The Evolution of the Tumblr Girl

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  • Опубліковано 22 тра 2024
  • Thanks to Casetify for sponsoring this video! Go to www.casetify.com/izzy today to get 15% off on your new phone strap!
    Today, let's take a look at the various types of 'tumblr girls'/tumblr subcultures that became popular throughout the 2010's. These fashions and styles shaped the site and wider online culture- so let's take a little trip down memory lane to reminisce about the site and it's wide variety of fashions!
    ❤︎❤︎ SOCIAL MEDIA ❤︎❤︎
    Patreon - / izzzyzzz
    Merch - crowdmade.com/collections/izz...
    Twitter - / izzzyzzzart
    Instagram - / ​​​

    Email [business inquiries only] - izzzyzzz@night.co
    ❤︎❤︎ MUSIC ❤︎❤︎
    Petz Catz 2 OST
    LuKremBo - Affogato/Castle
    Cheel - Blue Dream
    ❤︎❤︎ TIMESTAMPS ❤︎❤︎
    0:00 Introduction
    3:09 Emo
    4:58 Common White Girl/Basic
    8:04 Fangirl
    11:02 Hipster
    14:37 Pastel Goth
    17:11 Indie Grunge Kid
    19:50 Conclusion
    ❤︎❤︎ DISCLAIMER ❤︎❤︎
    All credit goes to the musicians and composers! This video is not meant to target or harass any person. This video does not condone or encourage anyone to harass or contact any person or persons discussed in this video. This video is purely for entertainment and informational purposes.
  • Розваги

КОМЕНТАРІ • 4,8 тис.

  • @Izzzyzzz
    @Izzzyzzz  2 роки тому +619

    Go to www.casetify.com/izzy today to get 15% off on your new phone strap!

    • @wuvumgywgy
      @wuvumgywgy 2 роки тому +5

      Izzzyzzz is her own type of tumblr girl

    • @SpiteAnims
      @SpiteAnims 2 роки тому +3

      The "smol bean" thing is too real

    • @humanbeeing4780
      @humanbeeing4780 2 роки тому +5

      No.

    • @lostcause1823
      @lostcause1823 2 роки тому +1

      @wonderland i would dislike but they way you self promo is pretty funny so i’ll let it go. plus the song isnt half bad.

    • @wonderland.5
      @wonderland.5 2 роки тому +1

      @wonderland Ngl i thought this was gonna be some trash self promo but i was wrong

  • @fiaghost4759
    @fiaghost4759 2 роки тому +11798

    imagine if global pandemic happened back in the mustache era, and every other face mask would have those mustaches printed on it. now let's take a moment to be thankful that never happened

  • @gee159
    @gee159 2 роки тому +5806

    I think the “art hoe” aesthetic was another precursor to cottagecore. I remember desperately wanting a yellow kanken, Van Gogh socks, and one of those instant Polaroid cameras

    • @Cecilia-wj8vw
      @Cecilia-wj8vw 2 роки тому +198

      oh my lord this, i was an art hoe and now i dress cottagecore LOL

    • @katyb6009
      @katyb6009 2 роки тому +125

      oh my god i completely forgot about that aesthetic but i WORSHIPPED it back in 2016

    • @schnasch165
      @schnasch165 2 роки тому +42

      Still want that lol

    • @Dokkiish
      @Dokkiish 2 роки тому +39

      Art hoe is great and still is my aesthetic tbh. c: If you watch the tumblr aesthetic video from Moderngurlz's channel, she explains it's an aesthetic started by black women who wanted to see more online aesthetics with poc rather than just white people. the "hoe" part is also a feminist reclamation of the word since it tends to be a derogatory term towards women.

    • @lianafreeman8954
      @lianafreeman8954 2 роки тому +4

      i was a freshman in college in 2018….. i was literally the DEFINITION of an art hoe at the time skndfncnsn

  • @yuma_thesassytenshi8225
    @yuma_thesassytenshi8225 Рік тому +3247

    i feel like every year we have an weird object obsession 😭 like there was cactus, pineaple, lama ...

    • @m00nl1ghtj3w3l
      @m00nl1ghtj3w3l Рік тому +420

      Now it's frogs

    • @safamohammed9620
      @safamohammed9620 Рік тому +364

      @@m00nl1ghtj3w3l and mushrooms

    • @motelsinger
      @motelsinger Рік тому +50

      @@safamohammed9620 even tho mushrooms are really not that great, i mean to me atleast

    • @AliceSykesFromWalkerland
      @AliceSykesFromWalkerland Рік тому +344

      I remember that time when everyone was obsessed with unicorns, mermaids then the poo emoji lol, weird times

    • @safamohammed9620
      @safamohammed9620 Рік тому +57

      @@AliceSykesFromWalkerland omg I loved that era although I never loved the poo emoji

  • @billie1129
    @billie1129 Рік тому +368

    i am also a proud member of the "used to want to be a pastel goth so bad when they were younger but also were literally a kid and could not afford it".

  • @TaintedDove
    @TaintedDove 2 роки тому +12469

    The mustache aesthetic will always haunt me because I remember jokingly saying I liked it in front of my aunt and she took me seriously so she always bought me mustache themed stuff for like a year or two after that.

    • @bowlergurl47
      @bowlergurl47 2 роки тому +157

      Omg SAME for us... It was a situation.

    • @katm8128
      @katm8128 2 роки тому +401

      That’s so sweet actually 🤣 I love your aunt

    • @portxr
      @portxr 2 роки тому +63

      my mom was the same way until like 2016

    • @vglycorpse
      @vglycorpse 2 роки тому +106

      @Velvi omg yes what is this phenomenon?? 😂 when I was like 14-16 I said a few times that my favorite color was orange. My mom bought me so. Many. Orange things 😂 Orange clothes, orange room decor, orange phone cases, etc. Or she'd buy me something and excitedly go "and it's orange, your favorite!" I mean I appreciate it but omg lmaooo

    • @leem.5246
      @leem.5246 2 роки тому +34

      Oh my god this was my family with owls

  • @LilxPipi
    @LilxPipi 2 роки тому +2294

    if i remember correctly, the mustache obsession happened around the same time as the owl obsession-- like just owl necklaces, owl earrings, owl plushies.

    • @scum1151
      @scum1151 2 роки тому +130

      Pusheen was super big at that time too if I remember correctly

    • @UnseenHuntress
      @UnseenHuntress 2 роки тому +16

      I still have an owl shirt and bag.

    • @base4yrface
      @base4yrface 2 роки тому

      @@scum1151 I miss pusheen so bad

    • @akiramatoi4158
      @akiramatoi4158 2 роки тому +35

      @Maria Puchała were u purposely spelling "Unicorn" differently every single time? if so that was funny reading it.. if not . .. it was still funny.. lol 😂

    • @Vizivirag
      @Vizivirag 2 роки тому +7

      I still have a lot of owl stuff. No one can stop me!

  • @tibicenlinnei4014
    @tibicenlinnei4014 2 роки тому +2613

    You used a photo of me from when I was an anorexic heroin addict. I can't believe it circulated on Tumblr so hard. It had to have been pulled off my Myspace profile because I never got into Tumblr. Those were some of the darkest days of my life. I look back at those old photos and shudder.
    I'm not mad at you! I just have a weird moment when I see my photos resurface.

    • @janellandrea
      @janellandrea 2 роки тому +165

      Do you mind if i ask which photo? Hope you're better now!

    • @jevilstail
      @jevilstail 2 роки тому +506

      I was just thinking “I wonder how the people in these photos are doing”

    • @EF-kk3vh
      @EF-kk3vh 2 роки тому +326

      God I’m glad you’re doing better now, I can imagine how weird it would be to see photos from that time :((

    • @dietmntdew5026
      @dietmntdew5026 Рік тому +23

      time stamp

    • @tibicenlinnei4014
      @tibicenlinnei4014 Рік тому +739

      @@dietmntdew5026 I thought I said I didn't want to give any identity details. But I'm in the hipster chapter. I'm sorry for being vague but 1) I get upset at the thought of being "thinspo" when I was literally shooting up heroin and not eating. I have a heart condition now because of my mistakes. It's not fun and I've lost over 40 friends and family to overdose since I got clean.
      2) I just don't want to be recognized. My cousin found me on a thinspo/ED site. That broke my heart. Knowing they were even looking at that and then saw me from 12+ years ago...yeah. i felt like shit.

  • @rosesinthegard3n
    @rosesinthegard3n 2 роки тому +2551

    one thing i am really happy about is that in recent years people have started shipping the i'm not like other girls girl and the girl she's comparing herself to - the pictures at the end of the fangirl section. they redraw the edits and draw them as aesthetically opposite girlfriends who are so supportive of each other and i fucking love it

    • @katekat7804
      @katekat7804 Рік тому +146

      Its one of my favorite things honestly

    • @Darling_Decay
      @Darling_Decay Рік тому +45

      Yesss!!! They’re the best

    • @anarchistsnufkin534
      @anarchistsnufkin534 Рік тому +106

      there's a whole subreddit for it (r/gatekeepingyuri) and it's amazing

    • @kristhedumbass6281
      @kristhedumbass6281 Рік тому +70

      I know!!! I save a lot of those redraws on Pinterest and they are so cute. I hate the “iM nOt LiKE oThER gIRls” mentality since it promotes the idea that femininity is bad and you can only be good if you’re a “quirky” and “edgy” and “oh so cool and tomboyish” kinda girl, which… what the fuck? The whole “I’m not like other girls” deal has a shitton of misogyny and it pits girls against each other.

