This channel is a remarkable first pour-a young vintage brimming with promise. The visuals are vibrant and polished, like the crystalline clarity of a well-crafted Riesling. The writing carries depth and elegance, unfolding with the complexity of a fine Bordeaux, layered yet approachable. Editing? A perfect balance, neither rushed nor indulgent, akin to a wine with just the right amount of oak. What sets it apart is its fresh perspective. This is not just wine content; it’s storytelling with soul. 99 points-and I’ll be first in line for more.
Your video on Italy hit the nail on the head and diagnoses the problem quite well. Consume locally. Doing this reduces costs and snobbiness in general. If people aren’t supporting their local wine region, there is no chance of there ever being any kind of unique culture. Over-priced foreign wines at restaurants and state stores is not culture, it’s just consumerism.
Subscribed! Can't wait to see more of these. Working in the industry and will be interesting to see your journey. 260 subs, you'll blow up very soon sir.
I'm looking forward to your content. I love learning about wines from everywhere but it is difficult. That is one of the reasons I travel: to learn more about different cultures and wine. The wine industry in US does seem broken and upside down.
Coming from the specialty coffee world where transparency and uniqueness (for the most part) is celebrated, wine has always been interesting but very difficult to approach. Really excited to see more from this series
I am not from the US, I'm from Germany so maybe some things don't apply here. I think there are some valid points like the gatekeeping by sommeliers. However, some of that is also due to the fact, that dining somewhere out is not a suitable occasion to really dig deep. As a sommelier, you can maybe squeeze a few minutes into explaining some aspects about a wine but not explain an entire wine country that's been flying under the radar. Also, some countries like Georgia work with ancient qvevri winemaking that caters to a different kind of winedrinker who is maybe pulled more towards very structured wines. Often, these types of wine can be made interesting by e.g., a sommelier, but a lot of people don't regularly go to restaurants with fancy wine lists. They would rather have something "safe" for the special occasion than turn their evening into a lesson in Georgian wine. Don't get me wrong, personally, I really like exploring new regions and grape varieties. But this is not typical. Wine can be intimidating and it's our job to give people good access to the information and stop the gatekeeping. But simply declaring the wine scene as "broken" and telling people to demand other grape varieties at their local stores and restaurants won't cut it.
I think you're absolutely right. Also here, Hamburg (Germany) there is a over intellectualising of wine which often keeps people away from it. I'm looking forward to seeing your next video
Good video man. As a wine buyer it is frustrating to see the laziness and apathy brought forth by sales reps and distribution folk at times when selling overpriced bottles that have "a name for themselves". But at the same time there are people (at least in my city) that really have a hunger for pushing the American idea of wine away from mass produced and homogenized crap. It just takes work, passion and an unwillingness to hold yourself above another. More people in this industry need to accept that we cant just incubate in our own little bubble. We actually gotta give people an opportunity to drink the stuff!
As a new to wine guy who’s in love with Pinot noir and Cabernet this video peaks my interest into trying other wines. I had my first burgundy yesterday, before I only had Pinots from Oregon and Cali. Any suggestions
Try anything you can that you’ve never heard of before! Some cool reds I like are Xinomavro from Greece, Saperavi from Georgia, and Foglia Tonda from Italy!
Bro that video was fucking awesome. Besides all of that facts and different vision to wine and wine industry, shots you use in this video is amazing. I subscribe for you. Can't wait to see more from you. Peace from Turkey!
Preach brother preach! Just finished wset 3 few months ago, have interviewed with a couple of distributors and backed off. The industry scares me a bit but it’s also mostly unknown territory for me. As far as consumption, I love niche indigenous varietals. peter koff has some good fun wines.
I think these problems are slowly being solved, but because the wine industry moves at a glacial pace when it comes to messaging its taking a while. New media is ripe for expressing the really exciting world of wine, free from the stuffy persona people attach to the industry. There are so many interesting wine regions emerging and so many down to earth, working class people working vineyards and making wine. I was really intimidated when I started getting into wine because of the massive pool of knowledge there was to absorb and my perception of the industry as unwelcoming but I can say my experience learning from winemakers and working in production has been anything but unwelcoming. I can absolutely see the WSET/somm side as different in this regard, especially in big cities. Restaurant wine prices are absolutely absurd though, I went to school for winemaking, i've worked two seasons now, but when I go out to eat I order beer because I don't get absolutely wrecked on the bill for it (though this is starting to shift and beer has risen in price). Share on man, i'd love to see your experiences in the wine industry and your trips.
