what everyone thinks its better for them. Use em dont use em no one cares. Typography im with you, but not everyone has access to them. Also the designs you have shown in the complexity and simplicity issue, are soo noisy and pretentiously Avant-Garde, its just all over the place.
This is similar to the argument made by people who develop first person shooter video games, or hyper-violent cinema: “They’re just Games! It’s just a movie!” Yo Bruv… you don’t actually believe in the power of the thing you profess to have studied. I guess you slept through your 2D foundations class, huh? Therefore, you’re wasting your time. “You know who gives a shit about rivers? No one.” Wrong. The principles of typography have their roots in perceptual psychology. (It doesn’t matter whether anyone “gives a shit”…there is a reason why you don’t want rivers and it has nothing to do with design culture, or “being a designer.” Rivers are “bad” regardless of the readers “opinion” about them. The human animals perceptual system is governed by principles that are tied to our survival as a species)… I’d take the time to explain to you why rivers are ACTUALLY a “bad” thing. But I’d be wasting my time.
@@StudioPractice1 "Rivers are “bad” regardless of the readers “opinion” about them." That's my whole point. The average reader (which is your audience in a book) cannot know the difference between rivers and not. It is not something that will make the human eye be bothered by the typography. I have read several books with rivers and at that moment I thought to myself that if I was not trained in that field, it wouldn't bother me at all, because the story of book itself is bigger than this little detail. Only designers care cuz we like to shit on things. And to design for designers. It's a big trap. "The human animals perceptual system is governed by principles that are tied to our survival as a species" Dont go there buddy, there is some truth to this statement, like basic shapes colors etc. but not the rivers. Bro thinks is playing with our psyche because he aligned type perfectly
@user-hp4bh3qz2t just because you were really into your copy of The Hunger Games, doesn’t mean poor typesetting had no (physical)effect on you “buddy.”
@@StudioPractice1 Now that's not academic at all. no wonder why your students don't state their unfiltered opinions about your designs. David carson trolled your whole generation in the 90's and y'all considered him the cool kid on the block.
LOL bro… (i have no idea why I continue to respond to your comments… I guess you’re good at trolling). Your comment about David Carson is emblematic of my whole thread with you. Nearly everything about that sentence is factually wrong. And yet, you have no clue. Bro… what the “F” are you talking about? As with your first comment, I wouldn’t even know where to begin to set you straight. But, thanks for playing.
just found your channel and I'm in my third video!! thank you!! but those graphics appearing in the screen distracts me instead of focusing on what you are saying.. I decided to just listen.. :) maybe its just me easily distracted
I work at a sewage treatment facility but this is the only channel I watch.
For money, or just for love of the work?
I helped build a sewage treatment plant about 25 years ago. There was a hole that went down very deep.
I'm about as far away from the design world as it gets and I'm not even sure why yt recommended me this channel, but it's actually become one of my favorites.
Oy Bruv! 🙏 thanks for saying so. That makes my day.
Yeah, me too. You don't find too often someone in youtube who us actually an expert at something and speaks their mind matter of factly
Yup. Business background, mba, etc. love this channel.
Yeah, I'm a librarian at an art school, and this channel really helps me understand our students.
@ccadpackardlibraryinformat2686 rad
“Don’t get some fucked-up free bullshit online typographically and wonder why your design looks like ass.”
Subscribed.
My type of teacher
literally
completly agree hahahaha
it's more fucked up to suggest the only things worthwhile are things that can be bought and sold IMO :/
I'm so glad someone else commented on this because that totally came out of left field lmao
Several of the most famous graphic designers I've studied, are of the opinion you only need about 10 fonts for your entire career. A virtuoso designer can use classic fonts like Helvetica, Futura, Gill, Garamond, Bodoni etc.and make them play to very different styles and moods in their projects. I lean towards that sentiment, really knowing some of the greatest fonts really well.
As a freelance grinder in NYC mastering the grid will definitely save your ass.
Freelance gridder
bro he's bringing up the graphics live while he speaks instead of adding it in post. that's sick! the evolution of the slideshow. almost feels a bit like a performance.
