"We are shooting film, not because it's better, not because it's worse, but because it is what it is." Has to be one one the all time greatest quotes about film photography since digital came of age. I shoot Canon both digital and 35mm, but I found it rather strange that the lady photographing the photographers was using a Canon in the Hasselblad Japan Headquarters.
that's because Canon is like a Honda compact you can go wherever you go with and do almost everything with, and Hasselblad is like a race car. It's high performance but impractical for most purposes (street, sport, candid, ...)
One of the best videos I've seen so far - I mean project wise. I could care less about the technical issues of the video but the project and theme overall are nicely thought out. Shooting with film is truly different from the 'run and gun' of modern digital. More videos please!
Actually shooting with film is NO different to shooting with digital. Only the media is different. Sure it will be different if you never take your DSLR off "Program." To be hyper critical, and I suppose it's all down to personal taste, I didn't see a single image that I'd call a "show stopper"...... very disappointing.
+Paul Austin yeah, i agree, i learned photography with film and shot with digital for years and now back to film again, i can be hyper critical with dslr and run and gun with film, so theres really only the attitude that matters.
As a old school photographer (been shooting since 1963) I embraced the first consumer digital back in 1990's ..25yrs later I'm back shooting my 120's & 35's along side my digital 1DX because brides/family portraits are asking for film shots ..amazing watching the young kids look for a digital screen on my Broncia /Pentax ..
I sometimes have film in my RZ67 for weeks, it’s a habit I’m trying to break. One problem is that shoot Velvia 50 in one of my backs, and it’s not an all day everyday type of film. I am trying to get to a point where I have an empty back, and when the light is good load up and work the scene shooting the whole roll.
I like this challenge.. Im a fine art photography student now and we started with pin hole cameras, then 35mm, then back to a Holga and now 120 and 4 x 5 formats .. Restricting myself technologically has been one of the best gifts for me creatively.. I even try this with my digital camera by taping the back of my digital camera so I can't see the images, totally changes the way I compose and slows me down..
I love it. Patience is the reason why I shoot film and it also helps me be a better photographer. I love this challenge. I think my friends and I will be doing it in Milwaukee, WI! Thanks for this!
I am watching this for like the 4th time but now for the first time I now own a Hasselblad 503 Cxi and i love shooting it. I have two lenses the 50mm and the 150 mm and three film backs.
Great journey through the artistic constraint of 12 exposures, with an unmetered film body. Interesting, too, that the Hasselblad team uses a Canon DSLR for their promo work at about 14:25.
mattias and yoshi got some great pictures... rolling in my own city using a 24 exposures film was really hard... but going to a new city and shot only 12 frames... impossiburo!
A fascinating idea. It inspired me to start a similar project on tumblr to share one specific day on one roll of film with photographers around the world. Thank you for sharing and inspiring!
Really like this video. Hasselblad is my dream and I can't buy, I enjoy this video and sodn learn how to work with this camera. Thank you for interesting and useful video.
+Velociphile The reason why the Flextight cost $28,000 (aside from the Hasselblad name) is that it operate like a drum scanner by bending and rotating the film.
Mattias killed them all! But Yoshi is also good... :) THIS IS PHOTOGRAPHY and loved this video, have seen it before and have been watching it over and over. LOL Loved that scanner too! (and their cams).
the video itself could be better, but great concept and love how involved the photographers were, it all about the love of shooting. Westfalk and Suzuki's were the most interesting shots. Hope you do more projects like this
Great project. It's a great excercise to do every once in a while. I had to do this when I rationed the very 4 and only rolls of kodachrome I got in '09. I just dedicated one to document my environment at the time. 9 months for 36 frames. A reason why I dislike 35mm is because of too many frames, and I'm very careful when shooting film. Can't quite afford a Hassy. If they were recruiting around here (Barcelona) for a project like this , I'd jump in!
the basic idea is fantastic and right, the execution is so so, in my view. love film, and I a think for more than the stated reasons it should be continued to be used.
