My secret to gaining 4000+ new followers in two months!

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  • Опубліковано 10 вер 2024

КОМЕНТАРІ • 229

  • @katie
    @katie  3 роки тому +15

    Thanks again to Later for sponsoring this video! Get a free month of Later's Growth Plan with my code: KATIE21 at lat.gr/3l9nkL1​ ✨PS - what do y'all think of my new niche strategy? Excited to hear your thoughts!

    • @RebeccaAnneTruly
      @RebeccaAnneTruly 3 роки тому

      Please, pray tell, where did you pruchase that delightful jumpsuit?:)

  • @TateWolverson
    @TateWolverson 3 роки тому +75

    I came here for the Instagram content - instead I got this red jumpsuit that I fell in love with! You’re so cool Katie 💖

    • @jessicawelder3222
      @jessicawelder3222 3 роки тому +1

      Same same saaaaame!

    • @katie
      @katie  3 роки тому +4

      omg Tate you are too sweet!! haha

    • @RebeccaAnneTruly
      @RebeccaAnneTruly 3 роки тому

      @@katie where to purchase said jumpsuit?:). Please and thanking you in advance for your attention to this matter. #Jump

    • @cinthiamaria1547
      @cinthiamaria1547 3 роки тому

      Ditto!! Subscribed!! 🤩

  • @cindymendo7071
    @cindymendo7071 3 роки тому +62

    It has been disappointing to post reels, and only have it reach my followers. I've seen people go viral posting reels 2-5x a week, vary from 5-30 hashtags, and even reusing the same ones. But when I try those ideas, I get nothing! It's been a doozy to grow lately. It's like Instagram picks and chooses who they want to give exposure to, even when others are making great content as well:/ I really hope posting more reels a week will help me!

    • @vacantdreams
      @vacantdreams 3 роки тому +2

      It’s the same way for me too!

    • @anweshadutta3064
      @anweshadutta3064 3 роки тому +2

      Couldn’t agree more!

    • @EpicFamilyQuests
      @EpicFamilyQuests 3 роки тому +1

      Yup, same. Don't understand 😅

    • @marqueegibbons4247
      @marqueegibbons4247 3 роки тому +1

      It’s so frustrating 😭

    • @vacantdreams
      @vacantdreams 3 роки тому +2

      I’ve been trying to be more consistent with what I post. Maybe trying to post some trends people follow and posting on the same time everyday has shown some progress. So maybe that would help?

  • @Sopheelings
    @Sopheelings 3 роки тому +7

    Currently posting reels everyday to see how it affects my page. So far I've noticed it killed my engagement but my reach is way better. As for the followers haven't seen much growth just yet but it's only day 2. I'll be back with updates

    • @KweenKimi
      @KweenKimi 3 роки тому +1

      How has it been? How much did you grow?

    • @Sopheelings
      @Sopheelings 3 роки тому

      ​@@KweenKimi to be honest it killed my engagement... I don't rlly think it's working for me.

  • @crissyanderson6495
    @crissyanderson6495 3 роки тому +7

    I’m trying to get started with Instagram! I’m so overwhelmed! I love skincare and thought I would review products but I’m more mature (not very tech savvy LOL) and don’t know were to start! Thank you for all your tips! Loving your red jumpsuit! My name is Crissy (this is under hubby’s name) Have a great evening everyone!

  • @workinprogress3329
    @workinprogress3329 3 роки тому +20

    I’m sitting here at 50 subs so 4,000 would be a miracle. Love your videos 💜💜

    • @JakeTilk
      @JakeTilk 3 роки тому

      You can do it! :)

    • @melia96
      @melia96 3 роки тому

      You got this ! Follow @marymelia__ ♥️

  • @Loveeveryone1168
    @Loveeveryone1168 3 роки тому +8

    You're like my not so secret gem. Thank you for all the effort you put in!

  • @Reddandthepaperflowers
    @Reddandthepaperflowers 3 роки тому +2

    I love how even when you cover the same topics-like Reels-you also make it new and niche it down even further. You kick so much ass.

  • @brognaarts3266
    @brognaarts3266 3 роки тому +38

    I REALLY wish there were analytics for reels. It’s so hard to tell if my reels are doing well, being pushed out and if people are liking the content. Do you have any tips on how to see which reels of yours your audience likes?

