SELLING PRINTS - My best (and worst) selling photos may surprise you
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- Опубліковано 11 лют 2025
- Selling your photos as prints is such an amazing feeling. I love printing and making a living out of photography is something that I never thought was possible. In this video I share which prints sell the best and some photo selling tips.
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One of the things you didn’t cover and why I think some of your top images sell more is actually warm colours. I think most people who buy a print to hang on a wall at home like warm tones as it makes the room feel warmer. I know most of my favourite images of my own are dramatic, stormy and cooler images but my wife prefers the warmer sunset ones for hanging in the living room etc. The cooler images are banished to the hall way 😐
This is a really important point. People do not want to be at home and feel cold and I have seen other photographers talk about this. I recall Stuart McGlennon say it when I watched one of his videos recently
Bad for me, because I just love the cool colours 🤷
I think geography might add some color bias as well. When I lived in TX, a warm climate, I liked ‘cooler’ colored prints. Now that I live in the north east, USA, I prefer warmer colored prints.
Great point. I love 'snow' pictures, but to some people, the image projects a feeling of 'cold'.
"Banished to the hall way" 😂😂
As photographers, our personal favourites are often closely tied to the memories or experiences we had while taking them. I'm thinking that most potential buyers don't care that you hiked 3 miles uphill both ways in a thunderstorm to get that special shot or about the good time in the pub you had with people you've met after the shoot. However, the journey is as important as the destination for me. Unfortunately, aside from a video, it's difficult to convey those experiential aspects to potential customers. Of course, some just don't care about the backstory and only like the print for what it is. We can all do with some more customers of the latter type.
Wow, this was super insightful and a great insight into the world of printing - thanks, Nigel! Really appreciate the mention and kind words as well, you’ve made my day! I really do recommend everyone who’s into landscapes to get printing, I’ve personally found it the most rewarding thing I’ve done so far.
A very interesting video on what people look for when purchasing a print. I put my photographs on on a site called Ephotozine, to be viewed,voted and commented on, I am surprised as to what people regard as a good photograph to what they see as not so good, I also print my work, just for my own pleasure, beats looking at it on a screen, it's a case of I took that shot, and I printed it...... Thank you for sharing..
Thanks for the info Niglel. In keeping with your targeting marketing (like your San Francisco image) the best advice I ever got was from Colorado landscape photographer Doug Bennett. " Shoot local, sell local."
I would love to see some more videos on the business side of photography!
Me too!
Yes, please!
The Madeira pics on instagram will have been viewed and liked by people looking to holiday there, not just photographers. Prints are sold not just to photographers but to whole families. The beach photo with the strong foreground will be popular with everyone in the family. The blue seascape with the rocks in the front is fabulous but blue pictures will be less popular because they can create a less than homely feeling in the house. Either warm colours or those with a strong talking point are likely to be most popular with a whole family. I love the black and white stark photo of the house, but I wouldn't want it in my home. These are just my views for what they're worth, but I understand that not everyone will agree.
I agree. When I printed some of my own pictures for my living room, I also wanted something a bit warm and welcoming, so I decided against one of my favorite pictures that was taken in cool bluish snow.
Perfect timing with this video. I just started printing my photos as well and it is actually unbelievable exciting. It’s such a huge difference to hold a printed version of your work in your hands instead of seeing is just one the screen.
I started selling my prints maybe 3 months ago on the streets and I actually can make a living out of it. And it’s not just the money, it is so interesting and valuable in so many ways to do this on the streets.
Katoomba, my current locations is just perfect to do so, but I can recommend to anyone to give it a go.
You will get addicted to buying different papers - I warn you 🤗
Awesome - love Katoomba and I bet your prints do very well!
Yeah, it’s actually quiet alright. Katoomba or Leura is a good place for selling. A lot of tourists from Sydney come here.
