That is the only sensible way to lead ones life, it frees you from embarrassing situations times and again, say always the truth even when it hurts , it puts you securely far above the crowd, and even lands you a CEO job. Be only afraid of God, and as for magic all other fears simply disappear.
You have to respect Jim Farley’s modesty here.. quite rightly giving Elon credit for pushing the industry into new places. I wish Ford the best of luck, but there’s no guarantee they’ve done enough to survive. Great video 👍
In my opinion, Ford stands the biggest chance of success of all the OEM's. Farley seems to 'get it', and doesn't hesitate to point out where Ford is in the real world. Unlike some OEM CEO's... 🙄
@@markplott4820 He doesn't need to know that. He's not an engineer, but a manager. He just needs engineers (not ruined by Ford) with Tesla experience who know what industrial equipment suppliers to talk to. They could find that watching Munro Live videos. Heck, Muck has been bootstrapping and training the entire industry; they just need to decide to do the work well.
@@psdaengr911 - JIM is more of a MARKETING guy , similar to H. Fisker and others. he has ZERO Technical knowledge of BEV systems & Engineering. every BEV company needs to be ENGINEER based. so that he can understand what the Engineers need. FUD motors need to Abandon OLD & Outdated ICE Tech for BEV systems & Drivetrain.
@@markplott4820 "@psdaengr911 - JIM Farley is a simpleton , he should NOT be in charge of a Corporation." A simpleton? Really? Do you have something personal against him? " @psdaengr911 - JIM is more of a MARKETING guy , similar to H. Fisker and others. he has ZERO Technical knowledge of BEV systems & Engineering" You should be careful with claims of "zero technical knowledge". "every BEV company needs to be ENGINEER based. so that he can understand what the Engineers need. " If he can create the right company culture he doesn't needs to be an engineer himself.
I like Farley. He is pretty honest and open about many things. I did notice when he was talking about China making cars in Mexico that there was no mention of Ford and GM making EVs in Mexico.
Ford is already building vehicles in Mexico (but not as efficiently as the Chinese know how to). - Mustang Mach-E: Assembled at the Cuautitlán Stamping and Assembly Plant, which opened in 1964. - Bronco Sport: Assembled at the Hermosillo Stamping and Assembly facility, which began production in 1986. - Maverick: Manufactured in Chihuahua, Mexico.
👏 the first step in solving a problem is admitting that you have a problem. This puts Ford ahead of so many other legacy auto companies. How many legacy auto companies will survive this era of disruption?
The German car makers will probably survive. The German government will step in to save at least some e of them and if that fails they’ll try to get the rest of the EU to stump up the money. I hope Mercedes fail as a manufacturer and just end up as a sticker on a Chinese car. They’ve done nothing but attempt to make their cars bigger, heavier and faster. They should have been investing to make them cleaner and more affordable instead of lobbying to get cleaner emissions scrapped.
By the time they build the affordable EV, the Chinese would be decades ahead in self driving and AI. They are already testing stage 3, a lot of the companies are already in stage 4. Where is ford?
Sandy has been saying for quite a long time that Ford would be one of the few to survive. I've been saying longer that MB needs to be replaced at GM because she lies to everyone. That company is still stuck in "not invented here" and their "sold" first gen EV production, aside from the Bolt, is piling up in dealer lots.
Musk said it would take three years for legacy auto to make a compelling profitable EV using Tesla's tech. Good to know Farley gets it and Ford could survive. Jeannine
Jim Farley talks so nice about his competitor Tesla, that leads me to believe that he has already a licensing FSD agreement with Elon. But probably we will need to wait until the 8-8 - '24 to find out about it.
"Jim Farley talks so nice about his competitor Tesla, that leads me to believe that he has already a licensing FSD agreement with Elon. But probably we will need to wait until the 8-8 - '24 to find out about it." He have done that a long time now.
Unfortunately five years will be way too late. In five years cybercab will have started to make an appreciable dent in new car sales as a whole. If people can take a cybercab to run most errands then their old ICE or personal EV cars can last longer. New car sales will drop for this reason. There will also be many city and suburb dwellers who decide to forgo car purchase all together if cybercab meets their needs. They will frame in their garages to expand the living space in their homes rather than have to move as families grow. Because of this dual effect I expect new car sales to drop by as much as 50% by 2030.... the remaining sales will be mostly EVs with some ICE trucks still sold in some locations. The limiting factor on this future will be electric power generation and how fast it can be increased with solar and wind and storage.
Yep. This is the monster under the bed that's actually a monster under the bed. Massive disruption to car ownership in our future. Add to that, Tesla is building cars designed to far outlast conventional cars. If a traditional ICEV lasts about 150,000 miles and EVs last 300,000 or longer that will start cutting demand in half. And I expect Tesla's robotaxi will be designed as a million mile vehicle.
It shouldn't take an established company like Ford with deep pockets as long to duplicate what a startup company took 14 years to develop. That's provided that seen- it-all old managers don't interfere with the engineering R&D. Knowing that something is possible and having samples to examine is a huge advantage. Ford does not have to duplicate FSD in 3-4 years. There are lots of people in the US that will be very reluctant to let a vehicle drive them around for at least a decade.
@@psdaengr911 " That's provided that seen- it-all old managers don't interfere with the engineering R&D." And don't interfere with tooling, production, and advertising. And there be the rub. Look at what happened at VW and Nissan. They both had CEOs who attempted to move their companies to EVs and they got chased off. If a legacy company decided to, they could design a Model 3/Y type EV in two to three years. Tear down a Tesla and copy. Then it would take a year or so to reconfigure a factory. And another year or two to ramp up production. I'll set the probability of Tesla robotaxis no later than five years from now at 80%+. Tesla robotaxi is the point where the car market starts a massive demand decrease. Huge demand for robotaxis but rapidly dropping demand for new privately owned cars. A very large decrease in new, non-robo, car demand = failure for companies with significant debt overhang.
@@psdaengr911 I hope you are right. However the Tesla model S came out in 2012 with tech that the OEMs are just now equaling and Tesla is not sitting still. By the time the OEMs have good cars (i.e. competitive in today's market) out in this next five years, Tesla and the Chinese are likely to have fantastic cars out for less money.
Not actually 15 years behind. Ford, and other companies, can benefit by Tesla's hard work by imitating what Tesla is doing now and avoid going through all the process that led to now.
