How makeup-artist founded beauty brands became relevant? (Explained)

Studying how celebrity-led beauty companies became billion-dollar valuation companies in this case study.
While there are countless and few celebrity makeup brands that made it big in the beauty consumer market; I'm limiting this study into the common trajectory of growth observed in brands like Makeup by Mario, Charlotte Tilbury, Natasha Deonna, and Patrik Ta beauty.
Timestamps:
2:39 Appeal of celebrity makeup brands and artists
4:56 Common product distribution and marketing strategy
8:15 Growing positive acceptance amongst consumers
While other celebrity beauty brands do exist like Bobby Brown, Huda Kattan's Huda Beauty, ABH and many more; the reason I've picked select brands is on the parameter of sales volumes and valuation projections (source: Forbes, CNMC, and other indie publications).
This video also contains references from secondary sources of independent research and my observations solely; all cited inside the video.
Tell me in the comments if you'd like to see a detailed case study video on any other celebrity beauty brands.
Do like this video if you learnt anything new today.
Wishing everyone peace of mind. :)
See you on the next video.
About Brands Notes:
I am a product and brand marketer with over a decade of industry experience with Fortune 500 brands. I do come across several marketing strategies and efforts in my day-to-day line of work and now I'm sharing some insights in the form of video essays with you on how brands operate and make decisions.
Tags:
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