Nigel, I’m a wedding/portrait guy from the 80s/90s out of the working craft for many years. Now making my way back in and I find your work inspiring and motivating. Would you mind sharing some of the sources you’ve found for things like your packaging, shipping and presentation materials? Maybe your certificates and stamps? No one seems to cover the more practical aspects of the daily experience of selling prints. Thanks!
Thanks for this Nigel. Been following you for years and always appreciated the way you articulate things. As an avid amateur African wildlife photographer I’ve really been climbing a mental mountain over not only whether my work is even good enough to sell, but also how best to present it in print form. This video was excellent and gave me some great ideas.
Recently, I've been receiving requests for prints and I'm just not set up to do it at all so I'm sadly turning people away. My first thought was to drop ship from a reputable lab, but this video made me question that. While I'd still order from a lab, the boxing, the custom tubes, the process really... I'd love to see a more detailed look into your workflow and how you even found these custom products/knew what to look for.
I so much agree with this post I am trying to find a reliable printers and also I would love to no were to go and get started also I like the size A3 is lovely but I am very much interested in the size of his pictures as that space he leaves is good for a frame
If it’s any consolation, I’ve found a good percentage of requests for prints result in no sale. I’ll make the print available and then they won’t buy. People are fickle
Out of all the image you've shown today, the two I like the most are the top two. It's not any 'fairy tail' content but the drama and mood that appeals to me. Last year I was challenged by sister to post an image on FB each day during the first Lockdown. Most of which were landscapes images. It proved a cathartic process; kept me occupied, improved my processing skills, and a vast LR catalog got a thorough sorting. Many overlooked photos were given new life, a few of which are now portfolio images. It resulted in a book, the likes of which I would have never of thought to produce. However, by far the most surprising aspect was which images proved the most popular. With an audience of mostly friend, relatives and photographers, the fairer sex and non-photographers seemed to prefer the more colourful, scenic, and what I'd describe as more postcard-like images, men and photographers tended to choose the more moody, dramatic, and B&W. I'm posting again this lockdown, but now often choose images based on what I think my audience prefer, but still get some surprises. Food for thought.
I love The Land that time forgot.
The timing of this video was like a calling! I'm literally having an exhibition and would love these tips :)
As i come home from a long hike in the Drakensberg, feet soaked with dew and my body warmed by the exertion of clambering among the kloofs, I am happy beyond simple words of appreciation, that I have "discovered" your calm mentorship Nigel. Thanks a ton!!!
I love to see how people work, what workflow they use, what tools (SW, HW, pencil, paper...) and (!) very important for me, what is the mood and atmosphere of the specific working environment. That I love the most to discover. I always look at your room in your videos, the stuff around you, your furniture, I like the good trend of stepping your room onto higher level throughout the years... Great job! And your voice is very comforting, what I appreciate a lot!
My hobby started to get to a point to be handled more seriously....without loosing the fun of making pictures I started the whole process of website, select my photooos, profiling my screen and output, select paper and just start having even more fun. Thanks for helping me out...I really like your posts on your youtube channel....I might start that as well.. but will never be so good as yours. Thanks Nigel!!
Nigel,
I always enjoy your videos and your work. It is some of the best in landscapes. In my fifty years of photography I have made more prints (mostly darkroom) than I could ever sell. I am a much better photographer than a marketer. I think many photographers fail to ever reach an audience for their work. It is easy to focus on that aspect and lose the main desire to make new images. I recently have been donating my work and on occasions I randomly send out a large unsigned photos to unknown people that live in an area I have photographed. Keep up the good work and the inspiring videos.
Thank you, Nigel!!
This was very helpful as I am embarking on a journey to begin selling my prints.
I have no idea what I'm doing. A true duck out of water.
Your remarks really helped me feel less "confused".
I wish for you and your family the very best 2024 has to offer!
Cheers from across the pond.
Kim Robitaille
photosbykimr
Ontario, Canada
I confess that when I saw the title I was not too excited with the topic. I don’t ever expect to sell any of my photos. However, I found the topic super interesting and informative. Thanks for doing something a little different and sharing your process and thinking. Really enjoyed it!
