How to (actually) rebrand

The way you perceive yourself today shapes who you become tomorrow.
You don’t become a runner by thinking about running. You become one by taking action - lacing up your shoes, running a mile, maybe working up to a 5k, maybe even a marathon. The more you run, the more you think of yourself as a runner - and the more decisions you'll make like a runner would. Others will begin to see you this way too, which will further reinforce your own self-perception.
On the flip side, if you see yourself as lazy, your actions will reflect that. Someone who identifies as lazy won’t approach fitness like someone who views themselves as health-conscious. Your self-perception shapes your decisions - and ultimately, your outcomes.
The same is true in business. For example, creating a thriving culture starts with actions that prioritize excellence-in both product and culture. When you embody this identity, you’ll build a reputation that attracts top-tier talent eager to contribute their best.
Your identity - how you see yourself - is the foundation for everything. It influences your relationships, decisions, and opportunities.
But how do you shift your identity? Here’s how I’d approach it:
Cast a vision. Outline who you want to become. Be ambitious and specific. What does the best version of your future look like?
Clarify your values. What truly matters to you? What principles will guide your decisions?
Take action. Vision without action is just a dream. Commit to real change. Find a coach, hire a consultant, or work with an agency - whatever it takes. Find someone who aligns with both your vision and values.
Change is hard. It’s scary. It often takes hitting rock bottom for people to act. But it doesn’t have to get to that point. The energy you’d use to rebuild after a crisis can be used now to create the future you want.
It all starts with a decision - and the courage to take the first step.
- Charles
Atomic Habits: www.amazon.com...
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[@CPtheCreator]

Wow. I have that book and never started it. About to go look for it now.

[@charlesmillerr]

i enjoyed it - his writing feels a little robotic at times, but definitely some good concepts in there