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Style Theory: I Tested WEIRD TikTok Perfume! (Missing Person Perfume)

  • Опубліковано 7 гру 2023
  • Special thanks to Scentbird for sponsoring this video!
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    Have you ever taken a whiff of something and been immediately transported back in time? No, we’re not talking about time travel; we’re talking about nostalgia! Throwing ball with your dad, building blanket forts with mom, playing video games with friends. Well TikTok claims this new perfume (Phlur Missing Person) is meant to bring out ALL of the nostalgia. Not necessarily memories of childhood, but of someone you miss. But does this actually work? We tested the TikTok product to find out!
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    Writers: Matthew Patrick, Amy Roberts, and Brittany Leigh Turnbull
    Editors: Warak, Pedro Freitas, and Jerika (NekoOnigiri)
    Assistant Editor: Caitie Turner (Caiterpillart)
    Sound Designer: Yosi Berman
    Thumbnail Artist: Dan Lerner
    Intro (0:00)
    The Perfume (0:17)
    Smell Test (4:44)
    Scentbird (7:52)
    Second Test (9:23)
    #Phlur #Perfume #Perfumes #PerfumeCollection #BestPerfumes #PerfumeReview #Cologne #CologneReview #Fragrance #FragranceReview #Fragrances #Theory #StyleTheory #Matpat
  • Навчання та стиль

КОМЕНТАРІ • 1,4 тис.

  • @StyleTheorists
    @StyleTheorists  5 місяців тому +670

    Thanks to Scentbird for sponsoring this video! Use code STYLETHEORY to get 55% off your first month ► sbird.co/42xymhf

  • @bug7055
    @bug7055 5 місяців тому +5975

    it's secretly the love potion from Shrek 2

  • @Avellania
    @Avellania 5 місяців тому +3524

    I don't know why but my first idea was that a bottle ominously labelled "missing person" would smell like decomp. 🤢

    • @birdie_.
      @birdie_. 5 місяців тому +123

      BAHAHAHA LITERALLY SAME! It sounded so sus

    • @Swaxol
      @Swaxol 5 місяців тому +22


    • @brunorabago4481
      @brunorabago4481 5 місяців тому +73

      i was like: is this a perfume arg?

    • @DragonXBird
      @DragonXBird 5 місяців тому +43

      Gross but I had a similar thought. Not decomp but I honestly don't know what else it would smell like.

    • @depressantdrug
      @depressantdrug 5 місяців тому +38

      Yeah, I thought it was based on a missing person. Sounds outrageous, but this world has shown me that anything is possible, lol. 😂

  • @rpgrage7711
    @rpgrage7711 5 місяців тому +3058

    Honestly style theory has to be the most unique and creative of the theory channels

    • @vipprincess5770
      @vipprincess5770 5 місяців тому +45

      It’s literally my favorite 🩷🩷🩷🩷

    • @Ryan_Metzelar
      @Ryan_Metzelar 5 місяців тому +45

      Foods my favorite due to its uniqueness

    • @kikisalanis2579
      @kikisalanis2579 5 місяців тому +60

      I feel game theory can be stressful sometimes. And food and style theory really help him unwind

    • @bombingame6587
      @bombingame6587 5 місяців тому +30

      @@kikisalanis2579game theory is only stressful because of the fnaf lore so complicated and complex

    • @hurricanestarang
      @hurricanestarang 5 місяців тому +41

      "style" can cover SOOO many topics.. everything from clothing, shoes, accessories, art, architecture, language, literature almost anything

  • @masterpiece1817
    @masterpiece1817 5 місяців тому +1505

    I’ve actually had experience with finding a smell that reminded me of a lost one.
    One of my grandparents (we simply called her “Grandma by the river”) passed away when I was young.
    One of my teachers recently had come back to a trip to Germany I believe, and one of the items she brought back was a bar of hotel hand soap that smelled EXACTLY like my Grandma by the river’s house!

    • @SarahAbramova
      @SarahAbramova 5 місяців тому +36

      Did you ask her what soap it was?

    • @Keisuki
      @Keisuki 5 місяців тому +210

      Not gonna lie, "Grandma by the river" sounds like the name of some eldritch entity or forest spirit

    • @chubbydinosaur9148
      @chubbydinosaur9148 5 місяців тому +68

      my grandpa was an artist, he painted with oil paints, sooooo opening a bottle of linseed oil does it for me perfectly fine 😂 oiling my wood windows last summer was something

    • @tiffanidiluzio9720
      @tiffanidiluzio9720 5 місяців тому +50

      My mother-in-law was going through some stuff a few years ago after her grandma passed away, and found a bottle of cologne that belonged to her grandpa, who had been gone for like 25 years. She smelled it once and instantly started crying because it's exactly how she remembers it.