I go on Instagram and like every photo from everyone I follow, I usually don't look for too long but wanna show my support to the photographers I like. Instagram just makes a lot of beautiful photos look decent and it's a bit sad.
I really enjoyed hearing about a practice in photography that has always been very mysterious for me because I never really hear about how it is incorporated into a professional's business
Nigel - surprising that I am one of only two purchasers of Janela. I loved the shot, but bought it primarily because of the name and its resemblance to my deceased Dad and my loving 2-year old grandson, both named James Annello. Thanks for sharing your goodness every Sunday with us.
Great video once again. I find printing my images has helped me grow and helped me learn by physically being able to see my faults that are sometimes lost on my computer. Printing them and looking at them for a matter of time really helps you spot those mistakes and also more importantly what you love about what you love about the image you’ve taken.
Alex.
Interesting stuff as always Nigel...I've sold my images for a while..without doubt my best (as in unique/hours spent achieving/composition/difficulty rating) images are some of my wildlife images but wildlife images just don't sell in any numbers. Not many people want a Barn Owl on their wall (sadly!!) and easily my best sellers are waves/landscapes/beaches. My take is that it helps if the image is flexible in that it can go on most walls in a house. So my best seller of a huge wave crashing over a Harris offshore rock is (as you mention) 2-3 pastel colours dominating, some drama, small details that draw you back to it and could go on any wall in any room in the house. Innocuous and easy on the eye seem the key factors ! Agree with you re pricing as well. All photographers should value their work and time properly.
The main thing I've taken away from selling prints is, as you've proved, that it's hard to read the room for what people want. My images are known for and filled with warm tones, yet my most sold print is cold, dark and blue from a stormy day... It might be location and gallery dependant, but having an exhibition doesn't guarantee many sales - found that out the hard way 😬🤣 How well landscape photography prints would take, I don't know, but interior designers can be a key to some bigger sales 👍
Just watched this again and, as I forgot to say it the first time around, just wanted to spell out how much I appreciated your breakdown and tips. I have a book and some zines coming out next year, my website is up and prints will be going on sale so not just this video, but the whole series you've done, has been incredibly valuable. Bravo & thank you for your time and encouragement !
Mate, it's incredible how much free value you put in these videos, you are a legend. thank you
YES! The print selling video is great. More please! Long time sub and admirer of your work. Very inspirational.
Hi Nigel,
A video idea for lockdown is your top 5 photography books/photography books that you’d recommend other people to buy.
I’d be interested to hear what’s in your collection, it might make a good video?
Totally agree your approach to pricing. Your time comes at a cost.
Really really helpful information Nigel. Thank you so much for opening up your behind the scenes processes!
Thanks Nigel, this video opened me up to a lot of new ideas for my online selling!
I sell on Pic-Time, and I’ve noticed that a lot of my photos are just sitting there, and then there’s that set of 5 similar types of photos that always sell. Appreciate your tips :-)
its colours that sell, brown more popular than blue, print the blue pebbles in beiges and it'll sell better
Very very good video👍 About Foreground: My thesis is that paying customers are not
interested in stones and grass but in great mountains or a beautiful sea. They see stones and grass at home
around the corner.
The theme foreground seems to be primarily a visual obsession of landscape photographers.
Brilliant, Mate! Inspiring. Your imagery is stunning. Thank you.
Make prints for yourself, I do... because for me the underlining message in this video is my chances of selling prices to a general audience is about nil...and the number one way that most make sells is from a successful YT channel.
Excellent vlog, I remember a comment when I went on a course is the best feeling is to print, that way you can see things far better than the screen - so my favourite prints get printed to at least 15x10 and I tend to use different style of papers to see the different way a print reacts. I currently have a favourite picture from the recent cold weather of a frosty morning but as it was a blue and misty but it makes people feel cold and people want warmth. I feel with your photos, like your books, you research everything and making the whole process more about quality. keep up the good work
Thanks for this great overview of your experience and thought of selling prints! gave me a few things to think about.
