Fryslân Merkpositionering Film

This video represents the making of and progression of the province of Fryslân's new brand Identity and giving the people/businesses and municipalities of Fryslân a look at what the new brand identity is and why it's important for the people of Fryslân going forward.
This specific video, is the very first video to raise awareness, and is supposed to be targeted towards the Frisian people first. That's why there are people in here talking Frisian.
For a long time, Fryslân has had trouble of keeping people in the province. More and more people are leaving for better living and working opportunities in the busier cities/provinces. Because right now, the province of Fryslân is associated with calmness, relaxation and aging. With this new brand identity, the province of Fryslân wants to create a better brand and image of itself. To show the people that already live in Fryslân, what they can be proud of and what opportunities they can get here.
This is a (never-ending) campaign to show the Dutch people what a proud and opportunistic province Fryslân really is. So the people can be proud of where they've been born, and are prone to stay here. But also, it wants to attract people from outside of Fryslân to come live and work here.