Bankrupt - Fisker Automotive

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  • Опубліковано 1 жов 2024
  • Support Bright Sun Films and get early videos, your name at the end of the video, unique Polaroids and exclusive merch - / brightsunfilms
    In 2012 there were two major "eco", luxury sedans. Everyone knows about the Tesla Model S and how it succeeded and went on to re-shape the entire auto industry... but many don't know about its rival at the time, Fisker Automotive. They were just as ambitious as Tesla, with a former BMW designer at the helm, guiding their flagship, the Fisker Karma into production. However it ultimately failed and just a few years later the entire company went under. So join me as we explore what happened and how Fisker may be back from the grave and trying another time to take on the automotive industry!
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    BrightSunFilms 2020

КОМЕНТАРІ • 1,7 тис.

  • @Nerdykid95
    @Nerdykid95 4 роки тому +3068

    "It was 2007"
    Great year to start a luxury car company, absolutely nothing bad on the horizon

    • @bobby-ov9qn
      @bobby-ov9qn 4 роки тому +48

      Ouch!

    • @drscopeify
      @drscopeify 4 роки тому +67

      Actually that was a good time as buying machinery and maybe even buying or building a factory would have been cheaper, it worked for tesla by the time they started selling the model S in 2012/13.

    • @joseescobedo7899
      @joseescobedo7899 4 роки тому +5

      Wasn't that the great recession I don't remember what happened in 2007 I was probably still in preschool

    • @MEXUS.
      @MEXUS. 4 роки тому +6

      Jose Escobedo You are correct, the recession lasted from around December 2007 to June 2009.

    • @AcornElectron
      @AcornElectron 4 роки тому +7

      Hindsight is 20/20 huh?

  • @turkicnomad5632
    @turkicnomad5632 4 роки тому +333

    “Fisker had ambition and started Fisker Automotive...”
    Oh, yes.
    “...in 2007.”
    Oh, no.

  • @Wiejeben
    @Wiejeben 4 роки тому +1934

    Fisker is a great car designer, he shouldn’t have become a businessman

    • @theeoddments960
      @theeoddments960 4 роки тому +30

      Wiejeben truest statement about fisker

    • @BlueOvals24
      @BlueOvals24 4 роки тому +89

      He is the exact opposite of Elon Musk who was a great business man that shouldn't have become a car designer.

    • @chikato7106
      @chikato7106 4 роки тому +136

      @@BlueOvals24 elon doesn't design cars. In fact he hired Fisker and they had a legal dispute because there's only so many ways to draw a door handle.

    • @Xia---Yu
      @Xia---Yu 4 роки тому +12

      @@chikato7106 wait- What? please tell me more

    • @BlueOvals24
      @BlueOvals24 4 роки тому +7

      @@chikato7106 Well he sure loves to credit himself as a designer

  • @Super_Charged4life
    @Super_Charged4life 3 місяці тому +19

    i think you need to make a part 2 of this video since their second startup failed again

  • @musicalnotextr
    @musicalnotextr 4 роки тому +722

    You can say that Fisker has... bad karma?
    I’ll let myself out.

  • @alvd8511
    @alvd8511 4 роки тому +147

    They offered me a job over the phone interview in 2012. It would mean I had to take a gamble and relocate. Hearing the company was struggling, I turned them down. Car’s entry and exit was so uncomfortable, you felt as if sitting on the floor. The view out of the car was terrible as well, you could barely judge the size of the car. From design standpoint it looked awesome but it simply wasn’t practical in every day use

    • @BrightSunFilms
      @BrightSunFilms  4 роки тому +19

      No kidding!

    • @andrewsmith1655
      @andrewsmith1655 2 роки тому +4

      Massive Exterior size but subcompact based on interior room

    • @connorhurley1689
      @connorhurley1689 2 роки тому

      As someone who drives on the view out of the rear. And the back seats are a little small. But it’s a good car overall and fairly reliable

  • @MitchellWiggs
    @MitchellWiggs 3 роки тому +101

    i remember justin bieber’s manager giving him a karma on the ellen show, i had no idea they were such poor quality cars and all this was going on behind the scenes lol

    • @_OK___
      @_OK___ 3 роки тому +2

      ok

    • @tedschmitt178
      @tedschmitt178 3 роки тому +15

      A perfect fit: Poor quality car on a poorer quality show.

    • @MatecaCorp
      @MatecaCorp 3 роки тому +11

      @@tedschmitt178 With an even poorerer quality guest

  • @audrey.c1
    @audrey.c1 4 роки тому +32

    My cousin left his job at Tesla for a job at Fisker and was acting kind of stuck up about it lol I'm guessing he really regrets that decision.

  • @Jacket430
    @Jacket430 4 роки тому +542

    Fisker's don't make noise when they start up, just so you know.

    • @KayleeCee
      @KayleeCee 4 роки тому +69

      I was looking for this comment. I knew it had to be here somewhere. That line is always the first thing that comes to my mind whenever someone mentions Fisker.

    • @jerememe2471
      @jerememe2471 4 роки тому +11

      came here specifically for this comment

    • @frens_till_the_end
      @frens_till_the_end 4 роки тому +15

      Most electric cars make very little noise when you start them up since they don't need an explosion or fuel ignition.

    • @SiikPros
      @SiikPros 4 роки тому +33

      @@frens_till_the_end it's a song

    • @Eton-vf1cv
      @Eton-vf1cv 4 роки тому +5

      Such an amazing song/album

  • @DidierPeroni
    @DidierPeroni 4 роки тому +82

    This guy has a lot of similarities to John DeLorean

    • @malishthebousse3452
      @malishthebousse3452 4 роки тому +5

      do Delorean the next episode of bankrupt...
      would definitely watch it.

