Master P explains No Limit Record's business formula (Rap City 1997)

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  • Опубліковано 12 вер 2024
  • "Some people just jump into the game and they want to sell millions of records. First you gotta sell 5 or 10 records."
    Amazing that the formula that P explains on this clip is still working to this day with labels like Cash Money/Young Money. Say what you want, P was a smart businessman for the most "part.
    Always know for being the biggest exaggerator in hip-hop history, P says that Goodie Mob, Westside Connection, Uncle Luke and even Total (yes the R&B group from Bad Boy Entertainment) would be on the I'm Bout It soundtrack. We all know none of those occured.

КОМЕНТАРІ • 346

  • @gsecc
    @gsecc 8 років тому +122

    For all you young niggas that's tryna come up as a rapper, producer, or business man y'all better pay attention to this knowledge and wisdom. One day these type of videos will be worth more than gold.

  • @cam514
    @cam514 11 років тому +132

    u crazy.. Master P's influence is still being felt today... this generation of rappers remaking P's old hits all the time... and all these new rappers signing 360 deals, selling their soul to corporate giants, while P tried to teach them how to keep 85%... Master P is a pioneer and he's the hardest rapper of his generation. He didn't care about Billboard or radio airplay... he made sure he was #1 in the streets and he DID THAT! #NOLIMITFOREVER

  • @facedafact86
    @facedafact86 11 років тому +81

    he took a city bus and made it a tour bus = Master P

  • @jgodoy_
    @jgodoy_ 9 років тому +41

    P change the rap game for real he taught niggas how to get paid the right way! #Respect

  • @tswagg504
    @tswagg504 10 років тому +153

    no business degree, but a hell of a business man. He figured the it out for himself, that makes a smart man. There are people with degrees who don't know how to gauge demand for a product without having to spend the money first. He simply watched what was selling, and gave the people exactly what they already wanted.

    • @AthensParkSwag
      @AthensParkSwag 10 років тому +22

      College degree teach you about your field and give you a certificate of approval to show people you know what you doing. But college don't teach common sense, knowledge nor wisdom

    • @mralpickett
      @mralpickett 10 років тому

      tswagg504 truuuuu

    • @tswagg504
      @tswagg504 10 років тому +3

      @102973712063509641081 true. I'm in business school, and it's 90% memorization....if you have the time to memorize it, you'll get an A.....now engineering classes, those required real intelligence...you had to figure out what the problem was, then solve it.

    • @tswagg504
      @tswagg504 9 років тому

      mikeworld39 He didn't have it during this period though....mid/late 90s.

    • @tswagg504
      @tswagg504 9 років тому

      Bruh, that's a community college. That isn't a real business degree. It's nowhere near as strenuous as an accredited 4 year degree. I've been to community college and university; those places are diploma mills........I was talking about a bachelor's degree, not an associates.

  • @lyricalgenious2010
    @lyricalgenious2010 10 років тому +62

    Master P -- legendary status. This is classic 90s Hip Hop.

  • @jroc1879465
    @jroc1879465 10 років тому +91

    he did this before the internet!

    • @ronaldjames7843
      @ronaldjames7843 2 роки тому

      Sure rite! This generation today won't understand

    • @badgyrl310
      @badgyrl310 5 місяців тому

      💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯

  • @robpeter2paypaul
    @robpeter2paypaul 9 років тому +67

    p is a smart dude. First you gotta sell 5 or 10 albums before you can sell a million! these new cats don't under that shit. Classic shit

    • @joncallaway4456
      @joncallaway4456 9 років тому +2

      Tellin you

    • @kendrellezell4339
      @kendrellezell4339 8 років тому

      +Jon Callaway a,.