    • @galaxymew5138
      @galaxymew5138 Рік тому +21

      Oh my god, that's so cute!

  • @CheyenneLin
    @CheyenneLin 2 роки тому +2549

    a moment of silence for everyone who drew mustaches on their finger with sharpie

    • @PigSpeakers
      @PigSpeakers 2 роки тому +104

      And held it up to their face and said "I mustache you a question".

    • @obiwan-in-a-pudding2909
      @obiwan-in-a-pudding2909 2 роки тому +74

      Or God forbid, got a tattoo of one.

    • @sweetcaroline9596
      @sweetcaroline9596 2 роки тому +32

      I wanted this as a tattoo so bad. I wasn’t old enough and my parents said no, but believe me it would’ve happened

    • @kathradyne6801
      @kathradyne6801 2 роки тому +22

      The only memory I have of this era was me and a bunch of friends with pink mustaches on our fingers doing wilford warfstache impressions. As much bad stuff came from those years, those were some fun memories.

    • @PageShearling
      @PageShearling 2 роки тому +8

      @@kathradyne6801 it is only acceptable as a warfstache mustache

  • @puppykitten1557
    @puppykitten1557 2 роки тому +1535

    Tumblr gets shit on a lot but honestly, when I was on the lowest of my life as a queer tween in a country where you could be killed for being queer, it introduced me to fandom culture where I met a lot of friends, learnt about mental health and self care and found other queer people and communities and really understood myself. It has it's flaws, but I think it's done so much more good than bad.

    • @Soupfondue
      @Soupfondue 2 роки тому +95

      I’m not sure if I ever would have come out without the queer community on Tumblr! Hope you are safe now

    • @puppykitten1557
      @puppykitten1557 2 роки тому +98

      @@Soupfondue I still have homophobic relatives but I live in the US and have super supportive friends now so I'm in a much better space. I hope your coming out went well!

    • @buttercupkat
      @buttercupkat 2 роки тому +17

      I'm not queer, but I do support you all! You're so valid

    • @misseselise3864
      @misseselise3864 2 роки тому +3

      the thing is that most ppl acted like tumblr saved them when it didn’t

    • @puppykitten1557
      @puppykitten1557 2 роки тому +72

      @@misseselise3864 it did save a lot of people though - having a community is so intensely powerful

  • @edenthearcane
    @edenthearcane Рік тому +828

    core memory unlocked omfgggg. on my last day of eighth grade, circa 2013, i was wearing my knee high converse with those split leg checkered hot topic jeans, my pierce the veil shirt, and a ton of those rubber bracelets. after the graduation speech me and my friends ran around like idiots shouting the lyrics to "na na na" by mcr and signed each others arms instead of the yearbooks. we drew mustaches on our index fingers and held them up over our lips so it looked like we "had mustaches". i remember the girl i had a crush on was wearing a tardis shirt, galaxy leggings, and had a mustache necklace. the next day, first day of summer, she invited me over and showed me tumblr for the first time on her living room desktop computer. then we kissed. for a few weeks we "dated" - as much as 13 year olds can date with no drivers license LMAO - until our parents found out. elise if you read this i hope you are having a great life

    • @aromanticfranziskavonkarma
      @aromanticfranziskavonkarma Рік тому

      Finally, someone else who recognizes how hard Danger Days fucked and still fucks to this day.

    • @mistermist634
      @mistermist634 Рік тому

      Why can't you date without a drivers license? Fucking Americans, I swear

    • @aromanticfranziskavonkarma
      @aromanticfranziskavonkarma Рік тому +47

      @@mistermist634 You severely underestimate how awfully our cities are planned. Can't do shit without a car here, unfortunately.

    • @charlieandhisantics9954
      @charlieandhisantics9954 Рік тому +39

      @@aromanticfranziskavonkarma Unwalkable cities are a nightmare. I feel your pain.

    • @feel4chestnuts
      @feel4chestnuts 4 місяці тому +1

      Thats so cute

  • @MCArt25
    @MCArt25 Рік тому +143

    Five years from now, we'll see video essays on the evolution of the TikTok Girl

  • @buttershy_
    @buttershy_ 2 роки тому +787

    oh my god THANK YOU for pointing out that the "not like other girls" thing was just young and often neurodivergent girls reacting to being bullied en masse. i'm sick of everyone demonising them, this is the first time i've seen someone bring it up without doing that.

    • @evil_death_roll
      @evil_death_roll 2 роки тому +202

      Turned out I wasn't like other girls after all. I'm a trans man 😂

    • @starsiadraws
      @starsiadraws 2 роки тому +98

      I think most of the criticism towards the NLOG girls was that it promoted misogynistic ideas and demonized high femme women and girls, but you're right! A lot of the people involved in that subculture were genuinely just kids who felt out of place, often due to being neurodivergent.

    • @joggenye8692
      @joggenye8692 2 роки тому +21

      @@evil_death_roll same!!

    • @ShinySylviee
      @ShinySylviee 2 роки тому +162

      While the hate did/does get out of hand, the "not like other girls" thing was still completely toxic and deserved to be called out.

    • @maneater2066
      @maneater2066 2 роки тому +88

      Preach that guy who said "It's not internalized misogyny, it's called being in middle school"

  • @elokin300
    @elokin300 2 роки тому +1087

    Shout out to a girl I knew in 4th grade who told me the one defining trait of a hipster was that they eat toenails

    • @taurine5561
      @taurine5561 2 роки тому +54

      Holy shit that's ludicrous

    • @jamescanjuggle
      @jamescanjuggle 2 роки тому +18

      and shoutout to a girl i knew who insisted i call her Butter N*(yep thats what you think it is) outside an old irish sweet store
      fyi i never did cause that genuinely scared me, and made art class pretty awkward

    • @fireflies362
      @fireflies362 2 роки тому +9

      I’m sorry… WHAT?? 😂

    • @kittygirl0872
      @kittygirl0872 2 роки тому +2

      Gross

    • @a-s-greig
      @a-s-greig Рік тому +12

      most based ten-year-old in existence

  • @charlottewilliams1707
    @charlottewilliams1707 Рік тому +103

    My mom was born in the 1960s, and was into the original grunge style. So when I developed what she called “a bohemian-grunge style,” she was a-ok with it. Heck, she was the one that introduced me to wearing combat boots with dresses 😅

  • @StonedHunter
    @StonedHunter 2 роки тому +214

    I find it funny that people tried to make a single type of tumblr person when back in the day most on the site acknowledged there were different sides and how we tended to leave each other alone except on occasion. "___ side of tumblr, please explain" was a common joke around at least the fandom side of tumblr when expertise from another side was needed.

    • @osycotic
      @osycotic 2 місяці тому +1

      LMAO, it's still that way dude. I'm only one one specific fandom side on tumblr so whenever I encounter another in the wild I'm just like. "Explain pls" 😭

  • @abbyb010
    @abbyb010 2 роки тому +2265

    the grip that the indie grunge aesthetic had and STILL has on me. i can’t escape it.

    • @Spoopyus
      @Spoopyus 2 роки тому +39

      same for me but with pastel goth

    • @ZenitsuKunn
      @ZenitsuKunn 2 роки тому +1

      100th like

    • @Melian07
      @Melian07 2 роки тому +9

      I remember all of the trends in the video but except for the fangirl I have never really fit in any of these. In the early 2000's I became a fan of classic goth and metal music (a lot of it from the older times - 80's, 90's) and associated styles too (though it has always been more about the music than the looks for me) and that has stayed with me (and I've added more interests, like anime, and other kinds of favorite music, especially post rock and j-rock). I guess the indie grunge is what I can relate to the most as it takes inspiration from those older subcultures.

    • @wearecoterminous
      @wearecoterminous 2 роки тому +14

      Prove it name every American Eagle employee

    • @yuyukit
      @yuyukit 2 роки тому +15

      jee you brought me back some memories. i remember aimlessly walking around the school and the schoolyard after classes while listening to the neighborhood, arctic monkeys, the 1975 and placebo and acting so damn pretentious and mysterious in front of literally no one, because i was the only idiot that chose to hang out that way, especially since the weather was rather shitty when i was going for these walks💀recently west coast by the nbhd came up on my spotify shuffle and i swear, for a moment i felt the SMELL of that autumn cold schoolyard

  • @harmoniass
    @harmoniass 2 роки тому +827

    god, the mustache era really did feel like a fever dream. i remember being obsessed with them because my older sister *was* the tumblr girl, so naturally i copied her. i literally had a mustache themed birthday party when i was like.. seven i believe. absolutely wild

    • @fallenaster
      @fallenaster 2 роки тому +24

      My best friend in elementary school had the same exact party theme omg it was something else

    • @5000chickens
      @5000chickens 2 роки тому +22

      i can't believe I've gone to at least 3 mustache-themed within my life

    • @TopsyTurvyLolz
      @TopsyTurvyLolz 2 роки тому +13

      my own mother went through a mustache phase

    • @FelineBlue
      @FelineBlue 2 роки тому +7

      my secondary school humanities teacher was absolutely obsessed with moustaches

    • @lethargicAilurophile
      @lethargicAilurophile 2 роки тому +2

      amazing

  • @anabsolutebuffoon
    @anabsolutebuffoon Рік тому +1098

    When I was younger I used to be a “not like other girls” person and turns out I was right! I am not a girl.