    • @DidierPeroni
      @DidierPeroni 4 роки тому +4

      @Paul Wieringa umm.. worked for a large American automotive company, was an adored name in the business. Left to start his own company, took a bunch of money he could never pay back to make a car that was beautiful and loved by the worlds media only to realize its a heap of junk and no one wants to buy it. Did everything in his power to get more money from government and other investors to make the same heap of shit car that no one wanted until it all came to a close and lost all his reputation in the process
      Other than the drugs, its almost a copy paste story

    • @swiggityswoater4191
      @swiggityswoater4191 3 роки тому +3

      Yeah just a little less cocaine

  • @jobic4207
    @jobic4207 4 роки тому +420

    remember when justin bieber got one and everyone got super hyped about the entire brand?

    • @jstyxx4110
      @jstyxx4110 4 роки тому +83

      Childish Gambino referred to it in “Sweatpants” from Because the Internet.

    • @quentinbringthenumetalchil5125
      @quentinbringthenumetalchil5125 4 роки тому +6

      Jo Bic Yeah, I thought of that when I saw this.

    • @BrightSunFilms
      @BrightSunFilms  4 роки тому +150

      That stupid chrome car...

    • @russianboss0378
      @russianboss0378 4 роки тому +12

      @@jstyxx4110 "fiskers don't a sound tho"

    • @MaxxVelo
      @MaxxVelo 4 роки тому +43

      Think thats what turned people off from the car. No one wants a car that reminds em of Justin Bieber

  • @jessicax503
    @jessicax503 4 роки тому +385

    Tesla should just hire him as a designer. His eye is good, execution is horrible.

    • @hli33
      @hli33 4 роки тому +24

      They did

    • @firstnamesecondname5341
      @firstnamesecondname5341 4 роки тому +46

      🤣🤦🏻‍♂️😁👍 they did, he shafted them, then Karma literally chased him down and kicked his backside

    • @glennshoemake4200
      @glennshoemake4200 4 роки тому +70

      He was the first designer for Tesla and although he was being paid a very high salary, he kept delivering junk designs as he kept his best designs for himself as he wanted to launch his company. He was then fired from Tesla and the rest is history.

    • @argishtib
      @argishtib 4 роки тому +21

      Haha. They did, and he screwed them. Big lawsuit.

    • @isailopez4132
      @isailopez4132 4 роки тому +9

      Fuck no... I honestly think that model s is way better looking than the karma... simple yet still looks a car made in 2020 it does not age at al

  • @twotone3471
    @twotone3471 4 роки тому +320

    Video suggestion: Elio Motors. The people who couldn't design a Geo Metro powered Tricycle for less than $10k.

    • @bradlemmond
      @bradlemmond 4 роки тому +9

      I had high hopes for them, then a lot of people thought it was a grift by Paul Elio, but I was still hoping, and it never went anywhere. Jalopnik has some good articles on it.

    • @JD-yx7be
      @JD-yx7be 4 роки тому +6

      $10k is a mid sized motorcycle price. Making a trike for less then that would be extremely difficult

    • @ArcMedicalResearch
      @ArcMedicalResearch 4 роки тому +4

      as someone in Louisiana, who remembers the news about the plant opening up around here, I would be very curious

    • @glenmel78
      @glenmel78 4 роки тому +4

      @@ArcMedicalResearch same here. I live about 10 minutes from the old GM plant and everyone seemed to be excited for a manufacturer to move in but.....here we are, with nothing to show and no answers.

    • @Meatball2022
      @Meatball2022 4 роки тому +3

      Might as well start developing a video for Nikola.....

  • @YouTube_is_trash_365
    @YouTube_is_trash_365 4 роки тому +24

    According to Ashlee Vance's book on Elon Musk, Fisker was hired as an outside consultant to design the original Tesla vehicle. Fisker refused to deliver rough drafts before the deadline. Then presented a model completely different to what Tesla asked for. The two companies then split paths.

  • @JoshCraver9000
    @JoshCraver9000 4 роки тому +280

    Moving climate controls to a touch screen is a stupid and unsafe idea!

    • @BrightSunFilms
      @BrightSunFilms  4 роки тому +78

      Agreed

    • @leonkernan
      @leonkernan 4 роки тому +42

      Touch screens have a place, but it's with buttons and knobs, not instead of.

    • @michaelmccarthy4615
      @michaelmccarthy4615 4 роки тому +12

      Touch screens work great !!!
      When you wake up from a nap in your self driving car and want to watch BSF on UA-cam before you arrive....

    • @casperhansen826
      @casperhansen826 4 роки тому +4

      How often do you regulate the climate control? After adjusting vents it is only the temperature left which is controlled by voice

    • @sabersz
      @sabersz 4 роки тому +26

      @@casperhansen826 a lot, actually. Doug DeMuro has it on point. Not everything needs to be on a damn screen. It's more inconvenient to go from Home > Settings > Climate Control > Up/Down/Left/Right or whatever. A simple dial does the job better.

  • @05Forenza
    @05Forenza 4 роки тому +51

    Back in the day, I was rooting hard for Fisker. Thought it was WAY cooler than the Model S. But, with issue after issue and them going up in literal flames, its no wonder Tesla won out. I did see a Fisker a couple times when they first came out. Stunning in person.

  • @RazorHall
    @RazorHall 4 роки тому +199

    Another solid episode.
    Suggestion for next Bankrupt: Shopko or Payless Shoesource

    • @Aviate68
      @Aviate68 4 роки тому +14

      Payless! Please! My mom used to always go there. What happened!

    • @Blackwolffe097
      @Blackwolffe097 4 роки тому +10

      Man Payless!
      I used to see them everywhere. Love to see a vid on that

    • @gangsnapp_yt5945
      @gangsnapp_yt5945 4 роки тому

      @@Blackwolffe097 hacker

    • @Blackwolffe097
      @Blackwolffe097 4 роки тому +4

      @@gangsnapp_yt5945
      ...what?

