Smith Analytics Consortium: 'Application of Analytics in Retail Space' with Chris Hansen

The Smith Analytics Consortium Lunch and Learn Series welcomes Chris Hansen to talk about the application of analytics in retail space.
In his role, Chris collaborates with Clients, Sales, and Delivery Leadership to create value for his clients and drives thought leadership. He engages with CPG clients and supporting teams to identify critical CPG business issues, designs value-creating engagement models through existing solutions, and collaborates internally to build new solutions over time to meet clients’ rapidly changing needs.
Chris spent four years at Pariveda Solutions, a management and technology consultancy, where his primary role was characterizing client opportunities and developing solutions to capture value. His projects included outlining technology strategies, building data and analytics platforms, and bringing new products to market. Prior to Pariveda, Chris spent 10+ years at Nielsen, where he helped CPG firms like Coca-Cola and Unilever and Retailers like Walmart and Safeway to bring new analytic solutions to life. Prior to Nielsen, Chris built a professional service and PMO function for a small software company.
Analytics has become necessary in the retail industry, but many retailers still need help to use it effectively. Chris explores how retailers can implement analytics in their space by creating an effective strategy and considering the limitations that might prevent them from doing so. Retailers must understand what kind of data they want, who will be collecting it, and how much time it will take to make decisions based on this information.