@@bobwallace9753 "Not actually 15 years behind. Ford, and other companies, can benefit by Tesla's hard work by imitating what Tesla is doing now and avoid going through all the process that led to now." In some areas, but not in others. Tesla's manufacturing technologies and software stack are much harder to copy.
@@yourcrazybear Well, it took some time for Tesla to develop large scale casting. Ford and others could jump straight to that. And Ford is talking about using some form of unboxed assembly. Front, back, middle, right, and left. More pieces than what Tesla has talked about. A better idea than Tesla's? Who knows. Where the non-Teslas seem to be badly lagging is not controlling all the software in their products. At the moment suppliers ship chips and firmware/software with parts and legacy can't just tweak those built in functions like Tesla can. Of course, now that Tesla has demonstrated the advantage and some suppliers are selling parts to Tesla sans internal smarts other companies should have little trouble getting the same sort of parts. Ford is talking about installing the CPU right after the paint shop visit. Then letting the computer do the testing and recording for that individual car going forward. Picked that one up from Tesla.
5 years? Haven't they worked on it for the last 5 or 7? Werent they blabbing about overtaking and crushing Tesla by 2019... 2020... 2021... 2022... 2024... 2026? Didnt GM and Ford a shit ton of models to be produced by 2025? Where are they?
For telling what Jim Farley the only legacy manager that speaks with personal integrity was saying in Germany Herbert Diess was fired by the old school Piëch-Porsche family still thinking in the founders time brown vision of man-Agement. Three out of 8 systems qualities were bad already in 1994; who they handle faults, personal innovation and decisions, last but not least who they handle truth about reality which was directly leading and was known by the criminal cartel of the five to Diesel-Gate. Now Piëch-Porsche families are saving their family silver on playing other dirty games not leading to a rethinking of how to operate Volkswagen Group. They think still to be to big to fail and have all German media and even Highschools, Universities and so called ‚independent‘ science institutions like Fraunhofer and most tier one suppliers under their pressure and control. They for 40 years have not been free to work on the present or future. A disruption however was obvious in China after the old European and Japanese junk sent and produced there that nationalism grew and a well trained and educated class of young entrepreneurs and engineers just sized the opportunity as China thinks long term and not like we do quarterly fixed on immediate results!
Using more accurate numbers scares you? ;o) Profits should be a lot higher. And, yes, it will make sense for Tesla to stop selling to individuals, or at least not build any more S/X/Y/3 factories but build robotaxi factories. Let the other manufacturers produce EVs with low profit margins.
Given what cars cost today, factor in inflation…what kind of EV will the Big Two sell the American public in two to three years? How are they going to bring the present day offerings down by 50% in price?
C'mon Jim. Tesla will make a van (like a Sprinter), and I suspect this will also serve as a multi-passenger robo-taxi (maybe different format), both on the same platform.
Interesting that Farley is basically confirming something that I’ve been speculating for a while now. Tesla is in the process of saving any OEM who is interested in making EVs profitably, by licensing their unboxed production method. This ‘Ford Skunkworks’ is a Tesla run operation paid for by Ford. I believe that Tesla is doing the same thing for the next gen Bolt and the ID Golf. The production system is the real product and it will save any OEM that utilizes it.
Jim Farley is learning faster than other legacy automakers. We need to support American electric cars instead of oil companies. Trump talks about golden liquid under our feet. So last century.
@@beehappy7797 "About 10 years to late. When you don't take man-made climate change seriously but listen to your own ego, karma starts to work." Nonsense. This has nothing to do with a fake climate crisis. This is how it usually looks like when industries are getting disrupted.
I sure hope Tesla makes a Van soon and adds grid capabilities to all their EV's same as Cybertruck and enables AI compute as another way to leverage your car. That will be so cool if I can have a Top Notch AI compute node for my home and even sell my compute back to Tesla or to my neighbours.
"What's the future? Just shrinking in North America." If you look at the next quarter and what you can sell to your customers now (people want hybrids, I guess?), and believe the world is the USA and some random irrelevant other countries, that is where you end up. A shrinking shadow of former glory in a disappearing local market. But your next quarter may look OK, so there is your bonus.
*Larry Burkett's book on "Giving and Tithing" drew me closer to God and helped my spirituality. 2020 was a year I literally lived it. I cashed in my life savings and gave it all away. My total giving amounted to 40,000 dollars. Everyone thought I was delusional. Today, 1 receive 85,000 dollars every two months. I have a property in Calabasas, CA, and travel a lot. God has promoted me more than once and opened doors for me to live beyond my dreams. God kept to his promises to and for me*
It is the digital market. That's been the secret to this wealth transfer. A lot of folks in the US and abroad are getting so much from it, God has been good to my household Thank you Jesus
Jim has a good vision, for the most part. (This spake Underqualified Anonymous Commenter.) But he's an autonomy skeptic. He does not think it's important to get autonomous driving software into Fords in the 2020s. Or at least, that's his stance to the public. I don't know what he discloses in private. Robotaxies are one thing. I can perhaps grasp why Ford might prefer to leave robotaxies to other manufacturers. Maybe. But consumer vehicles will become autonomous, too. It's going to save a lot of lives. It's the new luxury - much better than premium leather seats or whatever it is luxury automakers are schlepping into their products to up the snob factor. When Tesla has that, its competitors will need it, too. They are not ready for that. At all. Right now FSD's price is keeping most consumers at arm's length from the technology. But that will change. Once it's good enough - soon, I think - Elon will reduce the price in phases to get better market penetration. That feature will sell a lot of cars to consumers. A *lot.* Ford will not be happy to be on the outside looking in.
In the interview Jim talks about installing something like Tesla's Autopilot soon. And mentioned something about 8 cameras in their EVs which suggests they could be designing for a Tesla FSD license.
@@bobwallace9753 Jim has spoken about hands-free highway driving. He dismisses the value of go-anywhere hands-free autonomous driving. I hold onto a faint hope, though, that when autonomous driving can get blessed by regulators, he might seek a deal with Tesla. Not until then, I think. Basically, he's counting on regulators to keep his products relevant without autonomy. That is not a stupid bet. Approvals will be political, and opponents are legion.