  • @raehobbs7291
    @raehobbs7291 2 роки тому +269

    I remember that there was a tattoo parlour near my first apartment that was doing a one day only free (or something cheap idk) finger moustache tattoos and I was all “fuck yeah I’m gonna go” and then for some reason I decided to have a nap first and ended up missing out. For once procrastination saved my ass.

  • @skybingus
    @skybingus 2 роки тому +2400

    I distinctly remember being in a Claire’s in the 2010s with my best friend, and there was a whole rack of mustache items. I remember finding pink shutter shades that had a plastic mustache attached to a chain on either side that would dangle over your lip when you wore them. What a wild time lol

    • @mup6526
      @mup6526 2 роки тому +134

      i had those glasses in elementary and i would wear them to school to be funny and let other kids try them on, but then a girl started a rumor that i'd sneeze into them and not clean it and then nobody wanted to try them on anymore

    • @dippyfresh5130
      @dippyfresh5130 2 роки тому +34

      lmfao I know exactly which shades ur talking about! when I was younger my friend and I went to the mall and we took a pic of us wearing them while in claire’s

    • @misseselise3864
      @misseselise3864 2 роки тому +56

      @@mup6526 i don’t think i’ve ever heard something so 2014 before

    • @griffin1155
      @griffin1155 2 роки тому +12

      i work retail and saw someone wearing those the other day. shook to my core

    • @MxNEWCASTLE
      @MxNEWCASTLE 2 роки тому +2

      I saw a guy walking down the hall in the green version of those glasses early today lol 😂

  • @MuteLunacy
    @MuteLunacy 2 роки тому +508

    i remember being so disappointed that my parents wouldn't let me dress scene as a kid and even used the classic "it's not a phase" line lmao
    well.... guess who's balancing classic emo/scene with gothic lolita now i'm grown. guess it really wasn't a phase.

    • @galaxymew5138
      @galaxymew5138 2 роки тому +4

      Lol I'm in high school and I've found myself wearing scene, it's pretty fun!

    • @trianglemoebius
      @trianglemoebius 2 роки тому +15

      TWhat if the real emo phase was the friends we made along the way?

    • @tablescissors67
      @tablescissors67 2 роки тому

      wow

    • @xxstarrymistxx
      @xxstarrymistxx 2 роки тому

      that's awesome omg

  • @HalcyonSimx
    @HalcyonSimx 2 роки тому +141

    i deeply cherish the indie grunge era, especially the music. i definitely did NOT just buy a tennis skirt

    • @yourlittlevenicebtch4258
      @yourlittlevenicebtch4258 2 роки тому +3

      Can we please just bring it back? But with better representation

    • @TheAkwarium
      @TheAkwarium Рік тому +4

      "my 3 weed smoking girlfriends"

    • @twinkharrylwt226
      @twinkharrylwt226 3 місяці тому

      I have never stopped wearing them.. but I have a little strph sister aged 11 and she came to a family gathering wearing a cute rennis skirt and a little grunge and it made me a little proud 😊

  • @pumpkinpepsi
    @pumpkinpepsi 2 роки тому +159

    You mentioned that you can pinpoint specific styles and subcultures back then, but you can't now - I don't know how old you are but im probably quite a bit older (35) and I started noticing in the early 00s that I could see what 80s styles were like, but I couldn't see what 90s were like, assuming they didnt have defining styles. A few years later, I could DEFINITELY pin point the 90s style because I was further removed from it. I remember in around 2012-2013, looking at this sort of tumblr stuff and seeing a 90s revival thing happening with certain aspects of fashion and thinking, I guess 00s didn't have any defining subcultures/styles. Obviously now we can see that's untrue; by around 2016 or so I could see OBVIOUS y2k / 00s trends. But once again I assumed the 2010s just didn't have them. As this video shows, that was not the case. So I almost promise you that in a few years, maybe 10 years, you'll have NO trouble pinpointing today's styles and trends.

  • @nikkiwhite5148
    @nikkiwhite5148 2 роки тому +1133

    "thebootydiaries used to be a basic girl blog" hit me like a tire iron to the face

    • @Naixatloz
      @Naixatloz 2 роки тому +56

      It's true, but she shouldn't say it.

    • @bettievw
      @bettievw 2 роки тому +51

      None of us needed to hear that. Not after all we’ve been through…

    • @homestuckhauntsme
      @homestuckhauntsme 2 роки тому +31

      fr like i legit took physical damage from that line

    • @hobog12777
      @hobog12777 2 роки тому +17

      Can y'all explain

    • @cutelittlefox9993
      @cutelittlefox9993 2 роки тому +2

      😂

  • @vipersniper178
    @vipersniper178 2 роки тому +1460

    “A lot of kids into tumblr and fandom were neurodivergent”
    the signs of me having autism were there all along and it took me till adulthood to realize it 💀

  • @csquared8215
    @csquared8215 Рік тому +89

    There are definitely fashion trends going on right now-it's just much harder to see trends when you're living through them. I think it's because at the end of the day, internet aesthetics are just that-online. The internet can make it seem like everyone has pastel hair or intense combovers, but in reality only like .5% of people actually looked like an iconic "trendy" tumblr kid. Most of us cherry pick the things we like and combine it in our own way.

  • @swampgoth
    @swampgoth Рік тому +83

    I feel like the mustache trend was a product of the "xD random" humor vibe, like the mustaches were a bit after the random hay day but it had similar energy IMO. I do think they were more used by the preps and posh hipsters. And yes it always has and still does feel like a fever dream of a trend, even while it was happening

  • @icyicinq
    @icyicinq 2 роки тому +1399

    When you mentioned the “not like other girls” I CRINGED SO HARD! I was super into that when I was young and always tried to differentiate myself from other girls. In the past year many artist in the art community started redrawing those iconic “not like other girls” drawing and making the girls be friends or girlfriends. I remember feeling really happy/sad when seeing those drawings because I wish I saw those when I was younger so that I wouldn’t be afraid to be girly growing up. I do occasionally try to stop myself from being girly and it’s been a real challenge because there’s time I wanna be girly, old habits die hard

    • @Pakewl
      @Pakewl 2 роки тому +18

      I mean, be girly if you want to though. There's nothing wrong with that.

    • @spicyseliph
      @spicyseliph 2 роки тому +45

      @@Pakewl thats what they’re saying

    • @clairelafaille2095
      @clairelafaille2095 2 роки тому

      Omg I know right! Now people laugh at the “Im not like other girls” girls because sometimes they’re so over the top with their mentality, but it’s really just sad when you realize these girls and women are just dealing with internalized misogyny :(

    • @fluffyjun1479
      @fluffyjun1479 2 роки тому +25

      I like to think that those artists redrawing the "not like other girls" memes as friends/girlfriends are actually persons who grew up seeing the original images but still managed to overlook the antagonism while building theirselves to adulthood, and aim for this wholesome, inclusive culture in the end. I too remember being a bit self conscious about "not being that girl who likes girly stuff" when I was 10-12. I'm glad I overcame this mentality and I'm glad kids nowadays can grow up with those new revisited memes. Hope you feel more okay with being girly in the future. Keep it up !

    • @KalmoK
      @KalmoK 2 роки тому +4

      Everyone did something stupid when young, I was anti-other-music-than-metal and dressed in black like some edgelord, and I felt pride if I found some new band before my friends because it made me feel unique... 😅

  • @idontwannabeu8718
    @idontwannabeu8718 2 роки тому +1544

    I remember wanting to be a "Tumblr girl" so bad 😫, I would totally buy everything that had galaxies and would post a lot of TFOS context lol

    • @sethappleton7628
      @sethappleton7628 2 роки тому +11

      PFP checks out 👌

    • @telomarketer2845
      @telomarketer2845 2 роки тому +24

      @Is Swampus how are they a subhuman because of a teenage phase they had?

    • @telomarketer2845
      @telomarketer2845 2 роки тому +1

      @Is Swampus ua-cam.com/video/mIqv2hNKm9Q/v-deo.html

    • @QtPieMarth
      @QtPieMarth 2 роки тому +2

      @@telomarketer2845 truly the perfect response

    • @Daria73925
      @Daria73925 2 роки тому +1

      omg me too brooo😭😭😭

  • @wessussy
    @wessussy Рік тому +39

    Oh my gosh, that pastel goth chibi art was so popular at my middle school lol everyone was tracing that style of art and sticking it on their lockers 😭

  • @na0mi.3vans
    @na0mi.3vans 3 місяці тому +7

    2014/tumblr style is DEFINITELY becoming the next big trend on tik tok. it’s on the come up right now.

