Special thanks to Jordan H J: ua-cam.com/users/JordanHJ And TopHatGamingMan: ua-cam.com/channels/ZiiGwQJ0ybsCcN3fyGBQCQ.html For helping create today's episode!
Larry... you should've seen the 1st-gen. ad campaign for the Turbo Graphix 16 in the 'States. it was so bad that when my brother--whom got an early-release copy of the platform, because he worked at NEC--had chance to meet the woman who conceived it, he said to-her-face "It sucks!" XD
That baby isn't the worst thing to come out the PS3, try a woman taking a shit while talking utter nonsense laughing hysterically before the PS3 logo came up
Outrage sells. Now these companies have started siding with the complainers, and their ad campaigns attack the silent majority normal people. I guess there's less risk in siding with bullies. It's all madness.
"We are very, very sorry that our marketing has made people upset and are not at all secretly delighted that those upset people are indirectly helping us with our marketing. We promise to never try it again until after the current campaign is over."
I am getting a little paranoid after watching this episode, so I can't be entirely sure this is not a marketing ploy to make us (re)watch old episodes to verify this information.
I was gonna say, I'm American, but I've always been under the assumption that if The Sun thinks your piece of media is bad, that's basically a seal of quality.
I wonder why he stuck with the "but..." part of the catchphrase because a lot of the videos don't really need it :P Can easily stick with the "Hello you". No hate of course, just something I noticed.
The marketing failed. The game stood on its own. You can consider the marketing a failure if it does not increase sales. Wipeout did well because of its placement in pop culture, not its advertising.
Yeah, their marketing for the PSP was like a glimpse into an alternate universe where SEGA had completely screwed up their ad campaigns during the Genesis years.
Wait - how does the Wipeout one qualify as a fail? I'd argue it was a complete success, especially when you keep in mind that "F-Zero for Ravers" sounds like an insane idea on paper.
@@lpnp9477 "Cute"? They were nonsensical and made by people jacked up on coke, with the punchline being "let's have some squirrels yelling about nuts over and over because testicles"
Sony seems to have forgotten that edginess was a large part of what made the Playstation brand successful and have actually become prudishly censorious of late to the point that some developers have realized that they can push the boundaries more on the Switch. I don't think that will work out well for Sony in the long term.
I fucking agree. When they moved to California they started to censore and using the excuse of thinking of the children which is bs. We have an ESRB for a reason. I do hope it comes to bite em in the ass
As an Italian I can confirm that the media and the general public made this matter way bigger than it should've been... It happens everytime; there's also a fair amount of people who laughed about it (like me, for example). Anyhow, that section of the video was pleasantly weird considering my nationality 😃As always: nice video!
9:38 one time Jesus did lose his chill in the Bible IS when peddlers turned the temple into a bazaar, he literally took a whip and sent the profiteers packing, Indiana Jones style.
More specifically, it was the fact they were thumbing the scales of people paying for sacrifices. Back in that time, many lived to far from the Temple to be able to travel with animal sacrifices, so it was permitted to use set aside money equal to the value of a spotless healthy lamb or pair of doves (often based on the job income and/or family size), then they would pay for sacrifices at the temple in order maintain their part of God's covenant with Israel and as deferment of punishment for their sins. The Money changer were fudging the price by charging more, trying to profit on people's prayers and obedience in giving Sin offering. Also, The lord MADE HIS WHIP OUTSIDE THE TEMPLE AND WENT BACK IN, SO IT WAS PREMEDITATED ANGER. YOU DON'T MESS WITH MAN'S FLOCK!
Every generation will inevitably complain about the next upcoming generation, pretty sure this has gone on as long as we have had language to use to complain about things.
Last of Us 2 is not going help them, not after the way treated people and abused the copyright strike system to silence people who used NO CLIPS AT ALL.
@@Hack_The_Planet_ Probably referring to Sony's disgusting and illegal abuse of the copyright system to take down videos talking about The Last of Us 2.
If you want to be "cool" and "edgy" to a certain age group, hire people from that age group. They'll understand their world better than you. And they'll know what theirt age group considers cool (not what was cool 15 years ago and seem silly now)
to be honest... back in the day marketing dictated what was hip and cool based on what someone on his 30somethings working in the industry found on the undergrounds (supreme anf the skater culture for example) making it relevant for 5 years at least...BACK i the day, before internetz and the age of the prosumer...nowadays im struggling to know whats the new meme or challenge... i feel old and im not even in my gosh darn 30s!!!!
@@theALTF4 I AM in my 30s and I don't really feel like Supreme became super popular until recently, with their obnoxious merchandising scheme of making only a few items and selling them for ludicrous amounts of money, so that they seem more "luxurious" and "elite" than they really are.
If I were in charge of marketing a video game today, I would hire a bunch of 4chan admins. They would make the game one of the most talked-about topics of the year.
@@ThereAreThoseWhoCallMeTim yeah but do you really want that? If they talked about something it is because it is shit or someone is shilling for it Or both Or neither and it's just a bait thread
@@PutlerHuyIo You say a couple...Nah, she's bigger than that. At least in the 90's and mid-2000's. The Emancipation of Mimi was a massive return for her in the mid 2000's so her name was easily marketable. In fact, just checked Wikipedia on that. The album was the highest seller in the US in 2005 and 2nd highest in the world, having sold over 10 million copies 😲. The PSP came out in 2006, they absolutely would've been good with using her.
Sony Executive: So we have this handheld console that’s really revolutionary and we need to market it accordingly. So I was thinking.... Steve from Marketing: We bury it? Exec: Not what I was going to say but yes.
