How To Create A Topical Map To Dominate Niches in SEO With Topical Authority
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- Опубліковано 14 жов 2024
- HOW TO MAKE A TOPICAL MAP
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semanticstrate...
Ok, so this took a while. Filming stuff and video editing are definitely not some of my strong skills!
I've made an hour long video on my thought process and tools/ideas that I use to make a topical map.
There's no right or wrong way to do this, but it might help give you some ideas on how to come up with ideas for entities/keywords/potential articles for your site.
Want me to help you create a topical map for your website? Email me -
mikey1090@gmail.com
In case you don't wanna listen to me ramble for a full hour, here's some timestamps:
0:30 - General niche research and pros/cons (helps give you some inspiration on types of content to make).
4:00 - Target audience/demographics of the niche. Super important and often skipped.
7:00 - Entity research
14:25 - Using UA-cam for research
16:30 - Browsing competitor sites for entities/key terms
19:30 - Using Pinterest for more topic generation
20:15 - Mapping these clusters out into a mindmap
22:00 - Using wikipedia for stats/entity research
24:45 - Google images for entity research
38:15 - Mining competitors ranking pages for keywords/ideas
41:00 - Using KW Insights for clustering
45:20 - Using a handy tool for scraping Quora/Reddit
54:20 - Using AI to help generate ideas, potential titles/document outlines
1:00:36 - Final round up.
Tools used -
app.ahrefs.com/
miro.com/ (Mindmaps - free version available).
www.keywordins...
questiondb.io/ (Scraping reddit/Quora - free version available).
Connect OpenAI to Google Sheets -
workspace.goog...
Any questions, just leave them below.
I normally do not comment, but this is one of the best extensive tutorials and hands-on approaches to figuring out how to approach SEO as a beginner and getting topic ideas I have ever witnessed. Cudos and keep it up!
Thanks, really appreciate it :)
This video deserves praise. Topical authority building for dummies!
One of the most comprehensive, enjoyable and understandable guides to this topic available on the internet. Serious props to you for taking the time and effort to share your process. Thank you!
Thanks, Bobo, it really means a lot to get such kind feedback.
Why this video didn't appear to me before! Such an invaluable lesson. Thanks, Mike.
But I wonder where are you and where are your other videos? Are you okay?
Very kind of you!
I got busy with topical map work, and then some client work and my ongoing affiliate projects. I do dream of creating a semantic SEO course or some sort of training if people would be interested.
Gold...this is GOLD! Thank you Mike!
It's one of the best videos on topical authority. If possible, make a detailed video on Semantic SEO too as very little information is available on the internet about it. Thank You.
great video explaining how to understand a niche, even if we know nothing about the niche.
wow! this is solid. Instant subscribe! I have never seen this approach before, it gives broad opportunities. Would love to do the same exercise with another niche.
Thanks, really appreciate the kind words!
The fact that this is free 🙏👍
Hey Mike,
This is hands down one of THE BEST explanation on topical map (period). This will surely help my writers craft perfect content calendar for my clients. Much appreciated man. ♥️
P. S. Request you to do one or two in tech and local niche.
Truly awesome work! Thanks for the time and effort to make this comprehensive and easy-to-implement gem of a video!
Your content is gold please release a comprehensive course so I can support you.
Thanks Myles, very kind of you!
Man definitely great job. Hats off to you.
My everseen , It is Best Video Untill on the Topical Map, Even it is How to research a any niche , It is a Gems , No one can in paid course , thank you Big brother .
Hey@Mike,
That is an excellent video topical map. I don't see before your video anyone makes an actual topical map, everyone talks with theory. So keep going on it.
But I think you chose a big niche so it's a problem to understand the whole thing. I suggest you make a video on the micro-niches like electric scooters or micro niches. Then you all cover all things and are ready for a website.
Regards,
Ridwan
Great stuff! Thanks Mike!
This is more than helpful. One of the finest process I have seen. Thank you so much.
Thank you Mike. Could you please share a public link to finished map? A copy of the original without sensitive info of course .
