MGA Bratz Lil' Angelz

With the forthcoming launch of the Bratz Lil' Angelz line of collectible toys, MGA Entertainment aimed to provide an online destination and create an extended ownership experience for their consumers. To that end, we created a fun, interactive site (fully COPPA compliant) filled with games, downloadable goodies and the full Lil' Angelz product line. The online experience facilitates the involvement of both child and parent by encouraging them to actively participate in the collecting of the Bratz Lil' Angelz collectable toys.