  • @madamebin1914
    @madamebin1914 2 роки тому +1979

    Always here for those tasty nostalgia shots while also directly calling out my teen self

    • @Kinyann
      @Kinyann 2 роки тому

      Same

    • @thatkodochagirl
      @thatkodochagirl 2 роки тому

      Same

    • @jfm14
      @jfm14 2 роки тому +1

      At least you were a teen-that's a built-in excuse as far as I'm concerned. I was a drunken, depressed student flunking out of uni going through this phase. 💫

    • @caramel9154
      @caramel9154 2 роки тому

      @wonderland dont spam pls

  • @Dlark17
    @Dlark17 2 роки тому +662

    Commenting just to say: Izzy, you're not hallucinating. I definitely had a friend in college who got a mustache tattooed on her finger. It was definitely a widespread thing. 🤣

    • @katiarepublic7057
      @katiarepublic7057 2 роки тому +34

      *I'm so sorry*

    • @carous3lcos
      @carous3lcos 2 роки тому +12

      I was giving my friends stick and pokes a month ago and one of them joked that I should give him a moustache finger tattoo and I wanted to take my tattoo needle and gouge my eyes out

    • @bootylicker32
      @bootylicker32 2 роки тому +7

      i really wanted one of these but luckily i was like 11 and couldnt get it

    • @bethm5852
      @bethm5852 2 роки тому +11

      I always wonder how people who got moustache tattoos feel about that decision now lol

    • @pleuriglosse8198
      @pleuriglosse8198 2 роки тому +5

      my math teacher has one of those 💀

  • @isisortiz7776
    @isisortiz7776 2 роки тому +431

    I'm a trans girl, and I was in high school in the tumblr era. I felt like an outcast at that time, and me and my friends (always girlfriends) used tumblr to communicate how we felt about life and love. The problem with me was that I wanted to wear cute clothes so bad, but being a boy in high school was awful, and wear "girl clothes" was impossible. I had to stay in the norm, and I still feel like I could have enjoyed much more if I knew what trans people were at that time.

    • @_Daemon_Sultan_
      @_Daemon_Sultan_ Рік тому +18

      Well, you have the opportunity to look absolutely beautiful now!

    • @its_uh_bella
      @its_uh_bella Рік тому +6

      Every time I watch a video like this I unlock a memory from that time in my life. Glad to know im not the only girly with these kind of experiences. It can often be difficult to tangle with the childhood so many trans people are denied so it's important to hold onto those positive and euphoric memories.

    • @Tea-gh8cu
      @Tea-gh8cu Рік тому +11

      same but with boyish clothes, we used obligatory uniform shirt and pants/skirt, and I seriously didn't want to use a skirt, just pants like the boys but of course it was against the rules, in the end I didn't transition but now I'm free to never wear skirts

    • @ashsatori
      @ashsatori Рік тому +7

      Same, I wasn’t on tumblr but the “I’m not like most girls” thing stuck out to me and it was only until I took a step back when the pandemic started that I realize that I wasn’t like most girls, because I wasn’t a girl. Turns out I’m just a trans guy who likes fem things, which is why I would REFUSE to wear dresses and only dress with t shirts and pants but wanted to keep dresses “just in case”

  • @erinella
    @erinella 2 роки тому +82

    I felt so called out by the Fangirl section. Pretty much my entire teenage years revolved around fandom. Thank God I've grown since then and know how to handle myself in regards to the stuff I enjoy now 😂

    • @Darling_Decay
      @Darling_Decay Рік тому +5

      Same! I spend hour and hours reading them and creating my identity off them. The more angsty and gay the better for my teen self. So glad I kinda grew out of that. Now I’m not as into it and more into lesbian cute fanfics

  • @laurenl1088
    @laurenl1088 2 роки тому +726

    As someone who somehow missed being a tumblr girl, I’m excited to learn what could have been

    • @EZOnTheEyes
      @EZOnTheEyes 2 роки тому +29

      Wish I was a Tumblr girl, but alas I was a Tumblr egg 😔

    • @scarcat2469
      @scarcat2469 2 роки тому +10

      It’s never too late!!!

    • @jesst238
      @jesst238 2 роки тому +5

      Same tbh like I was 7 and wondering what everyone was up to

    • @laurenl1088
      @laurenl1088 2 роки тому +3

      @@scarcat2469 is it my time to shine?? 😂

    • @poxidog
      @poxidog 2 роки тому +5

      I missed tumbler, I had a ridiculously busy life and no time for internet lol I'm shocked how many of these trends I picked up though. My hair had colour, still does lol my school uniform was black with white shirt so in an effort pee off certain teachers I wore rainbow stripped knee high socks (couldn't dictate our underwear lol) and DMs because they were comfy and I was on my feet all day. Also I'm fat so high waisted everything, and I liked wearing skirts with interesting low hemlines best

  • @livk453
    @livk453 2 роки тому +242

    when you dressed like a vintage hipster but your personality was both basic white girl and a fangirl combined, baby, I was INSUFFERABLE

    • @isabellab.1875
      @isabellab.1875 2 роки тому +15

      With the music taste of an indie grunge Tumblr girl! We were the cringiest possible combo, and we were happy for it LOL

    • @beautyandtheoffbeats
      @beautyandtheoffbeats 2 роки тому +4

      I was the complete opposite on tumblr,
      I was the baddie type blogger that would post occasional memes until I started smoking weed, then I became obsessed with this one girls stoner blog, I would reblog almost all her post
      I’m surprised she didn’t block me.

  • @nyxie2877
    @nyxie2877 Рік тому +20

    Realising I’m a Tumblr girl archetype is not how I expected my evening to go.

  • @bunny.boo531
    @bunny.boo531 Рік тому +36

    i dress in a mix of three styles: decora, kawaii, and pastel goth. it just depends on what i feel like wearing that day, although i mostly dress kawaii. it makes me so extremely happy. when i wear other things out i feel so uncomfortable and awkward, because its just not me. something my mother always says is "dont feel bad, you're beautiful." but the problem isnt beauty. i know i look good, i just dont feel good. i feel bare. i love my style and its how i express myself :)

  • @rebbi8548
    @rebbi8548 2 роки тому +464

    I was like 11 when the mustache thing was big, and I was really into painting on glasses, cups, plates, etc. So because my mom was always very supportive of my artsy side, we still have so many flowerpots/cups/plates on display with tons of mustaches on them. It’s kinda embarrassing, but I also don’t want to ask her to take them down lol

    • @emsutherland-milbourn5905
      @emsutherland-milbourn5905 2 роки тому +43

      it’s all fun and games having supportive parents until you stop doing something and they continue

    • @VampyrGrl
      @VampyrGrl 2 роки тому +3

      plz never take them down

  • @girlypop-ri9sf
    @girlypop-ri9sf 2 роки тому +2090

    Tbh I was one of the "not like other girls" girl back when I was a teen. I was super obsessed with trying to make sure I seemed "different" than all the other "plastic girls". Not only was that so misogynistic and unethical but it also had a huge affect on my own happiness and mental well being. I remember I got into makeup and dressing up quite late but when I did get interested, I started hating myself for being like that and also forced myself to like things that were traditionally masculine. It wouldn't help that I was considered a "tomboy" for having short hair and no makeup. I felt like I had to stick with that that narrative against my will.

    • @doid4354
      @doid4354 2 роки тому +82

      I had a similar mentality, I'll admit. I saw girls being feminine getting bullied for it left and right. I mean... I ended up also bullied for not fitting that stereotype, but for some reason I thought being feminine would end up worse for me. On the flip side, I also felt sad because dressing hypermasculine wasn't my thing either. Why did I have to choose between two rigid forms of self-expression? Well I choose neither. The way I look can be ambiguous and it makes people uncomfortable sometimes. And although it makes me feel like an outcast, I would much rather face the judgement than be boring.

    • @girlypop-ri9sf
      @girlypop-ri9sf 2 роки тому +54

      @@doid4354 I think our experiences are likely from the misogyny we learned and are currently unlearning. And yes I agree, we don't have to fit a single type or the other. Contrary to popular belief instigated by media, I think most people have various sense of styles, aesthetics, beliefs etc. Not just one single way of being or a stereotype. Really sorry to hear you and those other girls got bullied. Nobody deserves to go through that.

    • @6feet_under
      @6feet_under 2 роки тому +33

      Tbh same, idk why and when I started to absorb the worst out of "tumblr mentality" (despite not actually using tumblr). I was your classic case of "not like the other girls" and "gatekeeping girlboss": stuck up, judgy, narrow-minded even though the one thing i openly branded myself as was "understanding" and "good listener". No wonder I was miserable af I was being passive aggressively toxic the whole time. Now that I grew out of tumblr and actually developed my personality pass trivial stuff I now have much easier time with communicating with people lol

    • @cucumber7808
      @cucumber7808 2 роки тому +14

      I completely relate to that to. I saw that kind of stuff at a very young age and almost completely resented other girls for wearing pink and stuff. I bought “boys” toys and clothes for YEARS and then, while not ever even being in tumblr, almost completely followed every trend to a T! From elementary school I was saying I was not like other girls, wearing docs, wearing way too much flannel, SO MUCH MARKIPLIER MERCH… could I go on? Yes, but I must say: these experiences helped me realize how bad that mindset was and also helped me find an identity. Lol, I feel like a lot of closeted lesbians completely hid in their “I HATE GIRLS!!!1!1! I’m a TOMBOY!” Phase, as Me and a ton of others Had lol. But yeah, seeing all this come up again, makes me realize that all of that and while I was growing up, I wasn’t alone. Lol! Thanks

    • @alexbeaujon9049
      @alexbeaujon9049 2 роки тому +25

      Sameeee, but turns out that I was trans lmao

  • @jessiecurzio4779
    @jessiecurzio4779 Рік тому +26

    the mustache era definitely happened, and I agree, it feels like a fever dream at this point. I remember going to a mustache themed birthday party, which even at the time I thought was weird. What a time to be alive

  • @whatlikeitshardd
    @whatlikeitshardd Рік тому +28

    words can't describe how it feels to watch a video essay about the best time of my life

  • @jude_illusion
    @jude_illusion 2 роки тому +101

    Here's a thing that happened to one of my friends. I was there.
    Basically, we were walking down the sidewalk, talking about something meaningless. I think it had to do with a movie. Then this bus screeches up, stops next to us, and a bunch of people with “Down with Cis” shirts climbed out and started beating him up. I was punched and kicked a bit too, but I managed to avoid brutalization by going for their faces. After figuring out what’s happening, I started attacking them back, getting them off of him. He was quite injured but I called 911 and he made a full recovery at the hospital. I was fine, with only a cut on my arm that they patched up.