    • @msk-qp6fn
      @msk-qp6fn 5 місяців тому +13

      Sounds like that kind of soap is what your grandma used. Maybe she bought it or maybe she made it.

  • @justinwhite2725
    @justinwhite2725 5 місяців тому +918

    Flaw in the test. The ticktockers put it on their wrist. You put it in a card.
    The chemistry. Between your body and the perfume is a key factor.

    • @mercipurrs
      @mercipurrs 5 місяців тому +158

      thank you, that's exactly what I thought. everyone knows that the scent of perfume changes when applied to the wrist

    • @janileecoleman1202
      @janileecoleman1202 5 місяців тому +54

      ​@@mercipurrsReally? I had no idea! You learn something new every day🤷

    • @jarydcheztergarcia312
      @jarydcheztergarcia312 5 місяців тому +43

      I was about to say this too! Perfume and colognes are dependent on individual body chemistry

    • @diablo.the.cheater
      @diablo.the.cheater 5 місяців тому +54

      If a perfume chemestry is based on if it touches your skin or not, it is already a flawed product, it should smell the same wherever it lands, it should not matter if it lands in the skin, the hair or my clothes, when i purchase perfume i want a consistent smell, not a mix of them based on which percentage landed on my skin which landed on hair and which landed on clothes. If i wanted a smell based on skin chemistry i rather buy a body lotion

    • @RedRosemary
      @RedRosemary 5 місяців тому +13

      ​@@diablo.the.cheaterbut where would your original smell go?

  • @mantis-manthegreat
    @mantis-manthegreat 5 місяців тому +260

    Regarding the "you put it on a card, not your wrist" is this:
    Putting it on the skin will automatically give it a more personified smell.
    Your human smell mixed with the perfume = person's scent
    Perfume on card = perfume's scent
    I think MatPat was trying to see if it was the perfume by itself doing all the "missing person" work, but didn't think to say it to us, or over think it in general.

  • @WrathEDITOR
    @WrathEDITOR 5 місяців тому +1919

    Missing person perfume sounds like something a serial kidnap murderer would make…

  • @XxDegrassigurlxX
    @XxDegrassigurlxX 5 місяців тому +568

    To be fair I automatically don't trust anything Michaela says and specifically don't buy things I see from her. All she does is do what a brand tells her for money. She's not the only one it's the whole community.

    • @THEJPIndustry
      @THEJPIndustry 5 місяців тому +13

      Big shocker xD

    • @apologeticmoose2695
      @apologeticmoose2695 5 місяців тому +50

      I was coming to say this. If I see her endorsing something I go out of my way to avoid that product

    • @gigglesdoesstuff8062
      @gigglesdoesstuff8062 5 місяців тому +3

      I mean yeah, anyone with a brand deal has to do that.

    • @karentapia8868
      @karentapia8868 5 місяців тому +32

      @@gigglesdoesstuff8062 but she doesn’t disclose their brand deals and ads 👀

    • @itsmefm
      @itsmefm 5 місяців тому +11

      in that clip her "Boston accent" wasn't there, suspicious

  • @goostatoo
    @goostatoo 5 місяців тому +95

    If you mix every scent possible, it will eventually smell like something, the universal scent, of grandma

  • @frtruck
    @frtruck 5 місяців тому +922

    "Missing Person" perfume makes it sound like it's made of someone who was slaughtered in a remote location.

    • @frtruck
      @frtruck 5 місяців тому +67

      "Skin Musk" makes it sound worse... wow.

    • @TyrannicalUser
      @TyrannicalUser 5 місяців тому +11

      I want to play a game.

    • @allthingaialf
      @allthingaialf 5 місяців тому +1


    • @arianewinter4266
      @arianewinter4266 5 місяців тому +3

      Grenouille sends his regards

    • @nohaukrapotke1267
      @nohaukrapotke1267 5 місяців тому +13

      wait, are we sure, Afton didn't have a secret perfume brand?

  • @virusj
    @virusj 5 місяців тому +240

    "i've only really dated 4 girls in my life and 2 of them were in elementary school" almost had me for a second

    • @h4ss4n25
      @h4ss4n25 5 місяців тому +33

      thats gonna be taken out of context lmaoooo

  • @Blackmark52
    @Blackmark52 5 місяців тому +508

    Reminding you of a perfume someone wore and what that person smelled like to you are two entirely different things.

    • @homerman76
      @homerman76 5 місяців тому +40

      The human brain can pretty easily be tricked into mixing two different concepts, the flowery words they feed you plus the familiarity many feel tricks the brain into making mistaken conclusions

    • @Blackmark52
      @Blackmark52 5 місяців тому +18

      @@homerman76 "tricked into mixing two different concepts"
      That's not the direction my comment is going in. I am saying that even though triggered through scent, the memory of a perfume and the memory of a person are not memorable in the same way. And the reason for my comment was that the idea of perfumes and old acquaintances was planted in the participants by the guy doing the test -- Matt.