    • @martinlee2739
      @martinlee2739 8 років тому +8

      yeah but you can't sell a record now... due to the internet....back then i stayed in the record shop buying

    • @traetrae7517
      @traetrae7517 7 років тому

      Martin Lee sad but true

  • @dopediva8643
    @dopediva8643 8 років тому +72

    P was ahead of the game.smart man

    • @jazmynbrown6820
      @jazmynbrown6820 5 років тому +1

      Yes, he's a smart business man. He ain't no fool.

  • @kabeyz
    @kabeyz 11 років тому +41

    damn c murder standing in the back low key withn his hat down
    can tell this homie is a tru g

  • @MrEOM41
    @MrEOM41 4 роки тому +25

    I love the style of clothing in this era no designer, just raw but still fly with it ... 😏

    • @pepstalynn
      @pepstalynn 3 роки тому +6

      P's shirt is DKNY which is a designer shirt.

    • @Rountree1985
      @Rountree1985 3 роки тому +4

      It’s all designer shit, what are you talking about?

    • @damarimoland1613
      @damarimoland1613 3 роки тому +2

      @@Rountree1985 I think they meant that say high end designer

    • @ronaldjames7843
      @ronaldjames7843 2 роки тому +1

      U Kno bout Fubu?

  • @louisalexander2647
    @louisalexander2647 7 років тому +38

    P and Dre pretty much made hip hop alive. yeah respects to Diddy, Russell, jd, etc. but without these 2, idk what would the game be like

  • @nomibe2911
    @nomibe2911 13 років тому +28

    Master P was a pioneer.

  • @polobubblevest
    @polobubblevest 10 років тому +82

    c murder playin the background chillin in the cut

  • @gameover-mgtow7502
    @gameover-mgtow7502 8 років тому +52

    P mastered da MIX tape GAME and sold a CD every 1st of da month

    • @hnic505
      @hnic505 4 роки тому +3

      cha.illionaire mastered and pioneered the mixtape game whete rapped over other priducers he dodnt pay for beats and became the mixtape messiah. master p paid an in house production crew and put out albums with budgets the same way these sound cloud rappers put out bullshit and hope it sticks...

  • @CashMartin909
    @CashMartin909 7 років тому +38

    Rap City was the Best

  • @thug2244
    @thug2244 6 років тому +10

    They can say whatever they want about P not helping C with his legal situation. But this man was not selfish. Every time he spoke about No Limit he always used the word (we)

  • @BruceWayneWorld
    @BruceWayneWorld 11 років тому +22

    Best that ever did it independent ! Period !

  • @Dickey271
    @Dickey271 2 роки тому +4

    Rare DKNY shirt P got on he was supporting Brands before he did Rap Snacks and Monyattis

  • @est1985buckcity
    @est1985buckcity 13 років тому +6

    CLASSIC RAP CITY...MASTER P WAS A FUCKIN GENIUES IF YOUR FROM MY AREA NO LIMIT AND OLD C.M.R. WAS THE ONLY THING THAT WE WAS BUMPIN

  • @btatejr21
    @btatejr21 9 років тому +15

    New Orleans finest!! P made us proud

  • @rc121crx
    @rc121crx 11 років тому +31

    Gumbo music! Damn I miss that old no limit beat and rap.

  • @tonysnow9688
    @tonysnow9688 4 роки тому +5

    P is definitely a legend as far as hip hop business being from the south
    He showed everyone the blueprint
    I remember this era in the90s
    East vs West controversy days when the south was overlooked
    Rip Tupac also

    • @ronaldjames7843
      @ronaldjames7843 2 роки тому +2

      This was when the south was slightly starting to get a little shine to before the early 2000s with Ludacris, TI., Paul wall, chamillionare n dem to. P was pushing hard for south to get recognized after Andre from OutKast said the south got something to say at the source awards.