  • @midnightdrifter193
    @midnightdrifter193 2 роки тому +2166

    From late 2015 to mid 2017, I swear there was this distinct "Tumblr Girl" subculture that worshipped TOP, Melanie Martinez, and was _obsessed_ with Yuri on Ice and Voltron when they released. Does anyone else know what I'm talking about?? Vaporwave and commentary YTers like Pyrocynical were popular among that group too. My personal theory is that the subculture came from picking up the scraps left from older ones (like the ones in this video) and combining them into a single Fangirl Ultimate™.

    • @lamibonxd
      @lamibonxd 2 роки тому +223

      yep! i was there too. very defined by twenty one pilots, panic, and FOB (also the “alt girls”: marina, melanie, halsey, and lana.) steven universe, sports anime, and gravity falls ruled my timeline LMAO. voltron later on after those shows ended. although i remember leafy and pyro being popular, i was very out of the loop and was still watching toy review channels from my mlp phase. and then after that i started watching commentary, leafy and idubbz were too edgy for little 12 yr old me😵‍💫

    • @ijustlikebees
      @ijustlikebees 2 роки тому +29

      ....I still listen to marina lmao

    • @theguy5579
      @theguy5579 2 роки тому +50

      God, the emo trinity and leafyishere…

    • @jessica23claire
      @jessica23claire 2 роки тому +9

      @@lamibonxd NOT LEAFY sdfghsasdfg (I did watch him tho)

    • @finsta4979
      @finsta4979 2 роки тому +1

      Yep

  • @lunabibiane
    @lunabibiane Рік тому +16

    in my opinion after indie grunge came the "art hoe" aesthetic: the succulents, thrited oversized tshirts, mom jeans, the kanken backpack, van gogh paintings and the color yellow, vaguely inspired by 80s "vintage" look, the socks with little ruffles on them or the starry night ones, docs and vans obviously.
    basically conan grays old videos.
    that was the first "tumblr aesthetic" i was old enough to kinda participate in, good times i miss it :[

  • @aubigney
    @aubigney Рік тому +10

    obsessed with the idea that tumblr is a staple of the internet like tiktok is now because i joined it in 2010 to look at gifs of castiel and it's been with me through all of my phases, yet i've never been on the ~aesthetique~ side of tumblr. now i use it to look at gifs of dean winchester. that's real growth.

  • @Taradoxxi
    @Taradoxxi 2 роки тому +224

    Your internet history videos never fail to make me feel engulfed in a warm hug of nostalgia and then also immediately afterwards feel like I have dissolved into an old dusty skeleton. great job as usual

  • @tsun4ami
    @tsun4ami 2 роки тому +584

    the indie grunge kid was EXACTLY what i wanted to be at the age of 12 but unfortunately was far too young for it and most of the stuff 'required' for the aesthetic was entirely american and unavailable in my country 😭

    • @NadezdaBeka
      @NadezdaBeka Рік тому +35

      Omg same. If only I knew Aliexpress existed back then I would probably be able to pull ot off earlier and better. I was 13-14 and from a small town where these clothes weren't available. I did manage to dress like this in high school thanks to thrifting and visiting malls once a year, but not always because of the weird looks people give when someone's slightly different. It was such a timeless, cheap and flexible style, I love it.

    • @qistina4909
      @qistina4909 Рік тому +25

      My situation was exactly like you 😭😭 i was so into the 2014 indie grunge era but with no money, ive only managed to convince my parents to buy the dystopian books and john green books it was so frustrating lmao

    • @p0t.n00dle4
      @p0t.n00dle4 Рік тому +1

      I used to dress like that and I have never shopped at American apparel or any of the other staple shops. I had this one pair of ripped black skinny jeans, fishnets and all black leather converse lol

  • @neocitynonsense9685
    @neocitynonsense9685 Рік тому +13

    As a 9 year old in 2014 I was obsessed with the moustaches despite having no internet access at all. I had friends who had a moustache themed birthday. It was weird

  • @lissabasma
    @lissabasma Рік тому +28

    I was absolutely every kind of style. I came to the internet in 2014, but trends reached Russia late. I was Common girl, and fangirl and mustache hipster and pastel goth and indie grunge kid!

    • @lissabasma
      @lissabasma Рік тому +2

      I was wrong, I came to the Internet in 2013

  • @TheGreenRaven303
    @TheGreenRaven303 2 роки тому +419

    its so interesting to me how the evolution of emo kind of mirrored the evolution of sensitive beat poet to angry punk and brooding goth in the post-war era to the 80's. makes me curious to see how the subculture will branch off in the future

  • @DellVanity
    @DellVanity 2 роки тому +189

    Any time Izzy says "warrants its own video" i'm always immediately like "yeah id watch it"

    • @alicequeenofmadness9995
      @alicequeenofmadness9995 2 роки тому

      Same

    • @PupkinPumpkin
      @PupkinPumpkin Рік тому

      Just saying when she says that, she will probably make that video. As of 2023 she has 100+ video ideas in her to-do list.

  • @blvckspirit69
    @blvckspirit69 2 роки тому +17

    I‘m still happy I got through so many changes as a teen, so i LIVED every single tumblr aesthetic

  • @raeoddly
    @raeoddly Рік тому +26

    I myself dress 2014 tumblr and I have to say I think it’ll make a comeback pretty soon. I was like 10 in 2014, 18 right now and the style just makes me nostalgic because it’s how little me always wanted to look. Dressing like this makes me happy because it’s kinda fulfilling my childhood dreams to look in the mirror and see someone that my younger self would die to look like

  • @lilllllllith
    @lilllllllith 2 роки тому +341

    wow this brings back so much nostalgia. i was kind of “tumblr famous” in middle and high school going from originally a hipster blog to grunge as i got older and my person style changed with my blog lol. totally miss the days of spending every waking minute reblogging stuff. thank you for this video

  • @victoriangm7774
    @victoriangm7774 2 роки тому +494

    Does anyone remember that one image that was a split drawing of a girl and on one side she had ombre hair and hipster fashion and a Starbucks cup and fairy lights and vinyl records on her bedroom walls, and on the other side she had natural brown hair and a Tardis mug and pizza and fandom posters all over her bedroom walls? Because I feel like that image really encapsulates the "tumblr girl" era.

    • @vshcvsh98
      @vshcvsh98 Рік тому +4

      You have a damned good memory bro. I pictured it exactly as you described it 😂

  • @Toxic.Mangaka
    @Toxic.Mangaka 2 роки тому +20

    I’ve always dressed alt, but I’m glad it’s making a comeback so things are more accessible all year round. rather than me having to visit a thrift, hot topic, or waiting until Halloween.
    I’m also pretty sure if I looked in my old room at my parents house I could find galaxy leggings, pastel skater dresses, fandom shirts, peterpan collars, studded belts, etc. I quite honestly incorporated quite a few of these into my own style for better or for worse depending on how you look at it.

  • @PupkinPumpkin
    @PupkinPumpkin Рік тому +7

    Around this era I was in around kindergarten to 2nd grade. It was definitely prominent and noticeable. I remember one Monday I saw people dresses in moustache-themed outfits, and holding up paper moustaches on popsicle sticks to their faces, and drawing moustaches on their faces in marker. I was so confused, and a 5th grader (5th graders ruled at my school, and they seemed so old, although now they seem like babies) explained to me that it was 'moustache monday'. It was truly a bizarre experience. Also, the daughter of my mom's friend was exactly the common white girl aesthetic, obsessed with Nutella and weirdly enough for a first grader, having Snapchat, which to me was like magic when I saw the 'hair color changing' filters. I was so fascinated by how it worked, I could not explain it. Also, years later it turns out she was faking being my friend because out moms were friends and she did not actually like me, although she regrets it. (We haven't spoken in two years, but she's not like that anymore, she's really cool and she's gay, I think)

  • @Isa.esthetics
    @Isa.esthetics 2 роки тому +70

    I wasn’t allowed to dress like a tumblr girl, but I recently bought a bunch of chokers and i am LIVING

    • @cat-le1hf
      @cat-le1hf 2 роки тому +2

      this isn't cultural appropriation but it sure feels like it

    • @Kris-wo4pj
      @Kris-wo4pj 2 роки тому +2

      @@cat-le1hf just let it go. They're just nurturing their inner child.