If you are talking about "fine wines" I strongly disagree, 9 times out of 10 wines from Georgia or Montenegro is barely drinkable, same with Turkey. Greece, Moldova, Croatia 50/50. On the other hand high end wines, scoring 93 points or higher from S.Africa, Chile, Argentina, Australia, USA, New Zealand, France and Spain are poetry and usually well worth the money (red Burgundy aside).
writing from Ireland - I think you are simply drinking the wrong wines. or perhaps looking for characteristics that are not found in wines from those countries. you shouldn't be looking for 'fine wines' in places like Georgia, Turkey or Croatia anyway, and you should certainly not be looking at scores. no wine enthusiast I know cares a damn about scores - that was a 1990's and early 2000's thing, we got over it. Look for producers with a philosophy and a commitment to their terroir, not ones looking to win high scores by using new oak or high extraction (these score well in blind tastings). try an assyrtiko , xinomavro or a moschofilero, from Greece for example - Greece is one of the world's most exciting wine producers right now. if you want to try a 'fine win'e from Greece try Gaia wines from Nemea, they may be more to your taste. Try a low or zero added sulphur saperavi from Georgia, learn to love skin contact whites from there and you will fare well. It is true that Montenegro, Turkey and Moldova are a little behind but they are getting better all the time. (I should also add that I find most US wines too sweet at the low end and too oaked and over-engineered at the top end)
@@ljr35 As a sommelier in London that has trained at 3 michelin starred restaurants, my least favourite/ exciting wines are French, and my favourite variety that I go crazy for is moschofilero. Give me Georgian, Greek or Hungarian wines and I will devour them. PS, I quit my job to work in an organic female owned wine bar, and I am daily trying amazing, exciting wines.
You can source them! It just requires a little more effort. You can find them in independently-owned wine stores (not all of them, of course, but a lot of them!)
@@PeterBlack-e4koh no! Yeah that’s tough. Sorry to hear that. I’m not that familiar with the Canadian market in terms of regulations around wine delivery. Maybe bring some wine back when you travel I guess 😅
As I'm from a country very little know for their wine as Bolivia is, I can identify with the video, sometimes rules in wine are too tight, specially in some regions in the old World, luckily we dont have those rules, for example, I have in my cellar some traditional old World wines that I purchase when I travel, also local wines made with traditional grapes and other not so known grape varieties, for example have an old vine (100+ vine) vischoqueña wine that is a local red grape that it was a natural cross between listan prieto and moscatel de Alejandría, also have a local sangiovese or even a local ancellotta wines.
Utter nonsense. You DO realise that the world is imperfect and that you have more freedom to choose whatever you like and ignore the rest than ever before in history right? You should probably take a break from wine for a while. More than anything it sounds like your brain is protesting itself.
I dont agree with you what about Tempranillo,? Barolo ? Brunello ?chile wine ? Malbec from argentina ? South Africa syrah ? Australia ? New Zealand sb ? Austria Germany? Maybe find you own Greek wine and have fun if that's what you prefer
Wow. That’s a hot take. Comes across as whiney, uneducated, and forcing a view of world through a lens of oppressed/oppressor. That attitude will open fewer doors into great wines, not more. The point of wine is to share, and a narrative that Somm’s are there to judge your spending is a poor take. Curiosity is rewarded in the hospitality world. I run a 200 bottle list at a US restaurant where I have killer bottles in the cheapest price points that pair with my chef’s food. That’s my job- give an awesome experience for any budget. Share the joy of a beautiful paring and taste something new or something classic. Wine is a business. It has to make money at every step, or it’s not sustainable. That’s not a bad thing and that is not broken. The reason we don’t have funky wines from Greece, Croatia, and Georgia is no one buys (unless you’re a nerd) them in the States without it being hand-sold at the table. When there is demand, we can get the outliers. Starts with education and being willing. French wines are prestigious for a reason. They are not boring nor do they need to be overthrown.