It's an awesome challenge! I just bought a Sony A7S to finally get that full frame look, I think medium format is even better and special! What's the music at 9:10 please ?
the project is very interesting and the video was nicely done... but most of the final pictures were kind of ordinary... also the quality of the images were so so (remind me of holga or similar plastic lens cameras) how comes?
I am in total agreement with you. I was profoundly disappointed with the final results. With the exception of 2-3 frames, the resulting images are amateur-level. Nothing to write home about.
Thank you so much! This a really cool! I can imagine it is very intimidating...But I must say: not many "keepers" there...just 4-5 pictures I really liked, personally....Can we take a look at all the pictures somewhere online?
I use Hasselblad most of the time. Exercise in patience? That's when I go into town with a Linhof 4x5. 😊 (I never use the terms 'shoot' and 'shooting' etc in reference to photography.)
If you limit yourself to 12 frames, then you aren't using the tools for your profession. This is just a limitation of the photographer, and not the limit of the film. It's called self control, or giving yourself the law of averages. Just delete what you don't use with digital. Simple as that. I just think these are photographers with no self control, and are creating an excuse for it. ;)
Something simple: if put in the position were you only had one roll, what film stock would it be? What theme or subject would you shoot? Remember: this is medium format film photography where the frames available are really limited. Let me know in the comments below.
This can be done going out with a digital camera, but restricted to 12 photos. In other words: Take a photo that you really want to keep, right? Anyway, I enjoyed the video.
I think besides the originality such projects are sort of self-defeating. I mean here we are with the wonderful opportunity to still use variety of film instead of just attached sensor, to slow down and not to shoot shit, but here you need to hurry again, and think of others filling those 12 frames in a pinch.
Such an interesting concept, yet the film is so poorly executed. Too much time was spent muddling around the idea of limiting the photographers to 12 frames, and too little was spent on the final pictures and the thought processes that went into those images. The editing felt random and the final film should have been around one-tenth as long. I would love to see the "one roll of film" conceit carried out in other cities, but with real production companies producing the films.
You can also use FujiColor 220 Films for Medium Format Cameras which give you 24 Exposures in Medium Format Cameras and 220 FujiColor or KodakColor Films are more cost effective since they not only offer 24 Exposure of Medium Format 6 x 6 Centimeter Negative Films but are in Bulk cheaper per Frame than just 120 , 12 Exposure restrictions!!!!!!!!!
Yes 120 Medium Format Film is 12 Exposures. But, you can purchase 220 Medium Format Film which is 2x or 24 Exposure Medium Format 24 Exposure-Frames. I always purchase 220 Film for my Medium Format Mamiya Camera!!!!
only have a digital camera with defective battery. only i think 36~40 shot per photowalk but the original lifespan (battery life) 180 shot can do . so i think i can do that. :D
It's very clear that you are fixated on the design of Hasselblads (as if that's what determines image quality), or the production of this video as if it were some sort of UFC match. You should understand that "great images" as interpreted by an audience can be taken on any camera either in a single frame taken on a single day or through a series of images taken over a period of time; even years if needed. To illustrate this point, we chose to show our images without edit; whether we liked the images or not.
Paul del Rosario Hello, I didn’t mean to bash this video, in fact I’m considering to buy a 500C and enjoy the slowdown process of film. But i do hope the image result can keep up with my Nikon D800 and Sigma Art lens as i find it needs to be better in something otherwise i see no reason to use this system other then looking like a cool hipster with a beautiful Hasselblad. I didn’t see any pictures that impressed me in any way and the guys in the video were going through the roof like Wooooow dude you’re picture was awesome!.... I just hope a Hasselblad can deliver and that it’s not just a hype like Leica. I’m totally in love with how the camera itself looks but I hope medium format can deliver, I need that wauw-factor in my pictures, and I’m very sorry but I didn’t see any wauw factor.