    • @worstusernameintheworld9871
      @worstusernameintheworld9871 2 роки тому +2

      as someone who lived out my tumblr grunge phase that I never got to live, trust me, it's worth it

  • @casper3105
    @casper3105 2 роки тому +349

    here are couple honorable mentions:
    "the lubmerjack" or a simply a tomboy, a fit that consists of skinny jeans (preferably black), t-shirt, converse, or timberland shoes, beanie or cap and of course a red flannel
    The chunky Lolita shoes, usually warn by both grunge and pastel goths
    the "Y/N" usually collection of common tumblr girl and fangirl fits
    spikes and studs, a beloved item among the diy girls especially the spikey bra
    "Art hoe" and everything mustard yellow and the expensive fjallraven backpack
    Flower crowns, a la Lana del Rey
    The ombre hair and makeup, while it was mostly a "Instagram trend" I cannot tell you how often I'd see it in my dashboard around 2012-13
    And lastly, the British tv series Skins, ah yes Euphorias Big sister, and a big and I mean just maaaasive influence on the Tumblr alternative fashion mainly the grunge scene and I am very surprised you didn't mention the show because the tumblr grunge fashion is literally collection of skins but mainly the character effy stonem inspired fashion. she was THE it girl of tumblr alternative scene

    • @datchicray
      @datchicray 2 роки тому +5

      All accurate. I remember watching skins in 2012 because it was all over tumblr and all the girls I liked were into it.

    • @johndoe4110
      @johndoe4110 2 роки тому

      I had no social media growing up but I did dress like a lumberjack

    • @mo-ov8hz
      @mo-ov8hz 2 роки тому +3

      did anyone else constantly see aesthetic photos of men with flowers in their beards? it dominated my tumblr page for a solid few months

    • @somethingwithbungalows
      @somethingwithbungalows 2 роки тому

      @@mo-ov8hz I remember seeing those pics waaaay back on instagram around 2013 or so? Or maybe it was earlier.. or later?? I’m not sure, do you know?

    • @B33z1ng
      @B33z1ng 2 роки тому +2

      I haven’t even watched the video yet and I’m *shocked* she doesn’t mention skins

  • @thatguynamedfausto
    @thatguynamedfausto Рік тому +17

    A little comment about emo:
    Its starts were more in the middle of the 80s, a a subclassification in the hardcore punk scene for bands who well... Were emotional. It's just that in the 90s, though mostly forgotten until the 00s thanks to the predominance of mallgoth, grunge and other alt fashions, emo started to look an especific way.
    Another little stick note, 2000s emo fashion also takes inspiration from japanese visual kei, and later both of them would mix each other aestheticaly.
    Anyways, cool video!

  • @stevegoatman1049
    @stevegoatman1049 Рік тому +10

    I remember in addition to the mustaches there was a weird focus on bacon, and the whole “you either like bacon or you’re wrong” trend. From bacon plushies, to games, to duct tape, it was everywhere

  • @drungarious
    @drungarious 2 роки тому +764

    Every time Izzy or anyone in the comments talks about "when they were a kid", and it's 10 years ago or less, I crumble every so slightly more into dust.
    (my 2010s aesthetic was "stressed out grad student")

    • @GamingintheAM0801
      @GamingintheAM0801 2 роки тому +17

      Tell me about it. Tumblr wasn't even a thing until I was a senior in high school.

    • @MrRadar
      @MrRadar 2 роки тому +16

      Same here. OTOH I like watching her stuff because it's like a window into an entirely different generational experience I missed out on.

    • @Lexivor
      @Lexivor 2 роки тому +8

      Izzy was a kid like 2 years ago.

    • @JimiCanRead
      @JimiCanRead 2 роки тому +2

      Same but also old people think it’s crazy that you weren’t even born when Denis Law scored at Old Trafford helping to relegate his former club

    • @omgitzpaige2013
      @omgitzpaige2013 2 роки тому +1

      so in between.. i was in my late teens/early twenties at the peak of tumblr culture but i was SOOOO into it despite being 20 and not 14

  • @gagaluver83
    @gagaluver83 2 роки тому +235

    if I’m being honest I miss that era so much 😭 like yeah looking back it was cringy as FUCK but you know what? I was happy as fuck too. I was a carefree middle schooler who never took anything serious and was in my own little bubble completely unaware of the fucked up world we lived in and I miss that everyday of my life. Every time I watch videos like this I just get such an overwhelming feeling of nostalgia and sadness because I truly wish I could go back to this era. Fuck I know this may be the nostalgia talking and I know I got my rose colored glasses firmly on right now but things truly were/felt sooooooo much better back then. Life just felt like it was going way slower then it is now. I think one of the reason why this era has such a strong hold on me is because of the fact that back then I was so happy and didn’t suffer from mental illnesses and a chronic illness like I do now.

    • @therealaintain
      @therealaintain 2 роки тому +3

      this is true for every single era ever. millenials miss the 90s, gen x misses their childhood era, etc

    • @gagaluver83
      @gagaluver83 2 роки тому +2

      @Bucket me too. Specially now with everything going on. I mean obviously I’m not saying that back then things were perfect cuz god knows they were really fucked up but because I was a kid I literally was completely separated from all of that stuff going on because i wasn’t capable of truly understanding any of it. Kinda wish that was me now tbh 😭 you know what they say “ignorance is bliss”

  • @MistyInTheCloudz
    @MistyInTheCloudz 3 місяці тому +3

    3:18 WHAT I DIDN’T KNOW EMO USED TO LOOK LIKE THAT 😭
    thanks for teaching the evolution of the subculture tho

  • @daminoue
    @daminoue Рік тому +13

    the 2014 indie aesthetic part triggered some hardcore nostalgia in me... i remember my best friend perfectly fitting the aesthetic and me trying sooo hard to be like them lmao

  • @freedom_mayor
    @freedom_mayor 2 роки тому +851

    lol, i was a 4chan art kid, but i remember looking through tumblr in 2009 like ":0 omg, imagine being one of these girls with flower crowns, they're lives are perfect. it's so aesthetic".. though, if you didnt know, 4chan also had an obsession with hipsters. on the music board, people would compile their charts of obscure albums and curate lists, and make fun of others if their list was too "mainstream"(lol there was nothing mainstream about any of the internet albums they talked about), if it was too 4chan music core, and then if it was too hipster. lol there really was no line, and you got made fun of for anything. it taught me how to listen to music and gave me tons of great albums, so i thank it for that, BUT tying music to your personality is fucking toxic. i used to think i was "bad" at "listening to music" lmao, and it took me a long time to realize that these are just depressed 16 year olds taking their rage out on everyone, not ultra elite hipsters with superior music taste.

    • @cybunny25
      @cybunny25 2 роки тому +45

      Oh man, I saw one of those obscure albums lists while browsing 4chan on the school computers once
      I couldn't actually listen to any of them though because rules, and our school computers didn't have speakers nor did I have headphones
      So I wrote down the link on a piece of paper for later and lost it before even listening to anything lmao

    • @user-rc9yt5nb5z
      @user-rc9yt5nb5z 2 роки тому +24

      @@cybunny25 dont feel too bad thread would have likely gone by time you got home

    • @UncleMarco
      @UncleMarco 2 роки тому +22

      GOD it was so awful that mindset had such a GRIP on me and how I saw media until I got out of high school

    • @Amsayy
      @Amsayy 2 роки тому +10

      shoutout to the old 4chan raids on Tumblr lol

    • @Mitsaya
      @Mitsaya 2 роки тому +23

      4chan and the never-ending race to being into the most obscure media on the planet without being seen as too pretentious or the wrong kind of horny. Some say they're still doing the exact same thing to this very day.

  • @pspspspspspspspspspspspspspss
    @pspspspspspspspspspspspspspss 2 роки тому +185

    This gave a reality check for me still having the grunge style to this day, it became so my everyday style that every time someone asks about what my favorite style i say “it’s whatever I don’t have a specific thing

  • @hello__starlight
    @hello__starlight Рік тому +9

    God this brought me back to when I shopped at Justice during the 2010’s. All the glitter, neon colors, tie-dye fur, anime-kawaii-food, mustaches, leggings under skirts, and one direction posters were HUGE during that time

  • @Thelostfantasianchild
    @Thelostfantasianchild Рік тому +29

    I'm a 2008 kiddo so I was too young to be on Tumblr in the 2010s. But now I'm 14 going on 15 and I'm on Tumblr, dressing like a Tumblr scene girl (although I'm non binary) and I couldn't be happier. I honestly feel like I relate a lot to these kids who were on Tumblr in 2012 and now living like them now ten years later and it feels great, like history repeating itself

  • @chickensoupfordinner
    @chickensoupfordinner 2 роки тому +411

    I'm still on Tumblr bc no other site scratches the fandom itch, and I have been there since 2009. It was cringe but also magic.

    • @nicolec.5352
      @nicolec.5352 2 роки тому +6

      Being there since 2011, and you’re absolutely right

    • @MsGabrielaf6
      @MsGabrielaf6 2 роки тому +3

      Same

    • @momomomo__
      @momomomo__ 2 роки тому +24

      Got there in 2012 and at this point, it would take me more effort to leave the hellsite than it does to keep up with the shenanigans. It feels like most of the unhinged users have left to Twitter and all that's left is the reasonable people with brainrot, bit still capable of critical thinking (for the most part), so it's pretty chill. There's also nothing that gives me the dopamine hit that finishing a book and going on its tag gives me.