@@Urgelt I would be extremely surprised to find out that Jim and Elon have not already had unofficial talks about Ford using Tesla FSD. Jim seems to have dropped the legacy BS and openly recognizes that Elon led and is leading. Ford was the first to sign up for Supercharger use. And, I'm pretty sure, Ford has been working on FSD for many years and understands that you can't produce real FSD by people writing code. You do realize that autonomous driving has already been approved, do you not? Tesla just needs to clean up edge cases and bring data.
@@bobwallace9753 In private... It makes sense to me that Jim and Elon have discussed it. That bit about 'already approved' is naive. A few states, notably Florida, have passed bills 'permitting' autonomous vehicles. But they all leave many, many unanswered questions. There are still laws in the books on those states spelling out which roads are regulated by the state and which are the purview of local governments - and the authority of local governments to regulate for their roadways has not been abridged. So right away, there is a gap in permissions. That's only one gap. There are others. Nobody has defined how police interactions will take place. Liability for compliance with traffic laws and for accidents are not defined. Who gets a ticket for a violation? And how will police obtain compliance for lawful orders? And who is responsible in the event of a traffic violation? A crash? Or an injury? There are ID rules in all states that are different for drivers and passengers. What if *only* passengers are on board? What powers will police have to ID people? None of that is unsolvable. But none of it has been solved state-wide. Detailed legislation and regulations will be needed. Pilot programs skip past those gaps. And they are not permitted outside of a small geofenced area. But Tesla wants to go *everywhere* with potentially millions of autonomous cars. I'm here to tell you, no state is prepared for that with its legal and regulatory regime. There isn't even a boilerplate law states can copy and paste at that level of detail, I don't think. And we haven't even gotten to NHTSA. They have the national regulatory authority to stop Tesla in its tracks, if they want to. And Biden is okay with inconveniencing Elon. There's the little matter of unions dividing them. No, this is not going to be simple or quick. Jim knows this. I suspect that if Jim expected imminent national go-anywhere approval (which would step on states' constitutional rights), he would already be telling us about negotiating a deal. Lobbyists with deep pockets will fight hard against Tesla in every jurisdiction. Best we can hope for in the near term is a pilot program Luke Waymo's.
@@Urgelt There are Waymo robotaxis operating in multiple US cities. And they are expanding. 'already approved' is not naive Break a traffic law and the driver gets the ticket. If Waymo or Tesla software is doing the driving then they will be held responsible for an infraction. Passengers in a taxi don't get ticketed if a red light is run. Traffic laws in the US are determined by states, not the federal government. And as an aside, I suspect Biden will start recognizing and praising Tesla after he wins in November. Right now Biden needs every union vote he can get in swing states.
"This time again it was a nice video, new insights, not just a blank repetition/ summery of what we already know..." So it was a good video and you still managed to post a meaningless complaint?
Pssst, Jim. Skunkworks is supposed to be a secret. 😁Ford better find their Kelly Johnson, fast. There is some talk this is just a group that is planning to figure out how to manufacture Tesla's mass market EV under license.
@@FrunkensteinVonZipperneck Ha! Indeed. Hank deuce rolls over in grave. To be fair, the Ford trust fund kids are nowhere near as harmful to respective companies as A. Toyoda and the Porsche family are.
i like jim and i find the loss of american autos to be distasteful. but its happening, he cant mass produce an affordable ev before tesla has already launched fsd and robotaxi. its over
@@beehappy7797 There's no reason that an EV has to be software-based. The majority of the mandated functionality of an automobile in the United States does not require software, it requires firmware.
Volkswagen finally woke up and hooked into Rivian who while not perfect are a great company with a proven EV product line …that’s the least that they needed and they also have plenty to offer Rivian …. I think Jim needs to do more research, China has a dying population and a lot of other problems … I think Jim needs to lean a bit on Tesla, they have the Best Software … America needs to stop all the rubbish stopping them producing vehicles profitably at home. They also need to think about reconfiguring their transportation for a more efficient and lean vehicle production … as for battery minerals, there are plenty of better places to Aquire them especially Australia for nickel , Iron if they need and Lithium along with all the Rare Earths. China may have plenty but the other suppliers are now ramping up …
The only way Ford can survive is to partner with Tesla. GM and Japanese makers are going bankrupt simply because the cost of a car is driven down by increasing volume and non-EV makers can’t reach a scale where they can be competitive. They will always be double or quadruple the price of their competitors AND cannot make up revenue and profits on the service and parts side. Their money will evaporate quickly then boom…. Bankruptcy and liquidation. They will not reorganize. Massive collapse of the auto industry will happen in next few years. Ford did make a good decision to hire the main Tesla engineer over the model Y and let him operate separately from Ford to do things differently. Ford will be one of the last to survive but probably won’t make it due to starting 10 years too late.
The problem is that China makes nearly all batteries and battery chemicals in the world. West including Tesla can’t compete with China on BEVs as long as China completely dominate battery production. China will take global market as a result apart for Europe and US and India and Japan that will put tariffs on Chinese BEVs.
If FSD costs $15K and the basic car costs $25K ($30K with 3 years of inflation), few people in that market segment can afford that premium. I'm guessing that the $40K plus models may offer it as an option, but if it isn't FSD by Telsa, there will be few takers.
@@psdaengr911 Let's assume you're one of those people who have a 30 minute or more commute (fairly common). 4.3 weeks in an average month. 21.5 weekdays. Call it 20 days to allow for vacation and holidays. 20 day use x 2 (RT) = 40 uses per month. $99 per month subscription / 40 = $2.50 per drive to eliminate the PITA of commute driving. Lots of people will be willing to pay that. It's not the cost of the car, it's the value of the service. And that doesn't include weekend/holiday/vacation use.
If Ford really wants to get ahead they need to understand what makes the Cybertruck technology so advanced and then shrink it into a Smaller Ford family car . If they don’t grasp how and why Ford will have trouble surviving …
"So Ford's "great new idea" is to copy Tesla's construction system. Farley the Grean Innovator or Copier?" It's an excellent idea. All great innovators copies what works and improves upon it.
"Tesla is too slow." Incorrect. They are not. " Its product lineup is way outdated." Incorrect. It's constantly updated. "Of course, the legacies are even more hopeless." You mean like your knowledge when it comes to Tesla and their EVs?
Very refreshing to hear a CEO of a legacy auto maker tell it like it is for a change. Very rare these days of constant spin and evasionary double speak by others. Cudos to Ford’s Jim Farley - echoing @tomwinston6758.
EVs are not hard to build - that’s why China can make them. The problem is not special development, it’s US and European trade unions and our cost structure.