@@dire666 he probably uses something like OBS.
to be fair, I just finished my first year of design school and I never put my bong down lol
That’s fair LOL
👑
Love it! It may seem cliche, but design is as much of a culture as it is a career choice. The more you embrace the culture, in all its forms, the more you can pull from for inspiration, reference, what-not-to-do, etc.
First point: so true. It took me 15 years working as a graphic designer to even develop the confidence to stop adding more details to a piece with the misguided notion that complexity = quality
Didn't know those were called rivers, but those gaps are freaking me out.
Thanks!
this continues to be the most underrated design channel on this platform
Before I learned the art, a grid was just a grid. After I learned the art, a grid was no longer a grid. Now that I understand the art, a grid is just a grid.
Full circle moments
you were the grid all along
I have tremendous respect for this channel, an actual designer turned content creator and not otherwise speaking real industry facts and calling out the bs. You couldn’t get such high quality information even on udemy.
Oy, Bruv… You made my day.
@@StudioPractice1 oy it's true tho, unfiltered truths here, a countertake to the usual phony designer community revolting against the huge market for mediocrity.
I go to a design school in Canada and I love watching these on my summer break to keep up my skills. and from experience this guy is an amazing teacher not everyone has the pure understanding that can be taught to anyone
I'm an instructional designer (learning and development) coming from a background in education, adult learning and corporate training. I'm always trying to improve my design which I was never formally trained in. This guy is 100% right when he says you need to know your place in the schema of client relations. They already have their content, they more or less already know what messaging they want to get out. Projects always have to start with that thinking process of knowing what is the best way to connect the content to the audience.
I produce electronic music professionally but I apply these frameworks to my working process because they are valid regardless of field. I don't need any more musical input (its inevitable), I need input from diverse sources, so thanks for these videos.
I appreciate you
I apply it to cooking
The last point really resonated with me. That design is about THINKING.
+ Mindset shift about being a designer. A designer is a person that takes content and makes it an easy way to understand the content (possibly with some goal or emotion in mind)
+ NOT About the content. its about the WAY it is presented.
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"They Key to making sophisticated design.. is outside design"
My thoughts:
- Look at how people consume information
- Understanding the psychology of "wanting" and perceived "needs"
- Observe how products / ideas are successful if there was no visual design (audio? human interaction? Value? The "content"?)
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[Notes]
Interesting points on:
- Rivers. (I personally never thought about this before, I just thought that it was bad to have unevening spacing. Its hard to focus on the content when I can see literal patterns while I'm reading)
- going against idea of Grids. Grids for Layouts to make easier design choices, not for infinite options.
- Typography, base it on the back of giants. If other people already like it, why not also branch off of them? Why try to try a brand new font that hasn't been tested.
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I love your content, thank you for making this free for us to learn! Coming from a "hard" engineering field, Design feels felt like it has a lack of distinct steps to make a "good" design. Its not like math where 2+2=4, a good design has good points, but still feels subjective to me. I'm glad that you put your teachings out here for people to learn and gives us a more structured guideline towards what to look towards
I studied Computer Science. It’s the same thing. If you “put the bong down” and concentrate, the whole program can be done in about a year. It is definitely harder than art and design but it doesn’t have to take four years to master the core fundamentals of Computer Science. One year can do it
I'm 59 and all your videos motivate me
I appreciate your comment. I’m 58, and I feel super excited about work (and life)… I think “mid-career” can be REALLY difficult for a lot of people. If one is lucky enough to live long enough, ya go through shit. Career has highs and lows… the game as I see it is consistency over time… falling in love with work. (And of course family). Stay strong!
I'm 58 and been freelance graphicking for most of my life, bit of a struggle currently, truth be told, but appreciating Elliot's unique voice and no-nonsense approach.
I'm in my early 20s and I love this guy. I realized I suck at graphic design but now I'm making progress. I just discovered this channel. It has been a massive help!
I'm 3 years old and I'm super motivated! I already learned to read, my dog is typing this
I'm into programming (20+ years) and really appreciate listening to this. A challang in software and system design is keeping things simple and sticking to core principles.