Amazing you got this list down to just 5. Sony did a lot of the Spoony Ones crystal meth back in the mid 00's, hell their E3 2006 was basically a meme factory. At least Sony got their shit together by the time the PS4 came out and stopped with the crying babies, borderline racist cartoon animals, and exploding rubiks cubes... I think. From what I seen Last of Us 2 dont look too promising. Oh yea, and wasnt there that one time people were served raw goat during an event to promote God of War? I know the game is awesome but you'd think they'd at least cook that stuff first. Just covering for ya. Keep up the awesome, GuruLarry :)
What marketing? Sony hasn't yet started to market the PS5. The only things we've had so far are a controller reveal and Mark Cerny's in-depth explanation of the PS5's hardware.
@@AlexTenThousand I'd argue that the radio silence is bad currently since their release window is the end of this year. Dropping huge amounts of money around that time of the year is risky due to the delayed shipping and people usually buying around august and september to make sure the thing is in for christmas. That and we will be seeing a wave of delayed shipping from the Corona Outbreak and in some places, a wave two is predicted. Thiey need to start marketing soon, or else they will lose the general audience's attention to everything else going on in the world.
Dammit Sony, why can't you just say "we've made a really good product that you'll probably enjoy" rather than all this edgelord shit? We know it'll be good, you haven't released a bad console in the last 25yrs, just tell us the specs and maybe make fun of Xbox players and be done with it.
Because whilst that speaks to gamers, it doesn't speak to the people who aren't. Advertising campaigns like these aren't trying to sell products to people that are aware of the products and likely going to buy the products already but non-gamers and those who's loyalties perhaps lie elsewhere. And do you know what gets people's attention? 'Edgelord shit' because it not only gets noticed but gets people emotionally involved. And be honest, you might not like this style of advertising but can you remember the last advertising campaign for anything that just politely gave you the details?
Another great list, I'm surprised I had never heard of number 4 before. The crazy thing is how if we consider "marketing" in a wider sense (i.e. more than traditional adverts), this could quite easily be a top 20. Think $599, "DS is a babysitting tool", the PS3 "Cherry" ad etc. Sony somehow seems especially drawn to excessive, hyperbolic, and just wacky marketing.
#6. Some how turning one of the most anticipated video game sequals in recent memory into one of the most divisive and controversial games of the year and instead of trying to put out the dumpster fire deciding to dump buckets of gasoline onto the fire by abusing the DMCA copyright system.
*"In 1993, SONY Purchased Psygnosis, The Long-Running Amiga Developer, Renowned For Its Fresh Style And All Its Box Art Looking Like 80's Prague Rock Album Covers."* I laughed more than I should have, because honestly it's so true lol! 😂😂😂
I'm Dutch and I've never heard of that billboard thing, but you can tell this was quite a while ago considering people were happy the Netherlands was appearing in international news no matter what it was.
When I hear "Sony" and "bad marketing" my immediate thought is "Come out and play!" "I can't! I'm playin nut!" "But there's portable nut!" "WHAAAAAAT!?" "Yeah! It's a nut you can play with outside! "psp... it's like a nut... you can play with outside..."
@@banredassaultsuvs361 funny how if you did the same campaign in china with a Japanese woman dominating a Chinese woman and saying "Japan is coming", chinese people would get upset due to the history.......but yeah ok
To this day I still don't know why the bell needs to be a thing, YT used to have a good system. If you subbed to someone, and they popped out a new vid it would alert you
From the times that number UA-camr broughrt up the subject, notifications don't always work. For example, a that was on a bell, occur hour before the same video appear in my subscription feed. That critical to a UA-camr.
It's like any form of social media these days. "We will tell you what's important unless you use this stupidly convoluted way to tell us that you want to hear from the people you really care about seeing".
This just reinforces my notion that marketers, far from being given primacy in the corporate food chain and allowed to swing their weight around as they please, should be treated with a level of supervision and restriction that makes Mall-Wart goldfish look free range.
My god, Sony have made some absolutely horrendous decisions with their advertising partners, both past and present. I can't fully articulate just how mindblowing it is to see them making the same mistakes repeatedly. That said, I'm unusually hyped about buying a PS5 right now...
Retro Games Made Easy by that logic, the Xbox 360 was a failure because the wii sold more. I wasn’t saying it’s the best selling of all time, but it certainly made Sony enough money for them to want to make a successor.
@@retrogamesmadeeasy8058 The PSP is dead because it came to the end of its life. Why is the Game Boy dead? Same reason. As for the Vita it didn't offer enough to entice people away from the 3DS which had more going for it.
"What's the big deal, you may ask? It's just a man wearing a hat." Well you see, Italy is home to the world's largest hat, worn by the Pope! And this was seen as a direct challenge to his right to hathood.
No, check out any publications made by the black people in the 70s or better yet (Blackopalaition films) around the same time and you get an extreme reaction in the opposite direction.
I remember seeing that Wipeout ad in a magazine at the time and wondered what the hell it had to do with the game. But it definitely caught my attention.