    • @jtlovescodelyoko
      @jtlovescodelyoko 4 роки тому +3

      Abandoned: Payless ShoeSource

  • @miamitten1123
    @miamitten1123 4 роки тому +65

    He left BMW in 2001!? That explains a lot now.

  • @MrPolwathRojchalermritra
    @MrPolwathRojchalermritra 4 роки тому +66

    Lehman Brothers and Enron should be next for Bankrupt episodes.

    • @MsTokyoBlue
      @MsTokyoBlue 4 роки тому +8

      They both went on fascinating journeys from morally bankrupt to financially bankrupt.

    • @davidj4662
      @davidj4662 4 роки тому

      And GM.

    • @MrPolwathRojchalermritra
      @MrPolwathRojchalermritra 4 роки тому

      David J It was already released in Bankrupt series. As second or third epsiode. Search it in youtube.

    • @UserName-ts3sp
      @UserName-ts3sp 4 роки тому +1

      Dana West i thought he did enron

    • @UserName-ts3sp
      @UserName-ts3sp 4 роки тому +1

      nevermind, that was coldfusion

  • @potter22q
    @potter22q 4 роки тому +24

    Both of my parents had an involvement in Fisker, my dad with cooling, my mom with the parts network, both saying it was terrible

  • @jstyxx4110
    @jstyxx4110 4 роки тому +156

    Fiskers really dont make noise when they start up, just so you know.

  • @bryanbuff
    @bryanbuff 3 роки тому +56

    This actually gives me hope for the Fisker Ocean. So far it seems they’ve learned from those hard lessons. Time will tell.

    • @arlenbell4376
      @arlenbell4376 3 роки тому +6

      This time it appears Fisker is contracting the manufacturing of the car to an established auto manufacturer.

    • @hunterwise9412
      @hunterwise9412 3 роки тому +3

      The Fisker Ocean is doing amazing!!!

    • @cheyenner.horner4443
      @cheyenner.horner4443 2 роки тому +2

      It looks really nice, I love the design of

    • @Saddex
      @Saddex 4 місяці тому +1

      Uh oh...

    • @cartoonistaaronhazouri
      @cartoonistaaronhazouri 2 місяці тому +2

      Oh man, reading this in the future is really something

  • @jacksonmoore26
    @jacksonmoore26 4 роки тому +85

    Next Episode: Enron

  • @JoshWest247
    @JoshWest247 2 місяці тому +8

    Time for Part 2!
    Fisker 2.0 goes bankrupt

  • @williampeng784
    @williampeng784 4 роки тому +54

    I still remember Jeremy joking the Fisker Karma as the "Fister" lolll

  • @MiguelRPD
    @MiguelRPD 4 роки тому +11

    Fisker is one of those cars you have to see in person to understand it's unique look.

  • @poweroutage93
    @poweroutage93 4 роки тому +121

    I’ve seen one of these. It sounded like a what you would imagine a flying saucer would sound like. It was a really cool droning sound.

    • @IndeedBeni
      @IndeedBeni 4 роки тому +26

      It has actual speakers in the back where the exhaust pipes would normally be, that's where that sound comes from. Fisker anticipated there would be legislation put in place that would require electric cars to make some kind of sound for safety reasons, so they came up with that weird drone.

    • @mgabrysSF
      @mgabrysSF 4 роки тому +10

      @@IndeedBeni - that's quite true. California was thinking of mandating it as well as some cities specifically because of pedestrian accidents (although cities like San Francisco still have a staggering number of them regardless of vehicle type). I was in CA in the 2000s and remember the articles talking about putting them on not just EVs but Hybrids which ran silent (in town) as well.

    • @805NAVE
      @805NAVE 4 роки тому

      You’ve only seen one ? I see em tooling around fairly freaquently here in socal.

    • @VaunShiz
      @VaunShiz 4 роки тому

      Ikr their so fcking loud in parking lots 😂

  • @FalconFour
    @FalconFour 4 роки тому +23

    Irony: me watching this episode and writing this comment over lunch, from the screen of my Model 3 today.

    • @Lovejazz01
      @Lovejazz01 4 роки тому

      Exactly lol ...

    • @Kurosaka
      @Kurosaka 4 роки тому +2

      woahh you can comment on a tesla? what a flex

    • @orangecayman520
      @orangecayman520 3 роки тому

      Get a Taycan asap

    • @docavar5698
      @docavar5698 3 роки тому

      Tesla had display touchscreens in their cars for YEARS. I never realized that until I saw the model S with THAT screen-

    • @docavar5698
      @docavar5698 3 роки тому

      Also, that sounds like a hazard if you’re watching UA-cam while driving

  • @jaco1318
    @jaco1318 4 роки тому +138

    Fisker failed however failure doesn’t mean it’s over. He is more experience now due to the past failure.

    • @M0A0R0k00W0Y0L0D0E
      @M0A0R0k00W0Y0L0D0E 4 роки тому +13

      Jaco131 , well I hope he succeeds we need more US car companies 💁‍♂️

    • @shaneb1313
      @shaneb1313 4 роки тому +1

      Ya, but out of MONEY!!!

    • @nova3530onyt
      @nova3530onyt 4 роки тому +8

      @@M0A0R0k00W0Y0L0D0E Yup. US designers and manufacturers have the potential and experience to create exceptional offerings. Best of luck to Fisker

    • @socalbengal3087
      @socalbengal3087 4 роки тому +1

      @@shaneb1313 out of money? That's what the spaq merger will accomplish.