    • @copeenthuisiast5453
      @copeenthuisiast5453 2 роки тому +4

      @@momomomo__ seems like tumblr girls are the equivalent of 4chan boys

    • @momomomo__
      @momomomo__ 2 роки тому +12

      @@copeenthuisiast5453 I'm wishing you an eternity of Lego stepping for that comparison

  • @ninamasson3866
    @ninamasson3866 2 роки тому +179

    One style I remember vividly is the "art hoe" with bright yellow kanken backpack, polaroid cameras, "save the bees" and Van Gogh stickers, playing ukulele, being the mom friend, mom jeans, striped shirt, lots of pictures of sunflowers or cactus, kind of manic pixie dream girl but more healthy, doing art everywhere, just like small drawings or big paintings with sunsets and clouds... Does anyone else remember this ? :')
    PS : I swear you're doing a master's work at archiving all those small and big past content for the past decade. I love your videos so much and can't wait to see which obscure topics you chose next, you're always super documented and edit it in a way that's always fun to follow/learn about, it's just so nice to see these random memories pop up again, thank you for your work :)

    • @literaIIyshy
      @literaIIyshy 2 роки тому +7

      Yeah art hoe was a movement started by black women in response to the lack of diversity in the artsy spaces online.

    • @literaIIyshy
      @literaIIyshy 2 роки тому +1

      ua-cam.com/video/S9jjzo_eV40/v-deo.html

    • @Sophie_Pea
      @Sophie_Pea 2 роки тому +1

      Yesss I loved this. I remember Conan gray was the embodiment of the art hoe style for me back in 2017 when he was running his UA-cam channel, I loved it sm. In a way it was a really good trend tbh because I actually learned a lot about art because of it, which is definitely a good thing to gain just from a random internet aesthetic

    • @lautaroescarlon7501
      @lautaroescarlon7501 2 роки тому

      @@literaIIyshy Nah, not really. I started it.

    • @ninamasson3866
      @ninamasson3866 2 роки тому +1

      @@literaIIyshy the more you know !! In retrospect I can definitely see the afro-american influences in the aesthetic, but I had only ever seen white girls participating online. How infuriating to see another trend who won't have its creators credited but carried to mainstream appeal. Thanks for the educating video, I hope it'll garner more attention, since the aesthetic hasn't gone out of style and could have a resurgence in popularity.

  • @frankie7608
    @frankie7608 Рік тому +14

    The absolute GRIP that the Arctic Monkeys/all black minimalist aesthetic had on me in high school was unbelievable 😂 I remember it fondly though because as mentioned in this video, I was having a hard time fitting in for a variety of reasons and I was able to find a sense of community and expression online, plus I still love Arctic Monkeys and the entire post punk genre.

  • @fatimanayani888
    @fatimanayani888 Рік тому +20

    Idk if anyone else remembers this, but I remember there was this post on tumblr with a girl sitting at a desk in her room split in half between the "tumblr room" aesthetic (dream catchers, artsy quotes on the wall, ombre hair and flower crowns) and a more pastel grunge aesthetic, and all the reblogs were like "i feel so seen!!" or something to that effect? ig it goes to show that back then there was a self awareness of crossover between the subcultures (i.e. fandom culture) / identifying with multiple subcultures being a really common thing

  • @juststatedtheobvious9633
    @juststatedtheobvious9633 2 роки тому +287

    I was 90's goth, but I knew about pastel goth, even then. By the early 2000's, I was occasionally adding pink and soft blue to my corpse paint palette.
    And I never really met anyone else doing this, in some of the least interesting parts of PA. Some people were still scared of me, even in the 21st century. Others used me as a chance to teach their kids about tolerance. Or just to introduce themselves, because it gave them something to talk about.
    Which is why I'm watching the fashion trends of a website I've never used. Because despite all the grief us weirdos put up with, we won. The generations after us took up that torch and ran with it. Individual self-expression won. Not being able to tell a decade at a glance? That's magical.
    Let's not take it for granted. Whenever there's an advance, there's a backlash.

    • @Gingerblossom6969ily
      @Gingerblossom6969ily 2 роки тому +11

      Istg PA seems to be one of the worst places for self expression, don't get me wrong I love it here but we live in what feels like a small town secluded from the rest of the earth, nothing is happening here and progression is very slow. That's my view on it, anyway. Good on ya for staying true to yourself, we need more interesting and unique people in our slow moving lives anyway. I'd love to see more goths around here, they make me happy

    • @astrospect
      @astrospect 2 роки тому +9

      Any backlash could only have come from people who were jealous that you decided you were going to be the most attractive person around. The goth aesthetic, and especially its 'scene girl' derivative is by far the top tier fashion. Makes me fackin diamonds

    • @lilymasters2863
      @lilymasters2863 2 роки тому +5

      As one of the teens who took up these fashions in the 2010s, especially the 90s grunge aesthetic, I'm proud to have followed in your footsteps~ now I'm a 20something and still wearing old ripped jeans and too much black and flannel lol

    • @chum5628
      @chum5628 2 роки тому +2

      @@Gingerblossom6969ily pa feels like it’s always out of the loop with the rest of society. especially in our small towns and the lack of any sort of expression via fashion.

  • @orioborous
    @orioborous 2 роки тому +243

    one thing i think these aesthetics really did right was (aside from the skinny jeans) focusing on pretty comfortable clothing. t-shirts, flannels, oversized sweaters, leggings, ugg boots are all INCREDIBLY comfortable, way moreso than things that are popular now (as a plus sized person, you couldn't get me to wear low-waisted jeans or baby tees at gunpoint). all these fashion subcultures were overwhelmingly skinny and white, but at least back then they were clothes i *could* wear as a chubby teen.
    i wonder if in 10 years we'll be looking back on tiktok fashion this way? i don't use that site but it's definitely the hub for alt-fashion teens the way tumblr was in the 2010's.
    (edit: funny enough, i wear fairy kei now, which was really big on tumblr in the 2010's! it's not as big now, but you're right-- it's the 2020s, time for all the 20-somethings to wear the fashion they always wanted but could never afford when they were teens)

    • @catmerchant8699
      @catmerchant8699 2 роки тому +9

      one thing tumblr did right was use the word aesthetic and not the terrible new word 'core'

    • @shayla4007
      @shayla4007 2 роки тому +5

      @@catmerchant8699 okay now ur getting reactionary lol

    • @bethm5852
      @bethm5852 2 роки тому +4

      @@catmerchant8699 People still say aesthetic, it’s used interchangeably with -core now

  • @mollysministuff
    @mollysministuff 2 роки тому +14

    Pastel goth is still one of my favorite aesthetics to this day! Back then, the slogan for my Etsy store was "everything creepy, cute and creepily cute!"
    I don't really wear any fashion, I just wear what is comfortable, but I do like making, and occasionally wearing, jewelry because I used to make a lot of polymer clay pastel goth and fandom jewelry. I still do sometimes, but I mostly focus on dollhouse miniatures now.

  • @moflife8416
    @moflife8416 Рік тому +13

    Izzy: I just need validation that the whole mustache era wasn’t a fever dream
    The viewers: unfortunately, no it was not. They were EVERYWHERE, for SO long ☠️🪦

  • @chloejones6240
    @chloejones6240 2 роки тому +165

    on the mustaches : I vividly remember watching a wedding reality tv show where a couple had a mustache themed wedding. I was in elementary school so I thought they were so cool but now I wonder if they’re embarrassed or still into it lol

    • @byggrynsgroet
      @byggrynsgroet 2 роки тому +13

      idk but sounds like someone who would get a divorce later

    • @crypticcorvid
      @crypticcorvid 2 роки тому +21

      @@byggrynsgroet Do you think they went up to their spouse with divorce papers in hand like "I mustache you a question... 🥺📝"

    • @byggrynsgroet
      @byggrynsgroet 2 роки тому +2

      @@crypticcorvid 🚪 theres the door. /s

  • @emmahansen7005
    @emmahansen7005 2 роки тому +163

    Oh God I had a mustache necklace when I was younger
    Also, pastel goth is still an amazing aesthetic, nothing will ever convince me that the mix of creepy and cute, black and pastels isn't awesome

    • @dasgrauel
      @dasgrauel 2 роки тому +10

      Menhera style is like that, but with mental health awareness involved.

    • @cutelittlefox9993
      @cutelittlefox9993 2 роки тому

      yes.

  • @rottenbutterfly9675
    @rottenbutterfly9675 3 місяці тому +1

    Thank you for bringing back nostalgic memories.

  • @ohhowkeni8709
    @ohhowkeni8709 Рік тому

    The background music at the beginning of your video being the same music that was in the Catz 2 unlocked some very old childhood memories for me and put me in such a good mood!!

  • @rattteeth5065
    @rattteeth5065 2 роки тому +142

    In high school, I was so dialed in to tumblr that I tried to incorporate nearly EVERY tumblr aesthetic into my wardrobe. Goth, twee, grunge, boho, indie, you name it. I'm pretty sure I just ended up looking homeless, but I was sure I was thriving.

  • @datchicray
    @datchicray 2 роки тому +384

    I’m very nostalgic for the emo/scene tumblr era of 2011/2012 however I think it’s important to point out how much it romanticized self harm and made it a trendy aesthetic. Self harm will always be linked to mental health but this era was particularly bad, to the point where I can tell someone’s my age by the amount of healed scars they have.