@@runmorebenelux940 Oh, believe me, we were not fully satisfied with the results, but as a rule to the project, we showed everything. Whether shooting digital or film, the true test would be to see the images printed as well as the subject matter. The D800 is an excellent camera. That's my go-to camera for studio work.
"We are shooting film, not because it's better, not because it's worse, but because it is what it is." Has to be one one the all time greatest quotes about film photography since digital came of age.
I shoot Canon both digital and 35mm, but I found it rather strange that the lady photographing the photographers was using a Canon in the Hasselblad Japan Headquarters.
that's because Canon is like a Honda compact you can go wherever you go with and do almost everything with, and Hasselblad is like a race car. It's high performance but impractical for most purposes (street, sport, candid, ...)
The Karot A brilliant metaphor, but two of the 'Blad's most common uses were fashion and weddings.
One of the best videos I've seen so far - I mean project wise. I could care less about the technical issues of the video but the project and theme overall are nicely thought out. Shooting with film is truly different from the 'run and gun' of modern digital. More videos please!
+Ethan Vang Thanks. Glad you enjoyed the idea behind the video.
+Ethan Vang Sports and wildlife photographers have been running and gunning with film for years.
Shannon Trainer Wow I didn't realize they are still doing it with film nowadays. Interesting.
Actually shooting with film is NO different to shooting with digital. Only the media is different. Sure it will be different if you never take your DSLR off "Program." To be hyper critical, and I suppose it's all down to personal taste, I didn't see a single image that I'd call a "show stopper"...... very disappointing.
+Paul Austin yeah, i agree, i learned photography with film and shot with digital for years and now back to film again, i can be hyper critical with dslr and run and gun with film, so theres really only the attitude that matters.
i love the excitement in looking over the negatives. awesome video and excellent photographs.
+Alexander Hakimi Thank you!
As a old school photographer (been shooting since 1963) I embraced the first consumer digital back in 1990's ..25yrs later I'm back shooting my 120's & 35's along side my digital 1DX because brides/family portraits are asking for film shots ..amazing watching the young kids look for a digital screen on my Broncia /Pentax ..
13:45 - everyone around a table enjoying and commending eachothers work. This is what the art is about.
Spot on!
This was interesting but as someone who uses film almost all of the time I found it hilarious how much pressure you guys were putting on yourselves.
sonomama82 True
I guess we just want all 12 shots to be great. Its not easy i agree.
I sometimes have film in my RZ67 for weeks, it’s a habit I’m trying to break. One problem is that shoot Velvia 50 in one of my backs, and it’s not an all day everyday type of film. I am trying to get to a point where I have an empty back, and when the light is good load up and work the scene shooting the whole roll.
@@ezekielkokspeaks The hardest thing to do, especially with 120 film, is to say “I don’t think that was quite right, let me try that shot again.”
I like this challenge.. Im a fine art photography student now and we started with pin hole cameras, then 35mm, then back to a Holga and now 120 and 4 x 5 formats .. Restricting myself technologically has been one of the best gifts for me creatively.. I even try this with my digital camera by taping the back of my digital camera so I can't see the images, totally changes the way I compose and slows me down..
I love this video, I've watched it several times and will probably watch it several more times.
I love it. Patience is the reason why I shoot film and it also helps me be a better photographer. I love this challenge. I think my friends and I will be doing it in Milwaukee, WI! Thanks for this!
guy loves orange man nothing else to it
+george kyriacou lmao
a reminder to shoot what you love. respect.
I am watching this for like the 4th time but now for the first time I now own a Hasselblad 503 Cxi and i love shooting it. I have two lenses the 50mm and the 150 mm and three film backs.
Same here. I now own the Hasselblad 500cm and loving it.
Only having 12 frames certainly focuses the mind and brings out the creativity of these guys to tell their story in just 12 frames.
What a great project! Would love to do this! Not a Hasselblad owner, but just picked up a Mimiya 645. Just love the concept of this project.