*"A Man Wearing A Crown Of Thorns, Only Instead Of Thorns It Was PlayStation Buttons."* That picture looks like it could be someone's profile picture lol! 😂😂😂
Came to the comments specifically to say this. My guess (based on a little Google Fu) is that Larry... 1. Knows little about 90s Dance and/or Indie Rock 2. Ran into this page on the BBC website that features that image of the Charlies, titled "Enormous anthems and leftfield gems in one handpicked 90s mixtape. Sorted." www.bbc.co.uk/programmes/p07l2394
Rock Star Games did little to no advertising for the Grand Theft Auto franchise. Due to the media reporting about the games' extreme content, it was nothing but free advertising for them
Statistically, only 1 in 100 or 1 % of the Catholic Church engages in pederast, the r****g of children. UA-cam censors that word for some reason. You would be more correct in your condescension to say more priests are guilty of fornication with women. Statistically, that's 2 in 100, or 2%. And its 50 / 50 between men and women. Nuns are just as tempted as priests, friars, and monks. The fact that Interpol records it so low is that most people choosing to go into that life do respect the job. But like the police, it doesn't matter what the 98 are doing right. All anybody wants to talk about are the 2.
I never associated that poster as drugs...I always associated it with getting the crap best out of themselves because they were tossed about in a rocket car...
One of the main things I remember about the PSP (aside from one of my cousins having one) was the one news story about kids sneaking it into schools and watching... not so family-friendly films on the device, to put it nicely. It even garnered the nickname "PlayStation Porn-able". No seriously. I didn't believe it at first, but then I saw it again online, and that's when I knew it wasn't a hoax.
It seems like most of these weren't "disastrous fails" at all, considering almost all of them apparently boosted sales in the long run and the outrages were made up.
Sony in the mid-2000s was run so terribly, they botched the PS3 launch, the PSP marketing was cringe, even their TV business suffered a huge blow, and they lost a huge market share in the electronic industry!
@@jsmith3946 I was referring to the Wipeout segment, which came out in 1995. I forgive you for not realizing that because by the time you posted you already forgot what I would be referencing. The average person is stupid. Half of them are dumber than that.
@Usuário Sarcástico Who said anything about the media? I'm referring to the religious Right that was doing all the censoring back in the 90's, particularly in video games. 2020 is Bizarro World in comparison with the Left Wing doing all the censorship now.
@Usuário Sarcástico I'm not going to pretend to know what the media was doing in the 90's since I was a dumb teenager who didn't pay any attention to politics. But I did pay attention to video games. And here in the United States it was the Religious Right Wing, particularly in Congress, that was doing whatever they could to censor video games. It's what got Night Trap pulled off of many large store shelves, it's what made Nintendo remove the blood from Mortal Kombat. It's why the games industry decided to start the ESRB, which was the only way that Congress was going to allow them to continue to operate without giving themselves direct control over what content could and couldn't be put into video games going forward. They were also trying to censor TV shows like The Simpsons, Married With Children and Beavis and Butt-Head.
We all know that with the knowledge of the crunch being involved with the Last of Us Part 2 and the leaked plot that it’s going to be hard to push Abby as the protagonist especially what happened with Ellie and Joel.
NetConsole I agree wholeheartedly. The innocent lives taken by police in these protests is disgusting, especially when much of the rioting is incited by them.
I'm kind of glad that I have never seen a TV campaign for a video game in Australia, because every TV ad for them I've seen online seems to be freaking terrible.
Lol imagine being high on x in the late 90s at a club and all of a sudden you see a PlayStation(a brand new system) with a game you've never seen before.
*"Take A Running Jump Here."* I probably shouldn't have laughed, but I don't think they intended this to happen, which in my eyes is a dark joke... I laughed so hard lol! 😂😂😂
And here I was, thinking that line of animated commercials that brought us "It's a nut you can play with outside" was the worst of the PSP advertisements.
I've lived in Manchester my whole life and can confirm we don't have an "underground",we do have the tram system though but that's entirely above ground
A gaming website seeing something like this and questioning if it's racist, instead of screaming with foam mouths about it? Strange to think that this wasn't that long ago.
Special thanks to Jordan H J:
ua-cam.com/users/JordanHJ
And TopHatGamingMan:
ua-cam.com/channels/ZiiGwQJ0ybsCcN3fyGBQCQ.html
For helping create today's episode!
Big Gay
You forgot the God Of War 2 press party, where they served a sacrificial goat.
PS3 is trash, and so am I.
Another entertaining video. Thank you!
Larry... you should've seen the 1st-gen. ad campaign for the Turbo Graphix 16 in the 'States. it was so bad that when my brother--whom got an early-release copy of the platform, because he worked at NEC--had chance to meet the woman who conceived it, he said to-her-face "It sucks!" XD
Wow. You managed to make a Fact Hunt about Sony's disasterous marketing fails, and not once mentioned the infamous PS3 Baby. Impressive.
That baby isn't the worst thing to come out the PS3, try a woman taking a shit while talking utter nonsense laughing hysterically before the PS3 logo came up
@@CreativeWM_Personal I'm sorry, could you run that by me one more time?
@@CreativeWM_Personal Oh, is it viral footage of sister in law?
@@CreativeWM_Personal ＮＡＮＩＩＩＩＩ
I'm also surprise he didn't mention about the Disastrous PS Vita Launch.
>"Disastrous marketing fails"
>"Thanks to the poster, Wipeout was a hit!"
??????
18:28 = Larry should really use better titles..
@@MisterCasket Yeah, or just _"Sony's top 5 controversial marketing campaigns"_
Outrage sells. Now these companies have started siding with the complainers, and their ad campaigns attack the silent majority normal people. I guess there's less risk in siding with bullies. It's all madness.
Imagine thinking, in 2020, the family values complainers of the previous days are the same people pandered to today.
What is that like?
