So if you resonate with 5 of these brand archetype do you have to pick the ones that mostly satisfy your customer means .And what is these archetypes complement one anther like a creative also being an explorer or a sage also being an everyman which one would you pick
I have a question. If you have a branded house, should all the brands within the house have the same archetype/brand personality? Is it fine if they are all in the same quadrant? And do you know any example for this? Thank you for your videos :)
That’s a great question! The fast answer is: In a branded house situation sub-brands can have somewhat different archetypes or secondary archetypes especially if they're targeting different customer segments or offering different types of products or services. The key is to make sure these variations still align with the overarching brand's values and image. If you think about the automotive industry: An electric BMW vs a Coupé serve different customer segments, therefore you will find variations in their archetype and storytelling. But what it will always be about at its core is a powerful, safe, luxurious and perfectly engineered car. Hoped this helped!
So if you resonate with 5 of these brand archetype do you have to pick the ones that mostly satisfy your customer means .And what is these archetypes complement one anther like a creative also being an explorer or a sage also being an everyman which one would you pick
I have a question. If you have a branded house, should all the brands within the house have the same archetype/brand personality? Is it fine if they are all in the same quadrant? And do you know any example for this? Thank you for your videos :)
That’s a great question! The fast answer is: In a branded house situation sub-brands can have somewhat different archetypes or secondary archetypes especially if they're targeting different customer segments or offering different types of products or services. The key is to make sure these variations still align with the overarching brand's values and image.
If you think about the automotive industry: An electric BMW vs a Coupé serve different customer segments, therefore you will find variations in their archetype and storytelling. But what it will always be about at its core is a powerful, safe, luxurious and perfectly engineered car.
Hoped this helped!