This was really great, thanks! Would love to see a video on your actual workflow and process for getting an image from the computer to the printer and how you get it to the customer. For example, are you using your own printer or do you outsource it, how do you determine shipping costs, and how do you package it and what materials do you use... This would be fascinating to see.
Great video. Videos like this help flush out the whole photographic process of getting a photo hanging on a wall. Your packaging is very classy and that helps target a specific upscale market that appreciates such things. I would buy a print for a gift for one of my clients because of it.
Brilliant! This is the best, most inspirational and artistic channel I've found. Your photos are stunning, and the advice here on how to present your images is so professional. ❤
Without a doubt land where time forgot is my favourite!
Very informative. Thanks so much for this. Yes, more of the same please - including the process of printing your book. That should take up a few episodes on its own!
I really enjoyed this video. The business side of what you do, building an audience, selling prints, running workshops really interets me, so this was great. Interesting too that the duotone, more ethereal shots sold so well.
Thank you Nigel. Just amazing how much field you covered on this video in just 20 minutes. Of Course!!! Keep on doing this type of videos, we all love photography but also, is not only just try to sell for the money, but to have the satisfaction of knowing that someone else, besides us, likes our way to see and show the world. Once again, Thanks.
Thanks
Fantastic video Nigel. I’ve just started selling my prints so the timing is perfect. That Facebook targeting ad tip is great.
THANK YOU!!!! Well done, Very refreshing, felt very sincere. yes more like this....Thanks for your inspiration and hope. Very much appreciate your efforts.
This was super useful as I’ve just given my favourite photograph as a gift for Mother’s Day and the feeling I had seeing it in print was amazing. It’s also something I’m looking to do in the near future
Seems to me that those that didn't sell well are, mostly, those with high contrast and look quite 'hard' to my eye (even though I love the composition). Which ties in with your best sellers being 'mysterious'.
What size prints sell the best?
Thanks a lot for sharing your thoughts. I agree that the amount of work and time culminating into a great photo needs to be costed in the final product. Looking forward to hopefully hang one of your prints in my home soon.
I really like your portfolio and most photography enthusiasts would agree. Your art would grace many a wall for these individuals. But your house partner has to enjoy it as much! So you also have to appeal to the partner who shares your home, and walls. Art is in the eyes of the beholders. Great content keep it up. Seriously, marketing is probably paramount. Maybe discount a buyers next print if you can. Best of luck
I really enjoyed this video. I love your photography, I feel really touched by your art, and inspired to keep going with my own nature photography. I also paint and I am in the process of printing my paintings and photography to offer them online. It was great to listen to you talk from your experience and I would enjoy hearing more from you.
This was a really great video. I have been contemplating printing some of my images for potential sale and this video has helped a lot. I am not a professional photographer but many people ask me whether than can secure a copy. Food for thought!!!
The blue seascape and the other big foreground one in Iceland are spectacular shots, so beautiful. I think one of the other commenters had a good point about the blue seascape maybe being less homely, perhaps a re-edit going for warm tones instead of cold tones maybe just what is needed to make it sell. I know some people do offer alternatives for this sort of reason. If you really think about it, colour is a major consideration when thinking about fitting in with the decor, a lot of people will probably love the photos but ask themselves the question "will it fit in with the decor?" It maybe useful to do some market research about what people generally look for in a wall hanger and also think about current decor trends.
Thankyou so much for your honest information. Really really appreciate your info. I am currently building my website up to sell some of my prints. I am very excited about it. I really do appreciate your information to someone who just starting out very good info. Many thanks Paul
Your images are quite scenic and beautiful. You capture the mist and fog pretty good.
Spectacular! Thank you for guiding us through this process.
I love the tactile perspective of not just the physical prints, but also the embossing on the certificate of authenticity and thought given to quality and design of the packaging. I've been asked about digital prints and I think this video really nails down some good arguments of why digital downloads style sales aren't a good long term idea.