    • @shaneb1313
      @shaneb1313 4 роки тому +1

      That’s exactly the same thought Thomas Edison had every time he failed at making a lightbulb that worked however, it only cost cents to make a new lightbulb, not millions!!!!🤣🤣🤣

  • @1994ggril
    @1994ggril 4 роки тому +15

    The dealership group I worked for in Alabama actually had a fisker dealer in it. It was such a strange car but we did actually manage to sell a few

  • @ChilliJonCarne
    @ChilliJonCarne 4 роки тому +13

    Wasn’t mr fisker employed my Tesla to design the model S but fell out with them and that car he designed became his Karma?
    Swear I heard that somewhere. Top gear or something maybe?

    • @kasparsc
      @kasparsc 4 роки тому +9

      He was hired by Tesla for fixed amount of money to design the Tesla Roadster. He was given all the technology blueprints by Elon.
      However the designs which he submitted suspiciously got worse and worse over time.
      Eventually he left to everyone's surprise started his own electric car company. Where did he get the technology from? From Tesla of course.

    • @ImDelphox
      @ImDelphox 4 роки тому +3

      @@kasparsc source please

    • @mrfake675
      @mrfake675 4 роки тому +1

      That explains the bad karma

    • @philxdev
      @philxdev 3 роки тому

      @@ImDelphox 2sec google

  • @krhainos127
    @krhainos127 3 місяці тому +6

    Will Fisker be the first time you cover the same company twice?

  • @calciumsigma175
    @calciumsigma175 4 роки тому +68

    Honestly, don’t know why they are still going to use the Fisker name. Their best case scenario is that the consumer had never heard of them. If the consumer knows about the Fisker name, it’s such a liability.

    • @theninethrees8044
      @theninethrees8044 4 роки тому +7

      Because it’s a familiar name and was once an established company (even tho not a very well one) most people remember the Fisker Karma, and not Fisker Automotive. I’m sure he is not going to repeat the same mistakes he did last time. Unlike other startup companies *Cough cough NIKOLA* it isn’t just vapourware.

    • @mikefoehr235
      @mikefoehr235 4 роки тому +4

      FISKAR makes great axes and other hand tools.

    • @richarda3659
      @richarda3659 4 роки тому +2

      Americans love an underdog. I don't agree that the name alone is a liability. How about a Fisker body on a Tesla Model S chassis?

    • @brickhunter9537
      @brickhunter9537 4 роки тому

      Exactly, that’s how you know Henrik Fisker is no business man, didn’t learn anything from his failures.

    • @EmpanadaDeCaca
      @EmpanadaDeCaca 4 роки тому +1

      Its not like it was an international disaster. You only knew of fisker bankrupcy if you were that much into the car industry or business. I think that he can come back with that name and it wouldnt be a problem, plus fisker is pretty catchy

  • @paypalservices2724
    @paypalservices2724 4 роки тому +21

    Well, Fisker is trying again, and I'm fully convinced his failures, were because EV was not as known.
    I will invest into SPAQ and I'll laugh when he is successful. He designed Aston Martin DB9 and V8 vantage

    • @JAG_Realty
      @JAG_Realty 4 роки тому +2

      Same let’s hope he learned from his first time.

    • @MKwan82
      @MKwan82 4 роки тому +1

      Vw is backing them. Loaded up to the tits for October

    • @normanm11
      @normanm11 4 роки тому +1

      If their failure was in fact provoked by EV’s not being as well known as today then why did Tesla succeeded in such a ridiculous way?
      Fisker DOES NOT know how to make business or functional cars .

    • @socalbengal3087
      @socalbengal3087 4 роки тому

      800 shares strong!

    • @Benjithebopper
      @Benjithebopper 3 роки тому

      Hope you're doing well friend 🔥💪

  • @faith_alone
    @faith_alone 4 роки тому +47

    (Soon to be) Bankrupt: Nikola

    • @sabersz
      @sabersz 4 роки тому +12

      @Big Mike's Adam's Apple okay matey. I assume that you drive a Ford F-150 and spent 200 dollars on gas a week, right?

    • @axel3895
      @axel3895 4 роки тому

      Nah I don't think so

    • @SolaricAngel116
      @SolaricAngel116 4 роки тому +1

      @Big Mike's Adam's Apple And ALL SHALL Perish. Not even a single electric car left destroyed.

    • @shaneb1313
      @shaneb1313 4 роки тому

      Are you comparing Fisker to Nikola Tesla? If so, I suggest you do your homework because, you’re way off!!

    • @joshuajoe1419
      @joshuajoe1419 3 роки тому

      @@shaneb1313 ?

  • @07slowbalt
    @07slowbalt 4 роки тому +16

    There was a fisker dealership in maplewood missouri. I remember just a few years back driving by it and seeing the brand for the first time. I knew nothing about them then and didnt know the full story till now. I think the design was very sleek but clearly thats where the good ended.

  • @kr4173
    @kr4173 4 роки тому +25

    I just got food, what great timing. Thanks for the quality content

  • @Shark25925
    @Shark25925 3 місяці тому +5

    Can you please make an update on this

  • @nathanlong8295
    @nathanlong8295 4 роки тому +85

    It was such a beautiful car company with cool looking cars too. This is just sad to see.

    • @Alejandra-cv7rj
      @Alejandra-cv7rj 4 роки тому

      Yes it is they should put the company in mexico and produce them there at lower cost many car companies produce alot of the automotive parts in mexico.

