How To Price Your Product | Pricing Strategies For eCommerce and Retail Sales

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  • Опубліковано 5 жов 2024

КОМЕНТАРІ • 49

  • @BtrSktchCndyGirl
    @BtrSktchCndyGirl 7 років тому +7

    Thanks John, this confirms my strategy for pricing, GREAT! You are making this so easy and the links are MOST appreciated. Did I already tell you that you were awesome? ☺

    • @johnxsantos
      @johnxsantos  7 років тому

      +Katrina Howard thank you for subscribing and tuning in :)

  • @juancaban9233
    @juancaban9233 7 років тому +2

    Thank you john, as always you provide a great deal of information and guidance.

    • @johnxsantos
      @johnxsantos  7 років тому

      Thanks for watching. I appreciate the kind words.

  • @aliceadaya3543
    @aliceadaya3543 7 років тому +5

    Hi John! Really enjoy your videos, you have been teaching me a lot! Could you please do another video on Minimum Viable Product and proof of concept? I feel the last one was too short and didn't cover as much as it could have :) Thank you so much 😊

    • @johnxsantos
      @johnxsantos  7 років тому +1

      +Alicea Daya i think it's time for another one as well. :)

  • @stevenmflores
    @stevenmflores 6 років тому +1

    Thank you so much for your videos. Very professional. Take care, and thanks for sharing so much great information.

  • @IAmJohnLai09
    @IAmJohnLai09 6 років тому

    Thanks for this. Definitely helped with my foundational understanding of pricing my product.

  • @Randy_Butternubs
    @Randy_Butternubs 3 роки тому +1

    I totally agree with everything! Thanks for the video! :)

  • @Polkizofficial
    @Polkizofficial 3 роки тому

    Thank you for all the information! I appreciate all the work you put together, you got me hitting the SUBSCRIBE button lol

  • @waz1167
    @waz1167 6 років тому

    Thank you for this valuable information. Great job breaking things down!

  • @willman808
    @willman808 6 років тому

    As usual, thank you for these videos. They're very helpful.

  • @melher1234
    @melher1234 7 років тому +1

    just subscribed to your channel! very intricate explanation on pricing.
    so basically finding a unique product and pricing it high within your competitors range. then discounting once in a while for more volume and momentum.
    question on products, do you recommend alote of product under the same nich?

  • @kathytanks9166
    @kathytanks9166 5 років тому +1

    John, Thank you for the information.

  • @privateconfidential7490
    @privateconfidential7490 7 років тому

    Top Man Keep it Many thanks for your support greatly appreciated kind regards to all the people with you

  • @ZilluLive
    @ZilluLive 5 років тому

    Thanks for your valuable tips sir 😍

  • @joyh1080
    @joyh1080 7 років тому

    Great information, thank you!

  • @rosylemons
    @rosylemons 5 років тому

    great informative video!

  • @jasonstallworth
    @jasonstallworth 7 років тому

    Thanks for this man. One question...is there a way to change the price of a product in Prihtful after you've added the product? I do no see a way to do this on Printful (I see where you can edit, but it only allows me to edit the image, not the pricing). Thank you in advance.

  • @sheilahernandez1915
    @sheilahernandez1915 7 років тому +1

    awesome advice...👍

    • @johnxsantos
      @johnxsantos  7 років тому +1

      +Sheila Hernandez 🙏🏽

  • @vladshults5395
    @vladshults5395 7 років тому +4

    Hi John. I have a question, if you could help please.
    I just started my apparel company a few month ago. My niche is Boxing, so I do Boxing/Fighting related apparel. I don't have a lot of sales, but I've sold some T-shirts through out the local boxing community. I do not have a website, but I am planning to make one.
    So when I did one of my first T-shirt designs, I got reach out in Instagram by one of the coaches that trains pro boxers in CA, asking to send them some t-shirts, because they liked them. So I did send 10 t-shirts at my own cost. Fighters we wearing them and I was super happy.
    Then we talked more and he said if I will provide the t-shirts or any other apparel for the fighters (basically to be a sort of a sponsor) - they will wear it. I got all excited and was thinking that its the best advertisement for my brand that I could ever ask for.
    My problem is that they want them for FREE obviously, and I am not that big of a company yet, to be able to give 10 - 20 T-shirts at my own cost (they just asked me for another 20 t-shirts), when I don't have that many sales. What do u think I should do? I don't want to upset them and loose such a strong connection/out, but same time not being able to afford it.
    Thank you very much.