@@phaolo6 clickbait it's a strong temptation my friend
"We are very, very sorry that our marketing has made people upset and are not at all secretly delighted that those upset people are indirectly helping us with our marketing. We promise to never try it again until after the current campaign is over."
It’s telling that those kind of aggro marketing campaigns slowly disappeared around the time the Vita launched and then every system onward
I just realized something: every time Larry says “but... hello you,” footage of a racing game plays and it’s a different one every episode.
Everyone would probably believe you even if this was the only time it's ever happened
I am getting a little paranoid after watching this episode, so I can't be entirely sure this is not a marketing ploy to make us (re)watch old episodes to verify this information.
Who´s fucking with my medicine?
I checked a few and it's true more than I'd expect, but back in 2016 before the molyneaux purge it didn't seem to be that way.
Better that than an annoyingly ugly pic of Peter Molineux just stting there doing nothing... looking like a dumbass...
To be fair, The Sun has claimed more bollocks than any of us could possibly keep track of.
Also, no Sun journalist has ever taken drugs.
I was gonna say, I'm American, but I've always been under the assumption that if The Sun thinks your piece of media is bad, that's basically a seal of quality.
Hillsborough, for instance? Sorry to bring it up but, the lies they printed cost them dearly.
Isn't the sun owned by Rupert Murdock?
Almost as bad as the Daily Mail.
I finally understand Ashens' old video about "All I want for Christmas is a PSP".
Popstation.
@@learningwithharry4996 wouldn't that ne a PS....?
That video is an Ashens classic. Good times.
@SkyDemonAirPirates I was born in 1996. So yeah, I don't really remember the PSP's marketing, just that I wanted one.
British UA-camrs are really funny. My brother Jadon loves Ashens too.
Fact Hunt episode 1: "But, hello you!"
Fact Hunt episode 100: "Buuuuut, heeeellloooooooooooo yyyyyooooooouuuuuuu~~!"
The next video is going to be 2 hours long and 90% of it is going to be made up of Larry saying hello you
I wonder why he stuck with the "but..." part of the catchphrase because a lot of the videos don't really need it :P
Can easily stick with the "Hello you".
No hate of course, just something I noticed.
Adrobiel The “but...” makes it unique and identifiable. No one but Larry says it that way.
Every new episode makes Larry's "Hello you!" deeper and closer. Soon he'll be out of the prison that is his channel.
He's gonna escape the screen soon-
Hold on to your butts
But
H
H
H
H
H
H
H
H
Hello ｙｏｕｕｕｕｕｕ
Hello, you! I'm Guru Larry and I'm in your house!
@@ShenDoodles S t a y
"Marketing fails" "it worked, and WipeOut was a hit!" uhhhhhhh how is that a marketing fail then
Yeah I think this is more 'fail' in the meme sense, not literal failure.
It is more of the hilarious consequences part. But, other than The S*n calling for the game to be rated AO, there was limited consequences for Sony.
The marketing failed. The game stood on its own. You can consider the marketing a failure if it does not increase sales. Wipeout did well because of its placement in pop culture, not its advertising.
Yeah, I thought that too....
Yeah but if the marketing was pre-sale marketing, how can you prove how or whether it affected sales?
Sony screwed up a lot during the PSP days. The "squirrel please" caused some controversy too, google it.
Then google pspawesome
You mean the commercial who says:"Is like a nutt you can play outside".
PSP: I Have A Family To Feed™
oh I remember that, i liked that.
Yeah, their marketing for the PSP was like a glimpse into an alternate universe where SEGA had completely screwed up their ad campaigns during the Genesis years.
Man, and I thought "It's like a nut you can play outside!" was bad...
the dust ball version of that was also pretty bad.
"PSP...I'd Hit That!"
and for sometime I thought "nut" meant something else, until I saw the full version of that ad in a random website.
Wait - how does the Wipeout one qualify as a fail? I'd argue it was a complete success, especially when you keep in mind that "F-Zero for Ravers" sounds like an insane idea on paper.
I never heard of wipeout till this video does that count as the game failing cause I never heard of it
@@GamerBoy870 you are clearly like 12 years old, so yeah it doesnt count
@@GamerBoy870 Please tell me you're joking...
All the wipeout games were good, I was even a fan of « The Designers Republic » after the games were released
*"It's like a nut you can take outside!"*
Those were cute tho. I'm not sure how effective they were but they were far from offensive and compared to some of these looked genius.
PSP: I Have A Family To Feed™
@@lpnp9477 "Cute"? They were nonsensical and made by people jacked up on coke, with the punchline being "let's have some squirrels yelling about nuts over and over because testicles"
As someone in Manchester who has never heard of the Manchester underground, my confusion is immense.
Confused me as well
Obviously you don't know about the secret underground and have to use the metrolink with the other plebs. (Sips champagne)
its truly, underground
I came here to make the same comment 😅
Sony seems to have forgotten that edginess was a large part of what made the Playstation brand successful and have actually become prudishly censorious of late to the point that some developers have realized that they can push the boundaries more on the Switch. I don't think that will work out well for Sony in the long term.
Well, Sony’s main office is in California, that should say everything you need to know...
@@123doomdoom as opposed to bears?
@@mhdj14 I'm offended! 😭 I live in California btw
@@mhdj14 Because the only people that live in California are SJW's! Isn't that right, Arnold Schwarzenegger?
I fucking agree. When they moved to California they started to censore and using the excuse of thinking of the children which is bs.