  • @SabakuShinJu
    @SabakuShinJu 5 місяців тому +212

    Missed opportunity to have everyone put the perfume on! Correct me if I'm wrong, but don't some of them mix with your smell to create something more unique to you? Could have been nice to see everyone get that unique take, maybe even use each other's smells to see if it has the effect. But I also know that no one wants to put smelly things on their body that will then be there all day so I get it lol.

    • @gabbymorrill5770
      @gabbymorrill5770 5 місяців тому +6

      I was going to say this as well.

    • @lilyrolyat6726
      @lilyrolyat6726 4 місяці тому +4

      Petition for the theorists to do an updated video doing this properly

  • @YunUroko
    @YunUroko 5 місяців тому +300

    11:58 Proust's Madeleine (or Madeleine de Proust in French) is actually a pretty common expression in France, usually referring to something (color, smell, food, ...) triggering a memory, so it's not as obscure as it may seem

    • @pumpkinjack7265
      @pumpkinjack7265 5 місяців тому +5

      Really? I didn't know that

    • @Love_Legacy
      @Love_Legacy 5 місяців тому +11

      Yup, super common! I think it's nice that some Americans use it too, however niche it might be across the Atlantic :)

    • @YunUroko
      @YunUroko 5 місяців тому +13

      Although, I do take a bit of offense in having MatPat describing a madeleine as "bland". Sure, its taste can be a bit subtle, but it's not like it doesn't have any flavor :/ (especially those with orange blossom water)

    • @zaza7594
      @zaza7594 5 місяців тому +3

      ​@@YunUrokoI take offense to it too, how dare he! Madeleines are so delicious 😋

    • @mireiaortega4936
      @mireiaortega4936 4 місяці тому

      @@YunUroko and it's not a cookie!

  • @PKgirl_101
    @PKgirl_101 5 місяців тому +30

    5:14 I love Amy’s reaction in this soon as he said the first emotional reaction; I was like it actually works?! Nope, she just coughed XD

  • @bubblecortex6503
    @bubblecortex6503 5 місяців тому +81

    You should do a video on the replica line! The whole concept is it’s bringing up memories. With scents like beach walk, sailing day, by the fireplace, coffee break! I would love to see a video of you guessing what the memory is supposed to be!

    • @IsaacMyers1
      @IsaacMyers1 5 місяців тому +1


    • @ariintheskies
      @ariintheskies 4 місяці тому

      The replica line is my absolute favorite.

    • @vibecheck9120
      @vibecheck9120 4 місяці тому

      Oh their “by the fireplace” is my favourite

  • @LizIsntCool17
    @LizIsntCool17 5 місяців тому +27

    When I think “missing person perfume” I instantly connect it with something they’d send when an Amber Alert hits😅😅

  • @mranima748
    @mranima748 5 місяців тому +86

    “It’s hard to believe a perfume could bring someone to tears seconds after sniffing:
    Me with a perfume of Hand Sanitiser, Petrol and Onion: Are you challenging me

    • @afolayanolusona1447
      @afolayanolusona1447 5 місяців тому


    • @SykoMuffin
      @SykoMuffin 4 місяці тому +5

      introducing the new Tear Gas perfume! made entirely out of a unique combo of mace, pepper spray, bear spray, and mustard gas!

    • @user-zl9up3ho8r
      @user-zl9up3ho8r 2 місяці тому

      me and the boys putting that on at 3 am

    • @user-zl9up3ho8r
      @user-zl9up3ho8r 2 місяці тому

      me and the boys putting that on at 3 am

  • @lilyfox313
    @lilyfox313 5 місяців тому +166

    I don't know why MatPat focused so much on romantic love here, the perfume just says it reminds you of someone you love and miss, so actually bringing the up the grandma is exactly the sort of thing it's meant to do. It was never meant to bring up an ex for someone happily in love with someone at present

    • @henry_alphonse
      @henry_alphonse 5 місяців тому +14

      Yes omg i've been looking for this comment! Seems like the obvious implication, right? Like why would you want to smell your ex? That's probably not the kind of emotional you'd willingly experience from a perfume.

    • @joshuaskyler9739
      @joshuaskyler9739 5 місяців тому +26

      It does say if nude was a smell the perfume would be it, that reads to me as romantic love

    • @lilyfox313
      @lilyfox313 5 місяців тому +6

      @@joshuaskyler9739 I guess, but it still isn't wanting you to think about your ex. They could just mean it smells like a person

    • @themelaninartist
      @themelaninartist 5 місяців тому +17

      I think it was the lover's skin comment

    • @lilyfox313
      @lilyfox313 5 місяців тому +2

      @@themelaninartist Did the product advertise to remind of lover's skin? Or was that just something Matt said?

