Consumer kids: Agnes Nairn at TEDxGhent
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- Опубліковано 11 чер 2024
- Agnes Nairn is a researcher, writer, consultant, speaker and media commentator on the ethics of marketing to children. She is Professor of Marketing at EM-Lyon Business School in France and a Visiting Professor at the University of Bath, the University of Edinburgh and Hult International Business School in London. In addition to numerous award-winning academic papers she is known for coining the term Consumer Kids.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Amazing Woman, unfortunately in front of a dead crowd!
crowd is dead
Great video! I think we're definitely at a fork in the road with new technology making the consumer culture even stronger and harder to break away from then ever. Lots of work to do!
Amazing lecture! Thank you!
"they spend much more time with kids than parents do, and thus,they have a greater influence on kids than parensts do."Surely this is one of the greatest problems of the C21st, not just a fact to which we should resign ourselves to in an act of cowardly submission? Research shows that children do spend more time in front of a screen than they do with their families.This is why Agnes' talk is so relevant and so important for today's society, as this "tough battle" is indeed becoming overwhelming
Short and direct. Good levtire. Parents should teach their kids how markets work.
Congratulation Agnes !
You did a great job and I really appreciated your examples, your facts and figures and your conclusion. I totally agree that the parents should educate their children to understand and really see the willing of marketers behind the cool messages. And let ask them this interesting question : the CEO of Abercrombie does not wear any Abercrombie T-Shirt, well, what do they think ?
Thank you and Bravo EM-Lyon Business School teachers !
Alice RIOU
Great video!
Amazing lecture, really interesting, so strange I actually know her.
Cool it have a lot of information
A riveting lecture. You need to click on 'Consumer' to learn Agnes Nairn did not coin that but did coin 'Consumer Kids'. Hope her kids aren't picked on for not wearing Abercrombie Finch.
"do they feel comforatable spending millions on advertising?" As long as we live in a monetary economy, where all basic necessaties for sustaining our lives are tied to money, where profit is the main priority, and where the whole educational system is based on competetion to "succeed"...the answer (or the result) inevitably is going to be "yes, absolutely".
The cowardly submission wasn't aimed at you - sorry for any misunderstandings. But yes, it is up to us, as Agnes says towards the end of her talk and as you point out, and I couldn't agree more that counteractive behaviour on our part is necessary for parents to re-gain the power that corporations are slowly but surely encroaching upon
Right on the money - was there actually an audience ?
And yet, the current state is that in this battle for kids (corporations vs parents) corporations have distinct huge advantages over parents, and if we don't do anything about this to counteract this influence on our kids, corporations are going to win, but if we do, we can reverse the process, it's all up to us
well said…15 comments in one year?
"...in an act of cowardly submission?" I'm not cowardly submitting to anything, I'm simply posting my opinions. And the fact that I'm posting them doesn't necessarily mean that I support them. And aslo, so called "facts" of today, not necessarily mean that they're going to be the realities of tomorrow. This whole process is quite dynamic...
Con-sume-time. Now it is. Used to be summertime. Con-sumer-time
"corporations have bigger budgets than govts"..guess what, corporations are new countries, brands are new cultures/religions, and consumers are a new type of citizens; welcome to the 21st century))
and let me ask u : if u feel comfortable sending ur kid to a school where it's all about competition in which out of 10 competing kids the winner is only 1 or 2, and the other 80-90% of kids are doomed to be "losers" (because when someone wins, someone else loses)? Start with yourself!
We could always just, oh I don't know, not buy phones for our kids and not just hand them an electronic device when they "annoy" us. It might work if we bothered being parents instead of adults that only spend time with children when it suits us. Much of what the speaker says is so true and I love that someone is addressing it, but her solutions are pointless. If parents don't start taking more interest in their kids than they do their own consumer wants than nothing we do will help.
limiting advertising would help though, and why not help? also advertising isnt great for adults either and lets face it the human race is naturally weaker in will than we like to admit.
crazy how this was 10 years ago in now its 10 times worst