We have an ESRB for a reason. I do hope it comes to bite em in the ass
As an Italian I can confirm that the media and the general public made this matter way bigger than it should've been... It happens everytime; there's also a fair amount of people who laughed about it (like me, for example). Anyhow, that section of the video was pleasantly weird considering my nationality 😃As always: nice video!
'Sees Misadventures of Tron Bonne.'
Man, can we just get a port or something of that? I love that game.
The mobile port is pretty faithful.
you could download it on your ps3.
@@Sckarton I downloaded it to my PS3 and then from there, put it on my PSP. Very fun game.
I never got to play it despite obsessively begging for it as a kid. It still intrigues me to this day
@@chrismanuel9768 Play it on an emulator, it's so worth it!
9:38 one time Jesus did lose his chill in the Bible IS when peddlers turned the temple into a bazaar, he literally took a whip and sent the profiteers packing, Indiana Jones style.
The Book of Mark implies, to me, that Jesus was sometimes lacking in patience.
@@Chaos89P
No not patience. He was angry at the blasphemy.
More specifically, it was the fact they were thumbing the scales of people paying for sacrifices. Back in that time, many lived to far from the Temple to be able to travel with animal sacrifices, so it was permitted to use set aside money equal to the value of a spotless healthy lamb or pair of doves (often based on the job income and/or family size), then they would pay for sacrifices at the temple in order maintain their part of God's covenant with Israel and as deferment of punishment for their sins. The Money changer were fudging the price by charging more, trying to profit on people's prayers and obedience in giving Sin offering. Also, The lord MADE HIS WHIP OUTSIDE THE TEMPLE AND WENT BACK IN, SO IT WAS PREMEDITATED ANGER. YOU DON'T MESS WITH MAN'S FLOCK!
@@jamcalx "Remember, kids, God knows you love him, but he'll still ask you to pay for fresh pigeon to sacrifice"
@@otaking3582 hey man that was old testament shit Jesus was all about the new fresh new testament
"Youth culture has never been like by certain generation"
Yes!, the previous one ;-)
Hahahaha. Cool comment.
Every generation will inevitably complain about the next upcoming generation, pretty sure this has gone on as long as we have had language to use to complain about things.
4:33 HAHAHA, You called The Sun a 'Newspaper'. That's hilarious.
Last of Us 2 is not going help them, not after the way treated people and abused the copyright strike system to silence people who used NO CLIPS AT ALL.
The Last of Ma’am’s 2
*>B-but it's ma'aaaaaaaaaaaaaaaaammmmmmmmmmmmmmmm!!!!!!!!*
I really hope it fails
i might buy it when its like 10 bux or something
ok boomers
This video couldn't have been any more perfect in its timing
?
@@Hack_The_Planet_ Probably referring to Sony's disgusting and illegal abuse of the copyright system to take down videos talking about The Last of Us 2.
I think he's referring to the "White is Coming" controversy and the current protests and riots!
@@OutlawMantis No I'm sure it's was what JJAB is referring to. Larry's content is apropos as usual.
@Mcheetah Isn't the game making loads of money?
11:10
it's written "irreverent" but Larry says "irrelevant" 😂
his pronunciation is completely irreverent to the story
@@RoboBoddicker he's using a completely different word
@@pacman10182 whoosh
@@TehNewParalyzer I got the joke, you twat
@@pacman10182 r/whoosh
Timestamps:
1:24 - Wipeout
5:49 - All I want for Xmas is a PSP
9:30 - Lara Christ
12:02 - Take a running jump here.
14:44 - PSP White is coming.
Thanks my dude
Isn't the joke Lara.. _Cross?_ :P
I missed the joke.
imagine going to a club just to play Toy Story 2
It's really weird that the PSP "Suicide" campaign was ever green lit. What were they thinking?
If you want to be "cool" and "edgy" to a certain age group, hire people from that age group. They'll understand their world better than you. And they'll know what theirt age group considers cool (not what was cool 15 years ago and seem silly now)
to be honest... back in the day marketing dictated what was hip and cool based on what someone on his 30somethings working in the industry found on the undergrounds (supreme anf the skater culture for example) making it relevant for 5 years at least...BACK i the day, before internetz and the age of the prosumer...nowadays im struggling to know whats the new meme or challenge... i feel old and im not even in my gosh darn 30s!!!!
@@theALTF4 I AM in my 30s and I don't really feel like Supreme became super popular until recently, with their obnoxious merchandising scheme of making only a few items and selling them for ludicrous amounts of money, so that they seem more "luxurious" and "elite" than they really are.
If I were in charge of marketing a video game today, I would hire a bunch of 4chan admins. They would make the game one of the most talked-about topics of the year.
@@ThereAreThoseWhoCallMeTim yeah but do you really want that?
If they talked about something it is because it is shit or someone is shilling for it
Or both
Or neither and it's just a bait thread
The PSP campaign could have been so much smarter had they gotten Mariah Carey to parody All I Want For Christmas Is You with that campaign title.
the problem is no one knows who she is outside a couple English-speaking countries
@@PutlerHuyIo You say a couple...Nah, she's bigger than that. At least in the 90's and mid-2000's. The Emancipation of Mimi was a massive return for her in the mid 2000's so her name was easily marketable. In fact, just checked Wikipedia on that. The album was the highest seller in the US in 2005 and 2nd highest in the world, having sold over 10 million copies 😲. The PSP came out in 2006, they absolutely would've been good with using her.
Or gone kid friendly and did one based on "All I Want For Christmas Is My Two Front Teeth"
Sony Executive: So we have this handheld console that’s really revolutionary and we need to market it accordingly. So I was thinking....