  • @magentawool2556
    @magentawool2556 5 місяців тому +799

    Matpat, I just wanted to say thank you for making your theory videos. I went through a rough patch. Nobody's gonna see this comment anyway, so I'll be honest. I was going to commit suicide. But do you want to know what stopped me? It was your videos. They gave me something to look forward to in life, and I could never thank you enough for that. You've been my idol ever since I was little, and if I had one wish it would be to meet you irl.

    • @mikejameson7678
      @mikejameson7678 5 місяців тому +43

      Tough break, bro. Hope you're doing better.

    • @eglol
      @eglol 5 місяців тому +9

      Yep 😥+😅

    • @pansumyintmo8983
      @pansumyintmo8983 5 місяців тому +12

      You need more likes.

    • @DragonXBird
      @DragonXBird 5 місяців тому +20

      Likes to show love. Hope you are doing better.

    • @KeenenSon
      @KeenenSon 5 місяців тому +13

      hope you do better.

  • @naomishields8451
    @naomishields8451 5 місяців тому +31

    My only question to this is: does spraying it on your own skin make the difference? Because that's the biggest difference between how Team Theorist smelled the perfume and the TikToks.
    Also, I wonder if it isn’t supposed to remind you of a person who's worn a similar perfume, but to remind you of a person's actual scent. A scent that is supposed to able to be brought out by a particular perfume that smells like nothing to you but smells attractive to someone else (or so I've been told, I can't confirm).
    If these are things worth looking into, I think they'd make cool follow up videos.

  • @gostlyrics3605
    @gostlyrics3605 5 місяців тому +55

    Makes sense that the perfume would smell akin to a grandma's/grandma's house/an old dressing room. The familiar scent is possibly coming from used makeup products/perfume that is stacked heavily in the dressing room of your mom or grandma that has accumulated skin cells after much usage. Hence, the volatile organic compounds that triggers smells of the ingredients from the used beauty products + the skin cells attached to the makeup object or perfume creates this unique scent, which then the producers try to replicate using skin musks. Or not hehe.

  • @felixhenson9926
    @felixhenson9926 5 місяців тому +66

    Yours and Steph's inside joke being Madeleine de Proust is amazing haha! 😂

  • @cheezygamr7064
    @cheezygamr7064 5 місяців тому +97

    the style theorists dont disappoint!

  • @MsOdd86
    @MsOdd86 5 місяців тому +64

    I used to work in a professional perfume shop and every scent is gonna smell a little different on every person, and the best way to smell test a “skin scent” like this one is to put a very light amount on your wrist and let it sit for a minute or so before smelling it. It shouldn’t be applied heavily at all, and when first sprayed it will be much stronger than it’s meant to sit during the day

  • @jesuschild07able
    @jesuschild07able 5 місяців тому +17

    You should have had 2 unlabeled bottles and done this test. Have one a bath and body works smell and the other Missing Person. That way you could see if any of them made the testers remember someone.

  • @meepducki.n.c
    @meepducki.n.c 5 місяців тому +32

    my grandma used to wear the same chanel number five, it really started to freak me out when all of the popular girls in seventh grade wore the same chanel number five.

    • @neptunesdemise
      @neptunesdemise 3 місяці тому +1

      that made me laugh really hard for some reason

  • @antomie
    @antomie 5 місяців тому +24

    The little inside jokes that are too obscure just make my day. It's adorable.

  • @jamiegould7951
    @jamiegould7951 5 місяців тому +22

    Soooo overstated advertising aside, jasmine, bergamot, musk and sandalwood sounds like my *perfect ever* scent profiles all mixed together, I'd totally try this :)

  • @homerman76
    @homerman76 5 місяців тому +24

    Hearing the words "Missing Person" on a theory channel creates an immediate concern that the theory is Fnaf related (or at least some sort of indie horror game) 😂

  • @clarissacurren3602
    @clarissacurren3602 5 місяців тому +42

    i was so sad when he said the inside jokes with Stephanie were lame- i know it's a joke- but it really is the small things that keep a relationship thriving

    • @lorriehicks7156
      @lorriehicks7156 5 місяців тому +8

      My husband and I had a joke about purple lilac perfume.

    • @zechrussell4938
      @zechrussell4938 7 днів тому

      The jokes are also small things that keep it going.

