ATELIER PRONOVIAS 2025. UNVEILING THE ART OF BRIDAL FASHION IN BARCELONA

"It's not about wedding dresses. It's about ART." This is the manifesto that greets the audience at the entrance of the Museu Nacional d'Art de Catalunya in Barcelona for the Atelier Pronovias 2025 fashion show. Art, architecture, style, and design are the four pillars brought forth by the most famous Spanish bridal fashion brand on the occasion of its 60th anniversary. The most anticipated event of Barcelona Bridal Week brings to the stage, in the solemnity of the museum space, 38 sculptural and modern dresses, with a light touch of youthful and effortless romanticism destined to chart a new course in the grand history of the brand. A super show for 750 guests from all over the world, including actors, godmothers, and ambassadors, marks a declared success for the Spanish label founded in 1964 by Alberto Palatchi, which has now become a true international reference point for bridal fashion. As Marc Calabia Gibers, CEO of Pronovias, recounts
video interview by Cinzia Malvini for EDGE