Here you go -
docs.google.com/spreadsheets/d/1ykepoBboAHud-exuDsoTfHFn5k81vU6IDFSrFEWBquk/edit?usp=sharing
@@mikelovatt123 Thanks
This is very helpful. I have a similar project about a different country. Sometimes I complicate things when doing my research. Your approach seems to be much more holistic yet efficient. Thank you for sharing.
Hi Mike, this is the best video on topical niche research. This is what I was looking for for a long time. None of the expensive training's I bought recently covers this very important part of building a successful website.
Hey Mike. Great video, love it. Now, how about the URL and Silo Structure? Without properly doing it, it can cause a huge negative Canonical issue, duplicate pages and content. How do you recommend building them out? Any tools to help?
Hi Victor.
One page per topic as discussed in the video. I'm a fan of parent/child URLs like yourwebsite.com/toys/lego/. This URL structure allows Google to predict what content will be found under a set of URLs, and process them for query pairs much quicker. Quicker is cheaper when it comes to indexing the web, and a website that allows Google to do that gets rewarded with more traffic.
Really nice video! I tried to look for this kind of tutorial before and haven't found. This one is gold!
you helped me out dude, thanks
Wow. I'm a newbie to marketing. Watching your process really made me understand SEO in a way I hadn't before. I see what's possible now. Thank you so much.
Great video and one of the best videos on topical maps i've seen. I hope you continue to making videos. The code you used for google sheets, it is possible to share this code? look forward to more videos
Sorry it's late, but this plugin will do the job for you -
workspace.google.com/marketplace/app/gpt_for_sheets_and_docs/677318054654
Excellent work man. Info trumps video production. Thanks for taking the time to run through it. You did all this in Google sheets. Would be interesting to know how you use Airtable for this and what the advantages are. Thanks again
this is great and should be a conference presentation. thanks
While I'm definitely an amateur when it comes to making videos, there's nothing about this video that's screams amateur at all and I'm looking forward to seeing a Topical map built out. Maybe it will help me stop procrastinating my sites rebuild it desperately needs!
is there any problem to have so deep (many levels) structure? Do you use for each level subfolder or merge something not to have so many levels?
great guide..the best,thanks
I don't think going 3 or 4 levels deep is a problem at all. I think if your internal linking is done right, and main hubs/root pages can be accessed from the navigation bar and the homepage, then users can find what they want.
@@mikelovatt123what if the topic is very deep. E.g gadgets-> mobile gadgets -> computers -> smartphones-> iPhones->iPhone 11 etc
Simply SPLENDID
Hi Mike - Thankyou for sharing such great insights.
I have a question though, sometimes we or even the client might run out of ideas for the potential topics that can be covered in the industry. Do you have any chatgpt prompt for such instance that works best for you to create topical map, in depth?
If yes, pls do share if you would feel comfortable.
Once again thanks a ton ❤
Here's where you need to be different: Tell the AI you are creating a huge ebook on the subject and want to cover every main topic and sub-topic. Ask it to generate a big contents list of chapters and sub-chapters for you.
You'll get some good ideas there. When you say you're doing SEO it can give very keyword heavy or generic ideas. When it's not trying to mimic other SEO sites, it seems to come up with some good ideas.
Hey Mike - awesome video. Thanks for sharing. Am I correct in saying that you do not take into account monthly search volume when deciding whether to group the keywords into one article or numerous? It looks like you use your commercial judgement around search intent only when deciding whether to group them into one article or numerous articles? Thanks so much
Hi - thanks for the nice comment!
It's a classic "it depends" answer! If the main topic is commercially focused - say "best travel insurance for France", and there's another keyword that might be part of the FAQ guide that gets 0-10 searches, it can probably just be merged.
But if the volume is higher then it probably deserves it's own page to fully cover it. Higher volume usually means more little related FAQs and angles to cover, so making a new page makes sense.
it's a balance between not diluting away from the main content of an article with too many slightly unrelated questions, and not building a bloated site full of articles that only get 5 searches a month when they could be strategically combined.
Hope that helps :)
Incredibly useful!
Would be great to hear how do you go by writing? Are you following Koray's ideas on contextual richness and the styles of writing?
Thank you!
I am. I took his course shortly after I made the video and follow a lot of his writing rules.
Make some more videos like this. great video.
