Schools of Thought in Mass Communication Theory| UGC NET Mass Communication &Journalism

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Overview of Schools of Thought in Mass Communication:
Chicago School
Frankfurt School
Toronto School
Birmingham School
The study of mass communication has been a topic of academic interest for many years. Over time, several schools of thought have emerged, each offering unique perspectives and insights into the field. One of the most well-known schools of thought is the Chicago School, which emphasizes the social and cultural aspects of media and communication. The Frankfurt School, on the other hand, focuses on the relationship between media and power, and how media can be used to shape societal values and beliefs. The Toronto School takes a more interdisciplinary approach, combining theories from sociology, psychology, and anthropology to understand the role of media in society. Finally, the Birmingham School, also known as the Cultural Studies approach, emphasizes the importance of examining the ways in which media is produced, consumed, and interpreted within specific cultural contexts. Each of these schools of thought has contributed to our understanding of mass communication and continues to shape the field today.
Hi, My name is Tushar Goyal. I am a communication research scholar and a media educator. I have qualified JRF in mass communication and journalism, and in the past I have cleared various media entrance exams for premier media institutions such as FTII, MCRC, and IIMC.
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