Steve from Marketing: We bury it?
Exec: Not what I was going to say but yes.
At least it wasn't the Vita, that poor thing had like 1 year of life in Sony's mind
@@Sigismund697 The irony of it being named "life" T.T
"it's funny that a picture can make someone so upset."
Post a picture of Mohammed. I dare you.
I don't think cameras existed back then
👳♂️
@@amaizeing.dumbass5123 Did I say photograph? No. Nice try.
@@BeardFaceSuper OMG just stop your embarrassing yourself
Ikr, that's why the Cardinal mentioned islam
1:31 That's a new YT game show right there: Box Art or Prog Rock Album!
And it would be especially tricky since it's the same artist doing both. (Roger Dean)
@@jasonblalock4429 didnt expect him to do vg box arts but that's him alright
Thanks for continuing to produce this great content in the midst of a totally unstable world, you rock!
Fact hunt is one of the best series on YT hands down. The work that larry puts into these is epic
Amazing you got this list down to just 5. Sony did a lot of the Spoony Ones crystal meth back in the mid 00's, hell their E3 2006 was basically a meme factory. At least Sony got their shit together by the time the PS4 came out and stopped with the crying babies, borderline racist cartoon animals, and exploding rubiks cubes... I think. From what I seen Last of Us 2 dont look too promising.
Oh yea, and wasnt there that one time people were served raw goat during an event to promote God of War? I know the game is awesome but you'd think they'd at least cook that stuff first.
Just covering for ya. Keep up the awesome, GuruLarry :)
Since when has Spoony ever done meth? The dude is crazy enough just by not taking his meds
Wipeout could be responsible for my love for Warp Record music and Designer Replubic art. Amazing games back then.
4:00
To be fair, a young Sara Cox is a good way for me to part with my cash
A few years ago I saw her in Newquay Boots buying worm tablets for her kids.
Pretty much the entire marketing of the PS5 lol
Yeah, when you consider how badly Microsoft handled the Xbox One, the tables have completely turned around this time.
What marketing? Sony hasn't yet started to market the PS5. The only things we've had so far are a controller reveal and Mark Cerny's in-depth explanation of the PS5's hardware.
@@AlexTenThousand I'd argue that the radio silence is bad currently since their release window is the end of this year. Dropping huge amounts of money around that time of the year is risky due to the delayed shipping and people usually buying around august and september to make sure the thing is in for christmas. That and we will be seeing a wave of delayed shipping from the Corona Outbreak and in some places, a wave two is predicted. Thiey need to start marketing soon, or else they will lose the general audience's attention to everything else going on in the world.
Dammit Sony, why can't you just say "we've made a really good product that you'll probably enjoy" rather than all this edgelord shit? We know it'll be good, you haven't released a bad console in the last 25yrs, just tell us the specs and maybe make fun of Xbox players and be done with it.
Because whilst that speaks to gamers, it doesn't speak to the people who aren't. Advertising campaigns like these aren't trying to sell products to people that are aware of the products and likely going to buy the products already but non-gamers and those who's loyalties perhaps lie elsewhere.
And do you know what gets people's attention? 'Edgelord shit' because it not only gets noticed but gets people emotionally involved.
And be honest, you might not like this style of advertising but can you remember the last advertising campaign for anything that just politely gave you the details?
@@elysiumsexsmith *cough* Nintendo *cough*
@@elysiumsexsmith but esgelords are wankers and they only like crap
@@elysiumsexsmith No one remembers Sony handhelds in the West either.
Ah yes, the Thomas the Tank Engine beating up the Heavy and Scout video. I always knew you were a man of culture, Larry.
And you as well, with that avatar.
Man your cheery voice always makes me smile in these videos and I was really needing one today. Thanks for all the entertainment!
Another great list, I'm surprised I had never heard of number 4 before.
The crazy thing is how if we consider "marketing" in a wider sense (i.e. more than traditional adverts), this could quite easily be a top 20. Think $599, "DS is a babysitting tool", the PS3 "Cherry" ad etc. Sony somehow seems especially drawn to excessive, hyperbolic, and just wacky marketing.
>"Her hand on her neck!"
>Hand is on their jaw.
Oh ok, that makes it completely ok then! Obviously, grabbing someone by the jaw is seen as endearment
@@Fig_Bender Your words, not mine. I never said it was ok, dude.
@@Fig_Bender .....that's a weird takeaway you got from that message, not sure how you even managed that.
Why couldn't they have shook hands or something or embraced? Why did it have to be hateful and force them to fight?
@@retrogamesmadeeasy8058 Cause the message was that the white PSP was going to dominate sales, not share them.
#6. Some how turning one of the most anticipated video game sequals in recent memory into one of the most divisive and controversial games of the year and instead of trying to put out the dumpster fire deciding to dump buckets of gasoline onto the fire by abusing the DMCA copyright system.
Yeah best thing they could have done is Google Streisand effect and ignore any "controversy".
*"In 1993, SONY Purchased Psygnosis, The Long-Running Amiga Developer, Renowned For Its Fresh Style And All Its Box Art Looking Like 80's Prague Rock Album Covers."*
I laughed more than I should have, because honestly it's so true lol! 😂😂😂
Wipeout and ecstasy is an amazing combination. I wish I was young again
I'm Dutch and I've never heard of that billboard thing, but you can tell this was quite a while ago considering people were happy the Netherlands was appearing in international news no matter what it was.
I dont care, the PSP ad with the two dommes having a fight was hot.
