Las Arenas Interactive floor

This is a simple story about how interactive technology is not confined solely to the world of computers and online.
Barcelona's Arenas shopping mall has a digital interactive floor as its centrepiece. It's a simple idea, extremely well executed. And it's a smash hit with customers - whether adult or child.
All over the world, traditional retailers are suffering from competition with online stores, and while their online competitors may have lower cost overheads, the traditional retailers are learning to compete by offering shopping experiences unique to the physical world - experiences that the online world simply cannot match.
Reports of the death of "bricks and mortar" retail stores are way too premature.
www.happylogic.online/interac...

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