  • @rosebrown6381
    @rosebrown6381 5 місяців тому +9

    It always amuses me to hear what is in a lot of these perfumes - many of the fragrances are also HEAVILY used in (or originally from) tea. Even many of the florals are used in medicinal teas, traditionally. Just seems humorous to me.

  • @twiggyp3951
    @twiggyp3951 5 місяців тому +9

    Sometimes a certain smell will take me back to when I was young
    How come I'm never able to identify where it's coming from?
    I'd make a candle out of it if I ever found it
    Try to sell it, never sell out of it, I'd probably only sell one.
    Stressed Out - 21 Pilots

  • @Patch-lz9yi
    @Patch-lz9yi 5 місяців тому +25

    I find wine interesting as someone with no sense of smell because they all taste similar to me. Even ones that are supposed to be sweet are just very dry. I tried some wine on a trip to Italy at a fancy wine-tasting event (I wasn't the one who came up with the itinerary), and it was still the same taste that I find rather nasty.
    I don't know what to make of this. Food Theory idea maybe?

    • @haruhitomaeda4802
      @haruhitomaeda4802 5 місяців тому +9

      "Taste" in actuality is heavily influenced by your sense of smell, so your inability to tell the difference in taste makes A LOT of sense and is completely normal!

  • @despairbay
    @despairbay 5 місяців тому +9

    11:36 I can't believe I was trying to take a break from studying for my French literature exam... only to find myself watching a video where they end up talking about Marcel Proust's "Du côté de chez Swann"

  • @fibre_glass3616
    @fibre_glass3616 5 місяців тому +7

    Stephanie explaining sweet-ish instead on swede-ish just made my day

  • @Kanekonagase
    @Kanekonagase 5 місяців тому +14

    Recently, about a month or so ago, I randomly had a scent bring me right back to my childhood.
    I'm a mother myself now, and when my kid came up to me and wanted me to make her some soapy water because she wanted to go outside and blow some bubbles. So I went inside our kitchen, and pulled out some rather expensive dish soap that my husband bought and BAM! When I opened the bottle, it took me right back to childhood summers spent with my grandma in my grandparents' little vacation home.
    That was the exact brand that she used when she was washing dishes and making soapy water for me to use to blow bubbles with as a child.
    When I had sent my kid outside to do her thing, I immediately called my mom to tell her. My grandma died 20 years ago.. I still miss her

    • @DrDipsh1t
      @DrDipsh1t 5 місяців тому +2

      The smell of dawn dish soap and chlorine bleach remind me of an awful job I had through my teen years lol.

  • @starsilverinfinity
    @starsilverinfinity 5 місяців тому +14

    Im surprised the Missing Person Perfume didnt remind Mat of stale pizza and dank pizzaria

  • @nicholas_pascucci
    @nicholas_pascucci 5 місяців тому +4

    Hey Matt! Great Video! I am a perfume enthusiast and will be attending a perfumery school in the fall to become a perfumer, and I think there are a few biases here. Firstly, it seems like you viewed the fragrances almost entirely from a chemical perspective (save for the mentions of memories) and focused your analysis through that lens. I think including the other, equally important side of fragrances in potential future videos on the subject would be helpful. Art. The process of making a fragrance is not dissimilar to that of making a painting. Aroma chemicals act as our paint and the skin our canvas. Secondly, in a similar vein, fragrances are meant to be worn on skin and are constructed to interact with the chemistry of your skin. Wearing the fragrance very well could change the results, as some ingredients carry vastly different smells on different skins. Despite my criticism, I am exceedingly happy to see you discuss fragrances and I really hope to see more! I hope my words here were helpful!

  • @Doodlands
    @Doodlands 5 місяців тому +10

    This just gave me an idea. Fans of matpat should watch all his videos and try and find lore about his life.

  • @MrsLBell1
    @MrsLBell1 5 місяців тому +4

    I want more! You tested the scent on stinky cards. However, scents typically react when sprayed on our skin as they mix with our pheromones. I want to know if your team had different memories after spraying on their skin and smelling their skin at the different scent release intervals.

  • @jillbabinski1482
    @jillbabinski1482 5 місяців тому +6

    The “Stinky Cards” still kind of exist at places like bath and body works because they have cards for you to spray scents on, and then see how it smells.

    • @zechrussell4938
      @zechrussell4938 7 днів тому

      Which misleads you into buying something that will stink when combined with your natural scent. (Sometimes)

  • @BirdiePlaysYT
    @BirdiePlaysYT 5 місяців тому +2

    Im so happy you mention Chantilly, my adopted mom was obsessed with it, she was born in the 30s. If any of us got a bottle for her she would cry and say it was too expensive.

  • @Chicken_Nugget13
    @Chicken_Nugget13 5 місяців тому +48

    What a great video! MatPat never dissapoints!