"EVs are not hard to build - that’s why China can make them." Nonsense. EVs are hard to build. That's why only Tesla and some Chinese players have excelled in producing them at scale. "The problem is not special development, " Well it is. There is a big difference to build an EV compared to an ICE car. Even Farley admitted to this fact in the video. "it’s US and European trade unions and our cost structure." Incorrect. It's the lack of will from western companies to actually do the work required. Legacy automakers in the west can't sell EVs at a profit in the western markets.
@@matiashamalainen7965 We weren't long past a very major war with Japan. There was an immense amount of hate of Japan. I don't think "communist totalitarianism with no regard to human rights" is likely to be a meaningful factor. Look at all the stuff we buy from China already.
My frank opinion on the Cybertruck is that it will go the way of the Model X and Model S. It will shrink because it's inefficient in mass and very very expensive. It's styling will likely develop when they get better with Stainless Steel but they will have to chase a cheaper vehicle when Rivian hits the mass market. Rivian WILL out compete the Cybertruck.
The price will come down as Tesla sells all the Founder's Editions that deep pocket people want. It's a big vehicle but some people want large. Rivian has to scale and that is difficult.
Pathetic...: what chinas evs could record through camera eyes for its government, but complaining rhat Ford's eva cant park next to Chinas gov. Buildings 😂😂😂
"First time i ever heard Jim Farley/Ford admit that they (FMC)made(lots of)mistakes." ELON MUSK/TESLA/SPACEX/CYBERTRUCK UA-cam CHANNELS: thousands! TESLA VIDEOS ON YT: millions! COMMENTS ON TESLA VIDEOS ON YT: trillions!
It shouldn't be hard. Elon Musk has said many times that he made many mistakes during Tesla's "development" process - which continues to this day. What will make or break Ford or any other legacy maker is whether they're willing to embrace rapidly making and learning from their mistakes in development before they attempt to go into large-scale production.
At least he has a clue, unlike some other CEOs out there.
I’m always impressed by Ford’s CEO Jim Farley, he generally tells it like it is
He's a slow dull boy, copying from his betters. Should mate with Mary Barra and produce zombies...
That is the only sensible way to lead ones life, it frees you from embarrassing situations times and again, say always the truth even when it hurts , it puts you securely far above the crowd, and even lands you a CEO job. Be only afraid of God, and as for magic all other fears simply disappear.
The only honest executive car maker in USA besides EM talking ,honestly I hope Ford and him success even Im being a Tesla fan .
the EV Mustang is all FAKE . not a REAL mustang.
@@markplott4820 "the EV Mustang is all FAKE . not a REAL mustang."
What is a real Mustang?
@@yourcrazybear - 2 Door.
No, no, no. What about Mary Barra? ;^)
You have to respect Jim Farley’s modesty here.. quite rightly giving Elon credit for pushing the industry into new places. I wish Ford the best of luck, but there’s no guarantee they’ve done enough to survive. Great video 👍
JIM Farley is NOT even an ENGINEER.
@@markplott4820 "JIM Farley is NOT even an ENGINEER."
Well he doesn't have to be if he can listen to the ones that are.
@@yourcrazybear - then JIM cant Understand them.
In my opinion, Ford stands the biggest chance of success of all the OEM's. Farley seems to 'get it', and doesn't hesitate to point out where Ford is in the real world. Unlike some OEM CEO's... 🙄
Farley sees the light in the tunnel: realized it’s a Chinese super-speed train❤
GM😂
Ford cannot catch up unless Tesla directly helps them. GM is dead and Japanese auto makers are going bankrupt.
Interesting that Farley is thinking about assembly in a Tesla-like way.
unfortunately FARLEY , doesn't understand how to make a Gigacasting , or 48v Systems.
@@markplott4820 He doesn't need to know that. He's not an engineer, but a manager. He just needs engineers (not ruined by Ford) with Tesla experience who know what industrial equipment suppliers to talk to. They could find that watching Munro Live videos. Heck, Muck has been bootstrapping and training the entire industry; they just need to decide to do the work well.
@@psdaengr911 - JIM Farley is a simpleton , he should NOT be in charge of a Corporation.
@@psdaengr911 - JIM is more of a MARKETING guy , similar to H. Fisker and others.
he has ZERO Technical knowledge of BEV systems & Engineering.
every BEV company needs to be ENGINEER based.
so that he can understand what the Engineers need.
FUD motors need to Abandon OLD & Outdated ICE Tech for BEV systems & Drivetrain.
@@markplott4820 "@psdaengr911 - JIM Farley is a simpleton , he should NOT be in charge of a Corporation."
A simpleton? Really? Do you have something personal against him?
" @psdaengr911 - JIM is more of a MARKETING guy , similar to H. Fisker and others.
he has ZERO Technical knowledge of BEV systems & Engineering"
You should be careful with claims of "zero technical knowledge".
"every BEV company needs to be ENGINEER based. so that he can understand what the Engineers need. "
If he can create the right company culture he doesn't needs to be an engineer himself.
Can not imagine how difficult this was for Jim. Love his honesty, but Ford is in trouble.
I like Farley. He is pretty honest and open about many things. I did notice when he was talking about China making cars in Mexico that there was no mention of Ford and GM making EVs in Mexico.
FARLEY uses too much KAHT.
Ford is already building vehicles in Mexico (but not as efficiently as the Chinese know how to).
- Mustang Mach-E: Assembled at the Cuautitlán Stamping and Assembly Plant, which opened in 1964.
- Bronco Sport: Assembled at the Hermosillo Stamping and Assembly facility, which began production in 1986.
- Maverick: Manufactured in Chihuahua, Mexico.
@@psdaengr911 - the FUD mex-e is a Really Terrible car.
Respect! So gracious - it's great to see people like this. Ford seem to be in good hands!
👏 the first step in solving a problem is admitting that you have a problem. This puts Ford ahead of so many other legacy auto companies. How many legacy auto companies will survive this era of disruption?
If GM does, I'll be very surprised. Honda is more likely.
The German car makers will probably survive. The German government will step in to save at least some e of them and if that fails they’ll try to get the rest of the EU to stump up the money. I hope Mercedes fail as a manufacturer and just end up as a sticker on a Chinese car. They’ve done nothing but attempt to make their cars bigger, heavier and faster. They should have been investing to make them cleaner and more affordable instead of lobbying to get cleaner emissions scrapped.