Other UA-camrs teach how to make a design look good. You teach us what makes the design look good. You are like a Philosopher in the designer's world. Thanks for this very important video. Subscribed.
Just discovered the channel. No clickbait, no BS. Pure knowledge! Thank You for this.
Thanks for the kind words… i try
Love it. Thank-you As someone with an engineering background I would say you give us too much credit.
LOL!!!
My biggest takeaway here is the subtley innovative approach you take to present the slide show.
I agree with you
Dude, Elliott... this video goes so hard. Thank you for calling all this BS out. We need more of this!!
Yo… 🙏
My dad taught me about rivers growing up... THANKS DAD!!
Full of value. But by far is MOST important is in the last 1 min
Man, the phone spyware really working overtime. For once I'm gald about that, I was just talking about how hard getting a design degree is where I live. God bless you for sharing, and thanks Yt you got one right this time! ❤❤❤
14:43! Yes, this holds for ALL art of ALL art forms! It is the FORM of a composition that beguiles, excites, annoys, challenges, and arrests us, far more than the content displayed. An incompetent photo depicting the interior of a Romanesque church will almost always fail and pale when compared with a masterful sketch of a full and smoldering ashtray.
12:05 the rant about fkd up sht fonts! 😂. Oh my, am I guilty. Throughout my career - so guilty. I have been chastised and now I repent and will come to the light! Amen brother 😂
I never went to design school even though I worked as visual designer for print and web. I was an illustrator who thought "oh, design is easy compared to drawing". Wrong. It might be technically easier, as in fewer lines made in illustrator. But design is way harder because every pixel/point counts. You have tons of wiggle room for composition with illustration, as 80% of the time you're not doing information design (sans illustrations used in a visual design, or comic books with the fancy lines of actions and dialogue placement)
So, as a grownup who though he knew what design is, I'm so glad we got folks like you kicking us all in the ass to do better 😊
Love your no BS/filter approach, such an inspiration ❤️
Glad you enjoy it!
Freelance graphic designer, fashion & 3D designer here, and I'm about to focus on your content as I continue to progress my career as a freelance artist (AUS)
Much appreciated!
Just want to say thank you. I studied design for three years, am a designer and I’ve always recognised how I’ve been let down by the education system. I wish I had you as my educator back then, however, thanks to the internet I have you as my mentor. You are brutal and genuine in the things you’re teaching. Keep swearing at us please 🙏
I wish I had you as my student
I mean, I could be? Have you got a course or mentor program? I'd love to commit to something like that @@StudioPractice1
I may have just found my new favorite channel.
I really think you're not being mean at all, the truth is usually harsh. The grid talk is a really high level concept. Nice video!
I appreciate that
I still am trying to understand what's a legit grid all other points make sense. Thanks for the video!
- an engineering student trying to teach themselves graphic design
Thanks for watching!
I'd love another in depth video on how the grids you showed aren't grids. And how to apply the grids you recommend in practical application.
14:50 You've hit the nail on the head there! Actually I would go as far as to say that graphic design deals with communication. It's not just about creating a beautiful layout or 'interesting' end product full of expression, it's about communication between people and the process of creating something which is appropiate in the context of the 'problem' that you're trying to solve or the message you're trying to convey etc.
6:54 As a 10 year veteran of book design the justification fight is real. But not particularly aggressive after so long :)
I really like your channel and how you go straight to the point. Saludos desde Uruguay
🙏
That was great. The stuff explained wasnt cliche stuff like so much of other stuff on youtube
Give it to me. I’m waking up in sweats about being in school. I appreciate your unique perspective.
Nahh… chill. Chill. Listen to me very carefully. I assume you mean you’re in college. PAY ATTENTION: College is rad because it’s so easily “gamed.” What do I mean? Spend the four years on the GRIND. Redefine every project around your interests. Oh… and put the bong, and the beers down and get after it.
@@StudioPractice1 will do boss!
The simplest things are never the most obvious. Yet it’s the best place to start.