  • @Jazmine.desiree
    @Jazmine.desiree 5 місяців тому +4

    I wonder how much the scent changes when you put it on your skin. It’s known that putting perfume on yourself Vs a piece of paper smells differently and that’s because of your natural scent being mixed with the Perfume. And in a lot of the TikTok videos they put it on themselves and wave their arms to dry the perfume. So maybe when it’s mixed with your natural scent it might actually remind you of someone.

  • @jp_ravenfire8646
    @jp_ravenfire8646 5 місяців тому +11

    MatPat talking about how his and Steph's romance is based on nerding out together is so sweet!

  • @fykatten
    @fykatten 5 місяців тому +18

    "[...] cause spoiler alert. I've only dated four girls in my life, and two of them were in elementary school." I took this quote a bit too much out of context (2:10)

    • @G0h-sted
      @G0h-sted 5 місяців тому +2

      Me too

  • @BlazeImfeld
    @BlazeImfeld 5 місяців тому +5

    I hope to speak for my fellow fragheads and say we would love more fragrance videos!! I loved the format!

  • @wilderwatz
    @wilderwatz 5 місяців тому +2

    When I heard the pitch, my mind immediately went to “granny scent”. After all, it is the most likely candidate for someone to miss - childhood memories of the grandparents’ house are usually positive, which cannot always be said about exes. This perfume works like a horoscope!

  • @Dia17ch
    @Dia17ch 5 місяців тому +2

    I hadn't heard about this perfume but immediately made think of the Patrick Süskind novel. That's what comes to mind after hearing "missing person" 😅

  • @Vladimir_Kv
    @Vladimir_Kv 5 місяців тому +8

    The next "perfume" examination should be about that "young person" Japanese fad fragrance ;)

  • @danielsantiagourtado3430
    @danielsantiagourtado3430 5 місяців тому +28

    Love this channel more with each update! Your style rocks as it is matt!❤❤❤❤❤

  • @RyuRaeArashi
    @RyuRaeArashi 5 місяців тому +2

    Unless they can bottle the combined smell of spearmint gum, marlboro reds and timeless perfume into one it'd be unlikely to get any sort of reaction from me. But I can guarantee if something smelled like those combined it would be an instant tear type reaction from me.

  • @fixed2113
    @fixed2113 5 місяців тому +3

    Now they should do the ‘pheromone’ one. I’ve always wondered if that works

  • @SusanofDarmuthia
    @SusanofDarmuthia 3 місяці тому

    When you mentioned Proust's madeleine, I suddenly remembered hearing Steph say it in a GTLive once, and now I must watch them all and find out which one.

  • @thejinx9258
    @thejinx9258 5 місяців тому +5

    This is completely unrelated to the video but I would be interested to hear Steph talk more about books, as a fellow literature snob. I would follow her Book channel tbh

  • @Decadentotter
    @Decadentotter 5 місяців тому +3

    My husband and I have been together for almost 10 years. I totally understand the idea of relationship inside jokes. Our roommates get confused when the two of us are laughing over what seems like nothing lol

  • @lilyrolyat6726
    @lilyrolyat6726 4 місяці тому +2

    Petition for you guys to try this again taking skin oils and fragrance science into account by wearing it!!

  • @adamtucker1896
    @adamtucker1896 5 місяців тому +2

    Yay! Love this new channel, I've always had trouble understanding style and Matt and the team break it down in a way I can grasp, even if I still don't understand😂

  • @jianpu8064
    @jianpu8064 5 місяців тому +26

    He never runs out of ideas 💀

  • @stephanierhall85
    @stephanierhall85 5 місяців тому +1

    I’m surprised just how much more I understand this after completing PTSD therapy to retrain my amygdala.
    Also it has me itching to apologize to my therapist again for all the Hannibal Lecture references I used to understand the therapy.
    Side note my nose barely works - I can barely smell anything so that portion of therapy was difficult. I understand the concept though.

  • @verdandi5569
    @verdandi5569 3 місяці тому +1

    The confusion that hit me when Steph told me it smelled Swedish. I didn't know if I was to take it as a compliment or not. Until she told me she didn't talk about me. So I'm fine now.

  • @nvanungijanet4772
    @nvanungijanet4772 5 місяців тому +2

    I love today's fashion. I gotta say, your sense of fashion has improved with style theory.

  • @peachmango5784
    @peachmango5784 5 місяців тому +1

    Mat and Steph are like my internet parents. They're so wholesome istg❤

  • @qwerty456a
    @qwerty456a 5 місяців тому +1

    next style theory should be if makeup/fragrance products under different brands but owned by the same parent company are truly dupes for each other.

