🇪🇺 Should NIO EXIT Europe?

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КОМЕНТАРІ • 22

  • @watatoi1515
    @watatoi1515 5 годин тому +7

    Exactly Marcel, #NIO missed to prepare enough #PSS in Europe in the very beginning. Also enter more countries like Austria and Switzerland very early, hopefully that will change soon 🪫🔁🔋🏁

    • @Drgnrt
      @Drgnrt 50 хвилин тому

      I heard it was due to the bureaucracy and the fact for example that Germany does not allow to build swap stations in city centers. Not sure whether anything has changed about that recently.
      If I remember correctly, there was supposed to be ~120 stations in Europe by the end of 2023. But the fact that NIO is exploring other regions, such as MENA and still expanding in Europe even in countries where they have not established car sales, such as Belgium, gives me hope or shall I say confidence they're on the right track.
      The competition in the EV space is fierce, but NIO has the moat and should benefit from it as the number of stations grows further & more and more cars roll off the production lines.
      Do your own DD. :)

  • @NinoSimunovic-d7h
    @NinoSimunovic-d7h Годину тому +2

    Marcel, could you update us when we could expect other car producers star using NIO’s swap station? It is crusual for NIO success, but me look as low level priority for NIO.

    • @DONGXiiTheChinaOpportunity
      @DONGXiiTheChinaOpportunity  Годину тому

      Likely to start in 2025 but expect volume in 2026 / 2027. Its up to the partners to develop the cars. That takes about 2 years in China and depends on their R&D funnel

  • @riso8297
    @riso8297 42 хвилини тому

    Hi Marcel, doubt that swap stations could have stand alone business case just from grid balancing (reaction to your idea of building swap stations before nio goes wild in sales of cars in GER)...

  • @andream.8395
    @andream.8395 Годину тому

    If they also enter into partnership with European car manufacturers they could expand and share their battery exchange stations and therefore have a dual use of battery exchange for cars and energy exchange for the network avoiding fluctuations . Thanks Marcel for this interesting video 👍
    🔋

  • @leybra
    @leybra 48 хвилин тому

    They need to start making right driver car to boost sales. In my country Malaysia, i can see a lot of EV even Chery. Xpeng is coming soon.

  • @canismajoris3910
    @canismajoris3910 4 години тому

    Nio' styling is a little too understated. It needs a little more "energy" to carry it's conservative architecture.

  • @nooneop
    @nooneop 4 години тому +5

    It was a strategic mistake to enter into Europe. Because the Europeans are too poor to afford Nio cars.

    • @silys5253
      @silys5253 6 хвилин тому

      No they are not too poor. The problem with Europe is brand awareness and anti China sentiment. Europeans first need to be convinced that Chinese products are safe and high quality and worth the money. This takes time. Gaining market share would be easier if it wasnt a premium product that comes with a price tag. Hence my high expectations regarding ONVO and Firefly

  • @EnglandUK007
    @EnglandUK007 3 години тому +4

    No but pause, no more launches in that region, Asia yes South America, Middle East and Africa. Nio has made so many mistakes, I'm surprised there hasn't been a major shake up at the top.

    • @Alberto-xw8vx
      @Alberto-xw8vx 3 години тому +2

      África and SouthAmerica 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

    • @EnglandUK007
      @EnglandUK007 2 години тому +1

      @Alberto-xw8vx Yes or continue to sell 1100 cars in Europe a year, now that's hilarious.

    • @pedroaguiarcoelho3770
      @pedroaguiarcoelho3770 Годину тому

      Where Will they sell in africa? Small market over there ​@@EnglandUK007

    • @silys5253
      @silys5253 5 хвилин тому

      You have no clue dude.

  • @Kk-mn1fq
    @Kk-mn1fq 5 годин тому +3

    I've been to the NIO store in Frankfurt. ZERO people looking at cars and Lots of people lounging around drinking coffee and socializing. I thought you had to own a car to use the lounge. Lots of greasy teenagers.

    • @christianh7378
      @christianh7378 4 години тому +2

      The Nio Houses would be completely empty if the access was only for users.
      I see it as a big advantage that people hang out there, even if they can't afford the cars. Soon Nio will add the much cheaper Firefly car to the Nio houses. That car could be interesting for those who hang out there regularly, especially younger people.

    • @DONGXiiTheChinaOpportunity
      @DONGXiiTheChinaOpportunity  4 години тому +8

      They are access restricted in China but not in Germany. Its the way it should be in Germany for brand building. I like that NIO house in Berlin has become much more active.

    • @silys5253
      @silys5253 2 години тому +3

      Ive been to Tesla showroom Frankfurt and it was empty. Car show rooms sell products that cost tens of thousands of Euros. If you expect show rooms
      to be packed at any given time… you are mistaken.

    • @Cheekyoctopus
      @Cheekyoctopus Годину тому

      Were you looking to the cards?