  • @jaerick9934
    @jaerick9934 7 років тому +24

    I used to say Romeo don't look like him but on here at this young age I see it

    • @ygztheseries2455
      @ygztheseries2455 7 років тому +3

      jae rick he slick do look like his dad at a young age but he got more of his mom look then his dad

    • @Mr_Si313ter
      @Mr_Si313ter 5 років тому

      Romeo isnt his biological son

    • @nudytv7879
      @nudytv7879 4 роки тому

      @smoothcollected he not. C murda is

    • @LifeIsNotorious
      @LifeIsNotorious 4 роки тому +3

      @@nudytv7879 He's Master P son. Stop it

  • @silentthriller
    @silentthriller 6 років тому +12

    Built the business in chunks. That's how it's done folks.

  • @tonerdz2357
    @tonerdz2357 4 роки тому +7

    Cmurder always looked ready for war his ghost stood behind his brother 💯

  • @COMMANDO21B
    @COMMANDO21B 13 років тому +16

    I fucks wit Master P. He's a bidness man

  • @KaleSurgeo
    @KaleSurgeo 7 років тому +49

    C murder on the back chilling

  • @504jec
    @504jec 10 років тому +46

    It's funny that slangs today come from new Orleans, bout it, bling,twerk

    • @GangstaStan010
      @GangstaStan010 9 років тому +3

      Twerk is ATL. Bounce is New Orleans

    • @504jec
      @504jec 9 років тому +6

      Look up dj jubilee "do the jubilee all" made in 1993. I talked to him once. He's a teacher now. He added a slurr to tweak.

    • @zaeedf
      @zaeedf 7 років тому +1

      504jec actually uncle luke did back in the late 80s. Came from SFla

    • @i240_wrestling
      @i240_wrestling 7 років тому +1

      this is true all the slang did come from the N.O

    • @TheBucketSkill
      @TheBucketSkill 4 роки тому +1

      @P C J BIOSAH lol wasn't that chicago?

  • @aliaswizard6963
    @aliaswizard6963 6 років тому +16

    He did everything he said he was going to do and everything came out exactly is planned

  • @COMMANDO21B
    @COMMANDO21B 13 років тому +5

    Master P straight inspires me in this interview

  • @StraightUpFrigid
    @StraightUpFrigid 8 років тому +27

    We Need Another Big Ass Record Label Like No Limit, Rap-A-Lot, And Cash Money Records To Come Up Out The South. I Wonder Who's That Gon Be.

    • @networkfreddy2000
      @networkfreddy2000 8 років тому +3

      +Straight Up Frigid Records Everybody knows its going to be Straight Up Frigid Records!

    • @StraightUpFrigid
      @StraightUpFrigid 8 років тому +1

      +Fredrick Pettiford Thanks For The Support

    • @tonykey2438
      @tonykey2438 8 років тому

      mane if Gucci would of left that street shit alone. boi defintely would of been So Icey/ 1017. belive dat

    • @DaNamezLAND
      @DaNamezLAND 8 років тому

      +Tony Key true

    • @regnaultsanders7547
      @regnaultsanders7547 8 років тому

      +Straight Up Frigid Records check out my boy Regnault Monday

  • @andrerobinson406
    @andrerobinson406 3 роки тому +2

    FUN FACTS:
    Although Westside Connection wasn't on I'm Bout It Soundtrack, Mack 10 did a appearance in the I'm Bout It movie. Ice Cube and Mack 10 both got a solo song on I Got The Hook Up Soundtrack years later.
    Jaguar Wright said Kima from Total and Master P were dating back in the day, so that a song might came about.

    • @illtrovert
      @illtrovert 3 роки тому

      When did Jaguar say that ?

  • @thug2244
    @thug2244 6 років тому +8

    I believe Joe thought this was a joke or that the No Limit camp would not last long - over 23 years later No Limit is still standing and I believe that Romeo is about to do big things like his pops did

    • @smoothshop
      @smoothshop 6 років тому

      Oh yea! I enjoy the WEtv show. GROWING UP HIP HOP.