11:30 The Veracity of Sources concept is excellent. One thing to add to this is that designers can take a method that is appropriate for design-and misapply it elsewhere. A beautiful typeface is "true" for the use of solving a specific communication problem. The error here is to assume that anyone using that typeface must then be therefore on "team good" which means anything they state is factually and morally correct. But anyone can use that typeface and not necessarily be telling you the truth. They might believe they are but have been fooled themselves. (The "C-" problem has implications for critical thinking and moral reasoning sadly.) Sometimes superb designers will echo a propaganda line and seemingly be completely unaware even of the very valid criticisms of it. As often they are in echo chambers and will make no effort to find what's happening outside it directly from those with alternate viewpoints.
Thanks for lesson. If there is a blue and there is a violet lights on your right back and left, it would be a great view of a cyberpunk vibe. Your studio is just perfect.
I want a deep dive into grids. Very interesting
Wowww! I feel like it’s the first time I actually hear something about graphic design. I really beed it to hear that.
Pure knowledge, absolutely beautiful, wish i had a teacher like you where i study, please dont stop with the content im hungry for more
Paradoxically, simplicity and sophistication is the most difficult to achive. Good design and art looks so simple that it is overlooked by many. Great chanel!
Thank you! Cheers!
I think everything made sense to me, but the grids was an eye opener. Definitely will start utilising more custom grids.
Another key to great design is to look at your audience because you, as a designer, is bridging information from the client to the audience. The client has content, the audience has tendencies, biases, emotions, reactions, inhibitions, and everything in between. Know your audience because your design is for them, not for the you or the client.
Thank you Elliot. You remind me of my fav prof at my design school (u of u) this was like getting a pep talk, it activated parts of my mind that working has caused to slow down. Love it, subscribed.
🙏
Would you mind elaborating a bit more on how to learn everything in 3 months? I'd love to read trough some resources you're recommending. I'm currently self-taught, and design on simple principles:
-What do I like and what don't I like? I look for inspiration daily and the answers keep evolving further and further.
-Create incredibly massive chaos and amount of concepts, which I then try to narrow down to the bare bones, yet keep it's essence.
The issue I've got at the moment is that everything's taking me incredibly long time to make - but I'm trying to create unique stuff, unlike the XYZ template designs.
This was fun to watch. But for the first point on engineering I had a different experience. I’m currently at the end of my bachelors program which is a 50/50 mix of Computer Engineering and Interactiondesign and from my experience the design courses were the ones with the highest workload and most stress, while you could sleep trough the less demanding CE courses like Datamanagement and get a good grade anyway. Now I’m heading into my Identity Design Master and all people who were accepted whom i know are powerhouses of workethics.
And the typography tipps on the Adobe Fonts saved my current work thank you for that :D
sounds like you live in England... (Oy Bruv)... What were your SAT scores? 1450? Show me a designer that can do your maths. (not happening) LOL ❤️❤️😆 (I gottchu, I gottchu)
@@StudioPractice1 Actually I’m from Germany, Bavaria. Glad that my english got on a level to count as a brit haha. We got a bunch of Courses combining Engineering and Design in the Area. Also we didnt have a SAT score. In Design Programs they take a 3 Rounds Assessment test with a Portfolio with a motivational letter, a qualifying exercise and a personal talk and than you get “handpicked”. Acceptance rates are around 30% as far as I know.
Super helpful video. However, I want to point out that many in my generation, including myself, won't give our money to Adobe because they've lost the trust of up-and-coming artists. Do you have another concrete suggestion for a good source of typefaces?
I like how you use typeface makers' websites to look at the rivers as a way to vet a font. That stood out as great practice.
creative market or etsy i think can be helpful. he is right I have noticed how when I use free fonts for some reason I hate how it looks! but this specific person I follow she has the best fonts and its because shes using the best fonts..... shes willing to spend the money to make it look great and that's something I have to accept
Love the video and your approach (aka attack - piano reference 😆) !
Do you have any tips about how one might select and arrange grids for a single project?
