Unlocking Medical’s Social Media Success: A Strategic Roadmap for Medical Affairs

To download an excerpt of the Medical’s Road Map for Social Media Success report, click: www.best-in-cl...
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Social media has revolutionized the way Medical Affairs engages with health care providers (HCPs), thought leaders, patients, digital opinion leaders, and other key stakeholders by offering them invaluable opportunities to track, nurture and establish connections that drive meaningful interactions.
According to our research, 74% of pharmaceutical organizations have active social media accounts. These accounts are often categorized based on Medical, Commercial and Therapeutic area distinctions. Interestingly, around half of medical groups seek the expertise of vendors to drive or support their social media activities, ensuring an impactful presence.
Best Practices, LLC engaged 48 Medical leaders from 36 biopharma companies in this benchmarking research to construct the roadmap for social media success under Medical Affairs auspices across 21 therapeutic areas..
Key topics probed in the report:
• Social Media Structure and Management
• Social Media Activities
• Social Media Omnichannel Integration
• Social Media Message Characteristics and Performance Measurement
• Social Media Innovation in Medical
• Social Media Content and Sharing Trends
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