Interventions: Growth of Online Food Delivery Industry in India | SRITNE Speaker Series | E1P1

In this first episode of Interventions: Perspectives on Theory in Practice, Professor Anand Nandkumar links theory about the growth of an industry with practice in the food delivery business. He dives deep into three theories that usually guide industry evolution to explain the food delivery market in India. These theories are Innovation Gamble Model, Dominant Design Model and Continuous Improvement Model. Prof Anand is the Executive Director of SRITNE and Associate Professor of Strategy at ISB.
Introduction: (0:00)
How are industries born, evolve and mature: (2:18)
Theory one-Innovation Gamble model: (4:42)
Theory two- Dominant Design Model: (8:35)
Theory three- Continuous Innovation Model: (10:32)
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[@Anjalprakash]

Very informative and futuristic video.. great insights Anand!

[@mridustan]

Interesting thought series and execution

[@sushantiritraj3518]

Great insights !

[@thewriterdirector1]

Great insights, prof Anand!

[@kriyamana]

Great setup for the second part on how these theories apply to the Online food delivery market. Illustrations on the differences between product and process innovations were useful in following the sequential and simultaneous nature of the theories presented.