    • @bsosmoove
      @bsosmoove 4 роки тому +4

      Someone in my area owns one. Very cool to see such a rare elegant machine....even tho its horrible in reliability

    • @j.pgoodwin9020
      @j.pgoodwin9020 4 роки тому +3

      Henrik Fisker was hired as the original designer for the Tesla Model S, he quit and took the Tesla technology with him, the design he produced for Tesla was crap and Tesla had to fins a new Designer who designed the Model S.
      Kharma is a fitting name

    • @humaniod-robotics
      @humaniod-robotics 4 роки тому

      @@j.pgoodwin9020 lies

    • @beandog
      @beandog 4 роки тому

      Fisker is going public and starting again

  • @JETZcorp
    @JETZcorp 4 роки тому +4

    I'd like to see an episode on Bricklin. People today will tell you they were terrible, but my dad had one of the AMC-powered ones and loved it. Liked it better in every way than the similar-year 327 Corvette his brother had at the time. Their story is pretty fascinating too. Some of the issues they had with the assembly line workers in Nova Scotia were jaw-dropping.

  • @jstyxx4110
    @jstyxx4110 4 роки тому +60

    My suggestion next is either Pier 1 Imports, Jos. A Bank, and Lord and Taylor.

  • @Mycozymnbooks
    @Mycozymnbooks 7 місяців тому +2

    I would love an update on this being 2024 now

  • @WeddingVegetables
    @WeddingVegetables 4 роки тому +15

    Bankrupt is my favourite series of yours. These stories are so interesting and even if I'm familiar with what happened, like with Fisker, you always manage to find new angles I hadn't thought of and dig up information I didn't know. Great work!

  • @mastersingleton
    @mastersingleton 4 роки тому +5

    A designer with no knowledge in engineering, management, business, commerce and law should not start a company in car manufacturing without a permanent team of experts.

  • @baronvonjo1929
    @baronvonjo1929 4 роки тому +30

    Suggestion. White Star Line. Not bankrupted per say. But interesting story.

  • @majorleaguinfidel
    @majorleaguinfidel 3 роки тому +13

    I owned a Karma and I didn't keep it more than a year. I was excited to see the emotion and was hoping it would go into production. I definitely like the emotion better than the ocean.

  • @yahstino
    @yahstino 4 роки тому +29

    Funnily enough I was just about to look into this company. Now I get a full Bankrupt vid on them... thanks Jake!

    • @BrightSunFilms
      @BrightSunFilms  4 роки тому +8

      Hope this filled you in on all the info!

  • @kilohotel6750
    @kilohotel6750 4 роки тому +8

    The Karma was a great looking car, Tesla’s designs are about as boring as you can get.

  • @TheTitaniumSkull
    @TheTitaniumSkull 4 роки тому +37

    If Fisker was really smart, he would on the second run negotiate with Musk to work together on a premium luxury line. At this late in the stage competing against Tesla is a damn near no win situation.

    • @richarda3659
      @richarda3659 4 роки тому +4

      I would like to see Tesla offering to sell a running and driving skateboard chassis to any manufacturer interested in designing their own body. Maybe they will some day.

    • @gobblenater
      @gobblenater 4 роки тому +22

      Musk hates fisker.
      A glaring omission of this video is that Fisker was hired by musk to design the model S. He worked for tesla for over a year and kept crancking out terrible designs so he was fired.
      What did he do immidiately after being fired?
      Ran and starting his own EV company. Turns out he had plenty of nice designs, he was just staying at tesla to gain knowledge in the field and create his own company.

    • @VersedNJ
      @VersedNJ 3 роки тому

      Elon to Fisker, hold my bong.

  • @AverytheCubanAmerican
    @AverytheCubanAmerican 4 роки тому +8

    BSF is a highway, I wanna ride it all night long

  • @blindedepisode
    @blindedepisode 4 роки тому +56

    Video: uploaded 18 minutes ago
    Comments: 3 days ago
    Me: *explodes like a fisker karma*

    • @PlittHD
      @PlittHD 4 роки тому +6

      K_aitoHayashi early access for patreon supporters

  • @NScaleTrainBoy
    @NScaleTrainBoy 3 роки тому +6

    This series and honestly entire channel is so great. I love these videos so much, they give me something interesting to watch and listen to while working on my work for college and also let me learn a bunch of really interesting stuff. Keep going Jake!
    I know this has been put into comments many times before, but for Bankrupt, consider looking into the Penn Central Railroad. It was, until Enron went bankrupt, the biggest bankruptcy in US History. It went bankrupt less than 2 years after beginning service, and itself was made out of a series of bankrupt railroads. The only way Northeastern Railroading could be saved was for the US government to step in and partially take over. Many of the lines owned by Penn Central still are run today, and I think it would make for a very interesting video given the level of detail and research you put into your work.
    Thanks for all the great videos, and I hope you are doing well and staying safe!!

  • @maxmurphy2083
    @maxmurphy2083 4 роки тому +24

    I wouldn’t know what fisker was if it weren’t for childish gambino

    • @maxmurphy2083
      @maxmurphy2083 4 роки тому

      eric No I mean childish gambino because when he made Sweatpants that was what he was going by eric

  • @TheEDNC
    @TheEDNC 4 роки тому +5

    What went wrong? He aimed WAY TOO HIGH and way TOO EXPENSIVE where Elon was more down to Earth

    • @ac0rpbg
      @ac0rpbg 3 роки тому

      huh ? What the hell do you mean Tesla Roadster was between $80k-$150k.. And it was Lotus converted to electric which tons of DIYers and other small companies do... I'm Elon Musk fan but I've been very crtical on Tesla, Tesla Model S quality was so bad that I have no idea how company didn't go bankrupt. Then there was the whole Solar City fiasco. But Elon Musk has the right financial backing, people trust him and he can rise as much money as he want/need to just to brute force anything. Also if Tesla had not gone with Panasonic batteries but A123 they've also would've failed.

    • @TheEDNC
      @TheEDNC 3 роки тому

      @@ac0rpbg Cherry picked retort... dislike Elon any? Its okay.... Tesla won.