I doubt I will ever get enough sales to justify the cost of purchasing an A1 printer or the inks. What are some of the things to look out for when utilising a printing service?
Thank you so much. I'm just learning. I went back to school at 52 to learn to be a good photographer and I love all of your video's. I would love to one day sell some prints. Thank you for sharing your knowledge. What kind of paper do you print on and is it matt or glossy? I already love the sound of the paper when you hold it 😅🥰🤣
I enjoyed this and as someone who very occasionally sells the od print here and there, some of the marketing ideas were useful and thanks for sharing them.
Awesome video Nigel! I really like these sort of videos because it demystifies some of the angles of printing images for someone like myself who is looking to sell my work in the future. Btw, your packaging for your prints looks really nice. There's lots of good details that a buyer would notice like the embossing, Pebbles sticker, etc.
New subscriber, definitely one of the better channels to learn about photography and the business that revolves around it. Very helpful and would definitely look forward for more videos.
Those first two that you described as big foregrounds, I think of those as bulky foregrounds that I want to move out of the way to see what is behind: they set my nerves on edge!
Ok you convinced me to invest in more high quality and story telling with my prints. My value on the limited prints were 375 so I hope I can increase that value and sell more.
Best part of the video is when you talk about analytics. I've tried to use Google marketing analytics in my boat touring business for years and while they are not quite worthless they come pretty close to being so. The trouble with all these statistically based marketing ideas is that there are simply too many uncontrolled and uncontrollable variables. For instance what was the overall state of Britain's economy when a certain print sold well? Etc. In my business a particular marketing strategy might look promising and another look futile until you realize that during the first the area experienced a run of good weather and during the latter it rained endlessly. Defining causal links is a well know difficulty in medicine...did the headache go away because you took a pill or would it have gone away anyway?...and I fear that drawing them in photo marketing might be a tough task as well. So what I do is make images that appeal to me and then hope for the best!
I love seeing your passion for print. It is so important to share the love of print and the value of a photograph as art.
I especially loved you take on the most popular images having a fantasy quality to them. I have always wondered what draws me to purchase landscape images or which ones of my own I frame and display, the common thread is exactly what you described. Thanks 🙏 it certainly helps me to refine my photography, processing and printing.
Very helpful, many thanks. I recently rented a small atelier/studio in our old town (mainly as a non-home home-office for my day job), but placed a couple of prints in the window and already sold one. It was one of the few black and white images I have. Being able to sell framed work with direct contact enables some implicit storytelling around the pictures and having the work framed on display is good for impulse buyers, I guess. But framing it right (to the image AND the customers interior) adds another level of complexity.
Very helpful Nigel, would very much love more insights on this in future videos. Thank you
Brilliant video as always! Thanks for taking the time to explain your process here! Very insightful for a beginner!
Very interesting video. I admire anyone who sells prints, especially images of places people may not have personally visited. The Golden Gate Bridge sales are an excellent example of a buyer having an emotional/physical connection with a location, and the Facebook marketing campaign was a really clever way of marketing to those people living in the area.
Nigel, thank you for the excellent info! Can you explain more about your printing and packaging process?
The blue photo 10:54 maybe doesn't sell because the blue color is so overwhelming that it "steals show". For me it's hard to place it in any room for it to harmonize with other things in that room. It's so edgy and dramatic that you feel the cold. Not something you want to have in a cozy and warm home. Have you tried to sell the b&w version? Or maybe try a warm color version 😜 but what do I know, your photos are amazing and thrilling💕👌
I've just ordered to 2 prints of 2 of my shots and Im so excited.. although they will probably look awful!! thanks for a great video Nigel.
Soooooo good and helpful Nigel. Thank you so much for sharing. 😊🙏
I loved this video. So helpful. I totally agree that you would just give them away because you want people to see them. I’m humbled anyone would want want to hang my photos on a wall.
