#694

To listen to the full episode and to get the show notes, head here: amyporterfield...
Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer.
Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep - that means you!
In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart!
Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales!
From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold!
Today, you’ll learn:
(3:20) What an applied behavioral economist does
(8:26) Actionable strategies you can use to better understand your customers and actually convert
(13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer
(19:55) Applying human behavior directly to your marketing
(29:23) The truth about scarcity, “VIP” offers, and luxury branding
(34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing
(42:49) Melina’s top advice to immediately improve how you're connecting with your audience
Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute.
If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! podcasts.apple...

[@AnnPilotFishSwimmingDownstream]

Excellent podcast! Very informative and much appreciated! Thank you!!🎉

[@EasyYoutubeAI]

02:31: Understanding customers requires asking the right questions and listening actively.
05:03: Entrepreneurs often misjudge their customers' needs and preferences based on personal biases.
08:30: Engaging with ideal clients through calls helps uncover valuable insights and preferences.
11:12: Customers may not accurately articulate their desires; deeper questioning reveals true motivations.
14:10: Framing messages effectively can significantly impact customer engagement and response rates.
16:47: Specificity in marketing messages enhances credibility and attracts customer interest.
20:01: Social proof and numbers can influence customer decisions and perceptions of value.
22:59: Anchoring high prices can make lower-priced options appear more appealing to customers.
36:11: Quality brands should avoid discounts and focus on value-added offerings instead.

[@FloodInsuranceGuru]

I love studying human behavior

[@monicalopezpinzonart]

I loved this episode. This is what I'm struggling the most