  • @LDrumsOhio
    @LDrumsOhio 4 роки тому +17

    Interesting episode. This makes me think of the old Tucker Car Company.

    • @ndirangugichuki6260
      @ndirangugichuki6260 4 роки тому +2

      How is your comment 3 days old and this video was posted just over 20 minutes ago ?

    • @hughjass2745
      @hughjass2745 4 роки тому

      @@ndirangugichuki6260 time travel obviously

    • @williestyle35
      @williestyle35 4 роки тому

      Tucker had innovations, but his company failed because the other auto makers at the time wanted not to have the competition. Fisker shows how hard it is to build both a new car and a totally new dealer network for it.

  • @stephenh5166
    @stephenh5166 4 роки тому +5

    I remember seeing a few of these around when I was younger. There was one red one and one silver one I used to see at a local ice cream shop, part of me thinks they were both owned by the same guy. They're definitely a lot more striking in person than on the screen.

  • @BoulevardFan28
    @BoulevardFan28 4 роки тому +18

    I knew NOTHING about this company... but his cars were truly gorgeous.

  • @Omnoms57
    @Omnoms57 7 місяців тому +2

    With the just as strange Fisker Ocean hitting the market, would you consider doing an update video on Fisker?

  • @patrickmcneilly4293
    @patrickmcneilly4293 4 роки тому +8

    One of my dad’s friends had worked at Fisker after he worked at Ford. He then left Fisker when he saw the writing on the wall.

  • @chrisg8995
    @chrisg8995 2 роки тому +2

    Great vid as always. Had no idea the 1st Fisker was a hybrid, thought it was pure electric from the start.

  • @joshbacon8241
    @joshbacon8241 4 роки тому +24

    I have a suggestion for a Bankrupt episode: MFI, a former furniture retail chain that closed down in 2008.

    • @hughjass2745
      @hughjass2745 4 роки тому +4

      No one cares apart crappy flat packs from an even crappier company 😅

    • @jamesbarnhart3642
      @jamesbarnhart3642 4 роки тому +1

      Hugh Jass it’s a suggestion, not a video

    • @channel5980
      @channel5980 4 роки тому +1

      MFI isn't really interesting.

  • @shark180
    @shark180 3 роки тому +1

    They built a Fisker dealership near my home here in Farmington MI. It never opened, and became a Toyota Dealership which recently moved to another city, leaving the building now abandoned.

  • @MyILoveMinecraft
    @MyILoveMinecraft 4 роки тому +11

    When you want to start a car company nowadays, you start with nichee performance/enthusiast cars.
    Nobody will buy a car from some new company, unless they do research quite often and you got exactly what you wanted.
    Even tesla understood that. Their first car was a softer electric lotus Elise.
    Which I can understand. A lotus is great on the track but often to uncomfortable for the street. The tesla brought a good alternative with a, at that time, quirky powerplant.
    Like a more driveable version of a lotus Elise? It's FULL electric? For an enthusiast a great choice?
    And meanwhile fisker brought out a car for business executive who will just buy another Mercedes/BMW/Audi anyway

    • @sabersz
      @sabersz 4 роки тому

      @@notlNSIGHT true dat. Brands like Bugatti get sales because of their heritage, and Koenigsegg are new on the block and smashed a ton of records. Can't wait for the Jesko Absolut lol
      Fisker just popped up outta nowhere, so it's way different.

  • @oliverstemp9132
    @oliverstemp9132 2 роки тому +3

    Fisker is back, with the Ocean, great electric SUV. I wish them well.

  • @collectpanda3350
    @collectpanda3350 4 роки тому +5

    I would love to see you make a documentary called Chapter 11 where you go over several companies that all filed chapter 11 bankruptcy and how they all made similar mistakes that lead to their ultimate downfall

  • @DurdenTyler21
    @DurdenTyler21 3 роки тому +2

    $520 Million Dollar loan... paid for by Tax Payers....
    We get to look forward to even MORE wasted tax dollars once again.

  • @whiterosecityresponsevideo1707
    @whiterosecityresponsevideo1707 3 роки тому +3

    My father used to work for the company. I got to ride in one of the cars as they were coming into the country at a storage facility. Beautiful cars. Shame as to what happened with them.

  • @_Fadedpolo
    @_Fadedpolo 2 роки тому +2

    you forgot to mention that everything they made was based off something stolen from someone else lol He is a scammer

  • @helloliahi
    @helloliahi 4 роки тому +14

    literally only ever heard of fisker from that childish gambino song, lol

    • @franka2743
      @franka2743 4 роки тому +7

      What's a "Childish Gambino ". Sounds ridiculous.

    • @sharonspears-mandeville2369
      @sharonspears-mandeville2369 4 роки тому

      Frank A Donald Glover's musician/Rap persona

    • @NAT-turners-Revenge
      @NAT-turners-Revenge 4 роки тому +1

      Bieber

    • @adigyran
      @adigyran 4 роки тому +1

      @@franka2743 wu tang generator name i'm a shogun, Wu-Tang Generator name, watch him smoke one

    • @sabersz
      @sabersz 4 роки тому +1

      @@franka2743 he's the guy that made "this is america" a couple years ago.
      Go watch it, you'll want to blow your brains out. He's one of these modern rappers that can't actually rap. And for the record, I'm 15. Yet i hate 90% of modern music

  • @branon6565
    @branon6565 4 роки тому +2

    All electric vehicles suck, especially those junk tesla cars, they're all garbage.....