Do you choose one and use it all the way through a project?
Might one select a variety of contrasting grids in much the same way a song is composed ? Creating interest by adding elements of surprise and tension returning to familiar motifs and structures.
Thank you so much. Your insight will help me immensely 😃🫶🏽
Particularly like your take on grids. I'm with you on that!
Love this video. Thanks for saving me the tuition! Would love more.
Thanks… I’ll be posting more (Some of my other 150-ish videos are about similar issues)
I m not into a design program yet, but seeing how much of the works shown along the video are mostly illustrations makes me wonder If I should really take drawing classes and build a solid base before gettin into graphic design.
Great video, summed up my experience in design school, thank you for the wisdom
You mentioned that with will, diligence and commitment, a designer can learn the basic foundation of design in about three months. As a self taught and working designer for many years, the idea of obtaining this foundation is very attractive to me as I always feel there are fundamental holes in my work. How can I go about constructing a 3 month course for myself so that I get whats needed without wasting time I don't have? Any advice?
CCS student here, thanks for the content and for the illustration w/ the critique method. Massimo Vignelli is busting out of his black funeral unitard rn to defend the unigrid.
That (my friend) is a spit take inducing comment... well done!
I’ve had this video on my mind for the last few days just because of the grids segment..I’m working on manuals for my company and thought “yeah I’ll use a grid” but it’s been more annoying than helpful. Spending more time editing the grid than putting stuff on it!
My advice would be to make your grid super simple. Main column, gutters etc… Then enable “base line grid” in in design to make sure your typography is baseline aligned. Frankly i think making sure you use paragraph styles (style sheets) is MUCH more important to whether your work looks well organized than “grids”… grids fuck you up by making you think shit is organized, but in 90% of instances the grid is just too granular… making almost any “positioning” seem logical. It’s a lie.
I cannot be...I absolutely cannot be the only one who thinks the perspective and position of the lights above Sir's head make him look like he has horns.
I do have horns
Great video Sir Elliot.
I have a request: Can you please release a video on the "Thinking" aspect from your video? It'll be a great help as I often struggle to be innovative / creative in my Design Philosophy of Minimalism often digesting comments like "its boring".
"Art is easy" or "Everyone can do it" is what you keep hearing. Plus, you are no longer allowed to criticise people's work anymore. Defence argument "What is art and who are you to say what is or what isn't art?" And this includes all forms of art. Digital, traditional, to performance art.
I'd add a couple caveats -->
Schools are forced to be less selective due to enrollment issues (or that's an issue within the SUNY system right now as I see), and many schools are trying to decouple from the necessity for standardized test success as a marker of intelligence but are still tied to antiquated notions like the A-F grading system or even the 4 year degree system itself which would require too much infrastructural change to dismantle. The enrollment issue is gonna get really bad from my understanding once we hit 2025, not sure how it is going to effect MFA programs. The point being I don't think you're being a "hater" by saying schools are less selective. If you think about even NY and the art schools there. Some have to be selective to maintain their social cache/perception (idk, Pratt, Cooper) and that leaves a lot of people who are potentially on the cusp of being in those institutions out in the cold and forced to apply to other schools.
Training or sensitizing your ability to see/looking at stuff (and maybe this is tied in with "thinking" but I think this oughta come first). Worse than the river issue, I still occasionally am telling senior/junior level undergraduate students to adjust the kerning between A's and V's and other common kerning issues. This has been an issue for me with students, but they're not looking at the design content they're making. They are so tunneled in on a special interest (concept art/sequential art/drawing elves or a furry comic) but are in graphic design because that has a greater correlation with employment/non-poverty-based existence that they do that at the expense of just making their type not be bad.
There are good free fonts (Velvetyne is a good example, or many foundries typically have "trial" or "test drive" fonts with a limited character set. I'd argue that much of the "free bullshit" you mention is "fine" if you know you're probably gonna have to deal with no kerning pairs or terrible spacing or have to create outlines and adjust some curves) and any typeface can be free if you have friends/ask.
Only found your channel a few days ago and I f*ing love your channel!