Awesome video! I'm basing my new website on this. If you were to actually start this travel site, in what silo order would you produce the content? Btw from Affiliate Lab too
Hi Owen. It would probably depend how you were going to monetise it. and if you have other sites producing income. If it was my first site, I'd want to make money as fast as possible. So probably whatever would be the easiest to write, rank, and earn from, followed by some key affiliate pillars.
I'd likely go for something Pinterest friendly and then I could start getting traffic to the site ASAP to show Google we have decent content that is worthy of ranking.
Inevitably, every cluster has a neighbouring cluster that needs doing. So perhaps I'd pick a city, not Paris, and do that first - travel, trips, how-to guides etc. Get that content promoted on Pinterest and some cheap Google/Facebook ads too. Then build out the connecting content - so say do Bordeaux, then driving directions from Ferry ports, then ferries. By that point you should have some content coming in, and can expand into other cities.
Honestly, there's so many ways to go about this - but the ultimate answer with any site is to chase money and results. Because the quicker you see signs of hope and progress, the more motivated you'll be to keep going.
@@mikelovatt123 love it, thank you
Hey Mike, firstly thank you for taking the time to make a comprehensive video. Can you share the GDP script to get the doc outline please? Also the Notion link isn't working
workspace.google.com/marketplace/app/gpt_for_sheets_and_docs/677318054654
hi bro. Thanks you from Vietnam!
I have one question? Won't publishing too many pages dilute our Page Rank?
You're right. You only want to be opening pages that will cover a topic deeply.
High DR sites can get away with opening a page that gets 10 searches a month, but since AI (and since I made this video), too many thin pages is becoming a problem and likely flagging an HCU filter.
Go deep, and when your authority grows, you will see huge impressions for your deep pages. Then, when it makes sense to do so, you can split them off.
distinct
My brother kept it up
I wish to introduce the Python language to improve SEO.
I have seen more on the subject in professional use
How?
Thank you Mike!
Great video. How valuable do you think the keyword clustering is in the secondary keywords column when the keywords are "romance in paris" "paris romance" "paris romance couples" etc - words in which they could not naturally be used in the article, and you're not carrying the search volume over. It looks like this step could be avoided, as these secondary keywords don't help plan the content, and jumping into the ai suggestions of keyword/entity looks far more useful. I may have missed something here, as it looks like a redundant step - but I could just be stupid and have missed something.
Hi Adam,
Sorry I missed your comment. You're right, these kind of badly written keywords relate back to old school SEO methods of trying to cram in a keyword that makes no logical sense. I only include them as sometimes they might include a synonym or variant of a phrase that I haven't thought of. Or to get a sense of total keyword volume.
Although, I don't care about volumes too much, it's just nice to see that volume exists, so you know it's a topic that needs covering.
Usually if an article is written comprehensively, it will cover these key terms naturally.
Hi, Can you share that google sheet for, I want to study this
Amazing tutorial, best topical map walkthrough i've ever seen. Do you have a google sheet template you could share, like the one shown in the video? Thank you so much :0)
Hi Simon, you can make a copy of the sheet here -
docs.google.com/spreadsheets/d/1ykepoBboAHud-exuDsoTfHFn5k81vU6IDFSrFEWBquk/edit?usp=sharing
It's pretty basic, but does the job really - especially at the early research levels.
@@mikelovatt123 that’s awesome Mike, really appreciate it, thank you! :)
Amazing content.. love it..
How much would you charge for making such type sheet for me, thanks!
Hi Samiul, quite a bit as it takes a lot of manual time. Feel free to email me!
Hi there, do you have an updated link to the Connect OpenAI to Google Sheets code? I can't seem to get it to work. Thanks for the video!
Hi Ryan,
This seems to be well supported now -
workspace.google.com/marketplace/app/gpt_for_sheets_and_docs/677318054654
Hey!
What do you do if you want to have a blog about finance but in dutch?
Do you do the entitiy research, KW research in dutch as well?
Thx
Hi Henrik,
I think if it's your first language there's no reason why you can't do the KW research in Dutch. Obviously the search volumes will be less, but there's likely to be small nuances about how the topics are connected that if you simply do it in English and then translate it, you'll miss some bits.