Great journey through the artistic constraint of 12 exposures, with an unmetered film body.
Interesting, too, that the Hasselblad team uses a Canon DSLR for their promo work at about 14:25.
Thanks for your sharing! I love this challenge. Three elements, Tokyo, Hasselblad and me.
Great documentary about the art of photography, love it
Super cool project! I wish there were more projects like this or a compilation thereof.
It's been 7 years but this video is so good!
mattias and yoshi got some great pictures...
rolling in my own city using a 24 exposures film was really hard... but going to a new city and shot only 12 frames... impossiburo!
Mattias got the best shots in my opinion. Great job, loved watching this.
You should come to Vancouver, Canada and do the 12x12 Vancouver Photo Marathon. 12 hours, 12 themes, 12 frames (35mm).
When is that ?
A fascinating idea. It inspired me to start a similar project on tumblr to share one specific day on one roll of film with photographers around the world. Thank you for sharing and inspiring!
I have been doing a similar thing in San Francisco with my Yashica D and one roll of 120. Thanks for the inspiration.
+jeph foust Cool. Would love to see your results as I'm from SF.
Really like this video. Hasselblad is my dream and I can't buy, I enjoy this video and sodn learn how to work with this camera. Thank you for interesting and useful video.
Nice idea and a great project . I am trying the same idea soon with my Blad!
I only liked Mattias's photos myself.
i think so too dude
Haha! "När jag rullar in min Volvo i garaget" Nice project! I was amazed by Mr.Suzuki´s 12 frames, he did get a few really good ones.
This is really photography,no after effect, i like it Paul
The best thing about this video was the scanner. ;)
jpracingph yeh, badass scanner.
+jpracingph Flexlight scanner I think. $$$$
+Velociphile I've seen it before and it comes with a five figure price tag to match! BTW it's spelled "Flextight".
+Shannon Trainer $$$$$ :D
+Velociphile The reason why the Flextight cost $28,000 (aside from the Hasselblad name) is that it operate like a drum scanner by bending and rotating the film.
Wonderful shots, and very inspirational!
Great film. Mattias kicks ass. Very nice pictures.
Mattias killed them all! But Yoshi is also good... :) THIS IS PHOTOGRAPHY and loved this video, have seen it before and have been watching it over and over. LOL Loved that scanner too! (and their cams).
your channel is gold. Thanks for sharing the video!
I love the idea of this project. Yes, just the idea.
the video itself could be better, but great concept and love how involved the photographers were, it all about the love of shooting. Westfalk and Suzuki's were the most interesting shots. Hope you do more projects like this
Great job guys.
Inspirational project. And what a hottie with tattoos! Thanks for your efforts :)
Photography is not a team sport. This video proves one thing, it's not about the gear.
Mattias is by far the sickest
Great project. It's a great excercise to do every once in a while.
I had to do this when I rationed the very 4 and only rolls of kodachrome I got in '09. I just dedicated one to document my environment at the time. 9 months for 36 frames.
A reason why I dislike 35mm is because of too many frames, and I'm very careful when shooting film. Can't quite afford a Hassy.
If they were recruiting around here (Barcelona) for a project like this , I'd jump in!
the basic idea is fantastic and right, the execution is so so, in my view.
love film, and I a think for more than the stated reasons it should be continued to be used.
a lovely film, and i must say my favorite were the one from Suzuki. I shoot Leica M but i would really love to get into shooting Hasselblad.
IMHO - The best shots came from Mattias. The shot at 17:45 is really dope. Yoshi's at 18:05 was good and his roll was pretty good.
Nice video thanks. For me Mattias's photos were the best.
how do you get that epic vignette type back drop look so incredible???
pauline kelly That was just the natural effect from using a beauty dish with grid and diffuser to channel the light.
can someone tell me what the thing is around the photographers neck at 6:50ish
Looks like an exposure meter with spot attachment
Peter Blake Yes, a lightmeter with spot-attachment
cool, cheers lads
The Swede knew his hassy for sure!
toocoolforu The track come from one of those copyright-free audio packs. Not sure of the title.
nice to see analog work.