    • @rahbeeuh
      @rahbeeuh 3 роки тому +1

      Wouldn't you know if they're doing well by the likes and engagements?

    • @brognaarts3266
      @brognaarts3266 3 роки тому

      @@rahbeeuh yes but I don’t have a way to see if my hashtags are working when compared to my other grid posts. And I can’t see who saves and shares them either.

    • @tslane656
      @tslane656 3 роки тому +2

      I’ve tried few ideas that align well with my theme, and every time I get insights I check which one performed well and which one didn’t, so I take it from there, goodluck...
      Tselane (IG handle @tselane_crepata)

  • @fsd399
    @fsd399 3 роки тому +32

    Your videos are reaaly good and full of precious information. They would be even better if the intros werent too long
    Please take my comment in a positive way love u love ur videos and want u to do better thats why im leaving this comment. PEACE

  • @MissEricaPage
    @MissEricaPage 3 роки тому +2

    Congrats on 100k subscribers! I’ve been following you for a few months now & have seen your growth & it’s so motivating & inspiring! Thanks for always sharing super helpful tips to help us all figure out this “social media strategy” stuff LOL

  • @justwant2Bfree
    @justwant2Bfree 3 роки тому +7

    Red jumpsuit makes its video debut!!! Or wait, was it in the vlog? Hmm ❤️❤️❤️ Looking great Katie!! And way to commit to breaking out of the niche!! 😊

  • @TashaLaRae
    @TashaLaRae 3 роки тому +2

    Omg!! Thank you so much for saying that it takes a long time to do reels 🙌🏾 I was feeling like I wasn’t using my time correctly because it was taking me so long lol Loving your videos!!

  • @brittanijackson2968
    @brittanijackson2968 3 роки тому +5

    I use the story scheduling feature in Later for batching Reels

  • @mrsmichellegomez
    @mrsmichellegomez 3 роки тому +3

    Thanks girl! You made me realize what I needed to focus on! I wish I could like this a million times!

  • @KateReding
    @KateReding 3 роки тому +3

    Thanks Katie, growing a brand and standing out is so important. Especially in network marketing.

  • @CARACELESTEWEST
    @CARACELESTEWEST 3 роки тому +3

    So true I am a vegan content creator and created two trending TikTok recipe trends and they did amazing on reels! However it is frustrating to be creating quality content and instagram not boosting it 😩 and the amount of posting for me is tough. I post at least 2-3 reels a week and while they went viral when reels was first added to Instagram it seems like they aren’t pushing them as much now maybe because so many people are making reels now. I used to have 100k plus views and now only 5k 🤷🏽‍♀️

  • @jessicaburns
    @jessicaburns 3 роки тому +3

    You’re honestly the best social media guru out there. Every single video is gold. Thank you

  • @michiethoughtspodcast
    @michiethoughtspodcast 2 роки тому

    I really love the way you educate your followers. Keep creating these video, lovely Katie ❤

  • @Nikkisthe1
    @Nikkisthe1 3 роки тому +1

    I appreciate the transparency so early on in the video! Definitely got straight to the point! A total shot with no chaser lol

  • @HairObsessClub
    @HairObsessClub 3 роки тому +2

    Reels is not available to everyone in the world. IG has not rolled it out to me. I have been patiently waiting

  • @ErikaJayne1267
    @ErikaJayne1267 3 роки тому

    My struggle with being consistent with REELS is ideas 💡 for the ongoing reels

  • @alexirossi
    @alexirossi 3 роки тому +2

    This amazing!! I have definitely just jumped on the reels game so I will report back in a month and let you know how it goes!

  • @parisluv708
    @parisluv708 3 роки тому +1

    Thanks for the real advice, it does take a long time but with consistency it can be done. I’ve seen the growth with my IG and UA-cam page & I’m looking to grow more.

  • @leighalugo4232
    @leighalugo4232 2 роки тому

    Loving that jumpsuit! Thanks for sharing so much info. You're th emost helpful person I have come across

  • @authenticwholeselfliving
    @authenticwholeselfliving 3 роки тому +1

    I adore you!! And I love love love how honest you are. More honest talks, YAY!!