There are so many graphic design UA-camrs that I just can't stomach as there's an air pretentiousness that you simply don't carry.
Love the videos please keep them coming!
From a recently graduated mature graphic designer, who's a bit at a loss as to what move to make next, due to family commitments complicating things.
❤☮️✌️and all that
Yo… 🙏 ❤️… IMHO: Familia Super Omnia (“Family Over Everything”) - “What does it benefit a man to gain the world, but lose his soul - errr in this case family?” I hate to go so hard on this point, but I think if I take care of my actions to those I love - in the short term I might lose - but in the long term I win. I also believe in the cliche “It’s never too late.” I have a few professional colleagues who STARTED very late in life. 2 of them are now famous designers. (Fame and age are not the important components of the story), the important components are that “maturity” can be a very very good thing. I always felt tremendous pressure to prioritize my career over my family, and yet I did not do this. My commitment to my family is literally the thing that has let me slip the icy grasp of nihilism. Stay strong!!!💪
@@StudioPractice1 Thanks for that, I really didn't expect a response and really appreciate you going out of your way with your words of encouragement and grounding. I will screenshot this and refer back to it whenever I'm feeling a little stuck. Family means a lot to me and they will always come first no matter how difficult or frustrating it can be at times. Thank you I will hang in there and bide my time. ☮️♥️
I'm in art school right now and I'm here because I feel like I spent 2 years with no actual growth. I do the work given and get at least a B point average and yet to me I feel the same as when I started. I understand how important design fundamentals are and now I need to develop them which one half semester wasn't enough for me and that's ok
This video made me miss my graphic design classes in college so much! I would love to hear recommendations for advanced design online courses from you
but if you already have a video with recommendations, where can I find them?
Thank you very much!
Hi… almost anything on Domestika i have found to be the best online training. Thanks for taking the time to write.
Can you please make a video explaining how grids are to be created and used properly.if you can
Found this channel yesterday, and I'm already binge watching 😅 great work, and precious lessons. My two cents on "rivers": either flush left or "Elements of typographic style" the s*it out of it. Never leave the house without my pal Bringhurst ;)
could you do poster or general graphic critiques?
Never saw any video design series which you can learn the basics of design.
Tops I've seen is color theory, but all in theory as well. Anyone bumped into a practical design education on the web? Typography, colors, compisitons...etc?
Type "The Futur Academy" into the search bar and then have a look at their playlists. Also that's not a typo, Futur, no "e".
Thank you for the knowledge! Love the typeface selection points!
Excellent as always
Thanks again!
Would love to understand more from you about UI design work and hear your thoughts about it. A lot of the UI design work in corporates is mindnumpingly boring and templatized all the way from grids to typography.
Hey, I chanced upon your channel a few weeks ago and I really appreciate the sort of content you make. It's the kind of higher order ideas that i didnt find in other "tutorials" and knew i needed to learn from somewhere. I do have a question tho - since there are so many people who make detailed tutorials but are not that experienced themselves (i just saw one of my subscribed channels made a video on how to use grids, the kind you call not a grid), what advice would u have for people who want to learn from these channels. How do i filter out which ideas to take and which to reject.
Rivers in type layout are a big issue, I've noticed it with younger designers that grew up doing digital only. For some reason they always want to justify lots of text.
15 years into a graphic/information design career my mind has been blown apart by one thing that 99% of designers don't do. Learn how to make work that is effective for the VI community. They are a huge audience that deserve good design.
sorry, what's VI?
Visually impaired, I think @@royareyzabal823
You’re hilarious, and so real
😂 i love it
this video has inspired me so much. thank you.
Thank you, sincerely
You're very welcome
Thank you so much for this gem ✏️
Are you able to go over the ending in more detail? Definitely opened up a whole other line of questions for me.
I find it funny when people think design is an "easy" alternative to engineerining. I did well in school, obtained good grades. When I decided to pursue art/design in college, it became much more difficult. The classes are twice the length of any other major and the end goal is infinitely more ambiguous. Professors also assume the time you spend on homework is propotional to your in-class time (twice as long) so you end up spending twice as much time on homework than other majors.