COOM
I would agree somewhat. its a thousand times better than seeing racism in f'n everything....
When I hear "Sony" and "bad marketing" my immediate thought is
"Come out and play!"
"I can't! I'm playin nut!"
"But there's portable nut!"
"WHAAAAAAT!?"
"Yeah! It's a nut you can play with outside!
"psp... it's like a nut... you can play with outside..."
That ad... confused me so much as a child.
Racism is the best of Sony. Really makes them look edgy.
"You'll get the PS5 when you kneel, whitey"
@@siglan6148 Can't be racist against whites, boy.
funny how so many people latch on to certain things.... to me it looked near sexual, and to others all they see is race, but yeah ok
@@banredassaultsuvs361 funny how if you did the same campaign in china with a Japanese woman dominating a Chinese woman and saying "Japan is coming", chinese people would get upset due to the history.......but yeah ok
Racism is not edgy. It's douchey.
Excellent episode Larry 🔥🔥🔥🔥🔥🤟🏻🤟🏼🤟🤟🏽🤟🏾🤟🏿🤟🏾🤟🏽🤟🤟🏼🤟🏻😄!!!!
To this day I still don't know why the bell needs to be a thing, YT used to have a good system. If you subbed to someone, and they popped out a new vid it would alert you
Yeah...do we really need a 100 notifications on our phones to make some UA-camr feel good?
From the times that number UA-camr broughrt up the subject, notifications don't always work. For example, a that was on a bell, occur hour before the same video appear in my subscription feed. That critical to a UA-camr.
It's like any form of social media these days. "We will tell you what's important unless you use this stupidly convoluted way to tell us that you want to hear from the people you really care about seeing".
This just reinforces my notion that marketers, far from being given primacy in the corporate food chain and allowed to swing their weight around as they please, should be treated with a level of supervision and restriction that makes Mall-Wart goldfish look free range.
Disney and almost any other company in any era are just full of marketers with dick swinging tactics. It’s primarily because of money.
Oh man, I remember that "take a running jump" controversy! 😀 A true classic for all the wrong reasons.
Remember Nintendo's 'Touch It' marketing campaign for the DS, where players would hold the handheld on their crotch as an invitation?
Yuck that’s disgusting.
I find your lack of Peter Mollineaux refferences lately concerning.
No that's good.
Enough of his dumb ugly mug...
The promise of a Peter Molyneux reference, but never getting a Peter Molyneux reference is a very meta Peter Molyneux reference.
"What could be worse than number two?"
*...*
"What... the... fuck..."
My god, Sony have made some absolutely horrendous decisions with their advertising partners, both past and present. I can't fully articulate just how mindblowing it is to see them making the same mistakes repeatedly.
That said, I'm unusually hyped about buying a PS5 right now...
What I learned from this video:
It was an absolute miracle the psp actually succeeded
Except it didn't succeed. It failed hard and Nintendo DS won by a landslide.
Retro Games Made Easy by that logic, the Xbox 360 was a failure because the wii sold more. I wasn’t saying it’s the best selling of all time, but it certainly made Sony enough money for them to want to make a successor.
@@retrogamesmadeeasy8058 Erm...no.
@@pferreira1983 Then why is the PSP dead and the Vita on the backburner....?
@@retrogamesmadeeasy8058 The PSP is dead because it came to the end of its life. Why is the Game Boy dead? Same reason.
As for the Vita it didn't offer enough to entice people away from the 3DS which had more going for it.
Ah yes, people get very angry when they feel like their imaginary friends are attacked.
599 US DOLLARS
AIN'T SHIT
@@vsear5911 TO CHAD WARDEN
"What's the big deal, you may ask? It's just a man wearing a hat." Well you see, Italy is home to the world's largest hat, worn by the Pope! And this was seen as a direct challenge to his right to hathood.
Flip the races on the billboard and it would win awards.
I too am angry at a scenario that never happened.
@@tomol6 Whites are fair game unless you haven't noticed - and given your presumed circlejerk, you approve...
@@JP-dv7rf So all the white people LITERALLY kneeling to BLM isn't a thing that's supported? Whatever...
@@tomol6 Good luck arguing with a nutcase.
No, check out any publications made by the black people in the 70s or better yet (Blackopalaition films) around the same time and you get an extreme reaction in the opposite direction.
God my heart is so damn warmed every time I hear that "But...Hello, you".
2:30 Oh, so that's why the alpha version of Wipeout was in Hackers.
I felt something rising when I saw the "black/white" PSP ad campaign... and it wasn't my temper. XD
The "Manchester underground". The what now?
I remember seeing that Wipeout ad in a magazine at the time and wondered what the hell it had to do with the game. But it definitely caught my attention.
Is it just me or is the "hello you" getting progressively longer on each video?
*"A Man Wearing A Crown Of Thorns, Only Instead Of Thorns It Was PlayStation Buttons."*
That picture looks like it could be someone's profile picture lol! 😂😂😂
2:57
That's not Leftfield, that's The Charlatans
Came to the comments specifically to say this. My guess (based on a little Google Fu) is that Larry...
1. Knows little about 90s Dance and/or Indie Rock
2. Ran into this page on the BBC website that features that image of the Charlies, titled "Enormous anthems and leftfield gems in one handpicked 90s mixtape. Sorted." www.bbc.co.uk/programmes/p07l2394
The charlatans band is actually more likely to be shown because the left field band has videos which have been DMCA’D on UA-cam every day.
