Judgment calls in data science

Figuring out what problem data will solve for you is the first and most important step in your project, but unfortunately it’s quite often taken by the wrong people in an organization.
While it’s supposed to fall squarely within the decision-makers’ remit (with assistance from their data analysts), many leaders try to avoid their duties by hiring a bunch of PhDs and sending them off to “Go sprinkle data science over the top of our business so… good things happen.” What could possibly go wrong?
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