This video is full of lies and misinformation. The wine industry in America is vast, abundant and extremely diverse. There is a simpler reason why a few regions make up a big chunk of the wine market: Because people LIKE wine from those regions. People that sell wine will basically sell anything that folks want to buy, they are not going to risk going bankrupt by selling some obscure, unreliable and unstable variety just to be "inclusive". There's no "they don't want you to know"... this is pure victimization. Points system are very useful to get people to be interested in wine. You're not required to follow Robert Parker or James Suckling blindly, neither are they required to score the wines you want, this is not the IRS, go sell the wine you believe "should be sold" and let's see how it works out for you. Maybe you too are getting kickbacks $$ to promote greek wine huh? Yet again another clout seeking unqualified youtuber diaguised as good samaritan.
Appreciate you sharing your opinion - obviously, mine is different than yours. Careful with bad vibes, though, they hurt the people who carry them more than the people you throw them at 😕
@@unpinnedwineI don't think it's a matter of opinion, I think you're just spreading pure lies, for example what stats do you have to back this statement 3:15 ? Here you're not professing an opinion, you're making a statement that should be backed by data, otherwise is just a lie...
“We are forced to drink the same things that align to the taste of a handful of old white men” - so true. But since Slovenian, Croatian, Hungarian and Georgian people are also white, those wines should also be avoided for the same reason. These are small white countries that have vineyards that are run by a handful of old white families. To ensure equity and diversity we should avoid wines from Europe unless we know the winemaker is a person of color and employs mostly people of color in wine production. We should primarily focus on wines that come from sub-Saharan and equatorial Africa, Somalia, Vietnam, Sri Lanka, Honduras.
There’s nothing wrong with “old white men,” but there’s something wrong if they comprise the vast majority of the group with influence - or at least, I think that’s a problem.
@@unpinnedwine all industries should be welcoming to all groups, but is there any evidence that the focus on French, Italian and California wine is the result of bias based on the ethnicity of the people with influence (let’s not forget about Jancis Robinson btw)? And why would reviewers who are not “old white men” be more inclined to guide people to Greek, Slovenian or Georgian wine? If the issue is money (to the winemakers, importers, distributors and retailers) , as he says at one point, then this line about old white men really isn’t appropriate.
This channel is a remarkable first pour-a young vintage brimming with promise. The visuals are vibrant and polished, like the crystalline clarity of a well-crafted Riesling. The writing carries depth and elegance, unfolding with the complexity of a fine Bordeaux, layered yet approachable. Editing? A perfect balance, neither rushed nor indulgent, akin to a wine with just the right amount of oak.
What sets it apart is its fresh perspective. This is not just wine content; it’s storytelling with soul.
99 points-and I’ll be first in line for more.
Thank you 😂❤🔥
Your video on Italy hit the nail on the head and diagnoses the problem quite well. Consume locally. Doing this reduces costs and snobbiness in general. If people aren’t supporting their local wine region, there is no chance of there ever being any kind of unique culture. Over-priced foreign wines at restaurants and state stores is not culture, it’s just consumerism.
You get it 🤩
Subscribed! Can't wait to see more of these. Working in the industry and will be interesting to see your journey. 260 subs, you'll blow up very soon sir.
I'm looking forward to your content. I love learning about wines from everywhere but it is difficult. That is one of the reasons I travel: to learn more about different cultures and wine. The wine industry in US does seem broken and upside down.
really good topic and video, got instantly hooked.
looking forward to seeing more of it, especially as an amateur wine enthusiast from Hungary :)
Love it! We adore wines from Hungary 🤩
Coming from the specialty coffee world where transparency and uniqueness (for the most part) is celebrated, wine has always been interesting but very difficult to approach. Really excited to see more from this series
Thank you! We have a really fun, follow-up short film coming out next month. Stay tuned 🥂
Keep on making these videos, much love from a very similar community in Singapore.
Hey! That's amazing! Much love from Italy/America!
I am not from the US, I'm from Germany so maybe some things don't apply here. I think there are some valid points like the gatekeeping by sommeliers. However, some of that is also due to the fact, that dining somewhere out is not a suitable occasion to really dig deep. As a sommelier, you can maybe squeeze a few minutes into explaining some aspects about a wine but not explain an entire wine country that's been flying under the radar. Also, some countries like Georgia work with ancient qvevri winemaking that caters to a different kind of winedrinker who is maybe pulled more towards very structured wines. Often, these types of wine can be made interesting by e.g., a sommelier, but a lot of people don't regularly go to restaurants with fancy wine lists. They would rather have something "safe" for the special occasion than turn their evening into a lesson in Georgian wine. Don't get me wrong, personally, I really like exploring new regions and grape varieties. But this is not typical. Wine can be intimidating and it's our job to give people good access to the information and stop the gatekeeping. But simply declaring the wine scene as "broken" and telling people to demand other grape varieties at their local stores and restaurants won't cut it.