    • @awts..7954
      @awts..7954 2 роки тому +24

      that was also indie/grunge in tumblr

    • @angelicscrewup
      @angelicscrewup Рік тому +23

      As a young teen In the "newly revived" emo community, it's still here

    • @awts..7954
      @awts..7954 Рік тому +12

      @@angelicscrewup really? i also still hang out there but how? (maybe it's because i probably hang out in safer platforms like pinterest and spacehey but wow)

    • @dollhousefire.
      @dollhousefire. Рік тому +14

      As someone who was in this scene and had a lot of friends irl who used tumblr, can confirm many of them had large amounts of scars because it was so romanticized at the time. Like it was a badge of honor. I was in middle school/ early high and it was a emotional time for us as teens. I struggle with depression and bipolar and I dont think that culture discouraged self harm as much as it shouldve..

    • @itsyourmumsgf
      @itsyourmumsgf Рік тому +10

      It's still very much a thing, I was friends with somebody very very into it, and she ended up influencing me into it and Im still struggling with anxiety and self harm. I don't think it will ever go away, and it's really sad because it stays with people forever and it's not talked about enough. By the time people realise it's wrong they've already gotten too old to be really listened to by the other younger members of the community, and so it's ignored and young teens continue to romanticise harmful behaviour and convince themselves that's it's okay and even desirable.

  • @AliciaAEC
    @AliciaAEC Рік тому +4

    This is so nostalgic and will lay in my heart forever.

  • @psychedelicpunk5031
    @psychedelicpunk5031 Рік тому

    Omg your makeup and outfit is so gorgeous!

  • @PhoenixRoseYT
    @PhoenixRoseYT 2 роки тому +230

    I see some kids around irl wearing emo/alt clothes and I’m so proud of them. When I go out (which is never) I wear mostly random stuff from Hot Topic, mostly goth-lite.

    • @j.2512
      @j.2512 2 роки тому

      Cringe and probably BPD

    • @ian-tw5jb
      @ian-tw5jb 2 роки тому +16

      @@j.2512 or they just wanna wear what they want?

    • @bethm5852
      @bethm5852 2 роки тому +5

      @@j.2512 Why are you here dude?

    • @megbyi
      @megbyi 2 роки тому +2

      @@j.2512 what are you supposed to wear then ☠☠

  • @elisabethstonaker7092
    @elisabethstonaker7092 2 роки тому +409

    Ok so full disclosure I’m literally 30, but I remember all of this so vividly. This was my life in college lol. I feel simultaneously called out, extremely old, and weirdly honored by the hipster info. Thank you for preserving the elder tumblr girls’ heritage lol

    • @F66x
      @F66x 2 роки тому +7

      Same!! I feel too old for some of the stuff on this channel sometimes but this one really came for my ass.

    • @as1948
      @as1948 2 роки тому +2

      I’m the same age and I agree with you!

    • @jessica23claire
      @jessica23claire 2 роки тому +5

      i'm 27 and i too have never felt more ancient

    • @KandarianQueen
      @KandarianQueen 2 роки тому +3

      I'm 29 and I really feel this. This was college for me and they were some of the best years of my life; it's super nostalgic seeing it again now. 🥲

    • @bopeepaleep
      @bopeepaleep 2 роки тому +3

      for real. got Tumblr soon after it started, in college at art school when everyone was using it as their portfolio / art blogs. stayed on it throughout twenties, and my sphere and peers on there were all of similar age. feel ancient now lol.

  • @lucaix0927
    @lucaix0927 Рік тому +4

    Its so funny when you get to the one which was popular back in your days and you go "heyy, I grew up with these!!"

  • @dalessandroarts
    @dalessandroarts 2 роки тому +1

    your research is so good like I relate way too hard

  • @lianafreeman8954
    @lianafreeman8954 2 роки тому +295

    I started high school in 2014 and considered myself to be “pastel/soft grunge”- often flannels and leather jackets over (usually floral) skater dresses, paired with converse. I was super active on tumblr though and I went through a lot of style phases during my early teens, so this was a super nostalgic video for me since I’d tried out a lot of them at some point! Thanks for another fantastic video Izzy 💕

    • @xxgothicprincessxx
      @xxgothicprincessxx 2 роки тому +4

      that sounds like a nice aesthetic wowie

    • @vglycorpse
      @vglycorpse 2 роки тому +1

      That sounds like a really cute fit honestly. I started high school 1 year later, and holy shit did pastel goth have a chokehold on me 😂 too bad my uber Christian parents didn't let me dress how I wanted, but maybe that saved me some embarrassment tbh 💀

    • @prescallo6508
      @prescallo6508 2 роки тому

      Violet Harmon from AHS??

  • @silverwiki196
    @silverwiki196 2 роки тому +159

    it's also important to mention that these trends were extremely white and glorified being skinny. i remember being 14 and seeing older ppl of color on tumblr being harrassed for trying to join the trends. and all the "not like other girls" memes being like "others girls get tans and im pale" or bashing rap music and stuff.
    i remember being a poor mexican kid and wanting to be emo so bad but i only had one emo outfit that i could afford. it was a black tshirt from hot topic that had marceline from adventure time on it and some pink and black striped converse and jeans i ripped up myself at home.

    • @VampireLady
      @VampireLady 2 роки тому +19

      Oh my God yeah. A lot of these trends were gatekeepy af and were not very nice to POC. I'm a Latina who was around since the MySpace scene kid and emo/goth haydays, the bullying used to be super ruthless to anyone who wasn't white and skinny. It wasn't uncommon to find eating disorder glorification stuff among these posts as well, because the MySpace alt community kinda migrated to tumblr when MySpace started dying.

    • @kittykittybangbang9367
      @kittykittybangbang9367 2 роки тому +9

      Bruh as a Mexican girl myself I was always in love with goth/emo fashion since I was like a kid, I've always wanted to dress like a goth but I have conservative parents, I'm too afraid of being called out as a poser, low self-esteem (I was called gordita by my parents/family & still to this day), clothes can sometimes be really expensive, and I'm sometimes lazy. But at least I'm getting more into the music side of things.

    • @silverwiki196
      @silverwiki196 2 роки тому

      @@kittykittybangbang9367 omg I'm a little gordita too and if I can ignore all the ppl who don't like it you can too!!! I hope you get the confidence do dress the way you want one day

    • @possum2203
      @possum2203 2 роки тому +12

      I'm mexican too and I also wanted to join in the trends I saw, not necessarily emo but still, and I could never afford to buy the clothes these people wore, also I live in the south of México so it was a lot harder for me to even find these clothes in the first place :")
      My point is, not only where this trends kind of gatekeepy but also I think you really needed to come from a rich, preferably white family from a first world country in order to fit in the mold

  • @foxhitsdrums
    @foxhitsdrums Рік тому +4

    i'm in a band that gigs around my state a lot, and at almost every pub/bar/venue we play at there's at least 2 tumblr-esque dressed people! they absolutely still exist i just think these people ended up posting less about the aesthetics online and went out to actually live them! which is great for me bc i get to meet all these cool people and learn about all these cute subcultures in the scene. (ex: the gig i played last night had a pure 2012 grunge person who looked straight out of a blog post from the time, except for the Unus Annus sweater they had on for layering. the mix of yearly aesthetics was so cool to see!)

  • @urieldaboamorte
    @urieldaboamorte Рік тому +6

    I remember being addicted to the seapunk aesthetic, but I had no money to buy anything related to it too lol. I was also obsessed with pastel goth-and I think there was a "soft pastel" subgenre, a very watered down version of pastel goth, although the fascination with bruises was more evident.
    Footnote: "pastel" is a working class food in my country, so I was very confused when I began seeing "pastel-core" content on Tumblr.

  • @user-fl4hn5cq7b
    @user-fl4hn5cq7b 2 роки тому +64

    This felt like someone reading my diary out loud to the class and I haven’t gotten over the embarrassment of having lived through this tumble era

  • @syvir
    @syvir 2 роки тому +1430

    Being a person of colour and also a minor during those times, some of the spaces weren't very open or welcoming. So, despite having always admired some of them and wanting to dress and participate, I had been told/thought that I wasn't allowed to or wasn't supposed to. I'm rediscovering and embracing them now through adulthood though :)

    • @MynahGtz
      @MynahGtz 2 роки тому +117

      Same, I only saw white girls doing this fashion trends and thinking it wouldn't look good on me if I try. But now I like pink so, little me WE DID IT

    • @itssoulfr836
      @itssoulfr836 2 роки тому +106

      my mom called my emo sibling whitewashed. also when i got older and wanted to dye my hair purple she said the same to me. it be ya own people mann...

    • @milgy3616
      @milgy3616 2 роки тому +1

      the art hoe movement was originally created specifically by and for “alt” poc to redefine blackness and challenge stereotypes but ofc it got snatched up by white tumblr… go figure

    • @demitrinarrow
      @demitrinarrow 2 роки тому +45

      Dude same. My family thought it was weird enough that a guy wanted to wear his hair straightened, so that's as far as I got. But now I'm wearing all the styles my pre-teen self would have loved.

    • @solidcriminal9797
      @solidcriminal9797 2 роки тому +21

      True. The way people would just stop talking to me after they found out I'm a poc 💀

  • @masterofclay123
    @masterofclay123 Рік тому

    You're makeup/costumes are always great.