  • @kelseyjaye2318
    @kelseyjaye2318 3 роки тому +1

    Yes this is so true! I have been posting 5 reels a week and excited to see the results

  • @melocilla
    @melocilla 2 роки тому

    wow this is awesome. I' always post pictures and then have to delete them because I'd be trying to figure out how my feed will look like. I'm definitely downloading Later

  • @gabrielle.bersamin
    @gabrielle.bersamin 3 роки тому +1

    I Love your honesty on the work that it actually takes in growing an IG account! Thank you for your secrets :) .

  • @mustafabaygun6676
    @mustafabaygun6676 3 роки тому +3

    I’ve tried everything ( literally !) to grow my IG flowers . Currently I’ve 1250 followers but, only 40-50 followers likes/ responds to my posts. So frustrated 😢

  • @grizzybass8082
    @grizzybass8082 3 роки тому

    Thank you Katie 😊 you are like the Pete Johns of IG and TT. Massive respect fam

  • @MAKEDAofficial
    @MAKEDAofficial 3 роки тому +9

    Hey Katie! Could you do a video about how you manage/organise all of the videos photos and logos etc. On your phone and hard drives?

  • @niqabifaz
    @niqabifaz 2 роки тому

    Random Comment - Spotting the HP books on your bookshelf! Love it :)

  • @jennalrice
    @jennalrice 3 роки тому

    Thank you so much for the video!!! You’re motivating me and sparking so many ideas for me and my art business. I’m excited to start creating more content and reels to build my following. Also, you seem super genuine and cool and I love watching your videos. Thanks again! Keep crushing it!!! 🎉❤️🔥

  • @yameenguadalupe8811
    @yameenguadalupe8811 3 роки тому +4

    It's taken me 5 years to gain 1k, I'm game to try this out lol

  • @MarketingHarry
    @MarketingHarry 3 роки тому +3

    I just got access to my Reels yesterday with the new IG Update. Excited to test them out for me. Currently, the growth I see on my personal brand is between 10 to 15K/month, but with the use of reels just like you shared in this video, I am certain it can be pushed

    • @annscribbs
      @annscribbs 3 роки тому

      Same here! It just updated for me too!

  • @angeliqueroux3017
    @angeliqueroux3017 3 роки тому

    You have the cutest followers. 🤣😍 the comments are so beautiful! Thanks for this video. I'm super shy, but ill do my best!

  • @SageTheProfessor
    @SageTheProfessor 3 роки тому

    Thank you for sharing your process and workflow with us Katie. Hoping to implement this strategy in our content creation process. Keep up the great work.

  • @TheMinistryOfJesus
    @TheMinistryOfJesus 2 роки тому

    hey I really like your stuff. I think I trust you more than most of the people i'm researching.

  • @denicedunigan9904
    @denicedunigan9904 Рік тому

    17:05 😂 i think I need sleep. Not me thinking you were going into detail about your pedicure

  • @ElizaLovez
    @ElizaLovez 3 роки тому

    Sony's have great quality images but they overheat all the time. I shoot on a sony 7s ii and thank God I have a monitor attached cause back in the day before I had one, I never knew that it turned off and I'd be talking to the camera for no reason! but the good thing is, you can easily turn it back on. I've never had an issue with it stopping recording and not recording again right after when I press the record button again.

  • @marshoquee
    @marshoquee 3 роки тому +1

    I'm still ashamed of posting reels, but i do a lot of tiktoks and some of them went kinda viral so i dont really know if what is viral in tiktok will be on Instagram.

    • @katie
      @katie  3 роки тому +1

      usually if something performs well on TikTok that's a good indication it will do well on Reels too!

  • @tslane656
    @tslane656 3 роки тому

    Katie I just think I should have known you long time ago, 😊 because I’m busy implementing all these strategies, and it’s a looooot of work, but the results are super super amazing and relevant, thank you very much 🙏🏼🧡🤍

  • @ChopSkullNYC
    @ChopSkullNYC 2 роки тому

    Great information. Really appreciate your honesty. Thanks for posting.

  • @emilygifford4159
    @emilygifford4159 3 роки тому +4

    Great advice as always! 🙌

    • @katie
      @katie  3 роки тому +1

      thanks Emily :)

  • @lucian1607
    @lucian1607 2 роки тому

    Thank you for creating this video!