  • @ivysmith2794
    @ivysmith2794 7 років тому +10

    why would anyone press thumpsdown on a video thats helping people who do not have a major deal to get their gifts out there

  • @MoneyR8
    @MoneyR8 13 років тому +27

    dude was worth over 600mil$ in '97

    • @black_wall_st_will_rise_ag4632
      @black_wall_st_will_rise_ag4632 4 роки тому +7

      Low key, I think P is worth over a billion today. P too smart about his money.

    • @jakobbraumann256
      @jakobbraumann256 4 роки тому

      no fucking way

    • @oholm09
      @oholm09 4 роки тому +1

      .p is independent

    • @JoJoStar22
      @JoJoStar22 4 роки тому +1

      @@black_wall_st_will_rise_ag4632 Very true. P is a low key billionaire. He lay low because the more money, more problems.

    • @devonkaijuwarrior8009
      @devonkaijuwarrior8009 11 днів тому

      600 million??? That's hard to believe, but I would say around this time he was more worth 60 million

  • @deniawiseone95
    @deniawiseone95 4 роки тому +4

    You know this was years ago when DKNY is being rocked. I remember wearing her too lol :)

  • @datboitaj
    @datboitaj 11 років тому +3

    I remember these days....waaayyyyy before the storm this is when shit was so fun to be here!

  • @HasBeensNAddicts
    @HasBeensNAddicts 11 років тому +3

    That's the truest shit I heard about rappers tryna make it. "People wanna jump in a sell a million records. First you gotta sell 5 or 10"

  • @gangstakendoll
    @gangstakendoll 11 років тому +3

    I have ALLLLLLWAAAYYYYSSS been a fan of Master P (the whole No Limit Records generation PERIOD). I have EVERY LAST ONE of No Limit Records excluding any cd that came out after the yr 2000 when NLR began to fade out. I'm 24 years old now and still got love and respect for my nigga P. When I was about 6 this nigga came to my city but of course I was too you BUT my mom and dad went and got me an autographed poster (the ICM album poster). I got the No Limit tank tatted on me too. I miss the old days

  • @omanluciano2675
    @omanluciano2675 6 років тому +17

    Free my big brother C-Murda he gone hold it down untill he come home and change the game

  • @TheKKCody0824
    @TheKKCody0824 10 років тому +5

    lmao at the end "WE'LL BE BACK BACK IN A MINUTE MINUTE IIGHT IIGHT!"

    • @GODs_Son777
      @GODs_Son777 9 років тому

      Yeah, Joe was a fool for that! lol..

  • @QR_Code
    @QR_Code 11 років тому +5

    lmao, i remember back when he was dropping weekly albums...man that shit was incredible never seen anything like it... also dont think noone has ever had a p&d deal like that where he was getting the majority of the money

  • @CashMartin909
    @CashMartin909 7 років тому +9

    Salute to Master P

  • @vegitausa
    @vegitausa 11 років тому +3

    Cmurder was so young sittin right there behind P

  • @TheOfficialPayne
    @TheOfficialPayne 10 років тому +6

    it´s night and p wears sunglasses

  • @RaveON123
    @RaveON123 11 років тому +5

    P - still boss of al bosses!!

  • @TeKeyaKrystal
    @TeKeyaKrystal 5 років тому +3

    love when he said "Black people coming together making stuff happen!"

  • @N8TIVE2008
    @N8TIVE2008 5 років тому +4

    C-Murder and Big Boz in the background

  • @poebama1
    @poebama1 10 років тому +8

    ahahahahaha! C- Murder in the background on the bus.

  • @kobeisthegoat5767
    @kobeisthegoat5767 8 років тому +13

    #FREECMURDER🙏🏽🙌🏽💯

  • @lamontmcdaniels322
    @lamontmcdaniels322 3 роки тому +1

    P was always fresh asf 💯 I remember when was lil I always wanted them glasses him and c use to waer

  • @gorillacar
    @gorillacar 12 років тому +3

    man p get so much respect in memhis! he really put the south on! but the rap industry wont give him respect cause he aint on the couch or selling his soul for riches...p stay tru..