Off the top of my head, doing the research in English will likely bring up questions specific to the UK or US, mention brands that are specific to English speaking countries. So by skipping the Dutch research you'd miss the things that are specific to people in NL. So I'd do it in Dutch and when you think you've covered everything, check out the English entities and questions. Because then you'll probably find things you can translate into Dutch that the KW tools might have missed due to lower volumes or trending topics.
hey mate if we have a page like "Flats in Amsterdam" how do we avoid Cannibalization if, on the next level, we have Cheap Flats in Amsterdam and another page with Luxury Flats in Amsterdam? Do all these terms better off contained in one article under sub headings? For Tier 2 pages linking to the pillar article, do we need to avoid re-use of the money term?
Good question, sorry I missed it!
This is where the clustering tool - or just doing it manually - is good. See what Google prefers.
In your example, I would definitely say they could be different pages. Put yourself in the shoes of the searcher - "Cheap" means less money, so expecting less - different area of Amsterdam maybe, different facilities, no private parking.
Luxury would assume nice, modern, spacious, good area, perhaps gym/sauna access.
It completely changes the scope of the article, so they would definitely be better being separate pages.
Then a general "Flats in Amsterdam" could just collate the best of each category and link off to the dedicated pages. Because you might have other pages like "best flats in Amsterdam in X location" or "Best flats in Amsterdam close to nightlife".
Just don't forget your target audience and what angles they will be looking at.
how you are putting data on the sheet so quickly?
The video is sped up!
Hi Mike, Can I ask for an updated link to the Google Sheets AI prompt
HI James, Sorry I missed your comment.
Check out this add on for G Sheets -
workspace.google.com/marketplace/app/gpt_for_sheets_and_docs/677318054654
Can you please update notion url ?
Use this plugin now:
workspace.google.com/marketplace/app/gpt_for_sheets_and_docs/677318054654
I love ur video, but the screen is too small to see
Bro, Why you stopped uploading videos??
Busy! What subjects would you like me to cover?
@@mikelovatt123 A playlist for ranking in google with a newly wordpress website. Like pick a niche and then start doing SEO to reach the goal and we as students follow along with strategies & the tools. End goal we want to create a passive income stream.
If you need my help to build WordPress website, I am down with that. Free of cost. Just teach us the inside out of doing the SEO to rank the site.
Hey there can i edit your youtube videos?
Where can I get the final sheet?
docs.google.com/spreadsheets/d/1ykepoBboAHud-exuDsoTfHFn5k81vU6IDFSrFEWBquk/edit?usp=sharing
@@mikelovatt123 Thank you very much Mike
I am planning for a state focused blog. This will immensely help me. 💐
Can I hire you?
Sure, my email is in the description!
SOPs?
Standard of Procedures
Shot you an email!
just speak in your own voice rather than trying to crackle and hide your higher pitched voice. made the video so much more difficult to watch
That was my own voice!
It's called vocal fry and can be avoided, he was speaking without vocal fry for a while, then fell back into it.
Did it need to be 1 hour?
Well I did try trim it as much as I could. I mean who wants to watch an hour long SEO video? Hence the timestamps 🙃
@@mikelovatt123 I loved every second of it thoroughly done, so well done and thanks a million Mike
I was upset it wasnt the full 10 hours...
This content is to the point without any fluff. I had a bad experience where they caught my eye with a similar topic and wasted 1 1/2 hours of my time without giving any examples :(.
dude has robotic sound
I have been told before I'm an emotionless robot, so I guess the voice is keeping me in character :)
Your video is too small. Whay you type is really can't recognize. Try to zoom in view when you make another video. Really hurt my eyes.
Thanks for the feedback. Probably best viewed on a large screen.
i think the reason is either your screen under 24 inch or dpi under 100
@@ronniemao5768 Mine is 27 inches, so maybe that's why.
Gold content break it up and make several videos for each of the sections you would get good views from it. I like that you feel like a genuine person and not these weird hyperactive gurus keep it up
This is very helpful. I have a similar project about a different country. Sometimes I complicate things when doing my research. Your approach seems to be much more holistic yet efficient. Thank you for sharing.