That’s all fair. You seem to be a highly motivated student. So now if we are being honest - you’re going to tell me that you have not seen a lack of rigor in the culture around design classes? (Many of the students, arrive at class ill prepared for class, having spent little time on their assignments etc…) And please feel free to correct me. If by contrast you’re in a Calculus 2 final exam… It’s possible to score well, without having done the work over the semester? I am genuinely interested in your experience.
In the middle of grading 2nd year design projects.
How many students 'hear' these rants we give ... I might assign this as mandatory watching at the beginning of every semester, it'll save me the repetition.
I run a graduate program… and this is shit a say till I’m blue in the face
7:54 I see like 4 rivers in the right example, also how do we feel about hyphenating? That’s another way to combat rivers
I loved the video btw, subscribed.
Thank you 3000!
literally doing my final homework assignments for typography this semester as im watching this ahahah
That's a really nice jacket.
Thanks. I agree
Se depois de tudo isso que ele falou alguém ainda achar que design é o “modo fácil”, largue a área KKKK
Como alguém que estudou Engenharia por um ano e depois se graduou em Design de moda (e atualmente trabalha com design gráfico), eu digo: o que muda é simplesmente o interesse. Design não foi mais fácil, e não é mais fácil, mas o nível de interesse que a área me desperta todos os dias é infinitamente maior que engenharia. Pessoas diferentes tem perfis diferentes e não há problema nenhum nisso.
Você não acha que pode estar perdendo o meu ponto? De uma perspectiva puramente “acadêmica”, as escolas de arte e design estão absolutamente CHEIAS, com alunos que pensam que é uma área mais fácil do que STEM. Explique por que nos Estados Unidos você precisa de PELO MENOS 1.500 no SAT para frequentar uma escola de engenharia decente e ainda assim quase nenhuma escola de arte exige uma pontuação no SAT superior a 1.000? Agora, é claro, você pode dizer "e o portfólio, não é tão difícil?" Você já viu os portfólios submetidos às escolas de arte e design??? Resposta: Não. Na maioria dos casos não é difícil, qualquer um é aceito.
@@StudioPractice1 Ok, estamos em acordo nesse ponto. Existe nessa conversa um contraste cultural, afinal sou Brasileiro e os problemas que a área do design enfrenta academicamente são diferentes. Por exemplo: a falta de rigor técnico com a área do design existe porque a porção das instituições privadas está preocupada com quantidade de matriculados e não qualidade (aliás esse é um problema enfrentado por todas as áreas), outro ponto que piora a falta de rigor técnico é o tipo de trabalho ao qual profissionais de design são contratados, além de uma tendência crescente a “Uberização” das profissões que existem cada vez menos conhecimento acadêmico.
E eu digo isso não como uma crítica ao seu conteúdo (que é muito didático por sinal), mas porque me entristece a tendência a colocar o Design nesse lugar do “fácil” “simples”, quando nós pessoas do design sabemos quanto trabalho envolvido existe na criação de um bom projeto.
Ei, meus irmãos brasileiros, estamos de acordo. Sou crítico da área por muitas das mesmas razões. NÃO acredito que um bom design seja "fácil". (Você pode não gostar do meu trabalho - se parar um momento para observá-lo - mas não pode argumentar que é "fácil". Meu ponto é mais que o mesmo nível de rigor acadêmico e disciplina encontrado em STEM deve ser exigido em escola de arte e design Não pretendo sugerir que o design ou a arte devam se tornar ciência, quero dizer, que bons hábitos de estudo, comparecimento na hora certa, disciplina acadêmica, leitura, anotações, prática e estudo devam ser exigidos. você está no Brasil e eu estou nos EUA. ambos sabemos que infelizmente não é esse o caso.
So so so good!
No joke, I was shown an ad for Full Sail’s art program before this video hahahaha
The irony that he is preaching simplicity but simply cant spit it out.
