How To Look Like You Are Famous - Jacques Marie Mage
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- Опубліковано 7 гру 2019
- Get to know the new sunglasses brand we can't stop reaching for.
"Jacques Marie Mage Will Make You Look Famous."
Jerome Mage started with a bold idea to overthrow banal design in the eyewear industry: Make sunglasses as elegant as a Brancusi bronze, as tactile as a Noguchi stone, and as heavy as a monster truck. That's what he did in 2015 when he established Jacques Marie Mage, his line of rarefied frames that both exaggerates and refines everything I love about high-quality glasses.
“I have no other choice, right?” says Mage, a French expat now living in Los Angeles who spent two decades designing goggles and gear for snowboarding and motocross companies like Burton and Spy. “We tried to do the best: the best materials, the best packaging, the best stories.” He started by sourcing acetate that's several millimeters thicker than anything used by other brands. My favorite JMM shades, inspired by Akira Kurosawa's characteristic oval sunglasses, are three times as thick as my old go-to pair. “It creates a certain physicality-when you touch the frame, you connect with the luxury of it,” he says. Mage's devotion to the senses is evident before you even try on a pair. Every detail, down to the scent of the glasses, has been considered: As soon as you open the sturdy red satin box the specs arrive in, you're hit with a whiff of OUD.
Mage's own design tastes skew neoclassical-he collects Napoleonic military regalia-and he's almost comically romantic, citing the North American wolf as JMM's guiding symbol. So the brand's many aesthetic flourishes are as central to the artisanal process as the Japanese craftsmen who cut and polish the frames. Each pair comes with a hand-numbered card that invites you to assume the character of the icon who inspired the design. The Enzo (as in Ferrari) will “hide your sins from the world”; the Windsor (as in the Duke of) is for those determined to pave their own path.
Of course, nothing demonstrates luxury quite like scarcity: There can't be dozens of Enzos at the San Vicente Bungalows. So JMM produces as few as 50 pairs of some models, which will run you anywhere from $495 to $1,075. Mage didn't set out to appeal exclusively to the well-heeled (his famous fans include Jeff Goldblum and LeBron James), but after the first run, he found that his shades wouldn't be cheap. “We ended up with a price,” he says. “We were like, ‘Okay, well, that's the price of the glasses.’ ”
This season, to replace the dozens of silhouettes that have sold out, he's introducing 14 new ones-and laboring obsessively to keep them distinct and rare. “I do the project a bit like Stanley Kubrick did,” Mage says. “Stanley was at the service of his movies. I really feel that I'm at the service of my glasses.”
"Jacques Marie Mage Will Make You Look Famous."
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Rest In power.
I miss you big Bro... I bought Yves and the Kaines because of you. RIP
What? I just found this channel
@@didamnesia3575 Yeah I feel the same way. Found it a few months after he passed. Dude was god damn legend
Same dudes. His teaching and philosophy lives on.
Let's go get it
Dang! I just watched this only to find out he's gone ahead. Prayers RIP 🙏
I own two pairs. I didn’t know how famous they were. I just love them. I get a lot of compliments on my ENZO #23. I call them my Michael Jordan of frames.
I want the Enzo so bad
Total my vibe!! Amazing collection
I like all your acetate frames from Jacques Marie Mage!!! Love this frames!!!
I just bought a pair of JMM Dealan D-Frame Sunglasses in Black. Once I saw them, I had to buy them. They are the coolest sunglasses I’ve ever seen. Absolutely stunning.
awesome love another JMM fan 👁♥️👓
You will be missed sir ! We all appreciate you
Pure class
MAN OH MAN!!! WTF did I just watch! Grind time in OT now!
I own and wear several pairs that I love: Tom Ford, Allyn Scura, Thom Browne, Tart Optical FDR (original from the 50's), Robert Marc, Vintage Armani, Ralph Lauren Purple Label, Vintage Polo RL, Vintage Robert La Roche, etc. But I am lusting for a pair of Jacques Marie Mage; keep looking for them at a reasonable price, but so far, no go. Not giving up though. This video is awesome!
the price is already reasonable. As soon as you feel them in your hand you will know why. They make Tom Fords and Robert Marcs feel like paper in comparison.
Jacques Marie Mage is light years better than all the brands you've named, espeically Tom Ford!!!
Thanks for the great shopping tips I have some work to do 😎
Just fell in love with the Torino, Byron and Molino 55. I'm hoping to get them soon.