At least he was honest about the situation
This is one of the best reports you have compiled. Just good news after good news and no hype from NBC. Cheers
Tesla is the BEST BET for EV and AI
Lots of respect for Jim Farley.
This is why tesla and the Chinese are 7-15 years ahead.
By the time they build the affordable EV, the Chinese would be decades ahead in self driving and AI. They are already testing stage 3, a lot of the companies are already in stage 4. Where is ford?
If ford isn’t in China, how can they compete? VW is at least trying to compete. Ford is trying to play catch up. They are not innovating.
Sandy has been saying for quite a long time that Ford would be one of the few to survive. I've been saying longer that MB needs to be replaced at GM because she lies to everyone. That company is still stuck in "not invented here" and their "sold" first gen EV production, aside from the Bolt, is piling up in dealer lots.
When I was at the Mexico City airport not long ago, there were a sh*t pile of small BYD taxis.
Musk said it would take three years for legacy auto to make a compelling profitable EV using Tesla's tech. Good to know Farley gets it and Ford could survive. Jeannine
Hint, hint, nudge, nudge. Skunkworks is about prepping for Ford to license Tesla's designs?
I hope that Ford is right and will come out with a good vehicle that's affordable thanks for the for the real news
Jim Farley talks so nice about his competitor Tesla, that leads me to believe that he has already a licensing FSD agreement with Elon. But probably we will need to wait until the 8-8 - '24 to find out about it.
"Jim Farley talks so nice about his competitor Tesla, that leads me to believe that he has already a licensing FSD agreement with Elon. But probably we will need to wait until the 8-8 - '24 to find out about it."
He have done that a long time now.
@@yourcrazybear Knock knock, Jim is that you?
@@sat7755 "@yourcrazybear Knock knock, Jim is that you?"
So you had no real counter argument then?
Unfortunately five years will be way too late. In five years cybercab will have started to make an appreciable dent in new car sales as a whole. If people can take a cybercab to run most errands then their old ICE or personal EV cars can last longer. New car sales will drop for this reason. There will also be many city and suburb dwellers who decide to forgo car purchase all together if cybercab meets their needs. They will frame in their garages to expand the living space in their homes rather than have to move as families grow.
Because of this dual effect I expect new car sales to drop by as much as 50% by 2030.... the remaining sales will be mostly EVs with some ICE trucks still sold in some locations.
The limiting factor on this future will be electric power generation and how fast it can be increased with solar and wind and storage.
Yep. This is the monster under the bed that's actually a monster under the bed. Massive disruption to car ownership in our future.
Add to that, Tesla is building cars designed to far outlast conventional cars. If a traditional ICEV lasts about 150,000 miles and EVs last 300,000 or longer that will start cutting demand in half.
And I expect Tesla's robotaxi will be designed as a million mile vehicle.
It shouldn't take an established company like Ford with deep pockets as long to duplicate what a startup company took 14 years to develop. That's provided that seen- it-all old managers don't interfere with the engineering R&D. Knowing that something is possible and having samples to examine is a huge advantage. Ford does not have to duplicate FSD in 3-4 years. There are lots of people in the US that will be very reluctant to let a vehicle drive them around for at least a decade.
@@psdaengr911
" That's provided that seen- it-all old managers don't interfere with the engineering R&D." And don't interfere with tooling, production, and advertising. And there be the rub.
Look at what happened at VW and Nissan. They both had CEOs who attempted to move their companies to EVs and they got chased off.
If a legacy company decided to, they could design a Model 3/Y type EV in two to three years. Tear down a Tesla and copy. Then it would take a year or so to reconfigure a factory. And another year or two to ramp up production.
I'll set the probability of Tesla robotaxis no later than five years from now at 80%+. Tesla robotaxi is the point where the car market starts a massive demand decrease. Huge demand for robotaxis but rapidly dropping demand for new privately owned cars.
A very large decrease in new, non-robo, car demand = failure for companies with significant debt overhang.
@@bobwallace9753 Bingo!
@@psdaengr911 I hope you are right. However the Tesla model S came out in 2012 with tech that the OEMs are just now equaling and Tesla is not sitting still. By the time the OEMs have good cars (i.e. competitive in today's market) out in this next five years, Tesla and the Chinese are likely to have fantastic cars out for less money.
Big respect for Mr. Jim Farley. I hope Ford is successful. It is going to be tough.
Magnificent - so refreshing to hear that the company is genuinely moving towards survival in the new world.
Beautifully said! 15 years behind Tesla. In 4 years time! 😂
Not actually 15 years behind. Ford, and other companies, can benefit by Tesla's hard work by imitating what Tesla is doing now and avoid going through all the process that led to now.
@@bobwallace9753 "Not actually 15 years behind. Ford, and other companies, can benefit by Tesla's hard work by imitating what Tesla is doing now and avoid going through all the process that led to now."
In some areas, but not in others. Tesla's manufacturing technologies and software stack are much harder to copy.
@@yourcrazybear
Well, it took some time for Tesla to develop large scale casting. Ford and others could jump straight to that. And Ford is talking about using some form of unboxed assembly. Front, back, middle, right, and left. More pieces than what Tesla has talked about. A better idea than Tesla's? Who knows.
Where the non-Teslas seem to be badly lagging is not controlling all the software in their products. At the moment suppliers ship chips and firmware/software with parts and legacy can't just tweak those built in functions like Tesla can.
Of course, now that Tesla has demonstrated the advantage and some suppliers are selling parts to Tesla sans internal smarts other companies should have little trouble getting the same sort of parts.
Ford is talking about installing the CPU right after the paint shop visit. Then letting the computer do the testing and recording for that individual car going forward. Picked that one up from Tesla.
I have a mutual respect for Jim. He seems to understand what is going on, but has to humer the fools who think ICE is the future
So he knows you and respects you?
A very well and balanced program Lars, The Highlander😊
the higher, the fewer.
5 years? Haven't they worked on it for the last 5 or 7?
Werent they blabbing about overtaking and crushing Tesla by 2019... 2020... 2021... 2022... 2024... 2026?
Didnt GM and Ford a shit ton of models to be produced by 2025?
Where are they?
Only hyping stocks. They didn't have a clue how to do it.
@@beehappy7797 clearly, then came the absurdity of Biden saying GM lead the electrification.