  • @DarkxxPixie
    @DarkxxPixie 5 місяців тому +43

    I have one quibble with the testing in this episode. Using the "cards" might be removing the perfume/skin reaction that might be a factor in the intended scent. Body chemistry is a big unsung aspect of perfumes.

  • @Dexy83
    @Dexy83 5 місяців тому +1

    Steph is like, that's my man with his "stink cards" ❤😂❤😂 My Nonna got the biggest, most expensive bottle of Estée Lauder: Beautiful for every Christmas I can remember. She'd buy it, give it to my Pop, and he'd wrap it with that year's "bling" ❤ It was so cute!

  • @mattgonzales774
    @mattgonzales774 5 місяців тому +2

    i'm too poor to afford buying perfume lol but once i finally can, for my signature scent i'll most likely go with la belle by jean paul gaultier. sometimes i get little perfume samples in the mail and my favorite so far has been la belle. when i was younger i loved princess by vera wang but it's been like a decade since i've smelt it - it does has many notes that i generally gravitate towards, so i'd have to give it another whiff to decide if it would be my signature scent.

  • @LullabyeLaura
    @LullabyeLaura 5 місяців тому +1

    I started laughing the moment I saw Mikayla Nogueira advertising this perfume. She's been caught blatantly lying about products before so why would I believe her 😂

  • @YesterdaysMoose
    @YesterdaysMoose 5 місяців тому +1

    Speaking of scents, I miss the classic Musk cologne, the one in the black bottle. I haven't used it in decades, but apparently they've changed the formula and it doesn't smell the same anymore.

  • @j.a.shawkins7640
    @j.a.shawkins7640 5 місяців тому

    Lol! Something similar actually happened to me! I was hanging out at my sisters house, and washing my hands with her hand soap, and when I got a whiff of it, even THOUGH it was labelled as geranium-scented, for that moment, I swore it smelt like the lavender roses my grandma grew in my youth. They don't own that house anymore, and those roses have been gone for literal years, but it was almost like getting punched in the gut. My family always called it matrixing, and so I was matrixing back to my youth, and smelling the roses my grandma grew. It's always fun to see that sort of thing!

  • @phoenixthings
    @phoenixthings 5 місяців тому +6

    Missing Person Perfume- honestly my first thought was that there were all sorts of varieties that smell like different missing persons (before they went missing, obviously)

    • @zechrussell4938
      @zechrussell4938 7 днів тому +1

      No. After they went missing. How else did they acquire the scent compounds.

  • @jayjuniperjen8404
    @jayjuniperjen8404 5 місяців тому +1

    I got this perfume in a sampler set for my birthday… it was my absolute favorite. I thought missing person just sounded cool. I didn’t know about all of this marketing until now

  • @kitefang
    @kitefang 5 місяців тому +1

    Hey MatPat I had an idea for a style theory episode: I don’t know if you are familiar with the Yakuza Franchise and the characters ability to seamlessly take off entire suits jackets with a single throw. I was wondering how possible or impossible would that be in the real world.

  • @creeperminer4826
    @creeperminer4826 4 місяці тому

    while watching this video, you guys would describe the smells and I could smell it. it's super weird that I can do that, i don't understand it and just thought you should do a theory describing different smells🤣

  • @soulofresolve9514
    @soulofresolve9514 3 місяці тому +1

    If I had to guess, the smell of the perfume just brings to mind missing someone, and if you miss your ex most, great, it works as advertised. But if you miss a different loved one most, then you’ll fill in the blanks of the vague smell with someone else.

  • @rachelrasmussen1101
    @rachelrasmussen1101 5 місяців тому

    I love how MatPat and Mark Rober both put out smell videos this week.

  • @vaibhavijogi5396
    @vaibhavijogi5396 5 місяців тому +13

    Yeahhhh style theory is back!!! ❤❤❤❤ Love the new theory matpat!!❤

  • @SebiTheFox
    @SebiTheFox 3 місяці тому

    "As a logical person, it's hard to imagine that a perfume can literally evoke tears" When matpat didn't know about the mustard gas

  • @mkwg
    @mkwg 12 днів тому

    Might smell like me... because Bergamot is definitely my go to scent... it's what makes Earl Grey Tea so totally get the citrus coming from it as well. on a side note... the best tea cakes I ever made where from brewing a cup of Earl Grey and using that as the liquid in both the cake and the icing... yum. See the scent of something always seems to bring back a taste memory for me! Better watch Food Theory next I suppose.

  • @kortneycarter9270
    @kortneycarter9270 5 місяців тому

    I can’t wait to see your other videos because they are so intriguing! ❤

  • @michaelgrey1503
    @michaelgrey1503 5 місяців тому +1

    I love the Swann's Way thing you described here. It's really cute. Your guys's relationship is the best.