  • @rabbit251
    @rabbit251 4 роки тому +2

    I have worked in the automotive industry on or off for the last 20 years, but mostly I deal in international trade. Still, I have ended up in meetings and have learned some basics about the industry. Jake doesn't like the design and true that is a subjective quality, except studies have shown that more contours you can add the more appealing the car is. But adding contours comes at a price. Presses used to make the parts go up drastically and it is difficult to keep every part stamped out to be uniform. Also the presses have a shorter life than one that is doing a relatively flat press. I actually am really impressed with the design. I liked the glide on the door handle to open the car. I would have to do more on the research of the car itself to get more details. But Jake is right, the market is getting crowded. Google and Apple before had announced plans to enter the market but then abandoned them. But joining with Fisker could be a way to get into the market. They can't make a car from scratch especially at this point, but here is ripe apple (pun intended) waiting to be plucked. They are in financial trouble and just begging to be taken over.

  • @kneekoo
    @kneekoo 4 роки тому +2

    The Ocean is a decent car, with a reasonable price. I can see how it will appeal to some people, so it's a (re)start for Fisker. The market is huge anyway, as more and more people will stop driving ICE cars and buy EVs, so there's plenty of market share for all EV car manufacturers, no matter how big or small. It will only get bad when the ICE vehicles will be gone, but we're still plenty of years away from that.
    Oh, and for a small company to lose 300 new vehicles in one shot, that's rather catastrophic. Being new and all, I'm sure there was no insurance on them, not that they had money to pay for it, so that was awful for them. Oh well, hopefully their new cars will be good enough and they'll manage to make some people happy with their choice. What more can one ask? :P

  • @williampeppers812
    @williampeppers812 Рік тому +2

    Looks like Fisker is poised for a come back with the Ocean Electric, hopefully they will make a great comeback.

  • @805NAVE
    @805NAVE 4 роки тому +2

    I was in Hollywood about two weeks ago and I was driving on Londonderry place and I saw Henrik Fisher walking on the sidewalk with a lady (I assume his wife) and I flipped the fuck out lol

  • @hunterwise9412
    @hunterwise9412 3 роки тому +2

    You know he’s back and this time his cars are selling like crazy!!! Look it up Henry Fisker...

  • @virtos8489
    @virtos8489 4 роки тому +1

    We actually have one! Yes it has many problems but it is just one of the best looking vehicles in the world. At every parking lot there is a crowd around XD. Also I don't know why people argue about the reliability. We had a meeting in Europe 2 weeks ago and we had one with 300.000 KM on it and one with 250.000 and they have no problems with the battery or anything else. So reliability is no problem. There are just three things I dislike on this car: 1. The Infotainment system is awfully slow! I like the look but you have to wait like 5 seconds for a reaction. 2. The power. You have two motors with 300kw or 408 hp. But it's software limited to 210 kw which is 285 hp. we are currently checking for an option to release the full power. 3. It is not that well put together. On an uneven road it sounds like the car will fall apart. But besides from that it's the best looking car on the planet in my opinion. We also got a huracan in the family and whenever I am driving it or park it somewhere there are less people watching it and gettimg excited over it. Love the Karma ❤️

  • @hammer-r
    @hammer-r 7 місяців тому +3

    Fisker's problem was that he wasn’t able to steal the company like Musk did from its original owner. Fisker had to do it from the ground up. Yea he was overly ambitious. Don’t worry Tesla will suffer the same fate down the road.

  • @BeanZachary
    @BeanZachary 3 місяці тому +2

    Now he needs to do one on the completely different fisker that is also going bankrupt

  • @totallypiggy7434
    @totallypiggy7434 4 роки тому +3

    Can’t wait for the Nikola and Trevor Milton episode of bankruptcy

  • @bassahaulic
    @bassahaulic 3 роки тому +1

    About 5 years ago I saw a Fisker in Germany on some side street. Was an amazing site to behold. But, now I am wondering what happens to it?

  • @soshiangel90
    @soshiangel90 4 роки тому +3

    This is probably the first, and so far only, Bankrupt episode where I could see the flaws from the beginning.
    I mean from day one they were a company that literally had an issue of style over substance and were designed only to sell the ultra rich. they started in a hole and then things went bad fast. Shame...

  • @oliverstemp9132
    @oliverstemp9132 2 роки тому +2

    The Karma was a bad car, but the Ocean is a very good car. I think it should sell well.

  • @PatBaalsbmx
    @PatBaalsbmx 3 роки тому +4

    FISKER TO THE MOON

  • @carscloseup
    @carscloseup 3 роки тому +1

    Fisker is a great designer, but not a business man, AND he ran in to massiv recession. That said I’m quite stunned that he though he could start a car production of a highly “sophisticated” car from scratch without a massiv bank account.....As a fellow country man I was just shaking my head when I heard about his adventure and as it turned out it didn’t end well.....But apparently it’s not over yet!

  • @naterjacke
    @naterjacke 4 роки тому +3

    I will say the Fisker Karma looks pretty cool in person. I saw one years ago at my local train station. It was impressive looking IRL. Curious to see where they go from here

  • @koenigseggman2702
    @koenigseggman2702 4 роки тому +1

    Saleen is another car manufacturer that has a interesting story (and I think went bankrupt).
    Basically they started by tuning fox body mustangs, and later started producing its own super cars (saleen s7) in the 2000s only to fade away over time

  • @6luealreadydead
    @6luealreadydead 4 роки тому +8

    I'll be honest… I'm a car guy and I literally did not know wtf this car was for years because I heard plenty of rappers talking about it that I had no idea that with the actual name of the car company , I thought it was just the nickname for the car or sumthin... So obviously fisker isn't great at advertising🤦🏼‍♂️🤷🏼‍♂️😆🤣😂😭💯 Because when the only way people have heard about your car is from B class rappers, you know you're doing something wrong💯😆🤣😂😭

  • @kylescheffler8483
    @kylescheffler8483 3 роки тому +1

    The Fisker was the greatest automotive brand failure since the Edsel of the 1950s.