Rock Star Games did little to no advertising for the Grand Theft Auto franchise. Due to the media reporting about the games' extreme content, it was nothing but free advertising for them
11:14 Irony, since those cardinals do OTHER things with kids.....
Most likely those cardinals didn't.
Statistically, only 1 in 100 or 1 % of the Catholic Church engages in pederast, the r****g of children. UA-cam censors that word for some reason. You would be more correct in your condescension to say more priests are guilty of fornication with women. Statistically, that's 2 in 100, or 2%. And its 50 / 50 between men and women. Nuns are just as tempted as priests, friars, and monks. The fact that Interpol records it so low is that most people choosing to go into that life do respect the job. But like the police, it doesn't matter what the 98 are doing right. All anybody wants to talk about are the 2.
I never associated that poster as drugs...I always associated it with getting the crap best out of themselves because they were tossed about in a rocket car...
Your too innocent for this world! :)
One of the main things I remember about the PSP (aside from one of my cousins having one) was the one news story about kids sneaking it into schools and watching... not so family-friendly films on the device, to put it nicely. It even garnered the nickname "PlayStation Porn-able". No seriously. I didn't believe it at first, but then I saw it again online, and that's when I knew it wasn't a hoax.
All these debacles must have had the Sony execs pulling their hair out like a desperate bid to resemble Peter Molyneux.
It seems like most of these weren't "disastrous fails" at all, considering almost all of them apparently boosted sales in the long run and the outrages were made up.
Looks like it did affect the PSP though...such a shame, the PSP was an amazing console.
Sony in the mid-2000s was run so terribly, they botched the PS3 launch, the PSP marketing was cringe, even their TV business suffered a huge blow, and they lost a huge market share in the electronic industry!
you can tell the company Zipatoni is evil because they have the Behelit from the manga/anime Berserk as a statue in their office. 8:13
You get a like just for Moon Over the Castle. Also, "PlayStation 2! The Third Place!" Does anyone remember that?
Ahh... the good old days of the 90's when it was the right wing that got outraged over everything. I miss those days.
Almost all of these are from the 2000
@@jsmith3946 Ikr? 90s was more of a Sega V.S. Nintendo thing.
@@jsmith3946 I was referring to the Wipeout segment, which came out in 1995. I forgive you for not realizing that because by the time you posted you already forgot what I would be referencing. The average person is stupid. Half of them are dumber than that.
@Usuário Sarcástico Who said anything about the media? I'm referring to the religious Right that was doing all the censoring back in the 90's, particularly in video games. 2020 is Bizarro World in comparison with the Left Wing doing all the censorship now.
@Usuário Sarcástico I'm not going to pretend to know what the media was doing in the 90's since I was a dumb teenager who didn't pay any attention to politics. But I did pay attention to video games. And here in the United States it was the Religious Right Wing, particularly in Congress, that was doing whatever they could to censor video games. It's what got Night Trap pulled off of many large store shelves, it's what made Nintendo remove the blood from Mortal Kombat. It's why the games industry decided to start the ESRB, which was the only way that Congress was going to allow them to continue to operate without giving themselves direct control over what content could and couldn't be put into video games going forward. They were also trying to censor TV shows like The Simpsons, Married With Children and Beavis and Butt-Head.
Hahaha 😂 "some were just happy that the Netherlands were appearing in international news" hahaha 😂
We all know that with the knowledge of the crunch being involved with the Last of Us Part 2 and the leaked plot that it’s going to be hard to push Abby as the protagonist especially what happened with Ellie and Joel.
ok boomer lol
For all the inappropriate advertising, the PSP sold like crazy. Over 80 million units ain't bad.
Dont forget what they just did saying "cities can rebuild" to the response of praising rioting
Drew Cities CAN be rebuilt. Lives can not.
@@jacobbelyea7945 Oh shit, here it comes...
Jacob: Correct. All the many innocent lives these riots have taken can't be rebuilt.
NetConsole I agree wholeheartedly. The innocent lives taken by police in these protests is disgusting, especially when much of the rioting is incited by them.
@@NetConsole who has died? Oh right. Nobody.
Thank gods, another Fact Hunt!! Thanks, Larry!
14:04 Nice, Now I can't unsee that
He did a while video about it. It’s kind of hilarious.
I'm kind of glad that I have never seen a TV campaign for a video game in Australia, because every TV ad for them I've seen online seems to be freaking terrible.
Sony sure do love their racism.
Each of Sony's public apologies ends up being backhanded.
Mate, you mispronounced ‘Herald’.
Hahahaha. Funny mispronunciation.
Yep, and as an Aussie, I know how it’s pronounced.
Sony learned from their mistakes.
If you're on a computer, hit the 3 key over and over and see what happens. LOL I can't stop....
Loved the"Mortal Kombat' *EDGY* LMAO!!😂
Lol imagine being high on x in the late 90s at a club and all of a sudden you see a PlayStation(a brand new system) with a game you've never seen before.
*"Take A Running Jump Here."*
I probably shouldn't have laughed, but I don't think they intended this to happen, which in my eyes is a dark joke... I laughed so hard lol! 😂😂😂
And here I was, thinking that line of animated commercials that brought us "It's a nut you can play with outside" was the worst of the PSP advertisements.
I've lived in Manchester my whole life and can confirm we don't have an "underground",we do have the tram system though but that's entirely above ground
A gaming website seeing something like this and questioning if it's racist, instead of screaming with foam mouths about it? Strange to think that this wasn't that long ago.
As Eric Bischoff so famously said, "controversy creates cash."