The Crossover: Why sports brands are chasing esports viewers and spending millions to reach them

Any of the Majors sports leagues dwarf the entirety of esports, but a number of sports teams see the potential of the industry, particularly a handful of NBA teams.
These teams have spent millions just to get into esports, but there’s potentially a lot for them to gain from their ventures, such as the fandom from people like you.
Written and edited by: Dennis Gonzales (@Tarmanydyn)
Voiced by: Daniel Cole (@RandomTens)
Motion GFX by: Christian Pearson (@Chr_Pearson)
Thumbnail Courtesy: Christian Petersen/ Getty and Riot Esports Flickr.
Music used under license from Associated Production Music LLC (”APM”).
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