How to Change Things When Change Is Hard : SWITCH by CHIP HEATH & DAN HEATH| Book Summary

Switch: How to Change Things When Change Is Hard by CHIP HEATH & DAN HEATH| Book Summary #booktube #booktok #books
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the concept of "Overview" serves as a broad introduction to the book’s central premise: how to implement and sustain change, whether in personal life, organizations, or society. The authors use the metaphor of a rider, an elephant, and a path to explain the psychological forces that influence behavior, helping readers understand the dynamics behind successful change.
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