Show & Sell can advertise its products on local radio and television (TV). The advertising [SOLVED].
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Other exercises from Chapter 2: • SOLUTIONS MANUAL FOR O...
LINEAR PROGRAMMING EXERCISE.
Show & Sell can advertise its products on local radio and television (TV). The advertising budget is limited to $10,000 a month. Each minute of radio advertising costs $15, and each minute of TV commercials $300. Show & Sell likes to advertise on radio at least twice as much as on TV. In the meantime, it is not practical to use more than 400 minutes of radio
advertising a month. From past experience, advertising on TV is estimated to be 25 times as effective as on radio. Determine the optimum allocation of the budget to radio and TV advertising.
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Reference: Operations Research An Introduction.
Authors: Hamdy A. Taha.
Exercise: Exercise 2.2A-13.