Farley is a lot like Herbert Diess 🤔 very impressive
Respect
For telling what Jim Farley the only legacy manager that speaks with personal integrity was saying in Germany Herbert Diess was fired by the old school Piëch-Porsche family still thinking in the founders time brown vision of man-Agement. Three out of 8 systems qualities were bad already in 1994; who they handle faults, personal innovation and decisions, last but not least who they handle truth about reality which was directly leading and was known by the criminal cartel of the five to Diesel-Gate. Now Piëch-Porsche families are saving their family silver on playing other dirty games not leading to a rethinking of how to operate Volkswagen Group. They think still to be to big to fail and have all German media and even Highschools, Universities and so called ‚independent‘ science institutions like Fraunhofer and most tier one suppliers under their pressure and control. They for 40 years have not been free to work on the present or future. A disruption however was obvious in China after the old European and Japanese junk sent and produced there that nationalism grew and a well trained and educated class of young entrepreneurs and engineers just sized the opportunity as China thinks long term and not like we do quarterly fixed on immediate results!
Why sell a $25k car for $5.5k profit, when you can rent it out for $100k profit over 3 years?
Tesla will stop selling cars to consumers.
Using more accurate numbers scares you? ;o)
Profits should be a lot higher. And, yes, it will make sense for Tesla to stop selling to individuals, or at least not build any more S/X/Y/3 factories but build robotaxi factories. Let the other manufacturers produce EVs with low profit margins.
Given what cars cost today, factor in inflation…what kind of EV will the Big Two sell the American public in two to three years?
How are they going to bring the present day offerings down by 50% in price?
C'mon Jim. Tesla will make a van (like a Sprinter), and I suspect this will also serve as a multi-passenger robo-taxi (maybe different format), both on the same platform.
Tesla is the only way to go…really. Reliability and innovation
Legacy Auto is in trouble. China is years ahead of Legacy Auto.
Interesting that Farley is basically confirming something that I’ve been speculating for a while now. Tesla is in the process of saving any OEM who is interested in making EVs profitably, by licensing their unboxed production method. This ‘Ford Skunkworks’ is a Tesla run operation paid for by Ford. I believe that Tesla is doing the same thing for the next gen Bolt and the ID Golf. The production system is the real product and it will save any OEM that utilizes it.
Ford already builds it's Mach E in Mexico
Ford had a good run. They will be missed.
The old anti-semite is turning over in his grave. I guess the same for Adolf H. about VW.
Jim Farley is learning faster than other legacy automakers. We need to support American electric cars instead of oil companies. Trump talks about golden liquid under our feet. So last century.
Yeah but he knows his voters.. when the voters shift..
He's blaming China, but the fact is that Ford can't compete against USA made Teslas.
He's not blaming China.He's recognizing that they are years ahead of Ford and serious competition.
It's clear Jim is courting Elon. Ford will survive if they start implementing Tesla tech and I think he understands that.
About 10 years to late. When you don't take man-made climate change seriously but listen to your own ego, karma starts to work.
@@beehappy7797 "About 10 years to late. When you don't take man-made climate change seriously but listen to your own ego, karma starts to work."
Nonsense. This has nothing to do with a fake climate crisis. This is how it usually looks like when industries are getting disrupted.
@13:26 *Farley* is right. The competition will be the new *Mode 𝛵au* but it will cost *Tesla* $10k and sell for $20k and have *FSD.*
I only like these videos because I invest in Tesla and it is for my convenience. Thank you.
My bolt is awesome, efficient, and drives itself on the highway!
LIAR.
Let‘s just hope that Jim stays the CEO of Ford!
Yeah. Volkswagen did their best to fire their own version of "Jim" (Herbert").
Just in time for the Mach E advertising campaign in Australia. So is your ad giving buyers a false impression of Ford quality?
Wow, Ford just invented an unheard-of unboxed manufacturing method! Joking. Farley gets it but Ford is still in deep trouble.
Because of Jim’s attitude, I think Ford will do ok. If you can’t beat ‘em, join ‘em. Maybe take on FSD in their cars..
I sure hope Tesla makes a Van soon and adds grid capabilities to all their EV's same as Cybertruck and enables AI compute as another way to leverage your car. That will be so cool if I can have a Top Notch AI compute node for my home and even sell my compute back to Tesla or to my neighbours.
Cybervan is the Robotaxi.
😂😂 Tesla's competition is coming All over them self
"What's the future? Just shrinking in North America." If you look at the next quarter and what you can sell to your customers now (people want hybrids, I guess?), and believe the world is the USA and some random irrelevant other countries, that is where you end up. A shrinking shadow of former glory in a disappearing local market. But your next quarter may look OK, so there is your bonus.
0 0 : 0 0. - 1 9 : 2 3. No vehicle produced ( under 3 million dollars ) is faster than th 2012 model S…. Let that sink in
Tesla only has six months to live before GM comes to CRUSH TESLA run for th lifeboats women and children first
*Larry Burkett's book on "Giving and Tithing" drew me closer to God and helped my spirituality. 2020 was a year I literally lived it. I cashed in my life savings and gave it all away. My total giving amounted to 40,000 dollars. Everyone thought I was delusional. Today, 1 receive 85,000 dollars every two months. I have a property in Calabasas, CA, and travel a lot. God has promoted me more than once and opened doors for me to live beyond my dreams. God kept to his promises to and for me*
There's wonder working power in following Kingdom principles on giving and tithing. Hallelujah!
But then, how do you get all that in that period of time? What is it you do please, mind sharing?
It is the digital market. That's been the secret to this wealth transfer. A lot of folks in the US and abroad are getting so much from it, God has been good to my household Thank you Jesus
Big thanks to Ms. Chisty Fiore❤️✨💯May God bless Christy Fiore services,she have changed thousands of lives globally
How can I start this digital market, any guidelines and how can I reach out to her?
goodbye NOKIA's! 3:)
Jim has a good vision, for the most part. (This spake Underqualified Anonymous Commenter.)
But he's an autonomy skeptic. He does not think it's important to get autonomous driving software into Fords in the 2020s.
Or at least, that's his stance to the public. I don't know what he discloses in private.
Robotaxies are one thing. I can perhaps grasp why Ford might prefer to leave robotaxies to other manufacturers. Maybe.
But consumer vehicles will become autonomous, too. It's going to save a lot of lives. It's the new luxury - much better than premium leather seats or whatever it is luxury automakers are schlepping into their products to up the snob factor.