Did you ever get em?
I have a pair of Mykita Minttu glasses. I love them because no eyewear place in the whole region sells the brand; it's pretty exclusive to major US cities like LA, SF, and NY.
So no one I know has a pair of their frames. And they are a subtle but unique design.
Hey.. Kevin, what color of tint did you put on your Torino frame ? I’m not sure whether to turn my Enzo or Torino into prescription.
Love this line I have the Akira, Sandro and Fellini frames:)
Great Video! What are the eyeglasses you were wearing in the intro and outro?
Hey kevin, what’s the name of the first sunglasses your wore after naming your collection?
Have a Torino Nior 4 coming in the next day or two
from RUSSIA with love!!! So stylish!!!
He still teaches from the other side 🥺🥹🙏🏽
I got the arapaho today, they are pretty nice!
i wear chrome hearts but have fallen in love with jmm
Which type is visible at 2.20 and 2.42?
Anyone know what kind of scarf Kevin is wearing? Hermes???
what are the glasses on 02:47?
I'm got the JMM Felson with tinted prescription lenses
May this stylish, wise, alpha of a man rest in peace.
Gone too soon, thkz for the lead on JMM, got a pair of the Cody
They are so lovely and stylish, the only down part is most of them not sit properly behind your ears and are short in side length for your face.
Great video and I enjoyed it and I'm going to try out this house and have a blessed day
I gotta step my game up, frfr.
Bruh it's crazy af I was just saying that as I scrolled on to your comment! That was crazy 💪🏽
Is Dita still good vibes in your opinion
I love mine. I call them Big Dad's cause they have a retro look similar to my Big Dad's. Time for a second set.
Dear Emery eyewear is a new wave of custom eyewear
Kev, at the 1:52 and the 2:26 mark, what pair of glasses are those???
Taos & Sandro
You wearing those 😎 💋 ❤
I love were several brands like Masunaga, Eque M , Oliver people,Dita , Jacque Maria Mage,Sama and Cazal
Dita- Tortious. Two in one, distance and sunglasses.
I Love The red hopper(thaos) Ort The 5th anniversary
I have a few.. Some of urs look too much alike, but nice collection ! Check out Thom Browne sunglasses you will love those too!
Dang. You should have put each on with the name written or after you said it
Anyone know the official color name for the Taos here?
Awesome style Godfather 👓
My personal collections
Giorgio Armani’s, Persols, Tom Fords,
Oliver People’s & Oakleys 👓✌️😎🕶
What glasses are you wearing at the beginning?
That's what I was wondering too lol
Kevin I'm officially crowning you the King of Alpha Male Fashion 💪🏿
Can I ask what you do as a prefession to be able to afford neatly $10k of eyewear! Also, what do you to store it? I like the look of the JMM cases but they are pricey. However I would like a quality alternative.
Keep up the JMM content! Would like to know if you got any more since this video.
If you have a decent job, and don't have hobbies like motorcycles or or something else draining your money, you can get a nice collection of glasses. Just don't buy them all at once
@@didamnesia3575 it's worth saying I now have about 8 pairs of JMM. 🙄
@@accg1991 nice. How do you like them? I have about 30 pairs of mainly Randolph and Maui Jim. How do you like them, the JMM? I feel like they're worth it simply because not many people have them which makes the accessory unique
@@didamnesia3575 quality is fantastic but I do think the prices are becoming inflated unnecessarily. Plus there does seem to be a slow down in new designs so happy to stick with those that I have.
@@accg1991 well I don't know what they cost before, but 900+ is a bit steep for acetate. There is what looks to be many hours spent hand filing the shapes, but I could be wrong. At that price though, one starts to look at various Japanese brands like Matsuda.
I hope you enjoy your collection
What’s the average price on those frames? If you don’t mind asking
575
Frames only....✌️😎💰
Surprised you don’t have the Wyatt
👓🤤
Rip the goat
RIP my man
He was a God amongst men.
RIP
R.i.p Juice Wrld
Good riddance
Wow
Rest in Power Godfather 🔥
...a bank account even bigger than his ego.
First step to looking famous is to become famous 🤷♂️
He famous now
He is famous for sure and went out undefeated
Rest in Power Godfather 🔥
Most of the glasses are not fit your faces, although the front face is fit but the side is not
nah
Just say you broke 🤷🏿♂️
Meh
It's okay to be broke just get your money up
Don't waste your money on stupid crap!
Dropping hardest fashion game rip