  • @SmokedOutGang
    @SmokedOutGang 10 років тому +14

    genius

  • @dj13willi
    @dj13willi 12 років тому +1

    They can say what they want about master p that man uptown like a muthafucka

  • @louiebabe6353
    @louiebabe6353 Рік тому +1

    P.Miller is a intelligent brother.💯

  • @JSpekGooseKrew
    @JSpekGooseKrew 12 років тому +1

    Fuck how much money yall say he worth..In 97 I was 18 and P was the Top dude in my hood in Charlotte NC..I still respect what he did for the game to this day.......Im 33 now and can still hear his influence in hip hop..Just listen to the rap outta New Orleans, the south Period and you hear P...

  • @lovethybodyco7635
    @lovethybodyco7635 5 років тому +1

    This man is SMART ! Listen to your Elders !!!!!!!! 🙌🏽🙌🏽🙌🏽👏🏽💯🤴🏾

  • @CHENOTV
    @CHENOTV 13 років тому +2

    MASTER P STILL MY FAVORITE RAPPER

  • @dublawson4078
    @dublawson4078 12 років тому +3

    thats real!! imagin if we came together and did this on every level as a people

  • @LilTight90000
    @LilTight90000 12 років тому +3

    Thats my nigga mane Master.P

  • @lwfc08
    @lwfc08 11 років тому +2

    Damn, P was shinin'.

  • @Rudedogg119
    @Rudedogg119 Рік тому

    Until this day forward I haven't seen anyone in the rap game out do master P and no limit records. P made a statement when he said he drop a album when he wants to, and he did dam near every month it seems. I remember back in the 90s going to the record store or to the mall to buy any CD Master P put out with the Tank on the back....💯

  • @MrUndacovabrova
    @MrUndacovabrova 12 років тому +3

    I doubt he was worth $600 million, but this nigga was paid. This nigga was Independent selling 500,000 to 700,000 copies. At $10 an album that's 5 mill to 7 mill. And he ain't sharing that with no one except the niggas in his crew. Add that to the other niggas selling and that's GUAP! Gotta give this dude his props.

    • @julioacevedo3931
      @julioacevedo3931 6 років тому +3

      MrUndacovabrova you must be young to not know this man was worth 600 million at one point he still is worth 350 million

  • @headfirstamerican1495
    @headfirstamerican1495 3 роки тому +2

    He stole “I’m bout it” from unlv

  • @37mafia1
    @37mafia1 12 років тому +1

    Y'all see that clean LEXUS ES 300 at 0:41 That was the car right there !

  • @GustoTheGamer
    @GustoTheGamer 4 роки тому +1

    Master P is was and is a real Master

  • @SunocoSmilez
    @SunocoSmilez 12 років тому +2

    @SouljaSolo yeah Master P IS originally from NEW ORLEANS all i said was dat he was a false flagger cause he claimed richmond while he was livin there then when he moved no limit offices and the company to new orleans in late 96 he started claimin new orleans again

  • @dkgkeepitso
    @dkgkeepitso 4 роки тому +2

    P know how too bulid his fan base give em want they want that why today its no limit and 4ever. i had that down south hustler 🔥 and west coast bad boyz vol. And that song with c muder steady mobing c was snapping on that song check it out. If u bump that down south hustler album and west coast bad boyz vol.2 today it still be dope 🔥 listens too it again its no limit 4ever 👍

  • @Dickey271
    @Dickey271 2 роки тому +1

    C murder looking like Romeo

  • @AndrewsOpinion15
    @AndrewsOpinion15 12 років тому +2

    DAMN HE LOOK SO YOUNG !!!!!

  • @ricardowright2868
    @ricardowright2868 5 років тому +2

    Down South hustler love that album

  • @wormakathekid5000
    @wormakathekid5000 11 років тому +2

    From the beginning, straight focused

  • @IAMgagnez
    @IAMgagnez 8 років тому +12

    Great business tips.