  • @MeredithMusings
    @MeredithMusings 2 роки тому

    You’re amazing!!! Love binging your videos!! Hard work is the truth!:;))

  • @SuccessisTheGoal
    @SuccessisTheGoal 3 роки тому

    I’ll work on my reels to see what happens. I’ll be really content just to gain a few more hundred to my gram. Glad I found you!!! See you online!

  • @SociallyNessa
    @SociallyNessa 3 роки тому

    Been loving reels. I like to to keep mine fun and light and also about my content. Love the red jumpsuit...but I just love the color red in general 😂

  • @gwenbardon6025
    @gwenbardon6025 3 роки тому

    Is it true that Instagram doesn’t like it when you use a third party site to load onto Instagram. I’m confused.

  • @lifestylethroughthelens2676
    @lifestylethroughthelens2676 3 роки тому +1

    I’d like to know your thoughts on the use of hashtags on your reels for growth. I enjoyed this video thx ☺️

  • @Globetrottercurls
    @Globetrottercurls 3 роки тому +2

    I always love these gems!

  • @SarahSimpsonart
    @SarahSimpsonart 3 роки тому

    Thanks so much for sharing this info and for your honest, charasmatic way if presenting it! And your jumpsuit is 🔥!

  • @apinkperfectionist2181
    @apinkperfectionist2181 3 роки тому

    Hi Katie. So, I've got 2 accounts(personal and content creating accounts) but, I don't have the reels option in my content creating account😣

  • @rockon8174
    @rockon8174 3 роки тому

    Solid advise and not scammy! Thank you! 😎

  • @JordanLinnLife
    @JordanLinnLife 3 роки тому

    For some reason my personal Instagram doesn't have a reels option. All my client's IG pages has a button that allows me to post reels, but it is just simply missing on my own account. I've tried deleting the app and nothing has worked. Any suggestions on how to fix this?

  • @CreateYourJoywithErinBirch
    @CreateYourJoywithErinBirch 3 роки тому +2

    You just caused a total light bulb moment for me!!!

  • @AdaptWithElina
    @AdaptWithElina 3 роки тому

    Great tips, thank you - Reels it is :)) I have already tried a few and one went really well, it reached 5x the amount of followers, the next one didn't though. Well, let's experiment further!

  • @wanim1078
    @wanim1078 3 роки тому

    Hello from Singapore!! In Singapore reels is not out yet. Posting every day? I don't really see much of improvements on my followers. Keep losing followers. Been trying almost everything. More on ig story, did helps abit on followers. 😭

  • @GroovyKnees
    @GroovyKnees 3 роки тому

    For a while, my Reels were not saving correctly in drafts and would not post AT ALLLL ( I lost a few Reels because of this) I'm hoping it's been fixed so I can start batching!
    Thank you for the advice.
    It really always comes down to patience and putting in the work.
    Within time.

    • @genregurl
      @genregurl 3 роки тому +1

      This was happening to me. I figured out that it was because my phone was needing the memory space and clearing cache to make more space.

    • @GroovyKnees
      @GroovyKnees 3 роки тому

      @@genregurl WHOOOAAAA Thank you!!

  • @meg11111
    @meg11111 3 роки тому

    If you reside in the US you are most privileged, or if you live in an English speaking country, you’re somewhat privileged too. Reels must be great for you. BUT, if you live in a smaller country, or non-English speaking country, it’s not great. And if your content is in English or another language that is different from the local language, Reels annoyingly won’t work. Because it first appears domestically only. Only when your content gets a big number of likes or views it goes international. This is hugely unfair for smaller countries content creators. I tried VPN and set my location to the US, but stil Instagram detects my location and doesn’t show me English content. Normal posts go international much more easily. So I gave it up.

  • @joymae
    @joymae 3 роки тому +1

    This is impressive nice work with the consistency

    • @katie
      @katie  3 роки тому

      thanks!!

  • @SusanneGeert
    @SusanneGeert 3 роки тому

    Great video - thank you! I have watched several of your videos and you mention TikTok a lot. For someone a bit older (I am 45 and sell B2B) I am not really into TikTok. Any tips on what to instead of the TikTok part of your strategy?

  • @miasullivan5064
    @miasullivan5064 3 роки тому

    My niche is marketing! What type of reels ideas are out there to create for this? Creative content on digial products. I'd like to try this for marketing purposes. don''t know where to start.

  • @grizzybass8082
    @grizzybass8082 3 роки тому

    This experience driven and informative video has enabled me to believe that I can actually make some interesting content for IG and TT.