Thanks alot for interesting views of marketing your pictures. Couple of great tips as well, which I hope to use if ok with you.
Hi Nigel, thanks for all the good info. Could you maybe do a video on which printer to choose and what paper you use to print and where to buy the printer and paper? I really want to try to print some of my pics but I want it to look professional.
Great video, thanks!
Can you comment on 1) when you list the size, does that include the white border, or is the paper actually bigger than the stated size? How big is the border? and 2) when you sign in the border, does that get covered by framing?
One key thing on whether a print sells compared to being liked as a top image on instagram etc is if it will fit well into where you want to hang it. A dark moody image can be an excellent shot and “liked” many times over but it may not be the type of image that fits a space on the wall in a lounge decorated in warm tones, hence the reason the dominating foreground shots are not as popular. Similarly a portrait image may not sell as well as landscape because of where it’s going to hang.
I love the music you open and close with!
Such a fantastically timed video! I’d just put up some of my favourite and popular photos for print yesterday and found these tips so useful - especially the marketing part - I’m a marketer myself and didn’t even cross my mind about selling locally - I’d just assumed they’d already have a photo but I’m certainly giving that a go now! Thanks Nigel! 🙏🙌
Glad it was helpful!
Thanks for the tips, I’ve just lost my job and I’m having this idea in my mind that this might be a good time to focus more on my hobby (photography) and perhaps make some money in the process. Awesome video by the way
I love the one showing on minute 11.36 !!
So much valuable information in this video and it’s also getting me thinking about the difference between liking an image and hanging it on your wall (such a valuable thing to ponder on). I think that outside of wanting a momento of a place they’ve been, when people hang something on their walls, and particularly when they’re investing some money in it, the choice probably comes down to how an image makes them *feel* rather than just thinking it’s a great image. I know for myself I want to see photos on my wall that make me feel good: happy, or in-awe, or at peace, or uplifted or some other positive emotion. I’d say that’s why the photo of the rocky beach and spire hasn’t sold very well, because even though it’s a great image the feeling it invokes (in me at least) is a bit of disquiet and anxiety, like a brooding storm is about to hit me. On the other hand your best sellers make me feel awe and peaceful respectively.
Well put Lisa / that makes sense
This was great. Lots of fantastic ideas packed in this video.
Thank you for sharing this. I would love to see more of the process you've adopted when packaging the prints for delivery.
Great video Nigel, thanks so much for giving us some insight into your approach.
Brilliant video very honest and informative.
Keep them coming!
Just discussed your UA-cam & work! Love it, making me inspired to pick up my camera again.
This was great! I love the more informational videos about how you decide what business decisions to make and how they work out for you. I’m trying to do this myself, and appreciate all the tips!
Glad you enjoyed it!
Thanks Nigel, I've just started selling my first few prints. The tips on marketing and presentation are really useful.
A wonderful video. I greatly appreciate your presentation, sharing your personal experience. It is good to know that there are potential customers for prints, especially the larger variety. I had begun to think that few people wanted permanent prints of images larger than those shown on their iPhone. BTW, I try to watch all your UA-cam videos. Most enjoyable. Please keep it up!
Really interesting video for an aspiring landscape photographer and must say I absolutely love your images they are outstanding!
This vlog is really useful, especially for me that I am looking at starting selling my prints. Thanks for sharing.
Thanks so much for making this video. There is a real need for more information and ideas about printing, marketing and selling. I have liked your technicahl videos for some time and I hope you will make more like this.
Yes pls do more on selling prints/art. Do you also use an agent?
Very informative, Nigel. Thanks for sharing your experience. I've love to see more videos like this.
Thank-you Nigel this was great!! SO helpful. Would love to see more on your process for selling prints. Your packaging and presentation is beautiful!! Including a stamp of authenticity takes it up even more!
Great video as always. This is really helpful info as I've toyed with the idea a few times and now it makes a little more sense. Thank you
Thank you for taking the time in sharing your experiences.