  • @johntheux9238
    @johntheux9238 4 роки тому +24

    Just after Tesla battery day. Seems legit, there is no competition.

    • @darthXreven
      @darthXreven 4 роки тому +4

      there is always a competition.....
      oh wait you meant against tesla? carry on, carry on, nothing to see here please! please disperse!
      😈

    • @agustinjr.enriquez6238
      @agustinjr.enriquez6238 4 роки тому +5

      People really think Tesla just popped out of nowhere. Major automakers never were interested in in electric power vehicles. The whole “future is electric” was already eminent in the 80s/90s when automakers started using computers and relying on electric motors to assist in brakes, suspension, engines performance, etc. You look at the total vehicles sales, EVs make up less than 5%.
      Never truly understood why people automatically hop on the Tesla bandwagon.

    • @5dingg
      @5dingg 4 роки тому

      Idk why people even like teslas

    • @darthXreven
      @darthXreven 4 роки тому

      @@5dingg they're cool....
      I know it's way different but I've driven em in Forza and compared to other RWD cars they feel good to drive....
      I prefer AWD or FWD and mid engine cars are my faves
      yes there's way more powerful cars and faster but that's not necessarily the point, sometimes you just want a fun ride well that's Tesla among a few cars like some hot hatches and roadsters and hotrods are just fun but not the fastest there is
      I would say what's so special about Lexus?? or Hyundai the company who can't even spell Honda correctly or what's special about all these trucks?? i mean gods they clog up the streets and most serve no purpose cus half the bed is taken by the stupid extended cab...get a car FFS ugh
      everyone has their likes and dislikes, maybe try and understand and respect what others like??
      i say unless you're a yugo or Geo driver or just driving anything impractical you shouldn't be ripped into who cares if people like tesla? at least it's not a Edsel or something lolz

    • @5dingg
      @5dingg 4 роки тому

      @Red Lantern's Rage
      I respect Teslas I’m just more of a gas guy I really don’t see the commotion over a electric car.

  • @kevinwong1988
    @kevinwong1988 3 місяці тому +2

    And now they have filed Chapter 11 Bankruptcy again.

  • @franka2743
    @franka2743 3 роки тому +5

    Gee, thanks for producing this just as they're re-launching *sarcasm
    This time round I'm betting they make it.

  • @JoelsterG4k
    @JoelsterG4k 3 роки тому +1

    I worked at a luxury car rental company and they had the Fisker Karma, I got a chance to ride it and people would take pictures of the car, it was an awesome car, it had speakers for mufflers, the interior was very Odd and uncomfortable, the exterior looked like a batmobile, I definitely felt like a rock star when I drove it.

  • @DanTheMan2150AD
    @DanTheMan2150AD 4 роки тому +2

    I literally only remember hearing anything about Fisker through one episode of Top Gear. Clarkson ended up calling it Fister after the review... If I remember rightly James May called it a rip off of their own homemade electric car, the Hammerhead Eagle i Thrust (Geoff) and then I never heard anything about Fisker again. Up until this video of course.

  • @cdf360
    @cdf360 3 роки тому +1

    Henrik Fisker reminds me a lot of John DeLorean. Both were great designers working for American car manufacturers (Fisker with Ford, Delorean with Chevrolet) who branched out and tried to start their own companies, only to be entirely out of business in 7 years.

  • @petequinones3454
    @petequinones3454 4 роки тому +2

    The Fisker Latigo was up for auction for $105k. Seeing as they only made 2 of them it doesn't sound like that much money. It looked like a stylized BMW 5 series of the day, beautiful car.

  • @YoungInvestor
    @YoungInvestor 4 роки тому +2

    I'm invested in SPAQ that will be merging with Fisker only a short term swing can't trust fisker.

  • @nova3530onyt
    @nova3530onyt 4 роки тому +12

    It's weird how well designed things don't last. It's sad.

    • @hellmekun
      @hellmekun 4 роки тому

      @Reichert Zetopan well designed does not always mean well built, and that's the problem with Fisker Karma

    • @nova3530onyt
      @nova3530onyt 4 роки тому

      @Reichert Zetopan Hey ✌️ I meant lasting financially. I would love to see companies that put the human interaction and experience prosper. I haven't had the privilege to sit in this car yet having sat in hundreds of vehicles. But appreciate the consideration of using different materials and other aspects. I loved the direction and would have loved to have seen what could have been thereafter.

    • @nova3530onyt
      @nova3530onyt 4 роки тому

      @@hellmekun Constructive criticism is most appreciated by designers and something that through many iterations I guess could've been addressed. It was a bold attempt and a genuine pleasure to look at.
      Major companies seem to churn out chiseled versions of existing plates and I would love the industry to explore more. We've learned so much from these companies, it's just a shame that financially, they fail.
      I would love these companies to create design centric cars more often with their construction expertise.
      Peace bro ✌️

  • @tstan6827
    @tstan6827 Рік тому +1

    The Fisker Karma is further proof that if you start with Designers and try to make the Engineering fit the product under it's constraints, you will end up with something that looks good, but isn't good. You should always work from function first, then apply design on top. Sure, you can have a fancy designed prototype to get people excited, but you're setting yourself up for failure.
    Henrik Fisker is a DESIGNER. Elon Musk is an ENGINEER.

  • @quentinbringthenumetalchil5125
    @quentinbringthenumetalchil5125 4 роки тому +8

    Come to think of it, I haven’t thought of this car brand in awhile. I didn’t know it went bankrupt.

  • @SolarCLS6
    @SolarCLS6 3 роки тому +1

    My friend used to have a Fisker Karma. It was the only one I've seen that didn't have any problems. My friend's Karma eventually got totaled and he got a Audi TT RS after that.