I think you're absolutely right. Also here, Hamburg (Germany) there is a over intellectualising of wine which often keeps people away from it. I'm looking forward to seeing your next video
Many thanks my friend! More coming soon 🙃
America wine industry is a sad one. Great initiative!!
Good video man. As a wine buyer it is frustrating to see the laziness and apathy brought forth by sales reps and distribution folk at times when selling overpriced bottles that have "a name for themselves". But at the same time there are people (at least in my city) that really have a hunger for pushing the American idea of wine away from mass produced and homogenized crap. It just takes work, passion and an unwillingness to hold yourself above another. More people in this industry need to accept that we cant just incubate in our own little bubble. We actually gotta give people an opportunity to drink the stuff!
Couldn't agree more!!
Besides the message, the way this video is shot, is really appealing. 99 points ;)
Thanks, we appreciate the love!! 🥰
As a new to wine guy who’s in love with Pinot noir and Cabernet this video peaks my interest into trying other wines. I had my first burgundy yesterday, before I only had Pinots from Oregon and Cali. Any suggestions
Try anything you can that you’ve never heard of before! Some cool reds I like are Xinomavro from Greece, Saperavi from Georgia, and Foglia Tonda from Italy!
Bro that video was fucking awesome. Besides all of that facts and different vision to wine and wine industry, shots you use in this video is amazing. I subscribe for you. Can't wait to see more from you. Peace from Turkey!
Thanks man! Really appreciate the love -- and we'll continue to make awesome videos 😁
Couldn’t agree with you more.
😁❤🔥
Preach brother preach! Just finished wset 3 few months ago, have interviewed with a couple of distributors and backed off. The industry scares me a bit but it’s also mostly unknown territory for me. As far as consumption, I love niche indigenous varietals. peter koff has some good fun wines.
Good luck finding your path my friend! It’s not easy, but there are some awesome non-traditional paths in the world of wine 🍷
Very much so looking forward to these future videos.
Thanks, us too! 🙃
I’m looking forward to this as I have an open mind. I’m from Australia.
I think these problems are slowly being solved, but because the wine industry moves at a glacial pace when it comes to messaging its taking a while.
New media is ripe for expressing the really exciting world of wine, free from the stuffy persona people attach to the industry. There are so many interesting wine regions emerging and so many down to earth, working class people working vineyards and making wine.
I was really intimidated when I started getting into wine because of the massive pool of knowledge there was to absorb and my perception of the industry as unwelcoming but I can say my experience learning from winemakers and working in production has been anything but unwelcoming. I can absolutely see the WSET/somm side as different in this regard, especially in big cities.
Restaurant wine prices are absolutely absurd though, I went to school for winemaking, i've worked two seasons now, but when I go out to eat I order beer because I don't get absolutely wrecked on the bill for it (though this is starting to shift and beer has risen in price).
Share on man, i'd love to see your experiences in the wine industry and your trips.
really good first video, can't wait to see more!!
If you are talking about "fine wines" I strongly disagree, 9 times out of 10 wines from Georgia or Montenegro is barely drinkable, same with Turkey. Greece, Moldova, Croatia 50/50. On the other hand high end wines, scoring 93 points or higher from S.Africa, Chile, Argentina, Australia, USA, New Zealand, France and Spain are poetry and usually well worth the money (red Burgundy aside).