  • @thatstheone555
    @thatstheone555 3 роки тому

    Hi Katie thank you for the info. I do have a question about posting reels. I post them, I get 1000 views and then nothing. I’m finding that I can’t seem to get people to actually follow our page once they liked the reel. Is there any other trick to getting them to follow ?

  • @kmv2011
    @kmv2011 3 роки тому

    boy would I love it if I’d get access to Reels 🥴 based in the US, my personal account has access (so I know where to find it), app and phone both up to date, still no Reels access so that’s fun for my dog account

  • @localhomeinvestment9909
    @localhomeinvestment9909 Рік тому

    That sounds like a lot. That platform has been difficult the past 8 months posting 2x a day 5x a week have gone down 2,000 followers. I only have posted reels and it’s frustrating.

  • @hollytaylor-reeves
    @hollytaylor-reeves 3 роки тому

    Wow that target audience tip was ✨GOLD✨

  • @claudiacorona3165
    @claudiacorona3165 3 роки тому

    When Katie starts talking about her audience
    ✅ female
    ✅ career related to something creative
    ✅ around her age

    • @katie
      @katie  3 роки тому

      yes!! welcome to the club my friend 🙌🏻

  • @HebahsRollercoaster
    @HebahsRollercoaster 3 роки тому

    Thank you so much for these valuable tips!!✨ another question: It has happened to me that my IG Reel drafts just disappeared after a while (good thing I always save them on my phone) - is that normal? Do they disappear after a certain period of time if not posted?

  • @janicegacer3125
    @janicegacer3125 3 роки тому +1

    You’re so cool Katie. Newbie here in youtube.

  • @ReemJB14
    @ReemJB14 3 роки тому

    The fact that reels are bringing in the most interactions and reach, yet instagram still doesn't give us their analytics? Annoying!! BUT QUESTION, does it matter if I post the reels on my grid or not? I've been following a schedule of one grid post a day, but I can't do that and reels on my grid cause that'll get annoying, no?

  • @SoothingMeditationRelax
    @SoothingMeditationRelax 3 роки тому

    thank you so much for some great content that helps a lot :)

  • @bellajune320
    @bellajune320 2 роки тому

    My reels suck ... but i am still learning all this :/

  • @RhebeDraws
    @RhebeDraws 3 роки тому

    Hey Katie, loving your confidence in the later videos

  • @MyJewishMommyLife
    @MyJewishMommyLife 3 роки тому

    I had issues with my Sony a5100 overheating which was such a pain. Other than that loved it but ended up with a Canon M50

    • @katie
      @katie  3 роки тому

      ahh that's too bad! i guess my little ZV-1 couldn't handle recording in 4K for so long 😭

    • @kelleholloway5488
      @kelleholloway5488 3 роки тому

      I was about to order the a5100 is the Canon as good for vlogging?

    • @MyJewishMommyLife
      @MyJewishMommyLife 3 роки тому

      @@kelleholloway5488 I did love it but filming for over 15 minutes or so would cause over heating. I think the built in mic and auto focus is better than the canon but that’s the trade off. I have a review of it on my channel

  • @arodsa8882
    @arodsa8882 3 роки тому

    Do you have any idea why we can share our tik tok vids to IM, but IM takes them down to lack of permission.? How can there be lack of permission if we are able to share to begin with? 🤷

  • @jazminangelique
    @jazminangelique 3 роки тому

    I wonder what time to post is the best. I found that I get quite an amount of views on the weekend (between 1pm to 1.30pm) but during the week they barely get any views (I'm lucky if I get 300 views). I've tried to post at the times my followers are active on weekdays (mostly in the evening) and it doesn't work at all.

  • @hannahryder9055
    @hannahryder9055 3 роки тому +1

    These are great tips!! My question is do those followers coming to watch you Reels still convert to paying clients even when you just post to the targeted audience you think wants to follow you? Thank you for filming this!

    • @katie
      @katie  3 роки тому +1

      so far I'm continuing to see good engagement on my content that isn't reels, so to me that makes it seem like the followers finding me from reels are genuinely interested in my other stuff!

    • @hannahryder9055
      @hannahryder9055 3 роки тому

      @@katie Thank you!! That was super helpful!

