Watch First, Then Build: How MSU Shows Us That Adapting Beats Planning

How do you make God laugh?
Make a plan.
In our fast-paced world, spending years, months, or even days planning the perfect idea can do more harm than good. Testing the waters in each phase of development and seeing what clicks with your audience before committing is the way to go, and one of the best examples is in how Michigan State University built their campus.
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