When Tesla has that, its competitors will need it, too.
They are not ready for that. At all.
Right now FSD's price is keeping most consumers at arm's length from the technology. But that will change. Once it's good enough - soon, I think - Elon will reduce the price in phases to get better market penetration.
That feature will sell a lot of cars to consumers. A *lot.*
Ford will not be happy to be on the outside looking in.
In the interview Jim talks about installing something like Tesla's Autopilot soon. And mentioned something about 8 cameras in their EVs which suggests they could be designing for a Tesla FSD license.
@@bobwallace9753 Jim has spoken about hands-free highway driving. He dismisses the value of go-anywhere hands-free autonomous driving.
I hold onto a faint hope, though, that when autonomous driving can get blessed by regulators, he might seek a deal with Tesla.
Not until then, I think. Basically, he's counting on regulators to keep his products relevant without autonomy.
That is not a stupid bet. Approvals will be political, and opponents are legion.
@@Urgelt
I would be extremely surprised to find out that Jim and Elon have not already had unofficial talks about Ford using Tesla FSD. Jim seems to have dropped the legacy BS and openly recognizes that Elon led and is leading. Ford was the first to sign up for Supercharger use. And, I'm pretty sure, Ford has been working on FSD for many years and understands that you can't produce real FSD by people writing code.
You do realize that autonomous driving has already been approved, do you not? Tesla just needs to clean up edge cases and bring data.
@@bobwallace9753 In private... It makes sense to me that Jim and Elon have discussed it.
That bit about 'already approved' is naive.
A few states, notably Florida, have passed bills 'permitting' autonomous vehicles. But they all leave many, many unanswered questions. There are still laws in the books on those states spelling out which roads are regulated by the state and which are the purview of local governments - and the authority of local governments to regulate for their roadways has not been abridged. So right away, there is a gap in permissions.
That's only one gap. There are others.
Nobody has defined how police interactions will take place. Liability for compliance with traffic laws and for accidents are not defined. Who gets a ticket for a violation? And how will police obtain compliance for lawful orders? And who is responsible in the event of a traffic violation? A crash? Or an injury? There are ID rules in all states that are different for drivers and passengers. What if *only* passengers are on board? What powers will police have to ID people?
None of that is unsolvable. But none of it has been solved state-wide. Detailed legislation and regulations will be needed.
Pilot programs skip past those gaps. And they are not permitted outside of a small geofenced area. But Tesla wants to go *everywhere* with potentially millions of autonomous cars. I'm here to tell you, no state is prepared for that with its legal and regulatory regime.
There isn't even a boilerplate law states can copy and paste at that level of detail, I don't think.
And we haven't even gotten to NHTSA. They have the national regulatory authority to stop Tesla in its tracks, if they want to. And Biden is okay with inconveniencing Elon. There's the little matter of unions dividing them.
No, this is not going to be simple or quick.
Jim knows this.
I suspect that if Jim expected imminent national go-anywhere approval (which would step on states' constitutional rights), he would already be telling us about negotiating a deal.
Lobbyists with deep pockets will fight hard against Tesla in every jurisdiction.
Best we can hope for in the near term is a pilot program Luke Waymo's.
@@Urgelt
There are Waymo robotaxis operating in multiple US cities. And they are expanding. 'already approved' is not naive
Break a traffic law and the driver gets the ticket. If Waymo or Tesla software is doing the driving then they will be held responsible for an infraction. Passengers in a taxi don't get ticketed if a red light is run.
Traffic laws in the US are determined by states, not the federal government. And as an aside, I suspect Biden will start recognizing and praising Tesla after he wins in November. Right now Biden needs every union vote he can get in swing states.
This time again it was a nice video, new insights, not just a blank repetition/ summery of what we already know...
"This time again it was a nice video, new insights, not just a blank repetition/ summery of what we already know..."
So it was a good video and you still managed to post a meaningless complaint?
@@yourcrazybear" meaningless...."
Pay attention to the content, read and understand. Use your intelligence. You are welcome.
Pssst, Jim. Skunkworks is supposed to be a secret. 😁Ford better find their Kelly Johnson, fast. There is some talk this is just a group that is planning to figure out how to manufacture Tesla's mass market EV under license.
Oh, should have watched the video...I guess they poached their Kelly J. from Tesla.
You may be correct. Rebadged Teslas makes sense.
So Bill Ford XIII will say, “No!”
@@FrunkensteinVonZipperneck Ha! Indeed. Hank deuce rolls over in grave. To be fair, the Ford trust fund kids are nowhere near as harmful to respective companies as A. Toyoda and the Porsche family are.
they keep on making the hardware but the software??? 3:)
i like jim and i find the loss of american autos to be distasteful. but its happening, he cant mass produce an affordable ev before tesla has already launched fsd and robotaxi. its over
Please make an EV that average Americans can afford (~$20K)
the Tesla robotaxi will be FREE , but you wont own it.
Model 3 lease is $299/mth!
Hard to believe you cant build an electric car its a battery and a motor.
And 50% software. Which needs computing capacity and technology that only Tesla has.
@@beehappy7797 it's mostly big batteries on wheel.. not every EV needs to be FSD.
FUD motors uses too much ICE tech in its EV.
@@beehappy7797 There's no reason that an EV has to be software-based. The majority of the mandated functionality of an automobile in the United States does not require software, it requires firmware.
First you have to realize, before you can act
VW “realized” in 2014. Act? Not so much…
Let me be the first to at it Jim Farley is pitching to take over from Elon at Tesla.
how do I hate this „ in five years“ …. nonsense
Even Chinese ev’s are not gonna sell
Volkswagen finally woke up and hooked into Rivian who while not perfect are a great company with a proven EV product line …that’s the least that they needed and they also have plenty to offer Rivian …. I think Jim needs to do more research, China has a dying population and a lot of other problems … I think Jim needs to lean a bit on Tesla, they have the Best Software … America needs to stop all the rubbish stopping them producing vehicles profitably at home. They also need to think about reconfiguring their transportation for a more efficient and lean vehicle production … as for battery minerals, there are plenty of better places to Aquire them especially Australia for nickel , Iron if they need and Lithium along with all the Rare Earths. China may have plenty but the other suppliers are now ramping up …
Is he going to cry😢
Blue Oval City will make (would have made) Ford EVs by 2026. Ford has not broken ground on their FIRST EVfactory. Kids, can you say, “bank_rupture?”
