Dancing with the Devil: SEO, Algorithms, AI, and Pocket Knives

A little background: I've spent my career in ecommerce, primarily selling pocket knives. Funny thing about knives? Google and Meta dislike them and consider them weapons. So, you can't advertise knives in most of the traditional paid ways. I wrote a big blog post on this a few years back:
www.benbanters.com/thoughts/e...
This presentation is the follow-up conversation to that original post. Beyond Feeding a Niche, how do you thrive in the digital airspace where your business lives? How do you Own What is Yours online? I dig in on this presentation to give you the insights I've gathered from 12 years of working in ecommerce with everything from Amazon to Instagram to Shopify.
Here's the blog post version of the video:
www.benbanters.com/thoughts/s...
Here's a link to buy pocket knives. And pocket knafs:
www.knafs.com/
#knives #ecommerce #bladeshow #seo

[@maxlvledc]

Most useful thing I've watched in 6 months...not even close..

[@jpodmatt]

Such an invaluable video to have available. Thank you for recording this and posting it for people to watch!

[@atl17isfast]

Great work. Glad I found this.

[@kcarsonphoto]

Awesome presentation

[@tylerjackson498]

Thank you for posting this! Good stuff to know even if you don't sell stuff online

[@willeniumfalcon]

Came looking for some baby banter wharncliffe content and stayed for the video. Super interesting, thanks for sharing Ben ✌️.

[@shedknives]

It was great to be able to attend this class. Looking forward to seeing you in Atlanta 2024! Thank you

[@benbanters]

Yessss! You're very welcome! Thanks for for putting down your hard-earned money to hear my chaos session. ;)

[@DavidHurst91]

A perfect example of what you said about evergreen content

[@jasonmckelley9330]

Awesome presentation. This covers the surface area, footprint & a few layers. Perfect for folks needing to knock out some SERPs. Cheers KNAFS!

[@benbanters]

Yessss. Crush those SERPs. I’m glad you enjoyed it.

[@MouseCIick]

I usually buy from the brand if it’s the lowest price with free shipping. I don’t click on sponsor ads out of spite.
Sometime the free goodies are nice but want some more quality (useful) or collectible.

[@FFPM365]

Gotta say, you make me wanna start a business and leave my fingerprints!

[@benbanters]

Ha! I'm glad it was inspiring.