Where are the final images? only saw a few
amazing film!
@9:11 what is that device he using? What is it for?
It's a spot meter. Could either be a Sekonic or Minolta.
Mattias destroyed the rest
9 minutes and 50 seconds to start the first background music is great, can you tell the name?
It's an awesome challenge! I just bought a Sony A7S to finally get that full frame look, I think medium format is even better and special!
What's the music at 9:10 please ?
I enjoyed the video but was a bit disapointed by the results of the pictures....expected much more from the guys!
The videographer should have adjusted the shutter speed to eliminate flickering. Bloody amateurs.
***** I will stop as long as you stop telling me what to do.
canturgan Then stop complaining about what the videographer should have done. Simple.
chesterlim15 The video was as good as the pictures.
the project is very interesting and the video was nicely done... but most of the final pictures were kind of ordinary... also the quality of the images were so so (remind me of holga or similar plastic lens cameras) how comes?
I am in total agreement with you. I was profoundly disappointed with the final results. With the exception of 2-3 frames, the resulting images are amateur-level. Nothing to write home about.
no, i dont agree at all
The reality to photography is there are tons of misses. Some photographers are happy if 1 in 10 have aesthetic value.
Do you know what film Yoshiki used by chance? The colors were amazing when they were scanned!
+Robert Jeffries I belive he used Kodak Portra.
+Paul del Rosario thank you! Great video btw!
My favorites were Suzuki's.
I wonder what the instagrams of these photographers are, it would be cool to see more of their work
I would love to peruse these in a standalone online album.
I shoot Medium Format slowly! A roll of 220! took me 18 months! Yes, 21 pix worth big prints!
Not too sure I had missed it, but can anyone tell me which model of Hasselblad were the photographers using?
I think any of the 500-503 series cameras... possibly the 500CM's were used.
+David Zeus Chiang You can see the model label at 8:48, they are using 503CX
+Pedro Gomes Hasselblads used: Bahag 500CM, Paul / Mattias 503CX, Yoshiki 503CW : )
120 Love Thank you!
genius092411 Thank you~
Oh man, this was good!
how many mega pixels does that camera have?
Jeff Vick zero
very nice....
Thank you so much! This a really cool! I can imagine it is very intimidating...But I must say: not many "keepers" there...just 4-5 pictures I really liked, personally....Can we take a look at all the pictures somewhere online?
I dig fedora guy's style. Very Zen. Great
that tat'd guy has a sick setup
Which film did bahagski shoot?
I use Hasselblad most of the time.
Exercise in patience?
That's when I go into town with a Linhof 4x5. 😊
(I never use the terms 'shoot' and 'shooting' etc in reference to photography.)
what model of the hasselblad?
ok i guess it's 500 series cm probably
So who won?
Yoshiki Suzuki did the best work in my opinion.
Great story !
The black and white pictures look actually pretty nice! Do you know what film and developer was used?
film: kodak 400tx very popular b&w film
+Jakob Schad thanks
+AllUpINC :-)
If you limit yourself to 12 frames, then you aren't using the tools for your profession. This is just a limitation of the photographer, and not the limit of the film. It's called self control, or giving yourself the law of averages. Just delete what you don't use with digital. Simple as that. I just think these are photographers with no self control, and are creating an excuse for it. ;)
Which type of film did each person use?
Tri-X
Standard film use with B&W ;)
color film was Portra 160
一群共同爱好的人在一起 幸福啊
i realy enjoyed this video :)
17:45 När jag rullar in med min Volvo i garaget.