The only way Ford can survive is to partner with Tesla. GM and Japanese makers are going bankrupt simply because the cost of a car is driven down by increasing volume and non-EV makers can’t reach a scale where they can be competitive. They will always be double or quadruple the price of their competitors AND cannot make up revenue and profits on the service and parts side. Their money will evaporate quickly then boom…. Bankruptcy and liquidation. They will not reorganize. Massive collapse of the auto industry will happen in next few years. Ford did make a good decision to hire the main Tesla engineer over the model Y and let him operate separately from Ford to do things differently. Ford will be one of the last to survive but probably won’t make it due to starting 10 years too late.
WRIGHT'S LAW=Will decide the EV winners!!
The problem is that China makes nearly all batteries and battery chemicals in the world. West including Tesla can’t compete with China on BEVs as long as China completely dominate battery production. China will take global market as a result apart for Europe and US and India and Japan that will put tariffs on Chinese BEVs.
Tesla FREMONT is the MOST productive car plant in NORTH AMERICA.
and this admin and UAW allow more vehicles to be built in mexico
DELETE all MBA and UNIONS.
Ford’s forced to make do with hybrids at this point…
go back to COAL cars.
China is 30% of the global auto market.
and TESLA is #1 in China
LFP is essentially patent-free.. LFP is combustible.
way LESS Combustible than OUTDATED pouch cells.
TESLA is Developing 4680 LFP in TX.
@@markplott4820 sorry, all 4680s are NCM. the whole idea behind 4680 is to lower production cost and increase density. LFP would accomplish neither.
@@markplott4820 low-end/low-performing batteries tend to last longer and more stable than high-end/performiing batteries.
@@markplott4820 LFP is less combustible in ESS; in EVs? not so much, which is why they are deployed almost exclusively in entry-level, low-range EVs.
@@tooltalk - TESLA in TX is Developing 4680 LFP Cathodes , as well as NCA/NCM
That 30k ev from ford must have fsd capability otherwise more money wasted.
In that interview Jim said something about their cars having eight cameras. That sounds like they are engineering in FSD.
If FSD costs $15K and the basic car costs $25K ($30K with 3 years of inflation), few people in that market segment can afford that premium. I'm guessing that the $40K plus models may offer it as an option, but if it isn't FSD by Telsa, there will be few takers.
@@psdaengr911
Let's assume you're one of those people who have a 30 minute or more commute (fairly common). 4.3 weeks in an average month. 21.5 weekdays. Call it 20 days to allow for vacation and holidays. 20 day use x 2 (RT) = 40 uses per month.
$99 per month subscription / 40 = $2.50 per drive to eliminate the PITA of commute driving. Lots of people will be willing to pay that. It's not the cost of the car, it's the value of the service. And that doesn't include weekend/holiday/vacation use.
If Ford really wants to get ahead they need to understand what makes the Cybertruck technology so advanced and then shrink it into a Smaller Ford family car . If they don’t grasp how and why Ford will have trouble surviving …
So Ford's "great new idea" is to copy Tesla's construction system. Farley the Grean Innovator or Copier?
"So Ford's "great new idea" is to copy Tesla's construction system. Farley the Grean Innovator or Copier?"
It's an excellent idea. All great innovators copies what works and improves upon it.
Tesla is too slow. Its product lineup is way outdated. Of course, the legacies are even more hopeless.
"Tesla is too slow."
Incorrect. They are not.
" Its product lineup is way outdated."
Incorrect. It's constantly updated.
"Of course, the legacies are even more hopeless."
You mean like your knowledge when it comes to Tesla and their EVs?
Bye, Jim, Bye joe can't finish watching the whining.😞
Very refreshing to hear a CEO of a legacy auto maker tell it like it is for a change. Very rare these days of constant spin and evasionary double speak by others. Cudos to Ford’s Jim Farley - echoing @tomwinston6758.
EVs are not hard to build - that’s why China can make them. The problem is not special development, it’s US and European trade unions and our cost structure.
"EVs are not hard to build - that’s why China can make them."
Nonsense. EVs are hard to build. That's why only Tesla and some Chinese players have excelled in producing them at scale.
"The problem is not special development, "
Well it is. There is a big difference to build an EV compared to an ICE car. Even Farley admitted to this fact in the video.
"it’s US and European trade unions and our cost structure."
Incorrect. It's the lack of will from western companies to actually do the work required. Legacy automakers in the west can't sell EVs at a profit in the western markets.
I wouldn't dare to own a CCP wagon.
We heard a lot of similar stuff in the 1970s and '80s as Japanese cars entered the US market.
@@bobwallace9753 Japan wasn't a communist totalitarianism with no regard to human rights. It also didn't see the westerners as enemies.
@@matiashamalainen7965
We weren't long past a very major war with Japan. There was an immense amount of hate of Japan.
I don't think "communist totalitarianism with no regard to human rights" is likely to be a meaningful factor. Look at all the stuff we buy from China already.
My frank opinion on the Cybertruck is that it will go the way of the Model X and Model S. It will shrink because it's inefficient in mass and very very expensive. It's styling will likely develop when they get better with Stainless Steel but they will have to chase a cheaper vehicle when Rivian hits the mass market. Rivian WILL out compete the Cybertruck.
The price will come down as Tesla sells all the Founder's Editions that deep pocket people want. It's a big vehicle but some people want large. Rivian has to scale and that is difficult.
Cybertruck is OUTSELLING Rivian 2:1.
CT also OUTSOLD Shitty SILVERADO EV.
all while we are giving gender surgeries to prisoners
Pathetic...: what chinas evs could record through camera eyes for its government, but complaining rhat Ford's eva cant park next to Chinas gov. Buildings 😂😂😂
"First time i ever heard Jim Farley/Ford admit that they (FMC)made(lots of)mistakes."
ELON MUSK/TESLA/SPACEX/CYBERTRUCK UA-cam CHANNELS: thousands!
TESLA VIDEOS ON YT: millions!
COMMENTS ON TESLA VIDEOS ON YT: trillions!
It shouldn't be hard. Elon Musk has said many times that he made many mistakes during Tesla's "development" process - which continues to this day. What will make or break Ford or any other legacy maker is whether they're willing to embrace rapidly making and learning from their mistakes in development before they attempt to go into large-scale production.