Why don't you see Ronald McDonald anymore? | Video Essay
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- Опубліковано 6 сер 2024
- Ronald McDonald died 2016 and no-one noticed and cared.
McDonald’s says they retired Ronald from the public eye in 2016 the be sensitive of all the creepy murderous clowns allegedly appearing in the wild. While other sheeple just accept this at face value…I don’t buy it.
Ronald McDonald is McDonald's. Why would McDonald's get rid of a 60-year-old fast food mascot that’s basically the company because a couple of doofs in rainbow wigs and plastic masks were chilling in public? And now, as McDonald's is going hard on their Grimace, Birdie, the Hamburger, and McDonaldland nostalgia advertising, Ronald is nowhere to be found.
What happened to Ronald McDonald, our burger papa? I needed to know. WE needed to know. So I decided to get down to the bottom of this mystery and figure out why Ronald McDonald disappeared.
Who killed Ronald McDonald? What caused the clown’s death? Why has Grimace replaced Ronald? Will McDonald’s ever bring the clown back? Is Ronald McDonald the Joe Camel of fast food?
Turns out, what actually happened to Ronald is a lot more about him being an unsuccessful commercial mascot the release of Morgan Spurlock's documentary, Super Size Me, and the push for this commercial juggernaut to stop taking advantage of children’s health.
Additionally, I sat down with George Longley, formed Leo Burnett creative who wrote and art directed hundreds of kids commercials, and child’s TV written, Joel Jessop, to learn the most effective strategies in kids advertising and the ethics of marketing junk food.
This is the real reason McDonald’s got rid of Ronald McDonald. And it has nothing to do with creepy killer clowns.
See more of George Longley's work:
Instagram: / georgelongleyart
Website: george6longley.wixsite.com/george
Linkedin: / george-longley-a6b765a
Listen to Joel Jessup's podcast, Just the Thing:
Podcast: www.buzzsprout.com/1990618/
Available wherever you get your podcasts.
Follow me on Social Media:
Instagram: @500DaysofAri
Twitter: @500DaysofAriana
TikTok: @ArianaAlexis
00:00 The funeral for Ronald McDonald
00:26 McDonald's announces retiring Ronald
1:58 Clowns are creepy, but Ronald McDonald isn't
3:51 The most famous McDonald's lawsuit: The teens that sued McDonald's for making them overweight
5:11 McDonald's child specific marketing strategy
6:24 A conversation with a Leo Burnett advertising legend, George Longley, on children's advertising
7:55 A brand loyal McDonald's kid grown up
8:53 McDonald's = Cigarette companies
9:13 How Super Size Me changed McDonald's
10:22 Ronald McDonald gets more sporty
10:35 The 'Retire Ronald McDonald' Campaign
12:11 The quiet pull back of Ronald McDonald
12:46 The history of Happy, the terrifying Happy Meal Box
13:33 Ronald McDonald doesn't work for modern customers
14:20 Marketing Ronald McDonald to millennials
14:41 Why 2014 was the worst year for McDonald's
15:23 Why Millennials stopped eating at McDonald's
16:18 The rise of fast casual restaurants
17:38 McDonald's modern revamp: Why remodelled their stores
18:20 The updated McDonald' play place
18:39 The only retro McDonald's in the Greater Toronto Area
18:59 Fresh new packaging, some gross food
20:00 Taking Ronald out of the restaurants, but not schools
21:39 Finding a scapegoat to get rid of Ronald
22:18 Where you can see Ronald McDonald in modern times
23:33 The Rise of Grimace
23:59 The birth of McDonald's
25:11 Who killed Ronald McDonald?
25:30 Watch more videos
End Screen Music:
| Title: Mob Battle
| Artist: Silent Partner
| • Mob Battle - Silent Pa...
#mcdonalds #ronaldmcdonald #happymeal #supersizeme
If you want to watch another video about the follies of corporate America, check out my video on how Spirit Halloween takes advantage of the suburbs and their bad urban planning practices!
ua-cam.com/video/0K9bmtSlx3U/v-deo.html
A really good commercial is Story/Gimmick first, Brand second.
It’s part of the reason why I hate what we’re vaguely calling commercials right now, because 90% of advertising at this point is either “Hey, Remember That Thing?” or “Hey, Remember That Thing II: Hot New Celebrity Edition!” and it’s driving me crazy.