    • @mikewatts3704
      @mikewatts3704 8 років тому

      what's that song in the background at the beginning

  • @zairedravis2747
    @zairedravis2747 4 роки тому +1

    I used watch rap city all time them was good ol day's 1998

  • @hedheiclark6048
    @hedheiclark6048 8 років тому +6

    miss these days

  • @yahawashi8438
    @yahawashi8438 3 роки тому +1

    I miss the old no limit Records

  • @BookMultimedia
    @BookMultimedia 11 років тому +3

    Gotta get that Saints Cap

  • @Bran103115
    @Bran103115 11 років тому +1

    No Limit Records was the YMCMB of the 90s

  • @curtisgriffin5480
    @curtisgriffin5480 5 років тому +1

    Smart brotha

  • @estherliannechristianson9220

    I see 3 little boys in the Calliope Project...guns, murder, death, drugs,...(everywhere they turn)..
    Yet, softly in the background, I can hear "Josie's on a Vacation Far Away....
    I Like My Girls a Little Bit Older....
    I just want to use your love ..tonight.."
    To Be Cont.

  • @GrindtymeNOLA
    @GrindtymeNOLA 11 років тому +1

    P a fool with it the best hustler in the rap game

  • @Hotboyfonzo
    @Hotboyfonzo 12 років тому +1

    I like that N.O.
    snapback

  • @SkyLexxxington
    @SkyLexxxington 11 років тому

    Master P will foreva remain da TRUest to da game

  • @kingringo
    @kingringo 4 роки тому

    9 years later im here

  • @DESTINYHero-km9gz
    @DESTINYHero-km9gz 11 років тому +4

    C-MURDER LOOK SO SEXY BACK IN THE DAY!!!!!!

  • @elryck94
    @elryck94 11 років тому +1

    A smart guy a really smart guy

  • @sirawesomemcdouglas5720
    @sirawesomemcdouglas5720 6 років тому +4

    Is that big boz behind c?

  • @shermysherm
    @shermysherm 11 років тому +1

    Master P paved the way for alot of rappers...Joe clezzy from back in the day dope, Aight? Aight?? Aight!

  • @christaylor7902
    @christaylor7902 8 років тому +4

    All I heard was "And then $, $, $, $, $, $, $, $, $, $. 99 "

  • @bigaparker1977
    @bigaparker1977 6 років тому +2

    That's Silkk in all white. C murder and Big Boz back there.

  • @CEELOW3000
    @CEELOW3000 5 років тому +2

    What happened to Joe Cleazie?

  • @GenuwineG
    @GenuwineG 8 років тому +6

    He's a different cat now, he needs to go make peace with C. Hoody hoo!

  • @HogOnWelding
    @HogOnWelding 6 років тому +1

    Wisdom in the raw...

  • @Tuggie_DonDaDa
    @Tuggie_DonDaDa 12 років тому +1

    Thats how im getin it right now wodda out da trunk.. Lil Tuggie

  • @andrewhillabrand4432
    @andrewhillabrand4432 6 років тому +3

    Stand up NL solders! These young in’s don’t even know about how P moved. Independence was created by P

  • @TrendsetterOn
    @TrendsetterOn 6 років тому +1

    Throwback !!!

  • @twenty1aboutdis
    @twenty1aboutdis 11 років тому +1

    True, but in ATL we've always had our own sound. Which continues today.

  • @TEACHYOUTEEWHY
    @TEACHYOUTEEWHY 12 років тому

    NOW THAT'S THE THING WITH MASTER P. HE'S A VERY PERSISTENT DUDE. A STRAIGHT TAURUS!!

  • @young4DUCEdon
    @young4DUCEdon 13 років тому +2

    did n e body else notice how he shut him dwn when he tried 2 talk about blk pride