Sorry you are then not familiar with Eastern European wines. Regarding points as well check best wines of East Europe last 5 years.
writing from Ireland - I think you are simply drinking the wrong wines. or perhaps looking for characteristics that are not found in wines from those countries. you shouldn't be looking for 'fine wines' in places like Georgia, Turkey or Croatia anyway, and you should certainly not be looking at scores. no wine enthusiast I know cares a damn about scores - that was a 1990's and early 2000's thing, we got over it. Look for producers with a philosophy and a commitment to their terroir, not ones looking to win high scores by using new oak or high extraction (these score well in blind tastings). try an assyrtiko , xinomavro or a moschofilero, from Greece for example - Greece is one of the world's most exciting wine producers right now. if you want to try a 'fine win'e from Greece try Gaia wines from Nemea, they may be more to your taste. Try a low or zero added sulphur saperavi from Georgia, learn to love skin contact whites from there and you will fare well. It is true that Montenegro, Turkey and Moldova are a little behind but they are getting better all the time. (I should also add that I find most US wines too sweet at the low end and too oaked and over-engineered at the top end)
@@ljr35hear hear 👏🏾👏🏾👏🏾
@@ljr35 As a sommelier in London that has trained at 3 michelin starred restaurants, my least favourite/ exciting wines are French, and my favourite variety that I go crazy for is moschofilero. Give me Georgian, Greek or Hungarian wines and I will devour them. PS, I quit my job to work in an organic female owned wine bar, and I am daily trying amazing, exciting wines.
Love it! Keep em coming!
Very nice video! Hoping to see some more great content in the future!
Thanks so much! Stay tuned, lots more coming 🙃
Subscription earned, now live up to it. 😉👍❤️
Thanks! 🥰
Amazing video! Can’t wait for more!
The US doesn’t have any sort of wine culture at all so that’s not something you’ll be able to change in a generation or two…
You’re so right that the U.S. doesn’t have a longstanding winemaking tradition, but I think the *wine-drinking* habits could change quite quickly, no?
Loved this video...well done!
Thank you!😁
Great content! Looking forward to more of your content
Great insightful vid, I'd hate to be a wine drinker in America, sadly I can see a similar road beginning to be travelled by my country :(
Let’s change that road together my friend!
Interesting video. Could be a great niche. Looking forward to more videos
Got it on contemporary somms. Now let’s see how distributors and US factory producers will crush our Brave New World of wine.
This is beautiful.
🫶🏾🥰
I like the idea of exploring unique regions and varietals but if I can’t source them it’s kind of moot. No?
You can source them! It just requires a little more effort. You can find them in independently-owned wine stores (not all of them, of course, but a lot of them!)
@ unfortunately I live in Ontario where there is a government monopoly on liquor sales. Same selection in every store.
@@PeterBlack-e4koh no! Yeah that’s tough. Sorry to hear that. I’m not that familiar with the Canadian market in terms of regulations around wine delivery. Maybe bring some wine back when you travel I guess 😅
Excellent work! Lets fix this
i love to watch your journey in to wine .and be a part of it
Glad you’re here!
the points system alone is already idiotic. What about the scale of 0-100, if you don't use the scale completely? Below 85 is rare.
It is purely an American thing, not an industry wide problem.
Certainly is
As I'm from a country very little know for their wine as Bolivia is, I can identify with the video, sometimes rules in wine are too tight, specially in some regions in the old World, luckily we dont have those rules, for example, I have in my cellar some traditional old World wines that I purchase when I travel, also local wines made with traditional grapes and other not so known grape varieties, for example have an old vine (100+ vine) vischoqueña wine that is a local red grape that it was a natural cross between listan prieto and moscatel de Alejandría, also have a local sangiovese or even a local ancellotta wines.
This was a fun one to film! 😁
Must be an american thing, in most places in Europe we have a fantastic variety of wine, even in our supermarkets
We make that distinction in the video; it's DEFinitely an American thing.
People sleeping on to many good wine regions i.e. Armenia, Chile, Argentina, Uruguay and Croatia
good one !
Thanks!
lmao that wine pour 🤣🤣
😅😂
love this! ❤
Wine is for everyone 😌
Utter nonsense. You DO realise that the world is imperfect and that you have more freedom to choose whatever you like and ignore the rest than ever before in history right?
You should probably take a break from wine for a while. More than anything it sounds like your brain is protesting itself.
Appreciate you sharing your opinion! Obviously, we see things differently 😅
incredible!
I dont agree with you what about Tempranillo,? Barolo ? Brunello ?chile wine ? Malbec from argentina ? South Africa syrah ? Australia ? New Zealand sb ? Austria Germany? Maybe find you own Greek wine and have fun if that's what you prefer
I love a lot of those wines you listed! But don’t you think it’s odd that we see so many wines from those places and not the birthplace of wine? 🤔
Amen!