Fuck it. I'm going to turn Rome's urban planning design into my own grid
oh man! As a graphic design student, I had these kind of teachers in my design institute and i never really liked 'em. As i grew up and I followed this profession guess what. I still dont like em. And i' ll try to be fair about this critisism.
First of all, designers and artists are not lazy or bad at math. It's because of their creative nature they tend to give up on things they don't like, and start embracing things they like. You become a musician cuz you fell in love with creating music, not because its easy. You become an engineer because you like learning about how physics work, not because its difficult. Art is not easy. Also michael phelps hasnt put down the bong and is wolrd champ xD
About the simplicity part im with you, you cant go to the advanced if you dont own the fundamentals. its gonna be crappy.
And then we come to my favourite part. Rivers. You know theoretically you are right. rivers should be the same and not uneven. But you know who gives a shit about rivers? no one. Actually, only designers give a shit. Because i have never met a human being complaining about how the spaces on a book or a magazine are unevenly distributed unless he is a graphic designer. Humans (and clients) can recognize lets say a bad book cover or a piece of design that is not so good. but mannn, not rivers, no one gives a shit about that. And the thing is that we as designers have persuaded ourselves that these things matter. Everyone will enjoy the book the same way with or without the excellent word spacing and rivers.
Grids, whatever is a topic that is being discussed for so long and everyone does what everyone thinks its better for them. Use em dont use em no one cares. Typography im with you, but not everyone has access to them.
Also the designs you have shown in the complexity and simplicity issue, are soo noisy and pretentiously Avant-Garde, its just all over the place.
This is similar to the argument made by people who develop first person shooter video games, or hyper-violent cinema: “They’re just Games! It’s just a movie!” Yo Bruv… you don’t actually believe in the power of the thing you profess to have studied. I guess you slept through your 2D foundations class, huh? Therefore, you’re wasting your time. “You know who gives a shit about rivers? No one.” Wrong. The principles of typography have their roots in perceptual psychology. (It doesn’t matter whether anyone “gives a shit”…there is a reason why you don’t want rivers and it has nothing to do with design culture, or “being a designer.” Rivers are “bad” regardless of the readers “opinion” about them. The human animals perceptual system is governed by principles that are tied to our survival as a species)… I’d take the time to explain to you why rivers are ACTUALLY a “bad” thing. But I’d be wasting my time.
@@StudioPractice1 "Rivers are “bad” regardless of the readers “opinion” about them." That's my whole point. The average reader (which is your audience in a book) cannot know the difference between rivers and not. It is not something that will make the human eye be bothered by the typography. I have read several books with rivers and at that moment I thought to myself that if I was not trained in that field, it wouldn't bother me at all, because the story of book itself is bigger than this little detail. Only designers care cuz we like to shit on things. And to design for designers. It's a big trap.
"The human animals perceptual system is governed by principles that are tied to our survival as a species" Dont go there buddy, there is some truth to this statement, like basic shapes colors etc. but not the rivers.
Bro thinks is playing with our psyche because he aligned type perfectly
@user-hp4bh3qz2t just because you were really into your copy of The Hunger Games, doesn’t mean poor typesetting had no (physical)effect on you “buddy.”
@@StudioPractice1 Now that's not academic at all. no wonder why your students don't state their unfiltered opinions about your designs. David carson trolled your whole generation in the 90's and y'all considered him the cool kid on the block.
LOL bro… (i have no idea why I continue to respond to your comments… I guess you’re good at trolling). Your comment about David Carson is emblematic of my whole thread with you. Nearly everything about that sentence is factually wrong. And yet, you have no clue. Bro… what the “F” are you talking about? As with your first comment, I wouldn’t even know where to begin to set you straight. But, thanks for playing.
Watching your video made me feel like I am in one sided relationship with graphic design!
You might be
10:17 "...we want to stand on the backs of giants..." 🔥🧐 & then out of nowhere 10:20 😅🤣💀 refreshing...i'm officially a subscriber! 🙌
just found your channel and I'm in my third video!! thank you!! but those graphics appearing in the screen distracts me instead of focusing on what you are saying.. I decided to just listen.. :) maybe its just me easily distracted