GCM 810 - Creativity, Clients and Design

Prerequisites: GCM 130
Concentration: Graphic Output, Packaging or Publishing (can satisfy requirement of only one concentration)
Design is a human-centered and creative problem-solving process that poses unique management and communication challenges between designers, printers and clients. This course teaches design as a set of methods and mindsets that stimulate creativity and social imagination. Topics include establishing specifications and timelines, finding, hiring and working with designers, marketing and pricing of designs, speculative work, and preparing or responding to a design pitch. Contracts, copyright, ownership, accessibility and related legal issues are introduced.