The Swedish guy kinda looks like Bronn from Game of Thrones @13:00
Something simple: if put in the position were you only had one roll, what film stock would it be? What theme or subject would you shoot? Remember: this is medium format film photography where the frames available are really limited. Let me know in the comments below.
from the intensity of it all seems like these guys are preparing to rob a bank, haha
Just get a 256mb memory card and then you have to be picky about your shots again
Or just put 20 cents in a jar every time you take a picture
Or if you want to get really picky use ultra large format film. :-)
Yeah but then you'd have to resist checking the photo on the LCD and deleting ones that didn't turn out to truly replicate the film experience.
why does he call himself bahag
it is literally filipino for loin cloth
+backtoids This made me laugh so hard.
maybe because of the tribality of the word or somthing
This can be done going out with a digital camera, but restricted to 12 photos.
In other words:
Take a photo that you really want to keep, right?
Anyway, I enjoyed the video.
2:55 - Whole Lotta Love knockoff song :)
Medium format, light meter, tripod, artist.....but the picture like ....
I think besides the originality such projects are sort of self-defeating. I mean here we are with the wonderful opportunity to still use variety of film instead of just attached sensor, to slow down and not to shoot shit, but here you need to hurry again, and think of others filling those 12 frames in a pinch.
Such an interesting concept, yet the film is so poorly executed. Too much time was spent muddling around the idea of limiting the photographers to 12 frames, and too little was spent on the final pictures and the thought processes that went into those images. The editing felt random and the final film should have been around one-tenth as long. I would love to see the "one roll of film" conceit carried out in other cities, but with real production companies producing the films.
You can also use FujiColor 220 Films for Medium Format Cameras which give you 24 Exposures in Medium Format Cameras and 220 FujiColor or KodakColor Films are more cost effective since they not only offer 24 Exposure of Medium Format 6 x 6 Centimeter Negative Films but are in Bulk cheaper per Frame than just 120 , 12 Exposure restrictions!!!!!!!!!
Yes 120 Medium Format Film is 12 Exposures. But, you can purchase 220 Medium Format Film which is 2x or 24 Exposure Medium Format 24 Exposure-Frames. I always purchase 220 Film for my Medium Format Mamiya Camera!!!!
its an exercise in thinking really
only have a digital camera with defective battery. only i think 36~40 shot per photowalk but the original lifespan (battery life) 180 shot can do . so i think i can do that. :D
guy at 2:49 looks awesome, I'll bet he gets best shots...
that scanner tho
look at that scanner! shit
+Daniel Duarte It cost $25,000!
I love the Hasselblad look of the cameras but I didn’t see any impressive picture, are these guys overhyping this whole thing??
It's very clear that you are fixated on the design of Hasselblads (as if that's what determines image quality), or the production of this video as if it were some sort of UFC match. You should understand that "great images" as interpreted by an audience can be taken on any camera either in a single frame taken on a single day or through a series of images taken over a period of time; even years if needed. To illustrate this point, we chose to show our images without edit; whether we liked the images or not.
Paul del Rosario Hello, I didn’t mean to bash this video, in fact I’m considering to buy a 500C and enjoy the slowdown process of film. But i do hope the image result can keep up with my Nikon D800 and Sigma Art lens as i find it needs to be better in something otherwise i see no reason to use this system other then looking like a cool hipster with a beautiful Hasselblad. I didn’t see any pictures that impressed me in any way and the guys in the video were going through the roof like Wooooow dude you’re picture was awesome!.... I just hope a Hasselblad can deliver and that it’s not just a hype like Leica. I’m totally in love with how the camera itself looks but I hope medium format can deliver, I need that wauw-factor in my pictures, and I’m very sorry but I didn’t see any wauw factor.
@@runmorebenelux940 Oh, believe me, we were not fully satisfied with the results, but as a rule to the project, we showed everything. Whether shooting digital or film, the true test would be to see the images printed as well as the subject matter. The D800 is an excellent camera. That's my go-to camera for studio work.
Go Volvo, gillar hur du pratade svenska i slutet :)
Love this! Inspires me to pick up my 'blad and go and do the same.