Honestly, I think the Clown Craze in the back half of the year was just the perfect excuse to drag Ronald out into the woodshed and kill him.
Great to be involved with this! Next, can you find out what happened to the Burger King Kid's Club? One of them was literally named Boomer...
I love that idea! It’s like one of those fever dream memories that you can’t tell are real are not but you definitely still remember!
Also thank you so much for being in the video! Your segments really help to elevate it.
@@ArianaAlexis That's why they call me the Segment Elevator! Actually, they don't. I hope they don't.
"If that's all she's gonna eat just feed her" lol
I noticed that they didn't make Ronald McDonald crocs.
@georgelongley8078 they did make red and yellow McDonald's branded crocs. Just not Ronald themed. It was golden arches themed. But they made Grimace, Birdie, and Hamburgler themed crocs with the series. Seems like a purposely missed opportunity, since Ronald literally wears big red clown shoes.
I just found you but I really love your work and maybe not always the things people want to hear. Perfect journalism
Thank you so much! I work really hard on all my videos so I really appreciate the kind words.
Awesome vid!
I'd say that Ronald never really was that big here (quebec city). I don't remember seeing a Ronald bench for example.
So I must say I didn't really realize what was happening with him.
Thank you!
And the reason you never saw Ronald was that Quebec had much stricter laws on advertising to kids. As in you couldn’t. It was the only province in Canada though that had those laws
Nowhere near enough views for the quality of content. I call upon the algorithm to bless ye.
Thank you for the good tidings! Hopefully your prayers will be heard. In the meantime sharing the video around the internet would help me 🙂
@@ArianaAlexis I have a handful of Discord friends who might get a kick. Fingers are crossed!
absolutely loved the level of research that went into this! and i enjoyed the plot twist when you revealed that the advertising legend was also your dad !
Thank you so much! I work really hard on my videos so I appreciate that other people recognize that and enjoy the content.
And my dad loved being involved in the video. I’ll tell him you liked his inclusion 😄
Excellent analysis .This is one of the best channels on youtube,bar none .Brilliant editing , as always.
Nice cameo of Andrew as the consoling friend. He's got a great on screen presence even when you can't see his face .
Thank you Ryan! I always look forward to reading your comments and hearing your thoughts! I’ll tell Andrew. I keep saying he needs to make videos but he’s too busy.
@@ArianaAlexis Andrews are busy people these days
Can you do another In defence of video? I've been wanting to see one about Bojack himself, or maybe Todd.
awesome video
You’re my new favo(u)rite Canadian jlyk
at least in the two different mcdonalds franchises in two different states in two different parts of the country, one being a small town and one being a medium large city that I worked at, the eggs were always real on the mcmuffins. on the biscuit sandwiches (folded egg), they were "liquid egg product".
maybe canadian mcdonalds for some weird reason didn't do this?
We dont have biscuit breakfast sandwiches in Canada so that might explain it. I wish we did though!
I've seen pictures of a thing that looks like an egg log but never in any restaurant. They had this steel egg ring thing with six circles on it that you'd crack an egg into and then drop the top half of the grill down on top of to cook them. Leave it to McDonald's to find a way to make everyone think an egg is some how not really an egg 😂
Anyway THANK YOU! I love your content. It's always so interesting to watch.
Squire Fridell and Jack Doepke were the best Ronald McDonald actors and Joey D'Auria was the best Bozo The Clown!
Wait wait wait "they use real eggs now"?! What were they using before?
They used to use liquid egg but now it's freshly cracked. Based on the amount of egg shells I've gotten since the switch, I think it was a bad idea. Bring back the liquid egg!
Hi, can you do an "in defence of" video for Clay Puppington. The dad from Moral Orel.
you can put the clown down, but nothing can kill the Grimace.
Ronald Mcdonald Mugen
how the fuck did you get that snap out of a chicken mcnugget?
This is the fundamental reason why I am very against private advertising to children, their brains are too early in development to really seen past the propaganda corporations use to sell products. And even if you have very conciencious parents trying to instill good health habits into their kids, the machine of American advertisements is a lot for the best parents to combat as an influence on their children. Heck it’s why I intend to greatly minimize the amount of advertisements my kids are exposed to that are within my control.
So you grew up rich?
Why do you think that? Because I didnt grow up rich.