  • @lunainchina123
    @lunainchina123 3 роки тому

    But reels are not available 😭😭😭 I had reels but suddenly it disappeared

  • @noelleharttcopywriter9449
    @noelleharttcopywriter9449 3 роки тому

    I use the Sony ZV-1 too! I love it so much!

  • @mixedmedia_crafterneetuagr4915
    @mixedmedia_crafterneetuagr4915 3 роки тому

    What if reels don’t get views 😫😫… should I delete them later or let them be .

  • @annapavlou2392
    @annapavlou2392 3 роки тому +1

    okay but reels don't exist in Europe! do you know why and when we get them?

    • @themirrorbeauty
      @themirrorbeauty 3 роки тому

      I feel like we'll never get them, Instagram only cares about USA users now and has made in extremely clear with the Reels function. They will grow and we will shrink.

    • @annapavlou2392
      @annapavlou2392 3 роки тому

      @@themirrorbeauty i feel so bad... and where I live we don't even have the music for stories.

    • @themirrorbeauty
      @themirrorbeauty 3 роки тому

      @@annapavlou2392 Same here! As I understand, the absence of music is actually the reason of them not giving us Reels, even though that doesn't make sense - we could be uploading Reels with our own sounds like we do with stories or feed posts. And they won't be adding music because they need to buy a license for it in every country, and, apparently, we aren't good enough to be spending that money.

    • @annapavlou2392
      @annapavlou2392 3 роки тому

      @@themirrorbeauty we should all do something about that. I’ve already sent emails and I’ll continue doing that

    • @themirrorbeauty
      @themirrorbeauty 3 роки тому

      @@annapavlou2392 Did you get any reply? I also sent troubleshooting reports saying that my reels weren't there, but they never replied or did anything about it...

  • @khejmo
    @khejmo 3 роки тому +3

    thanks for this video

    • @katie
      @katie  3 роки тому +1

      thanks for watching!

  • @sadiescap
    @sadiescap 3 роки тому +3

    Notification squad! 🎆

    • @katie
      @katie  3 роки тому +2

      yess Sadie!! always can count on you, friend 🙌🏻

    • @sadiescap
      @sadiescap 3 роки тому +1

      @@katie Dude. This video will be a gamechanger for me. Thinking about WHO and not just WHAT. 🙌

  • @spikeyclive7325
    @spikeyclive7325 3 роки тому

    Thanks Katie. Great video as usual. Does having a private account hinder your Instagram growth?

  • @paisleigh9467
    @paisleigh9467 3 роки тому

    This is so good!!!!

  • @LovableSole
    @LovableSole 3 роки тому

    This is such great information!!! Love ❤️ it!

  • @ACoupleofCreators
    @ACoupleofCreators 3 роки тому

    This is so helpful, thank you Katie!!!

  • @estheticianmarketing
    @estheticianmarketing 3 роки тому

    Wow, this is amazing Katie! :)

  • @dv7299
    @dv7299 3 роки тому

    hi, im using preview app. is that enough?

  •  3 роки тому

    Thank you so much for your awesome tips and the code too!

  • @xzandriaweil
    @xzandriaweil 3 роки тому +1

    Thank you!

  • @flowingwithfire
    @flowingwithfire 3 роки тому

    This video was super helpful! Thank you! 🙏

  • @erickadinis1259
    @erickadinis1259 3 роки тому

    Hi Katie my post have arround 100 likes when I post reels I get arround 30 to 40... I am just saying

  • @roughlyEnforcing
    @roughlyEnforcing 3 роки тому

    my account does have reels any advice?

  • @kelleholloway5488
    @kelleholloway5488 3 роки тому

    So, I subscribed. I love your videos ❤ and I clicked on the later link BUT what got me was you saying that your Sony vlog camera overheated 😒 I am about to purchase a Sony a5100 and I've seen a few people talk about overheating. Please update us on this ☹😳

    • @katie
      @katie  3 роки тому

      I film everything for this channel on the Sony A6600 and have never had issues with it overheating! just seems like the littler cameras can't handle recording in 4K for as long

  • @jakemacleay
    @jakemacleay 3 роки тому

    "It's posting reels". Haha, beautiful!

  • @JayneNicoletti
    @JayneNicoletti 3 роки тому

    So true. Mine did well for me. Fun to make and less time consuming then UA-cam. Lol.