    • @johnxsantos
      @johnxsantos  7 років тому +4

      +Vlad Shults great question and one that a lot of brands have to deal with when first starting. Ultimately it depends on the budget you have for your marketing. you need to have a figure in mind, but more importantly you need to make sure you maximize exposure, contacts and sales. If you were to provide the shirts, make it so you gain way more in return. If the gym is reputable, consider approaching it as the official gym sponsor. Have the owner pay for part of the production and require he fighters to wear it. (Collaboration) it would be branded as their gym and your brand. In the case that they don't want to cover any production, require the fighters to still buy it, at the very minimum your cost, and then request for banners and booth set ups during fights. There are multiple ways to make the deal work, but always make it a win- win. Fighters wearing it is cool, but always make sure it's translates to your bottom line.

    • @MJB_18
      @MJB_18 7 років тому

      Search 'tapout punkass' on itunes podcasts. Dan punkass from tapout literally answered your question on a podcast i cant remember name of. But defo worth looking it up.

    • @vladshults5395
      @vladshults5395 7 років тому

      Thank you John

    • @vladshults5395
      @vladshults5395 7 років тому

      Thank you, I will look it up.

    • @moorsense
      @moorsense 7 років тому

      I'm also in boxing apparel. I would sponsor a popular boxer, one with a good IG following. Or you could reserve a few for sponsored boxers. I sponsor 5 boxers (2 pro, 3 ammys) not including my 3 children.
      You can't make money if you give them all away🙂
      I'd be happy to share also.

  • @codypatron5968
    @codypatron5968 3 роки тому

    I am a product developer and I just paid a guy around $300 for a marketing report on Fiverr, and his numbers are way off lol, the only accurate part seems to be the estimated units sold per year.
    For example I have fridge/freezer specifically designed for camping in minivans and Sprinter vans. He said the manufacturing costs could be $600, and his suggested retail price was $1000
    But if a rooftop camping tent for cars, jeeps ect can cost...........$3000, then what could be the manufacturing cost this product? $1500?
    Then how the heck could my product, which is more involved, cost only $600 to produce?
    So is the markup for these type of products 50%.....%100.....or what? Please give some insight I'm very confused!

  • @flibbybibby7519
    @flibbybibby7519 5 років тому

    Something didn't add up in regards to retail.
    you said retail will mark up 60-75% and you showed the example wholesale price is $10 then retail price is $30.
    This is a 200% mark up.
    A 75 % mark up for retail would bring the price to $17.5
    Please explain what I have missed.

  • @blakejacobsen4846
    @blakejacobsen4846 4 роки тому

    Is there anyway that I could input a list of model #’s into a program and have it rapidly search all of those to give me current pricing? Trying to do a large scale (rapid) cost analysis that will allow me to determine which loads are more lucrative.
    If anyone has any advice or info, I greatly appreciate it!!

  • @deemoe5028
    @deemoe5028 7 років тому

    once you start a onlinestore. how long does it typically take til you start to see a return on your investment?

    • @youngtone843
      @youngtone843 6 років тому

      Dee Moe that all depends on your marketing strategy

    • @VeryPrivateGallery
      @VeryPrivateGallery 4 роки тому

      Depending on your web traffic and CTR for social media promotion.

  • @azaleiadiaz7165
    @azaleiadiaz7165 4 роки тому

    please help me i am trying to start but what is cost per unit i am very dumb and need help

  • @kelvinleung6746
    @kelvinleung6746 3 роки тому

    a blinking king

  • @TempleOfGaia
    @TempleOfGaia 7 років тому

    Have a look at my NuCompanion product. My patent lawyer says find the market, sell 10 devices then lets talk about getting a patent.

  • @AndyGarcia-es1lj
    @AndyGarcia-es1lj 3 роки тому

    You sound so much like David Blane

  • @by9diz8
    @by9diz8 5 років тому +5

    Great video. Relax your eyebrow movement.

    • @johnxsantos
      @johnxsantos  5 років тому

      LMK if I've gotten better! : ua-cam.com/video/XdyXc3S6yXA/v-deo.html

  • @isaiahjones708
    @isaiahjones708 4 роки тому

    i like this thing you

  • @kaycee6036
    @kaycee6036 3 роки тому +1

    Yoububers, when you are doing tutorials like this, please show a formula/calculations, and not just talk. There are a few people that are visual: want to see how to get to the point of pricing products.

  • @nanajodes8154
    @nanajodes8154 5 років тому +1

    hello there oh i thought i knew you your on my new instagram :)

    • @johnxsantos
      @johnxsantos  5 років тому

      🙏🏽 thanks for reaching out!

  • @deserteddaimon8651
    @deserteddaimon8651 6 років тому

    No alcohol red as satan

  • @deserteddaimon8651
    @deserteddaimon8651 6 років тому

    Brain tumors

  • @mkh6035
    @mkh6035 7 років тому +1

    his eyebrow doe

    • @johnxsantos
      @johnxsantos  7 років тому +5

      +Hazim Baim unfortunately they can never be as perfect as the polka dots on your profile picture.