I want to be your friend! Cheers to your content.
🥰🥂
Wow. That’s a hot take. Comes across as whiney, uneducated, and forcing a view of world through a lens of oppressed/oppressor. That attitude will open fewer doors into great wines, not more. The point of wine is to share, and a narrative that Somm’s are there to judge your spending is a poor take. Curiosity is rewarded in the hospitality world.
I run a 200 bottle list at a US restaurant where I have killer bottles in the cheapest price points that pair with my chef’s food. That’s my job- give an awesome experience for any budget. Share the joy of a beautiful paring and taste something new or something classic.
Wine is a business. It has to make money at every step, or it’s not sustainable. That’s not a bad thing and that is not broken.
The reason we don’t have funky wines from Greece, Croatia, and Georgia is no one buys (unless you’re a nerd) them in the States without it being hand-sold at the table. When there is demand, we can get the outliers. Starts with education and being willing.
French wines are prestigious for a reason. They are not boring nor do they need to be overthrown.
Appreciate you sharing your opinion - we clearly have very different views on the same topic. Congrats on your 200-bottle list though 😅
I was listening until you said those words "old white dude"...why everything has to do with race with Americans...???
Agreed 👍 not just America, Hong Kong, too. I think you can earn more money from the rich 😂😂😂
You lost me at the “old white men” slur.
Robert Parker ruined everything
counterpoint: everyone should just drink the wine made close to them so we don't have to pollute more by shipping rando wines across the world.
So then if that was the case wine would only have been in Georgia.?
Why? The world is an abundant place. I want to taste what a farmer makes halfway around the world (as I can’t often afford to travel).
@@PrimalEater wine was discovered independently everywhere fermentable fruit and starches grew.
This video is full of lies and misinformation. The wine industry in America is vast, abundant and extremely diverse. There is a simpler reason why a few regions make up a big chunk of the wine market: Because people LIKE wine from those regions. People that sell wine will basically sell anything that folks want to buy, they are not going to risk going bankrupt by selling some obscure, unreliable and unstable variety just to be "inclusive". There's no "they don't want you to know"... this is pure victimization. Points system are very useful to get people to be interested in wine. You're not required to follow Robert Parker or James Suckling blindly, neither are they required to score the wines you want, this is not the IRS, go sell the wine you believe "should be sold" and let's see how it works out for you. Maybe you too are getting kickbacks $$ to promote greek wine huh? Yet again another clout seeking unqualified youtuber diaguised as good samaritan.
Appreciate you sharing your opinion - obviously, mine is different than yours. Careful with bad vibes, though, they hurt the people who carry them more than the people you throw them at 😕
@@unpinnedwineI don't think it's a matter of opinion, I think you're just spreading pure lies, for example what stats do you have to back this statement 3:15 ? Here you're not professing an opinion, you're making a statement that should be backed by data, otherwise is just a lie...
“We are forced to drink the same things that align to the taste of a handful of old white men” - so true.
But since Slovenian, Croatian, Hungarian and Georgian people are also white, those wines should also be avoided for the same reason. These are small white countries that have vineyards that are run by a handful of old white families.
To ensure equity and diversity we should avoid wines from Europe unless we know the winemaker is a person of color and employs mostly people of color in wine production. We should primarily focus on wines that come from sub-Saharan and equatorial Africa, Somalia, Vietnam, Sri Lanka, Honduras.
Really?
@@adamtruscio9968He's being sarcastic...
God I hope so
Love how he managed to fit « old white man » into this video. Like its a bingo thing or something.
This video is so shallow.
And using as an alternative the wines of southeastern Europe 😂
There’s nothing wrong with “old white men,” but there’s something wrong if they comprise the vast majority of the group with influence - or at least, I think that’s a problem.
@@unpinnedwine all industries should be welcoming to all groups, but is there any evidence that the focus on French, Italian and California wine is the result of bias based on the ethnicity of the people with influence (let’s not forget about Jancis Robinson btw)? And why would reviewers who are not “old white men” be more inclined to guide people to Greek, Slovenian or Georgian wine? If the issue is money (to the winemakers, importers, distributors and retailers) , as he says at one point, then this line about old white men really isn’t appropriate.
Interesting interpretation of what we said in the video - thanks for sharing your view, albeit quite different from ours.