  • @RipVanFish09
    @RipVanFish09 5 місяців тому +1

    You calling those stinky cards, reminded me of how when we went to Costco, I would call the samples 'tasty things.'

  • @marshmallowkitty7
    @marshmallowkitty7 5 місяців тому +7

    I honestly don't know why some smells would hit me out of no where, I could be in my house and instantly get hit with the nostalgia of Myrtle Beach

  • @user-lw1fv6fm4e
    @user-lw1fv6fm4e 5 місяців тому

    Found this video very cool, especially with smell and memories. However I'm curious about the opposite, like for those with allergies or weaker sense of smell. How would that impact memories on certain things?

  • @oriongurtner7293
    @oriongurtner7293 5 місяців тому +1

    So they basically just bottled nostalgia, that’s what I’m getting from this
    Like it _might_ remind you of a lost love
    But it might _also_ remind you of an amusement park you haven’t been to since you were a child
    Results may vary, but the effect is basically the same: you remember the past fondly, particularly if the scent matches a memory you have

  • @JCM2010
    @JCM2010 5 місяців тому +1

    I saw these TikToks and my brain IMMEDIATELY went to the movie "Perfume: The Story of a Murderer" and after watching this I'm still side eyeing the perfume creator.

  • @Vi_Vi_1
    @Vi_Vi_1 5 місяців тому +1

    I always learn the coolest stuff from these channels :D even just finding out about trends I missed is cool

  • @bluestar_kun
    @bluestar_kun 5 місяців тому +1

    I love that my idea of the smell actually just triggering parts of the brain to force or manipulate an end result ended up being right

  • @Chilling_pal_n01anad91ct
    @Chilling_pal_n01anad91ct 5 місяців тому +9

    16:24 thank you for another clip for "Matpat out of context" video.

  • @brittanymaybeauty
    @brittanymaybeauty 5 місяців тому

    Scent memories are for sure a real thing. My grandmother in law uses a specific laundry soap and my husband lived there when we met so I associate that scent with the first year of our relationship.

  • @annaa.9250
    @annaa.9250 5 місяців тому

    I use missing person and the weird thing I noticed is that it feels like every batch is different. one bottle I got was so beautiful and strong and this one is a lot more muted.

    • @annaa.9250
      @annaa.9250 5 місяців тому

      and it smells different on everyone

  • @rosesareredvioletsblue5438
    @rosesareredvioletsblue5438 5 місяців тому +1

    hi! I have an idea for a future episode since it's summer and all: what is the most optimal outfit for a water fight? should you, for example, try to cover yourself up as much as possible or wear minimal clothing? what materials are the best? thanks!!! :D

  • @dreamt0wn739
    @dreamt0wn739 5 місяців тому

    I know a few examples of smells i remember very well for some reason. A specific scent of dove soap reminds me of kindergarten since it was the smell of the handsoap. The smell of chicken/the cheap Buffalo sauce served at my middle school in 6th grade reminds me of a very specific scene of the 6th wings of fire book (I read at lunch). My grandfather had a really distinct men's cologne smell that reminds me of when i was like 4. There's many more but that's something.

  • @mkaylor121
    @mkaylor121 4 місяці тому +1

    Just so you know perfume mixes with the scent of the person's body and makes it different for every single person. So you need to spray it on your body or someone else's body to smell it properly

  • @mrodriew6783
    @mrodriew6783 5 місяців тому +8

    Ever since always, certain smells just trigger something in me that I can explain

  • @makerofthebroken
    @makerofthebroken 5 місяців тому +1

    Not gonna lie, if that perfume smells like grandma perfume, I probably would have cried too. I was very close to my Nana and I remember she had a perfume she really liked. Felt bad when I spilt some once.

  • @thetubemz937
    @thetubemz937 5 місяців тому

    You should do an entire episode on placebo marketing and whether or not that should be illegal in terms of false advertising. Anything from patches to balance bracelets

  • @vectorwolf
    @vectorwolf 5 місяців тому +1

    The perception of scent is wildly variable. I don't care for commercial perfumes or cologne because the alcohol carrier contaminates the scent profile way too much for me, but I sometimes buy the less diluted oils from places like Black Phoenix or Conjure Oils.
    I had one from BPAL that was from their 'Chaos Theory' line where every bottle was a unique mystery blend, and I swear it smelled like pot roast. Black pepper, thyme, bay leaf, the whole thing. I sold it to someone else and they just waxed rhapsodic about how wonderful it was to them and apparently nary a mention of pot roast... I wish them the joy of it. I'm just glad I moved it...
    Incidentally, your 'old lady' scent will be the jasmine and musk. Some musks (usually white musk, but 'skin musk' as well) often read as baby powder to the nose, especially the synthetics.